I HC KINH T TP. H CH MINH CAO HC KINH T KHA 20 M 1
TI:
CU TRC T CHC CA TP ON NIKE (LNH VC SN XUT)NHM 6:1. 2. 3. 4. 5.
6. 7. 8. 9. 10. 11. Nguyn Tr Thanh Tho Trn Thanh Phong V Duy Khnh
Trn Thin Tm Nguyn Quyn Trn Hong Tun Trn Minh Sang Ng Thanh Sang
Nguyn Th Tuyt L Th Cm Sang Trng Cng Minh
Tp. H Ch Minh, 20/01/2011
ti: Hy trnh by cu trc t chc ca mt tp on nc ngoi ang p dng m cc
anh ch bit. Cu trc ny c u nhc im g? Cc doanh nghip Vit Nam rt ra c
bi hc kinh nghim g t kinh nghim cu trc t chc trn? PHN CHIA CNG VIC
NHM 6: Ngi ph trch chnh Thanh Tho Ngy cung cp thng tin cho thnh vin
trong nhm 1 2 C s l thuyt Khi qut v tp on Nike (Lch s thnh lp, lnh
vc kinh doanh/ Sn xut, th trng hot ng.) C cu t chc ca tp on Nike (S
Ms. Tuyt t chc, s lng cc thnh vin trong cc phng ban, nhim v cc phng
ban, thu nhp bnh qun ca tng phng ban,.) Mr. Khnh, Phn tch thc trng
cu trc t chc Mr. Quyn, ca tp on Nike Mr. Thanh Phong Phn tch u im
cu trc t chc Mr. Minh Sang ca tp on Nike Mr. Thanh Sang Phn tch Nhc
im cu trc t chc Mr. Cng Minh ca tp on Nike Mr. Tun Bi hc kinh nghim
t cu trc t Mr. Thin Tm chc ca Nike Tng hp, vit Bi bo co Trnh by bng
PowerPoint Ms. Cm Sang Thanh Tho Thanh Tho Th Hai, 17/10 Th T,
19/10 Ch Nht, 16/01 Th 6, 14/01 Th 6, 14/01
STT
Ni dung/Nhim v
3
4
5 6 5 6 7
MC LC
PHN 1: C S L THUYT
...........................................................................................
1 I. MT S VN V T CHC
...............................................................................
1 1. 2. 3. Khi nim T
Chc.....................................................................................................
1 Cc nguyn tc lm vic ca t chc
.........................................................................
1 Tm hn qun tr
.........................................................................................................
1
3.1. La chn tm hn qun tr phi cn c vo: 4. Quyn hnh trong qun tr
..........................................................................................
2 4.1. Khi nim
.............................................................................................................
2 4.2. Ngun gc ca quyn hnh
..................................................................................
2 4.3. Theo quan im ca Max Weber: Quyn hnh ca nh qun tr ch y khi .
2 4.4. Quyn hnh ca cc nh qun tr c gii hn
...................................................... 2 5. Phn cp
qun tr
........................................................................................................
2 5.1. 5.2. 5.3. 5.4. Khi nim
...........................................................................................................
2 Mc ch
.............................................................................................................
2 Nhc im
........................................................................................................
2 C s xy dng c cu t chc
.....................................................................
2
II. XY DNG C CU T CHC
..............................................................................
3 1. Khi nim
....................................................................................................................
3 2. Cc nguyn tc xy dng c cu t chc
............................................................... 3
3. Cc quan im thit k c cu t chc
.........................................................................
3 4. Khi phn chia cc b phn phi da trn tiu thc
..................................................... 3 5. Cc m hnh
C cu t chc c bn
............................................................................
3 III. U QUYN
....................................................................................................................
8 1. Khi nim
...................................................................................................................
8 2. Qu trnh u quyn gm 4 bc
................................................................................
8 3. Nhng tr ngi thng gp khi u quyn
..................................................................
8 4. Bin php khc phc
...........................................................................................................
8
C CU T CHC TP ON NIKEPHN 2: TNG QUAN V C CU T CHC CA TP ON NIKE
................. 9 I. LCH S PHT TRIN
.....................................................................................................
9 II. KHU VC HOT NG SN XUT CA NIKE
.................................................. 10 1. 2. Trn Th
Gii
.........................................................................................................
