info.hireinfluence (800) 535-4732 hireinfluence.com info@hireinfluence.com HireInfluence is a reputable provider of white-glove influencer strategies for Fortune 1000 brands. Since 2011, we've honed & refined our place at the Content Marke�ng table by leveraging vast experience & exclusive access to the most engaging talent in the world. CPE $0.03 Days 3 Engagements 551K Reach 30.9M RESULTS We selected one celebrity influencer to represent Community Coffee at the NRA Show in Chicago, IL. The selected influencer held 6, 1-hr demonstra�ons at Community Coffee’s show booth over the course of the weekend. Three focused products (Iced Coffee, Iced Tea and Sweet Lemonade) were used to demo proper food styling techniques, photography and edi�ng tricks for booth guests. Our celebrity influencer began announcing her collabora�on with Community Coffee with a teaser via Instagram prior to depar�ng for Chicago. Over the course of the weekend, behind-the-scenes photo and video content from the demonstra�on, along with final stylized product shots were posted to Instagram and Instagram stories. Due to the nature of trade shows, all content was syndicated to Twi�er and properly tagged with the official #NRAShow17 hashtag to contribute to social media buzz created at the event. STRATEGY PURPOSE Community Coffee debuted a fresh new look and branding at the Na�onal Restaurant Associa�on show in 2017 and looked to HireInfluence for a powerful strategy that would drive booth traffic, engage show patrons and posi�on Community Coffee as a forward-thinking brand. Addi�onally, Community Coffee introduced their new product line, “Sweet Lemonade” at the event, in which they aimed to build exposure for. TARGETS We targeted top-�er celebrity influencers that specialized in food photography, staging and styling with a targeted age demographic of 25-40 years old. The selected influencer had demonstrated the ability to speak with a large, live audience on the topic of photography and proper food styling, along with the importance of using social media in marke�ng and engagement strategies.
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info.hireinfluence(800) [email protected]
HireInfluence is a reputable provider of white-glove influencer strategies for Fortune 1000 brands. Since 2011, we've honed & refined our place at the Content Marke�ng table by leveraging vast experience & exclusive access to the most engaging talent in the world.
CPE
$0.03Days
3Engagements
551K Reach
30.9M
RESULTS
We selected one celebrity influencer to represent Community Coffee at the NRA Show in Chicago, IL. The selected influencer held 6, 1-hr demonstra�ons at Community Coffee’s show booth over the course of the weekend. Three focused products (Iced Coffee, Iced Tea and Sweet Lemonade) were used to demo proper food styling techniques, photography and edi�ng tricks for booth guests.
Our celebrity influencer began announcing her collabora�on with Community Coffee with a teaser via Instagram prior to depar�ng for Chicago. Over the course of the weekend, behind-the-scenes photo and video content from the demonstra�on, along with final stylized product shots were posted to Instagram and Instagram stories. Due to the nature of trade shows, all content was syndicated to Twi�er and properly tagged with the official #NRAShow17 hashtag to contribute to social media buzz created at the event.
STRATEGY
PURPOSECommunity Coffee debuted a fresh new look and branding at the Na�onal Restaurant Associa�on show in 2017 and looked to HireInfluence for a powerful strategy that would drive booth traffic, engage show patrons and posi�on Community Coffee as a forward-thinking brand. Addi�onally, Community Coffee introduced their new product line, “Sweet Lemonade” at the event, in which they aimed to build exposure for.
TARGETSWe targeted top-�er celebrity influencers that specialized in food photography, staging and styling with a targeted age demographic of 25-40 years old. The selected influencer had demonstrated the ability to speak with a large, live audience on the topic of photography and proper food styling, along with the importance of using social media in marke�ng and engagement strategies.
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