Evaluation – question 5

EVALUATION – QUESTION 5

How did you attract/ address your audience?

Attracting my target audienceBecause of my target audience consisting of both genders and all ethnicities, I have tried to reflect this in my layout and images for my front cover, contents page and double page spread.

To appeal and represent both genders I have used colloquial terms commonly used by both genders (however these terms are not complex therefore they appeal to all ethnicities) within my target audience’s age range. Although females are represented in the images within my composition therefore perhaps showing a bias, my magazine’s concentration is solely on fulfilling cognitive needs and social integrative needs whilst creating narrative tension. In the images, a young foreign girl is represented therefore appealing to other ethnicities which is unconventional in the magazines I have researched.

Attracting my target audience – Front Cover

The front cover of my magazine is very powerful, attracting the readers eye, able to differentiate itself from other magazines. As the layout of this magazine is unconventional, it will stand out against the other magazine because it is different and the title is bold, also drawing the readers attention. There is a pull quote to attract my target audience by creating narrative tension, the body language of the artist creates hermeneutic codes, attracting my target audience.

Contents Page

I used social media links to attract my target audience, (my age range are technologically influenced generations therefore this would appeal to them) so that there different platforms in which to engage my target audience.

I used certain features to fulfil cognitive and social integrative needs by listing artists likely to be known by my target audience, attracting them. There is easy navigation between the features as they are displayed in a simplistic layout.

Double Page Spread

Pull out quotes attracts my target audience as it entices them to read the article by creating narrative tension.

The name of the artist is big and bold, attract the readers eye. Powerful image

with direct mode of address, addresses my target audience as it creates personal relationships with the audience and creates hermeneutic codes.

Hermeneutic codes are created here, enticing my target audience to read the article.