Question 5 evaluation

QUESTION 5: HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

15-19 YEAR OLD MEN AND WOMENIN ORDER TO ATTRACT THIS GROUP OF PEOPLE WE CHOSE TO MARKET OUR FILM USING SOCIAL MEDIA. SO TO DO THIS WE CREATED A FACEBOOK PAGE AS WELL AS A TWITTER PAGE. WE CHOSE THIS FORM OF MARKETING BECAUSE, BOTH FACEBOOK AND TWITTER ARE EXTREMELY POPULAR AND INFLUENTIAL TO THE EVERYDAY LIVES OF THIS SECTION OF OUR AUDIENCE.

SOCIAL MEDIA PLATFORMS ARE FREE AND ACCESSIBLE FOR A WIDE RANGE OF DIFFERENT PEOPLE. THEY ARE ESPECIALLY EFFECTIVE AT TARGETING OUR CORE AUDIENCE OF TEENAGERS.

AUDIENCE FEEDBACKIn order to fully understand our audience we created a survey monkey about our film and distributed this to a group of teens that had previously watched our film. Here are some of the sample questions that were featured in the survey monkey:

RESULTSTHE RESULTS THAT WE RECEIVED FROM OUR SURVEY MONKEY CLEARLY SHOW THAT WE WERE CORRECT IN OUR ASSUMPTION OF OUR TARGET AUDIENCE. This graph here tells us that 77% of the people that completed the survey were women which further informs us that are film predominately targets women as opposed to men.

THIS QUESTION AIDED US IN DETERMINING WHETHER OUR TARGET AUDIENCE WOULD ENJOY OUR FILM. THE RESULTS SHOW THAT: NEARLY 90% OF THE PEOPLE WE SURVEYED ENJOYED OUR FILM OPENING AND THAT JUST OVER 10% OF OUR SURVEY POPULATION SAID THAT THEY ‘SORT OF’ ENJOYED OUR OPENING, WHICH SUGGESTS TO US THAT THEY WOULD NOT COMPLETELY RULE OUT WATCHING IT BUT WE MAY HAVE TO CHANGE ELEMENTS OF IT TO APPEAL TO ALL.

We asked in our survey for our audience to rate our film opening out of a possible 10 marks. This was to help us see whether we were successful in pleasing our primary audience. The highest mark we received was a 10 out of 10 but this came from just over 20% of the audience we asked. The majority of people we asked gave our film 8 marks out of a possible 10 which we believe to be a very positive response. 

We also asked people to honestly say whether they would watch the rest of our film 'Connect Four' after having watched the opening scene. The feedback we received was that over 88% of people said that they would want to continue watching the rest of our film after it is released. There was only a small minority of under 12% that said they would maybe watch the rest of our film. 

Out of all of the people we asked to complete our survey, only 10% of these were classed as out of the age of our primary target audience. Therefore, the other 90% of people who completed our survey were in our primary target audience age of 15-19 years old. We asked for their ages to help us further determine our primary audience and their ages, as well as their likes and dislikes in relation to our film opening.

During our survey we also asked what they liked and disliked about our film, below is a list of the feedback we received...

Likes:- It was very unique and fun- I enjoyed the creativity with the titles and it is evident that you worked hard on the mise en scene suitable to the plot and genre of the film.- Enjoyed the narrative and the time lapse was very effective - Very original idea- Loved the creativity of the credits- Liked the variety of frames and the sequencing - The titles were very creative were they are placed.

Dislikes:- The lighting was a little off at some points.- The voice over was a little fuzzy at times- It seemed quit long and dragged a little- Seems a bit dark at the very beginning- Credits distracted from the film opening- The voice over seemed a little off balance at times