Putting yourself out there blogging your personal brand Tom Catalini November 5, 2011 Suffolk University
May 12, 2015
Putting yourself out there blogging your personal brand
Tom CataliniNovember 5, 2011Suffolk University
LEARNWHY?
SHARECONNECT
LEARNHow to blog
✦mechanics✦style✦mindset✦culture
The best way to l e a r n a b o u t social media is to participate
enclavespeopletopicspatternsinterestsideasresourcessourcestoolsE
XP
LO
RE
Listen, then speak
...and think about what your personal brand should be...
Books!
LEARN✦mechanics✦style✦mindset✦culture
Recap
...and consider what you might want to
contribute to the conversation...
SHARE✦become visible✦establish a presence✦put forth ideas✦build influence
Set the tone for your personal brand
nameavatarshort bioabout pagepersonal interestsopinionslocationthemesideasW
HO
AR
E Y
OU
?
...and WHY do I care?
BLOGHOME BASEONLINE
YOUR
You need aTHEME
...but it can be F L E X I B L E
PUBLISH your ideas
You’ll need to be
CONSISTENTif you want to become
ESTABLISHED
You’ll need to become
ESTABLISHEDif you want to become
INFLUENTIAL
✦become visible✦establish a presence✦put forth ideas✦build influence
SHARE Recap
...and be open toconnecting
around ideas...
CONNECT
✦reach out✦discover new circles✦try new platforms✦be a good host
Establish your reputation
HELLO
comment on other blogs
connect on other platforms
other peopleand see where they go
FO
LLO
W
new peopleM
EE
T
DISCOVERnew venues
Make sure your blog is
Welcomingand
Easy to navigate
...and be a gracious host
CONNECTRecap
✦reach out✦discover new circles✦try new platforms✦be a good host
LEARNSHARECONNECT
?http://About.me/TomCatalini