Smss boston2015 nikki_sunstrum

Social Media

Best Practices

@NikkiSunstrum

SMSS: Higher Education

July 22nd, Boston MA

@UMich Director of Social Media

Former State of Michigan @MIGov

SM Coordinator

B.S. in PoliSci & M.A. in Ed

Skilled in making dull things

interesting

Co-Captain to a hashtag’ed

entourage of 5

Former Elected official

Throws parades for fun

@NikkiSunstrum

SOCIAL MEDIA

IS NOT NEW

Tweeting the ninety-five thesis

The way in which we

get our point across

has changed, not the

concept or necessity of

information

distribution.

You get paid to play on Facebook?

“Because somebody grows up being a social media native,

it doesn’t make them an expert in using social media at

work, that’s like saying, ‘I grew up with a fax machine, so

that makes me an expert in business.’”

William Ward, professor of social media at Syracuse

University’s S.I. Newhouse School of

Public Communications

What do I do?

NOT EVERBODY NEEDS SOCIAL MEDIA

WAIT,

WHAT?!

STRATEGIC IMPLEMENTATION

Millennials are…

The 1st generation to never know life

without the internet

The largest generation since the baby boomers

About to take over as the majority of the workforce

24% of Teens report being online “almost constantly”

92% report going online daily

Nearly 75% of teens have a smart

phone

Of teens using going online daily 94% are doing so through a mobile device

Teenage boys report more Facebook activity than girls

Teenage girls favor visual applications for story telling (Instagram, Snapchat)

CONTENT OVER CREATION

@ArionTSun “why do you keep putting the

poop emoji on everything? It’s weird.”

ATS: What? That’s chocolate ice cream!

#kidswithtech #fail

Change the world, one #hashtag at a time

Innovate

Collaborate

Streamline

Provide Value

Build a Toolbox

Focus on Your Strengths

Identify Where Your Audience Is

Drive the Message

Engage, Inform, Educate

KNOCK YOUR SOCKS OFF

CONTENT

LIVE IN THE MOMENT

100 Million Active

Monthly Users

400 Million Snaps Sent

Each Day

71% of Users

Are Under 25

Ads are seen anywhere

from 500,000 to a million

times a day.

Allowing publishers to

command $50,000 to

$100,000 a day.

STOP HERDING MEERKATS

Social Media is not a race.

Foursquare badges never really meant anything

No one cares about your Klout Score

20,000 People are now ‘GOING LIVE’ Each Day

VALUE ADD

AND ROI

Great social is about seizing the available opportunity to

elevate the perception of your programs and overall success.

BOTTOM LINE

The Viral Shaming Phenomenon

2013: 170 Twitter followers

1 Hour

509 posts

were generated

Reach

exceeding

200,000 people

Over 5 million

impressions

"We need to

treat the water,

and not simply

each fish that's

struggling."

Innovation

Streamlining

Leveraging Success

Promoting a Unified Message

POLICY AND PLATFORMS

CAMPUS SOCIAL LEADERSHIP

The strategic implementation of social communications

at the University of Michigan is managed by central

UMSocial and a leadership team comprised of

delegates from each school, college or organization. All

official University social properties should maintain

regular contact with their coordinating representative

for direction and oversight.

SOCIALMEDIA.UMICH.EDU

@NIKKISUNSTRUM /NIKKI.SUNSTRUM

Questions?