Putting Social Back In Social Media - SMSS London 2011

massimo burgio global search interactive / sempo

putting social back in

social media strategies summit

london 2011

social media

Global Search Interactive --- the agency

SEMPO Search Engine Marketing Professional Organization--- the industry

Burning Man--- the creative network

Asturias Paraiso Cultural --- dead project

... and much more--- =)

who is massimo burgio?

burningman changedmy life

i’m not the only one...

let’s see if I can manage to help change some lives too...

social mediaonline practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. (wikipedia)

socialinnovation

socialinnovationgeneric concept referred, among others, to

aptitudes, orientations or behaviours that take in consideration other people’s interests and needs (as opposed to asocial attitude). terms such as social justice, social psycology and social capital imply that there is a sort of social process that is part of the equation.

socialinnovationinnovation is a shift in a mental process oriented towards the creation of something new, something that reveals to be useful for individuals, society or environment. the goal of innovation is a positive change, transforming something or someone into something better.

socialinnovationdenotes revolutionary, radical or incrementally emerging changes in awareness, thoughts, products, processes, individuals or organizations.

socialinnovationschumpeter (1934) and the innovation literiture authors make a distintion between invention (ideas publicly shared) and innovation (ideas successfully applied in real world practices).

socialinnovationin arts, economics and governments’ politics, something new has to be sustancially different to be an innovation. in economics change also needs to produce value for the consumer and/or the producer.

socialinnovationitalian foodnew strategies, concepts, ideas, practices and organizations who focus on social needs of all kind: labour conditions, human rights, education, environment, sustainable growth, health and more - extending and contributing to the evolution of the civil society.

what are youtalking about?i’m saying that we need to invent something new that can take in consideration real social issues, instead of keep talking about facebook or the capitalistic world domination of brands who want to keep selling more and more stuff to us.

anybody knows join(RED)?

RED(italian food)

tried a pitch but didn’t work

and i love africa too much to drop the idea of being able to help

i needed a new idea!!!

Text

... and the idea came this summer, from my participation to afri-tech kenya summit

kenya is beautiful, right? check out some of the most common public images of kenya

kenya is beautiful, right? check out some of the most common public images of kenya

kenya is beautiful, right? check out some of the most common public images of kenya

kenya is beautiful, right? check out some of the most common public images of kenya

kenya is beautiful, right? check out some of the most common public images of kenya

and kenya is even very well advanced on internet marketing - check out how they spotted me as speaker and used social media to pitch me a targeted safari offer

this is the kenya i’ve been sold - VIP resorts

but kenya (and the rest of africa) is also like this

the idea!!!

++

= friends + gift economy + apps = it could work! =)

introducing the iPad4Africa project!

=

the friends network

a blog is already up and running, while we work on the iPad app development

www.ipad4africa.org

some previews from the upcoming app

some previews from the upcoming app

some previews from the upcoming app

some previews from the upcoming app

some previews from the upcoming app

we needed a charity partner to support

xa sustainable one...

Bujumbura, BurundiNGO: Jus Vitae

Kilambe, CongoNGO: COE

Tutu, GhanaNGO: Sunrise Africa Bilbao

Gilgil, KenyaNGO: Harambee Schools

Antintorona, MadagascarNGO: We Work It Works

Kouroulamini, MaliNGO: Mali Development

Louga, SenegalNGO: Aldeas Infantiles

Lakasa, ZambiaNGO: Proteus

it’s better to work to support committed NGOs

coming soon to your ipads !!! =)

massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net www.sempo.orgwww.massimoburgio.com

thank you!