QR Code

QR Barcode“Mobile tagging”

Turn Foot Traffic into Web Traffic QR codes give users

access to linking to information

Read by dedicated QR barcode readers and camera phones

Information is encoded by text, URL or other data

Creates an interactive experience

Used for commercial tracking, logistics, inventory control, and advertising

QR codes give users access to linking to information

Quick Response Barcode – Physical Aspects Links physical world with

virtual world Can carry up to several

hundred times the information carried by an ordinary bar code

Encodes the same amount of data in one-tenth of the area

Dirt and Damage Resistance Code must always be in black

and white (or contrast of colour must be very high)

Matrix Code (two dimensional)

Use in Marketing Can be used in traditional and

interactive campaigns Gives marketers the ability to measure

response rates with a high degree of innovation

Easier ROI calculation and determine marketing budgets

Examples – Hollywood and Social Media

True Blood Season Finale Poster

Facebook “Add to Friends” barcode

- Build social media followers

Tissot Video

Examples – Google / Geometrics

Google/Favourite Places

Can be used for scavenger hunts

Examples – Digital Business Cards

Digital Business Cards

The Future

Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.

Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.

QR codes are becoming more complex

More commercial packaging

Social Media – Stickybits

Education

Works Cited http://

sandraponcedeleon.com/2010/06/22/mobile-barcode-technology-innovation-on-the-road-to-ubiquity/

http://www.mobilebehavior.com/2010/05/24/qr-code-in-true-blood-promo-during-lost-finale/

http://www.crackunit.com/2008/02/21/facebook-add-to-friends-qr-code/

Fin