10 Ti Vit Nam
...........................................................................................................
10
III. KHU C CU T CHC CA TP ON NIKE LNH VC SN XUT
.............................................................................................................................................
11 1. 2. 3. Trn ton Th Gii
................................................................................................
11 C cu t chc ca Nike Chu
...........................................................................
11 C cu t chc ca Nike ti Vit Nam
..................................................................
13 3.1. 3.2. Nhim v ca cc phng ban Ca Nike Vit Nam
.................................... 13 Phn tch cu trc ca Nike Vit
Nam ...................................................... 16
PHN 3: NHN XT V C CU T CHC CA NIKE BI HC KINH NGHIM CHO CC CNG
TY VIT NAM
................................................................ 17
I. NHN XT V C CU T CHC CA NIKE
.................................................. 17 1. u im
........................................................................................................................
17 2. Nhc im
..................................................................................................................
17 II. BI HC KINH NGHIM CHO CC CNG TY VIT NAM
........................... 18
NHM 6
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C CU T CHC TP ON NIKE
PHN 1: C S L THUYTI. MT S VN V T CHC:
1. Khi nim T Chc: T chc l mt trong nhng chc nng chung ca Qun tr
lin quan n hot ng thnh lp nn cc b phn trong t chc bao gm cc khu v
cc cp, tc l quan h hng ngang v hng dc m nhn cc hot ng cn thit, xc
lp cc mi quan h v nhim v, quyn hn v trch nhim gia cc b phn . 2. Cc
nguyn tc lm vic ca t chc: - Nguyn tc gn vi mc tiu: da trn mi trng v
xy dng c cu ph hp. - Nguyn tc thng nht ch huy: mi ngi ch nhn mnh
lnh ca mt ni Nguyn tc hiu qu kinh t: Xy dng c cu t chc phi quan tm
n hiu qu kinh t Nguyn tc cn i: cn i gia quyn hnh v trch nhim Nguyn
tc linh hot: c th i ph kp thi vi s thay i mi trng Nguyn tc an ton v
tin cy: chng c tc ng ca mi trng bn ngoi v bn trong.
3. Tm hn qun tr: L s lng nhn vin cp di m mt nh qun tr c th qun l
hiu qu Tm hn qun tr c lin quan mt thit n tng nc trung gian trong t
chc - Tm hn qun tr rng: t nc thang trung gian lm cho chi ph qun l
thp; nhng d dn n tnh trng qu ti. - Tm hn qun tr hp: 3.1. La chn tm
hn qun tr phi cn c vo: Nng lc ca nh qun tr, nh qun tr gii th s c tm
hn rng Trnh ca cp di Tnh cht ca hot ng Mc n nh ca hot ng S tng ng
ca nhim v S gn gi v khng gian Phng tin, iu kin kim sot v iu khin
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C CU T CHC TP ON NIKE
4. Quyn hnh trong qun tr: 4.1. Khi nim: Quyn hnh l nng lc cho
php yu cu ngi khc hnh ng theo ch o ca mnh. Quyn hnh l cng c ca cc
nh qun tr 4.2. Ngun gc ca quyn hnh: Quyn hnh xut pht t chc v Quyn
hnh xut pht t cng nhn ca cp di. 4.3. Theo quan im ca Max Weber:
Quyn hnh ca nh qun tr ch y khi: S hp php khi m nhn chc v C s tha
nhn ca cp di th quyn hnh l chnh ng Bn thn nh qun tr c phm cht kh
nng cn thit 4.4. Quyn hnh ca cc nh qun tr c gii hn: Quy nh lut php
o c x hi Kh nng iu kin sinh hc ca con ngi
5. Phn cp qun tr: 5.1. Khi nim: Phn cp qun tr l s phn chia hoc u
thc bt quyn hnh ca cc nh qun tr cp trn cho cc nh qun tr cp di 5.2.
