Question 1 Evaluation 1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

After researching into many products similar to mine, it helped me learn the stereotypes, forms and conventions that arise in similar magazines. Therefore, when creating my magazine I was able to construct a frame of work that fitted the Hip-Hop and RnB genre perfectly.Therefore, now I have created my final pieces they too develop and in some ways challenge the forms and conventions of real media products that are the same genre

Evaluation 1: In what ways does you media product use, develop or challenge forms and conventions of real media products

. For instance the hip-hop genre is a very masculine one, therefore when it comes to the front cover, a male is featured on it, and this reinforces the masculine genre. My cover model uses a hostile direct mode of address; this reinforces the ideology and stereotypes that artists from the Hip-Hop genre are very angry and mean people, usually from harsh corrupted areas of living usually involving crime. When it comes to clothing choices my model is wearing basic clothing, when it comes to choice and colouring, nothing too bright and overpowering. My cover model has a substantial amount of jewellery on, this reinforces the rich and luxurious lifestyle that these artists have and what everyone else should have or want. However my magazine challenges the stereotype that rappers are covered in tattoos.

Tattoos Vs

NoTattoos

Simple Clothing

Simple Clothing

Substantial Amount of Jewellery

Substantial Amount of Jewellery

Furthermore, the main cover line uses anchorage as it says ‘EEZY is back with vengeance’, when we look at ‘eezy’ he looking in a threatening way as if he is back with Vengeance. The style of font within the word ‘Vengeance’ also uses anchorage as the style of font links with the potential article inside (EEZY’s time in jail.) Prestige’s front cover uses the stereotypical codes and conventions of a Hip-Hop magazine. The front cover is simple and not overpowered by different colours and different magazine techniques like flash buttons teasers etc, Hip-Hop magazines are very simple yet effective as they tell the reader everything that will be advertised in the magazine; however it keeps up with the vibe of Hip-Hop, being and having a very mysterious and chilled atmosphere almost. Therefore, when it comes to conventions on my front cover, keeping it simple the main and most important convention used is cover lines, which are located at the right side of the page, this is effective for the readers as the cover lines are easy to find and they can differentiate the most import cover lines (compared to the main cover line) without having to search the page. When it comes to the contents of the cover lines, colloquial language is used, this is effective as the audience can then relate to the magazine and feel comfortable buying this magazine. Techniques like Contractions (shortening of words), exclamations and intertextuality is used to make the audience be able to relate to the magazine and to also make them interested in what is going on.

Main cover line and font fits in with article inside

A skyline is also used on the magazine; ‘’HipHop on a Higher Level’’ this is a typical convention used to tell the audience something about the magazine or to show the magazines catchy phrase they use on every magazine issue. The skyline also has the issue number, this is effective for the readers as if they collect the magazine it would be a useful convention, and also it helps the buyers know if they are buying the correct issue. More so, footer is used to advertise more artists that will be featured in the issue. Lastly the masthead is the most important convention on the front cover as it tells the audience what magazine it is. By the use of superimposition this shows that the star on the front cover is famous star as the magazine is allowing them to be in front of the name, also it shows the success of the magazine as they do not need the whole of their name to be shown for the audience to know what magazine this is, the font style gives the name a brand identity. A colour scheme of red, black and white are used, these colours connote masculinity and with the use of colour red this could connote crime and rules as the hip-hop genre represents these things through their music; these three colours also are neutral colours in some senses, showing that either male or female can read this magazine,

Skyline giving a magazine slogan

My magazine challenges simple conventions as my typical skyline is advertised as a footer, as I believe it is more affective

Typical masthead conventions, using superimposition

Colour scheme or red black and white. Connotes certain aspects to the genre.

Colour scheme or red black and white. Connotes certain aspects to the genre.

My magazine develops and challenges the ideas of forms and conventions in a typical Hip-Hop and RnB magazine. My magazine keeps continuity with the colour scheme that is advertised on the front cover, this makes the audience feel comfortable with the magazine as they can tell each page is from the same magazine. My main image is the focal point of the page and it takes up 2 thirds of the pages width, by having the main image being the focal point, this uses star appeal and shows the audience another artist which is featured in the magazine, as there is a pull quote and page reference. A female artist featured on the contents page is sexualised as woman in this genre are stereotyped in that way, however my magazine does challenge this in some ways as the artist is fully clothes and not sexualizing herself in that way. She too keeps up with the colour scheme keeping continuity throughout the magazine. Next to the main image is the list of page references and information about the different pages. It’s located next to the image as it is easy for the audience to find, and when researching into similar products, this is the stereotypical way of doing it. At the top of the page it has the issue number and the name of the magazine; again this keeps up with the brand of the magazine giving it its own identity. Therefore my contents page keeps up with the usual forms and conventions that a contents page of a similar product would. My magazine too challenges usual magazine with the same genre as they do not usually introduce secondary images onto the contents page, however mine does, this is effective as it shows the readers other artists that are featured inside and takes the contents page as a whole more interesting to look at as it has more than one photos advertised on it.

Star appeal: Image takes up most of the page & writing is centred around it.

My magazine challenges, conventions as mine includes secondary images of other starts with the magazine

My magazine still has a woman featured on the contents. However my model challenges the usual conventions as my model is not as sexualised as other magazines

Both pages, display page references, with headings and in a list, next to the image

Letter in background to signify the magazines name

Both magazines have small text, giving credit to creators of page.

Similar

My contents challenges usual contents as mine has a pull quote to use anchorage, linking with articles inside

Double Page Spread: My double page spread again keeps continuity with its colour scheme, showing that all pages are from the same magazine. Also the double page spread is laid out in the form of one page being a photo of the star allowing readers to have it as a poster. This page has a pull out quote, giving the readers knowledge of interesting parts that will be featured in the article, almost like a teaser. The following page uses and develops all the usual conventions that are featured on a double page spread. For starters, at the top of the page is a title ‘EEZY’ it is laid out and styled with the artists’ own style, this makes the readers interested especially if they are fans of the artist as they want the double page spread to be a page based on them. Following this, my page has a by-line which tells the audience a it about the artist and the article. More so, the article is in the form of columns and has a drop cap at the start, during the article a quote is emphasised on (pull out quote) as it gets the readers attention and again shows them an interesting part of the article. The artist again reinforces the lifestyle of being rich as he does on the front cover; however his expression is a less lot threatening then it was on the front cover.

Half the page is an image of the star.

Name in their logo style using intertextuality, appealing to fans.

Both magazines have a title a by line and drop

caps, the simple conventions

My magazine challenges conventions as it has a page number and pull quote on the page which is a photograph.