RANSERS Movie Puzzle
Feb 23, 2016
RANSERSMovie Puzzle
RANSERS
More people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work.
Trend Identity
Trend Drivers • High Unemployment• Work overload• More hours covering household
expenses• Challenging social life• Working environment making
friends• Pressure family/friends• Learning in a working
environment• Communicating colleagues/
peers• Satisfying employers demands • Travelling to work, in a hectic
atmosphere• Implausible deadlines
Trend Locations
• Culture with long working hours
• High populations in condensed areas
• Expensive cities • Long traveling hours • Fast pasting culture• Demanding culture
CITIES
GLOBAL
THE PRODUCT A Game that is interactive, additive, emotionally enhancing, simple, convenient and mobile. It allows forgetting the world around you, helping to relieve stress from the working environment.
(Viedogame statics 2012)
WHO USES GAMES...?
HOURS PLAYED BY AGE DEMOGRAPHIC
(Videogame statics 2012)
INCREDIBLE GROWTH WITH APPS DOWNLOAD INCREDIBLE
(Strategy Analytics 2012)
APPS THAT ARE BEEN DOWNLOADED
(Indvik 2010)
FREE APPS DOWNLOADING INCREASING
(Strategy Analytics 2012)
GAMES ARE DOMINANT ON IPHONE GLOBAL
(Strategy Analytics 2012)
GAME CONCEPT
Works by degree of separation:Interlink actors (1) step (2) step (3) step
Example
How it works?
• Innovative• Interactive• Endless
DESIGN OF THE PUZZLE
GAME FORMAT
RANSERS MOVIE PUZZLE
Category extension •Hollywood
•Bollywood•Beijing movies•Photographers •Designers •Movie star stamps •Celebrity dating .
(A) Audrey Hepburn(B) Marilyn Monroe(C) Susan Sarandon
EG: Which actress was portrayed on a stamp and sold for £385,000 in 2011
Targeting
Students
• Interacting visually
• Daydreamers• Socially
interactive• Enjoy fashion • Funny people
Nurses
• Active• Friendly• Health
orientated • Organised• Intelligent
Office workers
• Money orientated
• Fashion orientated
• knowledge driven
• Social• Goal-driven
Taxi cabs• Daydreamer
s• Night people
Teachers • Calm• Knowledge• Interpreters
Police officers• Energetic• Authoritaria
n• Observer s
Targeting
Targeting extension
Stamp fans
• Knowledge driven
• History buffs• Cognitive
thinking
Fashion designers • Visualizers• Social• Creative
Photographers • Visualizers• Daydreamers • creative
Diffusion of Innovation
Barriers to success
•Competition•Consumer awareness•Risk of APP not viable in working• Possibility of slow service • Sole rights
Recommendations
• Success = capital (Sponsors)• RANSER brand• APPS transform different technology• Different category puzzles (Music)
• Videogame Statistics. 2012. Videogame Statistics. [ONLINE] Available at:http://www.onlineeducation.net/videogame. [Accessed 23 May 2012].
References
• Indvik L (2010)1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. 2012. 1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. [ONLINE] Available at:http://mashable.com/2010/09/14/mobile-apps-pew-survey/. [Accessed 23May 2012].AppTRAX, Mobile Application Analysis . 2012. AppTRAX, Mobile Application Analysis . [ONLINE] Available at:http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=309#0. [Accessed 23 May 2012].