Mc ch: p ng kp thi, nhanh chng ph hp vi yu cu tinh t nhm to iu kin
o to cc nh qun tr cp di. 5.3. Nhc im: Lm mt tnh thng nht ca t chc
Kt qu hot ng hn ch v trnh c hn ca cp di 5.4. C s xy dng c cu t chc:
Mc tiu v chin lc hot ng ca t chc Mi trng bn ngoi (mi trng vi m v v
m) Cng ngh sn xut sn phm hay dch v chnh Page 2
NHM 6
C CU T CHC TP ON NIKE Cc ngun lc, c bit l ngun nhn lc II. XY DNG
C CU T CHC: 1. Khi nim: L sp xp cc b phn, cc n v nh trong cng ty
thnh mt th thng nht di s lnh o tp trung ca nh qun tr cp cao nht.
Trong , mi b phn c giao ph nhng nhim v v quyn hn nht nh. 2. Cc
nguyn tc xy dng c cu t chc: - S lng b phn cp bc xc nh trn c s nhu
cu thc t Xc nh r rng phm vi nhim v quyn hn ca tng b phn Mi b phn c
th m nhn mt hoc mt s nhim v m nhiu b phn lm Xc nh chnh xc cc lung
thong tin trong t chc, m bo s pht trin nhp nhng gia cc b phn thc
hin mc tiu chung.
3. Cc quan im thit k c cu t chc: - Quan im c in: nhn mnh n tnh
chnh thc v h thng quyn lc r rng. Quan nim hin i; nhn mnh n tnh hp
tc, lm vic theo nhm, gii quyt vn theo tnh hung.
4. Khi phn chia cc b phn phi da trn tiu thc: - Tm hn qun tr Thi
gian: cch phn chia lu i nht Theo chc nng Theo lnh th a l: p dng i
vi cng ty ln t cng ty cc vng khc Theo sn phm: c p dng i vi nhng
doanh nghip sn xut dch v vt cht. Theo khch hng: p dng i vi n v dch
v phc v tt nht nhng khch hng khc nhau. Theo quy trnh sn xut 5.NHM
6
Cc m hnh C cu t chc c bn: Page 3
C CU T CHC TP ON NIKE
M HNH
C IM - Mi cp di nhn s iu hnh v chu trch nhim
U IM
NHC IM
HNH
- Tun th nguyn tc thng nht ch huy - To ra c s thng nht tp trung
cao . - Ch trch nhim r rng
TRC TUYN
trc mt cp trn duy nht. - Thch hp vi tnh cht quy m nh, sn phm
khng phc tp. - Hnh thnh cc b phn chuyn mn c gi l cc phng phan chc
nng. Lnh o iu hnh hot ng ca t chc thong quan cc phng ban chc nng. -
i vi nhng t chc mi thnh lp.
- i hi nh qun tr phi c kin thc ton din. - Hn ch s dng chuyn gia
- D dn n tnh trng qun l gia trng. 5.1
- S dng c nhiu chuyn gia gii - Khng i hi nh qun tr c kin thc ton
din, do tm c nhiu nh qun tr gii
- Quy phm tnh cht thng nht ch huy. - S phi hp gp rt nhiu hn ch
5.2
CHC NNG
- Vn c xu th can TRC TUYN CHC NNG thip ca cc b phn chuyn mn vo
cng vic ca cc tuyn. - S phi hp gia cc b phn hn ch. - Cha tun th
cNHM 6
- y l c cu t chc c p dng ph bin nht.
- Kt hp c u im ca hai c cu trn.
5.3
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C CU T CHC TP ON NIKE nguyn tc linh hot. M HNH C IM U IM- y l
hnh thc t chc linh ng. - t tn km, s dng nhn lc c hiu qu - p ng c
tnh hnh sn xut kinh doanh ng. nhiu bin
NHC IM- D xy ra tranh ginh nh hng gia lnh o tuyn v lnh o d n. -
Cn s can thip ca lnh o ln nht quy nh r nhim v cho tng lnh o tuyn v
lnh o d n trong nhng khong thi gian khc nhau.
HNH
C CU MA TRN
- Thch hp vi doanh nghip ln trong xu th hi nhp. - Cho php cng lc
thc hin nhiu d n.
5.4
- Thnh lp v gii th d dng, nhanh chng.
- Mang tnh c in nhng li c nhng ng dng tt trong cnh tranh. THEO A
L - Phn chia theo c im vng a l, nhm khai thc u th trong cc hot ng
ca a phng. - Ly c s l cc dy sn phm hay lnh vc hot ng thnh lp cc b
THEO SN PHM phn hot ng. - B phn ph trch sn phm c trch nhim hot ng
trn nhiu th trng khc nhau v sn phm .
