QR codes - TAFE NSW€¦ · • New Security Threat: Infected QR Codes • Link collection • Cybrary Man's Educational Web Sites – QR Code • Marketing ideas • 5 Steps for

QR codes

Definition

• A QR Code is a two-dimensional code • that can be read by QR scanners • installed on mobile phones with a • camera or smartphones.

• QR means Quick Response.

Creator • In 1994 Denso Wave (Toyota subsidiary) • developed QR codes to track vehicles • during the manufacturing process

• http://www.denso-wave.com/qrcode/qrfeature-e.html

QR Code ® is registered trademark of DENSO WAVE INCORPORATED in JAPAN and other countries.

Barcode Vs. QR code

• Conventional barcodes can only store 20 digits

• QR codes can handle several

hundreds times more information

• http://www.commoncraft.com/video/qr-codes

http://www.commoncraft.com/video/qr-codes

Flickr Images – QR Code Art

http://www.flickr.com/

37 Examples Of Using QR Codes - http://www.youtube.com/watch?v=tGYqxVrJN-

What Do you need QR Code generator

• • Kaywa •

http://qrcode.kaywa.com

• • QRStuff • http://www.qrstuff.com

• • ZXing generator

http://zxing.appspot.com/generator

QR Code Reader

• • Kaywa Reader: http://reader.kaywa.com

• BeeTagg: http://www.beetagg.com

• • ZXing Reader: http://code.google.com/p/zxing

Collect stats • Use a URL shortener that provides stats, for

example, bitly.com

• Register with bitly

• Shorten URLs before transforming them into QR codes

• Customised short links - example: bit.ly/nsi-eRes

bit.ly/nsi-eRes

Security threats – infected QR codes • Cybercriminals have started using malicious QR codes

• Malicious QR code can redirects you to a URL with a malicious file (APK or JAR)

• Be aware of what you scan

• Ensure that nobody can tamper with your QR codes

Create your own QR Code

• Kaywa

• http://qrcode.kaywa.com

Running a successful QR code campaign

• Develop a realistic marketing plan (schedule campaign, cross-promotion and events)

• Define your purpose (Providing links, contact information,

opening hours, instructions, maps)

• Provides relevant information (Avoid redundancy)

Running a successful QR code campaign

• Inform and involve your colleagues

• Let your users know about your campaign and educate them about QR codes (e.g. website, newsletters, posters, displays, library tours, workshops, social media)

• Collect statistics

Mistakes to avoid • Not testing your QR code • Getting too fancy with embedded text and multimedia • Providing QR codes where there’s no WLAN access for

users • Linking to pages that are difficult to view on mobile

devices • Not checking on your codes regularly • Excluding users without QR scanners (Provide short URL)

Tasks • Discuss how you could use QR codes to market

resources and services in your library

• Present one achievable idea • Describe how would you implement and schedule your

idea • Explain how it would fit in with other library promotion

Resources • EBSCOhost articles

• Great ideas

• QR Codes, Infographics, and a Host of Cool Tools to Impress Your Colleagues and Improve Your work

• http://tinyurl.com/6wk3hld

• Research article • Situated Questions and Answers: Responding to Library Users with QR

Codes • http://tinyurl.com/d4m2qyc

• Practical tips • tech tips for every librarian • http://tinyurl.com/d3bldjx

Resources • Security issues • New Security Threat: Infected QR Codes

• Link collection • Cybrary Man's Educational Web Sites – QR Code

• Marketing ideas • 5 Steps for a Successful QR Code Marketing Campaign

• How QR codes are used in marketing • Know More Now Animation

• Design your QR code • Youtube video: Photoshop - Adding a Logo into a QR Code

Looking for more information on your burger? - http://www youtube com/watch?v=Ml0vzly5YUc&feature=player detailpage

Access this Presentation at:

bit.ly/QR-PPT