Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013

MONETIZING THE COMPANION-SCREEN REVOLUTION

2ND SCREEN-TV IS A HOT TOPIC….

WHAT ABOUT THE COMPANION SCREEN FOR RADIO-

LISTENERS?

TV DUAL-SCREENING IS MASSIVE IN REACH…

Ipsos 2012 - USA

AND IN FREQUENCY…

WHAT DO PEOPLE DO WHEN TV-DUAL-

SCREENING?

MAJOR ATTENTION TO TV DUAL-SCREENING…

WHAT ABOUT RADIO DUAL-MEDIA?

…LIMITED DATA

RADIO COMPANION-SCREEN?

WHICH REPRESENTS 50-65% OF LISTENING

FOR EXAMPLE…. • Teens + tweens listening to music + talk station

• Relaxed weekend listening

• Passionate sports match listening

OBVIOUSLY LIKELY WHEN AT HOME…

France UK

WHICH REPRESENTS A GROWING AUDIENCE

FOR LIVE + PODCASTS

CAN ALSO BE COUPLED WITH « SAME-SCREEN »

ONLINE RADIO

WHAT DOES VISIWARE BRING FOR THE

COMPANION SCREEN?

Dual-media content-

management for radio.

TO ENGAGE RADIO-LISTENERS

The world’s most

deployed, robust and

feature-rich

companion-screen

storytelling solution.

TO CAPTURE TV-VIEWERS

Sync2AD is a new sync

mobile ad-format & an

advertising game-

changer.

TO MONETIZE THEM

VISIWARE PROVIDES SOLUTIONS FOR THE

COMPANION-SCREEN

LEADER FOR TV-SOLUTIONS

Initiated in 2011,

our solution has already powered:

1,400 SHOWS

25 LEADING NETWORKS

20 COUNTRIES

30 M. APPS

In a market that is just starting…

THE AUDIENCE-BOOSTER

PARTICIPATION /

GAMIFICATION

COMMUNITY/

SOCIAL

EXCHANGES

CONTENT/

INFORMATION

INTERACTIVE

TARGETED ADS

12

- FOR ALL GENRES

13

TALK SHOWS: STYLE POP GAME SHOW: ENDEMOL - MONEY DROP

CHILDREN - CANAL+ SPORTS: FRANCE TV – TOUR DE FRANCE

WHAT’S IN IT FOR THE USER?

15

MAIN FEATURES FOR THE USER

ENRICHMENT

- Video - Photos - « Backstage » reports - Did you know - Expert & fun facts - Exclusive images

GAMIFICATION

- Quizzes - Predictions - Leaderboards - Competition for prizes - ….

PARTICIPATION

- Tweets / debates - Votes - Polls - Tap to clap - Results mentioned on-air - ….

SOCIAL

- FB and Twitter connect - Share content and scores - Highlighted tweets - Chatrooms - Curation - …

ENGAGING COMPANION STORYTELLING

WHICH VALUES THE LIVE BROADCAST

IN-STUDIO VIDEOS

GRAPHICAL TIME-LINE

PHOTOS, STATS, GRAPHS

ENRICHMENT FOCUS:

DUAL-MEDIA = VISUAL CONTENT

RADIO LISTERNERS ARE HIGHLY SOCIAL

WHICH CAN BE USED FOR EXCHANGES WITH THE PROGRAM, WITH

FRIENDS, AND WITH OTHER FANS

SOCIAL FOCUS

EASY FOR RADIO STATIONS?

STATIONS TYPICALLY HAVE RICH

COMPLEMENTARY CONTENT ON THE WEB

SOME HAVE ADDED LIVE SOCIAL FEEDS AND

EXCHANGES

THE SERVICE NEEDS TO COMBINE AUTOMATIC

SOURCES AND CREATED CONTENT

Radio website data

External sources

Social feeds

Timeline-

creation

Produced content

THE USER EXPERIENCE IS KEY

NEWS EXAMPLE

SPORTS EXAMPLE: FACTS, ADS, TWEETS

SMARTPHONE EXAMPLE

SYNC-AD MONETIZATION

COCA-COLA’S ISSUE

Neil Bedwell

Global Head of Digital

Coca-Cola

“Connecting to

consumers through

second and third screens

takes more than just

adding a Twitter feed.

“That’s old thinking – the

story is way bigger on

the other [second]

screen.”

AD SPOT RICH MEDIA AD: ANIMATION,

GAME, COUPON…

- THE AD BOOSTER

SYNC WITH RADIO-SPOTS

• Unique patent pending technology

• No need to insert a watermark

• Easy deployment - no server infrastructure

• Targeting & scenarios

NEW RICH AD FORMAT

• Rich animations or video in overlay

• Performance impact through call-to-action

• Image impact through quality brand content

• Adapts to any mobile platform

2 KEY BENEFITS

SYNCHRONOUS

2ND SCREEN

LAURANT WEILL EXEC. CHAIRMAN

[email protected]

+336 80 40 40 00

THANK YOU

COLAS OVERKOTT CEO

[email protected]

+336 83 62 90 77

HARRIS LARNEY US CDO

[email protected]

(773) 251-7473

“When setting up Live Play Along for Who Wants To Be A

Millionaire, we met the best suppliers in the Industry.

But Visiware stood out as the world leader in this field, their

track record and knowledge made them the ideal partner.

They have been a pleasure to work with, had a solution for

everything, and their testing procedures are the most rigorous

I’ve ever come across.”

Stuart Shawcross, Head of Entertainment

Victory Television / Sony Pictures Entertainment

III Rencontres RADIO 2.0 Paris

Radio Augmentée & Publicité15 oct 2013 @ Ina Paris

250 professionnels / 50 intervenants

www.rr20.frwww.rr20.fr

Organisateurs :

250 professionnels / 50 intervenants

10 keynotes / 3 tables rondes / 12 workshops

Grands Prix Radio 2.0 / La Radio des Rencontres

Partenaires Platinum :

Organisateurs :

Nicolas Moulard

[email protected]

Xavier Filliol

[email protected]