- Giao trch nhim cho cp thp hn. - Cnh tranh c hiu qu cc khu vc a
phng. - Xc nh c li th cnh tranh vng trong chin lc pht trin. - Pht
trin tt sn phm, c tm nhn tng qut v th trng ca 1 dy sn phm nht nh. -
C kh nng tp trung ngun lc, v vy d to tnh cnh tranh v chi ph. - D xc
nh u th cnh tranh.
- Chi ph qun l cao do cn nhiu ngi lm cng vic tng qun l. - i hi
phi c mt c ch kim sot phc tp.
5.5
- i hi trnh qun l khc nhau cc dy sn phm, do chi ph qun l cao -
Pht trin ngun nhn lc trong t chc hn ch. - D dn n tnh cc b gia cc b
phn lm cho kh nng hp tc gia cc b phn km.
5.6
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C CU T CHC TP ON NIKE
HNH 5.1: M HNH C CU T CHC TRC TUYN
HNH 5.2: M HNH C CU CHC NNG
HNH 5.3: M HNH C CU TRC TUYN CHC NNG
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C CU T CHC TP ON NIKE
HNH 5.4: M HNH C CU T CHC MA TRN
HNH 5.5: M HNH C CU THEO A L
HNH 5.6: M HNH C CU THEO SN PHM
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C CU T CHC TP ON NIKE III. U QUYN
1. Khi nim: L cp trn giao cho cp di quyn ra quyt nh C 2 iu kin:
Ch giao nhng quyn m anh c. Khng giao ht quyn m anh c
2. Qu trnh u quyn gm 4 bc: - Bc 1: Xc nh kt qu Bc 2: Giao nhim v
cho ngi c u quyn Bc 3: Giao quyn Bc 4: Kim tra, theo di vic thc
hin
3. Nhng tr ngi thng gp khi u quyn: - Tm l s cp di khng hon thnh
nhim v. Tm l s cp di lm theo cch ring v lm tt hn mnh. Phm vi trch
nhim, quyn hn xc nh khng r rng.
4. Bin php khc phc: - Phi cho cp di quyn t do hnh ng Trao i c m
gia cp trn v cp di. Xc nh r trch nhim, quyn hn bng vn bn.
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C CU T CHC TP ON NIKE
PHN 2: TNG QUAN V C CU T CHC CA TP ON NIKELCH S PHT TRIN Nike l
nh cung cp qun o v dng c th thao thng mi cng cng ln c tr s ti Hoa
K. u no ca cng ty t ti Beaverton, gn vng th Portland ca Oregon. Cng
ty ny l nh cung cp giy v o qun th thao hng u trn thI.
gii v l nh sn xut dng c th thao ln vi tng doanh thu hn 19,01 t
la M trong nm ti chnh 2010. Tnh n nm 2010, cng ty ny c hn 35.000
nhn vin trn khp th gii. Nike v Precision Castparts l cc cng ty duy
nht c trong danh sch Fortune 952 c tr s trn ton th gii. Cng ty c
thnh lp vo ngy 25 thng 1 nm 1964 vi tn Blue Ribbon Sports nh bn tay
Bill Bowerman v Philip Knight, v chnh thc c tn Nike, Inc. vo nm
1978. Cng ty ny ly tn theo, n thn chin thng ca Hy Lp. Nike qung b
sn phm di nhn hiu ny cng nh cc nhn hiu Nike Golf, Nike Pro, Nike+,
Air Jordan, Nike Skateboarding v cc cng ty con bao gm Cole Haan,
Hurley International, Umbro v Converse. Nike cng s hu Bauer Hockey
(sau ny i tn thnh Nike Bauer) vo khong nm 1995 n 2010. Ngoi sn xut
o qun v dng c th thao, cng ty cn iu hnh cc ca hng bn l vi tn
Niketown. Nike ti tr cho rt nhiu vn ng vin v cu lc b th thao ni
ting trn khp th gii, vi thng hiu rt d nhn bit l "Just do it" v biu
trng Swoosh. Tr s chnh t ti Beaverton, Oregon - M, mt phn ca khu th
Portland. Din tch 0,81km vung c xy dng m rng 4 ln vo cc nm
1992,1999,2001,2008.
