Question 3 first survey analysis PowerPoint

Survey- Question 3: What film genres do you like?SHANIA STEELE A2 MEDIA FIRST SURVEY RESULTS

Male Answers

Because of the people who skipped the age or gender person, I had to manually deal with the information so I could use the results that were reliable.

Female AnswersBecause of the people who skipped the age or gender person, I had to manually deal with the information so I could use the results that were reliable.

Males 13-17

From looking at the pie chart below, I can see that the two most popular film genres are comedy and action. If I were to choose this age group as my target audience, I would be considering action and comedy as my genres.

Film genre No. of people

Action 2

Animation 1

Comedy 2

Crime 1

Documentary 1

Family 1

Musicals 1

Periodical and historical

1

Sport 1

War Films 1

SuperheroMovies

1

Male 25-34

6%6%

6%

6%

6%

7%

7%7%7%

7%

7%

7%

7%

7%7%

Male 25-34

Action

Adventure

Animation

Biopics

Comedy

Crime

Documentary

Drama

Family

Fantasy

Horror

Short Films

Thriller

With only 1 person from this age group answering the survey, we do not have a very good representation of what this age group prefers. This would suggest to me that I don’t use this age group.

Action 1Adventure 1Animation 1Biopics 1Comedy 1Crime 1Documentary 1Drama 1Family 1Fantasy 1Horror 1Short Films 1Thriller 1War Films 1Westerns 1

Male 35-44

No one from this age group answered the survey. Because of this, it is unlikely this group would be used as a primary target audience. This is because I have no representation from this age group and because of this, I don’t know what film genres they like as much as other age groups generally.

From experiencing this, I need to look into how to distribute the surveys better. I need to look into other options to coincide with the internet copy. This will help me gain more responses.

Male 45-54

This age group was answered fairly well. Comedy and documentary was the most popular genre of film so will consider this when planning the trailer.

Action 3Adventure 1Animation 1Comedy 4Crime 2Documentary 4Drama 3Family 3Fantasy 1Horror 1Music Documentary 1Science Fiction 1Short Films 1Sport 1Thriller 2War Films 2

Male 55-64

Action 3

Adventure 2

Animation 2

Comedy 3

Crime 2

Documentary 2

Drama 1

Family 1

Music Documentary 3

Musicals 2

Periodical and historical 2

Science Fiction 2

Sport 1

World Cinema 1

Action, Comedy and Music Documentary were the most popular genre from this age group. If this would be the target audience Ichoose, I would consider this age group.

Male 64-74

There were no respondents from this age group.

This highlights to me that I shouldn’t aim my film for this age group as I have no research to go on.

Female 13-17

Action 5Adventure 2Animation 4Bollywood 1Comedy 5Crime 3Documentary 4Drama 3Family 2Fantasy 4Horror 2Musicals 2Periodical and historical 1Romance 5Science Fiction 4Short Films 1Sport 1Thriller 2Romcoms 1

We had many respondents from this age group. The most popular genres from this age group was Action, Comedy and Romance. This would be an ideal target audience to use because of the number of respondents.

Female 18-24

Animation 1

Comedy 2

Documentary 1

Family 2

Musicals 1

Romance 1

Sport 1

Comedy and family are the most popular film genres from this age group. This group was quite limited in numbers so it would suggest that I shouldn’t use this as my primary target audience.I could mix two similar age groups together to create stronger research.

Action 1

Adventure 1

Comedy 1

Crime 1

Documentary 1

Fantasy 1

Thriller 1

Only one person responded from this age group. This means the results are limited. This would suggest that I shouldn’t use this age group as the target audience.

Female 25-34

Action 1Adventure 1Animation 2Biopics 1Crime 1Documentary 1Drama 2Family 1Fantasy 1Horror 2Music Documentary 2Musicals 1Periodical and historical 2Science Fiction 1Thriller 1Westerns 1

Female 35-44

The most popular genres from this age group are Animation, Drama, Horror, Music Documentary and Periodical and historical. These should be the genres I should consider.

Action 1Adventure 1Animation 1Biopics 1Comedy 4Crime 1Documentary 2Drama 4Family 3Music Documentary 4Musicals 3Periodical and historical 2Romance 3Sport 2

Female 45-54

The most popular genres are Comedy, Drama and Musical Documentary. These are the genres I should consider if I pick this age group as my target audience.

Comedy 2

Crime 1

Drama 2

Family 3

Fantasy 1

Musicals 1

Romance 1

Science Fiction 1

Female 55-64

The most popular genre from this age range was Family. If this would be the target audience I choose, I should consider family as being the main genre.

Action 1

Adventure 1

Comedy 1

Documentary 1

Drama 1

Musicals 1

Periodical and historical 1

Romance 1

War Films 1

Female 65-74

Only one person from this age group answered this which means that the results are not accurate from the age group as a whole. It would make sense that I do not use this group as my target audience as I do not have good quantity results to accurately know what genre of film they like.

This shows the comparisons between the genders in general. As there were more females who took part in the survey than males, the female bars will be higher. This does give an indication into what genres would suit one or both genders the most.

Concluding statementsI can take a lot from creating this survey. Firstly to solve the skipped questions problem, I need to make sure when initially creating the survey that I make sure that no questions can be skipped. This ensures that all the results collected are eligible to be used.

Secondly, I need to distribute my survey better in order to get more respondents. With me only using social media to distribute my survey, it limits the number of people able to complete the survey as not everyone has social media accounts. This is probably the reason why people of certain age groups didn’t complete the survey.

I should have got more respondents from each of the categories. This could either be resolved by broadening the age groups to gain more of a general look at the genders and have more respondents or using different methods of distributing the survey such as by handing out paper copies