Questionnaire results

1) Have you heard of Kpop?

It obvious that my audience knows about Kpop as it is known world wide and due to the “Korean Pop Fever” spreading like wild fire has influenced many people. It would be quite shocking if my own audience didn’t know about it. It’s a good thing that all of them are familiar with it as they are able to identify different conventions which appeal to them as they’re an active audience.

yes no0

5

10

15

20

25

Have you heard of Kpop?

Kimberly Liwag

2) What do you think of when you hear the word “Kpop”?

Kimberly Liwag

As you can see these results show that my audience like to see unique aspects in a music video. This has given me the idea that I could make the narrative very surprising which would have a hidden twist. This way I could have a “unique” feature to it just like my audience requested. A few of them also listed Kpop groups which indicates that the star power is very important as it’s what makes the fans recognise them.

Do you like seeing a lot of people in music videos?

Yes

No

Kimberly Liwag

3) Do you like to see a lot of people in a music video?

The pie char clearly shows that the result was almost a split but more people said that they wouldn’t like to have too many people. This could be due to the fact that the people will divert their attention or that it wouldn’t look nice or the fact that most Kpop music videos have done this and my audience want a change.

Kimberly Liwag

4) What type of setting would you prefer?

The result table signifies that the mass of the audience would like nature as the setting which would be good as there are various places where I can go such as parks, garden centres and gardens which are all easily accessible. The second most chosen location is a city which means that I could just go up to London and film there however there will be various complications such as getting actors there, making them change into different outfits and them having to perform in a public place. This could hinder the performance as they will be shy and won’t perform their best which could lead to bad acting.

Nature 16

Indoors 9

City 14

Crowds 1

Daily Once a month Twice a week Once a year0

2

4

6

8

10

12

14

16

18How often do you watch music videos?

Kimberly Liwag

5) How often do you watch music videos?

I asked this question as I wanted to see the frequency and average amount of time each of my audience watch music videos for pleasure. This will benefit me as I will know that the music video I will be creating will not go to waste. It’s clear that there was nobody that watched a video once a year and there was 16 out of 20 of them who watch a music video everyday.

Kimberly Liwag

6 and 8 What would you expect to see on Korean Music Magazine advert and album cover?

“The Korean flag, Korean person, good picture”

“Pretty person, nice smile, good fashion”

“good colours, fonts and good title”

“simple and easy to read but attractive”

These are some of the outcomes I received which all came from their perspective. I can use this for my benefit as I will add these characteristics to my Magazine Advert which will be catered for their liking. The results from question 8 was very similar to 6 so I put both together, but my audience also wanted to see good fashion sense which I will do through the use of mise-en-scene (costume) of my artist.

What colours would attract you to buy a magazine?

Red and goldPink and whiteGreen, white and silverA whole rage of colours

Kimberly Liwag

7) What colours would you expect to see on a music advert?

The majority of my audience have chosen to have a wide variety of colours instead of the ones I have selected this however will mean that I will have to have a balanced palette which both genders will appreciate and like. A few people chose red and gold but after further thinking I have established that these colours will be too flashy and this also applied to the green, silver and white.

How much would you pay for an album with 12 songs?

£10.00

£12.00

£15.00

Kimberly Liwag

9) How much would you pay for an album with 12 songs?

There was one person who would pay £10.00 and another who would pay £12.00 however the most popular amount was £15.00 this could be because they know that Kpop songs are worth the price they pay. Furthermore my audience are familiar with the packaging of Kpop albums and they will know that the album includes various freebies such as the photo book, thank you card and sometimes a poster.