KHU VC HOT NG SN XUT CA NIKE 1. Trn Th Gii Nike cng tc tc vi 952
nh my sn xut ti 58 quc gia thuc Chu u, Trung ng v Chu Phi, Chu M,
Chu .II.
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C CU T CHC TP ON NIKE STT 1 2 3 4 5 6 7 8 9 10 11 12 Quc gia
Canada Colombia USA Mexico Guatemala Honduras El Salvador Ecuador
Brazil Chile Argentina Taiwan STT 13 14 15 16 17 18 19 20 21 22 23
24 Quc gia Lithuania Bosnia Belgium Bulgaria Dominican Republic
Italy Jordan Holland Moldova Turkey Spain South Korea STT Quc gia
STT 25 26 27 28 29 30 31 32 33 34 35 36 Israel Greece Portugal
Morocco Tunisia Egypt Pakistan Malaysia Indonesia Fiji Australia
Macau 37 38 39 40 41 42 43 44 45 46 47 48 Quc gia Thailand Cambodia
Vietnam Singapore Bangladesh India Sri Lanka South Africa PRC Hong
Kong Japan 11 nc khc
2. Ti Vit Nam Nike cng tc vi 57 nh my sn xut: 10 Nh my pha Bc, 1
nh my Min Trung v 47 nh my Min Nam. Vn phng i din chnh ca Nike Vit
Nam t ti thnh ph H Ch Minh. a ch vn phng: 235 (The Metropolitan Lu
12-13), ng Khi, P.Bn Ngh, Q.1 - (08) 3829 8172 Nhn vin chnh thc ti
Vit Nam: 144 ngi (99 nhn vin ph trch ngnh hng Footwear, 15 nhn vin
ph trch Apparel, 25 nhn vin ph trch ngnh hng Converse, 5 nhn vin
kinh doanh v Marketting).III. C CU T CHC CA TP ON NIKE LNH VC
SN
XUT: 1. Trn ton Th Gii: Vi 952 nh my t ti 58 quc gia, Nike chia
lm 4 khu vc t chc chnh qun l lnh vc sn xut nh sau:NHM 6
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C CU T CHC TP ON NIKE PHN TRM (%) 11
STT
KHU VC Chu u, Trung ng v Chu Phi (EMEA Europo, The Middle East
and Africa) Chu M (Americas) Bc (North Asia) Nam (South Asia)
1
2 3 4
19 41 29
2. C cu t chc ca Nike Chu
C cu t chc ca Nike Chu s dng theo m hnh a l v trc tuyn - chc
nng.NHM 6
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C CU T CHC TP ON NIKE u im: Tun th nguyn tc thng nht ch huy l v
tt c cc nc u bo co thng tin v tr s chnh Beaverton, Oregon - M Khai
khc c u th trong cc hot ng ca a phng: ngun nhn cng, gi nguyn vt
liu, chi ph hot ng sn xut thp, gim chi ph, tng li nhun. Do c cu t
chc ca Nike c Phng kim nh cht lng theo tiu chun ca Nike nh nh cung
cp nguyn vt liu, nh my gia cng iu c Nike kim nh trc khi k hp ng lin
doanh, v c qu trnh hot ng sn xut. V vy, Nike d khng c nh my chnh
thc no ca Nike nhng cht lng sn phm cao v gn nh ng nht. Nhc im: Chi
ph qun l cao do cn nhiu nhiu lm cng vic tng qun l v trnh khc nhau
cc dy sn phm i hi phi c mt c ch kim sot phc tp. Chnh sch ca Nike l
s dng nhn ti ti a phng nn vic tuyn dng ngi ti ph hp vi yu cu cng
vic gp nhiu kh khn. Do Nike tun th nguyn tc thng nht ch huy nn tnh
cc b gia cc b phn rt cao. T , thng tin qua li gia cc b phn mt nhiu
thi gian. 3. C cu t chc ca Nike ti Vit Nam1. Nhim v ca cc phng ban
Ca Nike Vit Nam General Management (GM): chu trch nhim qun l chung
cho cc ngnh hng Vit Nam. Ngi m nhim l Suzanne Anderson General
Adminatrator and Equiment assistant (GM Admin & EA): h tr cho
GM trong vic qun l thng tin t di ln v lp k hoch iu hnh qun l chung.
