Question 3 Media Studies Publishers

Magazine Publishing

Magazine PublishingWhy is it important and which is the right one to pick?

Finding the right publisher for youIt is really important to find and identify a particular publishers speciality and where their focus is primed upon.There are many institutions that support a great range of elements with their magazines and target specific audiences.

My magazineMy magazine EDM Flux requires both underground and mainstream audiences therefore I chose the Bauer Media Group as an ideal publisher because they are able to reach out to the public very quickly and successfully. Statistically, Bauer Media reaches over 22 million UK consumers per week with their products and advertisements, this increases the chances of large audiences and ability to appear in some populated locations which can acquire attention for my magazine.

My overviewThe Bauer Media Group is one of the best publishers within the media which consists of 300 magazines in 15 countries, as well as online. This is very significant because due to technological convergence a large majority of people use mobile devices such as iPhones, this allows consumers to have magazines and news on the go.

In comparison, my magazine EDM Flux will be in competition with EDM Weekly as they are both magazines which focus on aspects of electronic music, with the help of Bauer Music Group this will ensure that the competition is drawn in the favour of my magazine.