Broadcast Yourself - YouTube & Blogging

Broadcast

Yourself

YouTube and Blogging

Mass M

arke

ting

is Dead.

Economy of

Scarcity

Economy of

Abundance

*The New Rules of Marketing & PR by David Meerman Scott

YouTu

be

a S

ocia

l Netw

ork

3 Billion videos viewed

daily

70% YT Traffic is outside

US

800 million users monthly

2nd largest search engine

Demographic 18 – 54 yrs.17 million users connect

with other social media

platforms

More videos uploaded in a

month than 3 US Networks

in 60 years.

48 hours of video are

uploaded every minute = 8

yrs of content daily.

YouTube Channel

Let’s take a look

YouTube Channel

Tell a Good Story

• You don’t have to be a professional

videographer to make good videos. Just tell

a good story.

• Plan … Shoot … Edit … Share

• TOOLS – iMovie, Windows Moviemaker,

Adobe Premier, Final Cut Pro 10

• RESOURCES: Get Seen by Steve Garfield

Getting Started …

What’s a

Blo

g?

User

generated

content

Newsy -

Throw Away

Content

Interactive

Serves the

Reader

Website

vs. Blo

gWEBSITEBLOGS

Blog is like a

Newspaper

Throw-away Content

Website is staticWhat’s the

Conversation Today?

Every Conversation

is a tentacle to draw

into the main site

Blo

g R

ule

s of

Thum

bKeep it short – 500 to 700 wds

Always Use an image

Headline is everything

Encourage Conversation.

Informal

Write tight – Habakkuk 2:2

Merg

ing V

ideo &

Blo

g

Embed a video in your blog.

Then it lives in 2 places – Your

blog site and Your YouTube

Channel.

Contact Us

Mindie BurgoyneGreat Blue Media

www.Wisecraic.com.