Ngi m nhim l Nguyn Ho Sustainable Manufacturing Process (SMP): qun
l tin trnh mi trng v an ton lao ng trong cc cng ty gia cng. Ngi m
nhim: L Phng, V Thanh, Nguyn Uyn.
-
-
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C CU T CHC TP ON NIKE
Material Supply Planning Manager Vu Nguyen Colorist &
Production Material Supply Analyst planner FVN, YPV, USV Vy Le Lan
Huyen Prodcution Analyst SIV, TMV Mai Tran Production Analyst CCV,
DDV, MHG PhuongNguyen Tuyet Nguyen Production Analyst (maternity
leave Production till Feb 2011) AnalystMXP,YVN,QVE,U mbro
NITC Bob Regiona David GM Admin Tindell l Hao Nguyen James .
& EA HRMD Geoff . SMPD Nichols . GPAD Son Cao Ops Mgr HMR LEA
SMP TBH Phuong Phuon M Nguyen Apparel LIM Innovatio HRM Lam Keith g
Le Operations TBH n Mgr Bui Philli Director Thanh Van Le Hau (TBD)
HR ps Vu Pham Speciali Uyen John IT Systems LEA Production APPI
Manager Manager Anh Nguyen Hoan Fuller Support Analyst st N Hung
Dang Nguye Luc Ngo g HRM Chau Le n Tram Vo Luon Trainin Cuong Truc
APPI g Nguyen g Luong Material ID) speciali Doan Hoang Quality st
ES Pham Engineer QE. Trainee Hanh MXP, YVN, Minh ESV, MHG, Pham
USV, QVE, Phung APPI FVN, VNL FTV8,SAA, ES Quality NIC Engineer
TMV, SIV, CCV, DDV, YPV
GM Suzanne Anderson GM
G P Nhut A Phan M
ITM Luu Hao Nguy Doan en Hao Hung T ITM Ngu Dang h yen Thi u y
Nguy en V IT u G Engi P neer A M
OO M Dieu Thuy Nguy Hoa en Yen Chau Nguy Nguy en en Anh Acco
Pham unta Vy nt Tran ADC
POD Tim Ander son
MOD Larry Levi
Production Nghia Pham Analyst SAA, NIC, ESV Ho La Minh Huynh
Logistics Assistant
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C CU T CHC TP ON NIKE Sustainable Manufacuring Process Director
(SMPD): Gim c qun l tin trnh mi trng v an ton lao ng trong cc cng
ty gia cng cho ton khu vc. Human Resource Management (HMR): qun l v
iu hnh nhn s ca cng ty. Ngi ph trch l Nguyn Phng Human Resource
Management Director (HMRD): Gim c qun l v iu hnh nhn s cho ton khu
vc. Nike Innovation Traning Center (NICT): l trung tm pht trin v i
mi ca Nike, chuyn pht trin ngun nhn lc v sn phm ca Nike, chu trch
nhim t vn v h tr cho cc gim c iu hnh cc nc. Ngi ph trch chnh l Bob
Tindell. Product Operations Director (POD): Gim c qun l sn phm giy,
ph trch tt c cc vn lin quan n cht lng sn phm giy Vit Nam. Nhn vin
ph trch l Tim Anderson. Manufacturing factory Operations Director
(MOD): Gim c qun l sn xut Giy, ph trch khu sn xut mt hng giy Vit
Nam. Nhn vin ph trch l Larry Levi. Information Technology
Management (ITM): qun l thng tin v h thng hot ng ca cc phng ban.
Nhn vin ph trch l Hng ng, on Ho v Nguyn Thi. Grant Protected Area
Management (GPA): qun l v vic sao chp mu m, cht lng ca sn phm. B
phn ny chng hng gian, hng gi ngoi th trng nh hng xu n tn tui ca cng
ty. Nhn vin m nhim l Nguyn Ho, Phan Nht. Grant Protected Area
Management Director (GPAD): Gim c chng sao chp sn phm ca khu vc, h
tr cho b phn chng sao chp mu ca cc nc. Lean production (LEAN): l b
phn to ra gi tr trong sn xut bng cch gim bt cc cng vic, quy trnh
khng hiu qu v lng ph, c trch nhim ti u ha cc quy trnh lm vic, mi
trng sn xut, thi quen cng vic mang li hiu sut cao nht. Ngi ph trch
chnh l Keith Phillips. Office Operation Management (OOM): qun l v k
ton, hp ng ca cng ty. Ngi ng u l Thy Hoa.
