QR Codes 101: What You Need to Know Webinar

There will be some opportunities to play along during the webinar, so if you do not have a QR code scanner, consider downloading one of the following apps:

Android – Barcode Scanner by Zxing TeamiPhone – Qrafter by Kerem ErkanBlackberry – QR Code Scanner Pro by The

Jared Co.Others – Upcode by Upcode Mobile

Solutions

Effectively integrating mobile technology into our communities

US sales of smartphones will likely grow from 67 million to 95 million in 2011, and become the highest-selling consumer electronic device category

According to Nielson, 43% of US mobile phone users have a smartphone. They expect smartphones to become the majority by the end of 2011

Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012

***53% of people who scan QR codes are between the ages of 18-34

People are more likely to delete an email without reading it than throw away a letter without reading it

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Quiet Zone

Alignment

Content Zone

What Type of Content Can a QR Code Hold

URLs (Web addresses)SMS/Email MessagesSocial Media (Facebook, Twitter, Google+)Photos/VideosPlain Text Payment LinksContact InformationGPS Information

Step 1: Download and open a QR Code Scanner

Step 2: Center the QR code in your scanner

Hold steady until the scanner reads the code

The QR code must be easier, faster, and more interesting than typing a URL into your

phone’s web browser

Not everyone has a smart phone

Not everyone has a smart phone Not everyone has a barcode scanner

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