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C CU T CHC TP ON NIKE Apparel Operations Director: Gim c iu hnh
ph trch ngnh hng qun o ti Vit Nam. Ngi m nhn l L Vn. 2. Phn tch cu
trc ca Nike Vit Nam. C cu t chc ca Nike Vit Nam s dng kt hp gia ba
m hnh a l, sn phm v trc tuyn trc nng. u im: Khai khc c u th trong
cc hot ng ca a phng. S dng c nhiu chuyn gia gii, khng i hi cc nh
qun l c kin thc ton din. S dng ngun lc gii v chuyn mn ph hp vi mc
tiu pht trin ca tp on Nike. Cc phng ban khng ch o v qun l ln nhau,
v nhn vin c giao quyn v trch nhim r rng trong lnh vc m mnh ph trch.
Nhc im: Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v
thnh phm ca cc cng ty gia cng. Tnh cc b gia cc b phn, lm cho vic
cung cp thng tin mt nhiu thi gian, nh hng n k hoch ca cc phng ban
khc. Cha tun th c nguyn tc linh hot. i hi phi c mt c ch kim sot phc
tp qun l cc cng ty gia cng. Pht trin ngun nhn lc trong t chc hn
ch.
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C CU T CHC TP ON NIKE
PHN 3: NHN XT V C CU T CHC CA NIKE BI HC KINH NGHIM CHO CC CNG
TY VIT NAMI. NHN XT V C CU T CHC CA NIKE 1. u im: S dng c ngun lc c
sn cc cng ty gia cng, v a phng tp on Nike khng tn tin u t vo my mc
thit b, chi ph sn xut cho mt sn phm r m sn phm u ra vn m bo cht lng
theo tiu chun ca Nike. Tinh gin b my t chc do sn phm sn xut u thu
gia cng, lm cho chi ph gim v li nhun tng. C Phng ban chun ha cht
lng, lm cho cht lng sn phm thng nht ton cu. S dng m hnh trc tuyn
theo nguyn tc thng nht ch huy lm cho trch nhim gia cc b phn, khu vc
r rng. Tuyn dng nhn lc c trnh cao, hu ht l bc i hc tr ln v nng ng
nn hiu qu hot ng ca t chc cao. Ch i ng, lng bng tt, do thu ht c
nhiu nhn ti. 2. Nhc im: Thi gian phn ng s c, vn chm do ph thuc thng
tin vo tr s chnh. Ph thuc mt phn vo cc cng ty gia cng trong vn
nguyn vt liu u vo, v qu trnh cung ng hng ng hn. Tt c cc b phn c lp
vi nhau, do cc b phn gp nhiu kh khn trong vic h tr cho nhau. C s ng
y trch nhim cho nhau trong nhng nhim v pht sinh khng ph thuc phng
ban no. Chi ph qun l cao do thu nhiu ngi gim st quy trnh sn xut v
thnh phm ca cc cng ty gia cng.
II.NHM 6
BI HC KINH NGHIM CHO CC CNG TY VIT NAM Page 16
C CU T CHC TP ON NIKE a s cc cng ty may mc ln ca Vit Nam p dng m
hnh thu gia cng tn dng ngun lc c sn cc cng ty gia cng gim chi ph lm
tng li nhun. V d: Cng ty C phn Thng Mi u t Dt May Thnh Cng, Cng ty
TNHH Phm Tng, Tng cng ty C phn May Vit Tin, ... Cc cng ty Vit Nam
cha u t nhiu cho cc b phn kim tra cht lng u vo ca ngun nguyn vt liu
cung cp cho cc cng ty Gia cng nn cht lng sn phm cha ng iu. Tp on
Nike th b phn kim tra cht lng ny th hot ng rt tt v hu hiu. Cc cng
ty Vit Nam cha thu ht c nhn ti c trnh chuyn mn cao, do lng thp.
Thng tin ni b ca cng ty Vit Nam l cng b rng ri n cc phng ban thi
gian phn ng trc s c v vn nhanh.
NHM 6
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