Publishing trends: 4 recommendations for scholarly and professional societies

Publishing trends

Chris Graf

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recommendations for scholarly and professional societies 4

Fast change

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Economic Trends

61% Society revenue derived from publishing

Outsell, Professional Associations and Learned Societies: Current Issues and Outlook, October 2014

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Figure 1. Open Access Preliminary Market Size and Growth Rates, 2012

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Figure 2. Open Access Revenue Preliminary Size, Share, and Growth by Product Type, 2012

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Open Access Policy

http://roarmap.eprints.org/

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Kindly sponsored by IEEE http://www.stm-assoc.org/standards-technology/resources/tech-trends-2015/

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Kindly sponsored by IEEE http://www.stm-assoc.org/standards-technology/resources/tech-trends-2015/

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Metrics

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Metrics

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301473/bis-14-654-research-council-impact-reports-2013-trends-in-inputs-outputs-and-outcomes_formatedit.pdf

Knowledge generation

Human capital Public policy

Commercialisation Impact case studies

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Appendix A: New Metrics Framework

17 Kindly sponsored by IEEE http://www.stm-assoc.org/standards-technology/ resources/tech-trends-2015/

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Social

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Use of Domain-Specific Social Media for Personal or Professional Reasons, Engineers, Scientists, and Academics

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Digital

Wiley’s Digital Roadmap

Mobile Wiley Online Library

Research Author Ecosystem

Shared Services Content enrichment

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Members

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Generational

“It is critical to engage young professionals.”

Association Laboratory Engaging Young Association Members http://associationlaboratory.com/pdf/Engaging_Young_Association_Members.pdf

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METHODOLOGY MAXDIFF LIMITATIONS • Online research survey

was conducted in November 2014

• Audience was research-based professionals

• No restrictions based on geography, demographics, behaviors, or any other type of restriction were applied

Maximum Difference Scaling (MaxDiff) was used to determine which activities and resources typically provided by associations the respondents found most appealing.

• Skewed towards a scholarly audience.

• Does not represent trade association members

• Does not reflect trends or changes in the market

Goals and methods

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1% 6%

17%

22% 23% 25%

6%

1930s 1940s 1950s 1960s 1970s 1980s 1990s

About the respondents 5% 14% 31% 13% 37%

Lower than a Bachelor’s Degree

Bachelor’s Degree Master’s Degree Professional Degree Doctorate Degree

Year Born

Millennials 31%

Silent Generation 3%

Baby Boomers

31%

Generation X 35%

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8% Research Institute

39% University or college 6% Corporation

17% Hospital or Healthcare 6% Government

12% Student 3% Nonprofit

Place of Work

56% have more than 10 years

work experience

10+ years 56%

Less than 1 year 4%

Between 1 and 10 years

40%

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North America

27%

South America

5%

Africa 6%

Europe 29%

Middle East 8%

APAC 25%

Country of Residence

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Unsure 5%

Not a member 26% Current

member 69%

Bra

nchi

ng Q

uest

ion:

M

embe

rshi

p St

atus

“The cost is too high”

“I’ve never been invited”

“I don’t know what is available”

“It never occurred to me”

“I let my membership lapse”

“I never had reason to join”

“I don’t think there is any value”

“I can get the benefits elsewhere”

Reasons for Not Joining

24%

15%

12%

12%

11%

9%

4%

3%

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Journal Peer-reviewed journal that publishes academic/scholarly research

Continuing Education Opportunities for continuing education and training

Magazine Publication (typically magazine) with latest techniques, trends in your field

Standards Standards, guidelines and reference guides for your field

Conference Capability to attend an in-person event(s) (i.e. annual meeting)

Continuing Education Opportunities for continuing education and training

Journal Peer-reviewed journal that publishes academic/scholarly research

Magazine Publication (typically magazine) with latest techniques, trends in your field

Expert Advice Expert advice from professionals in your field

Leadership Experience Opportunities to gain leadership experience

ME

MB

ER

S

NO

NM

EM

BE

RS

Most Valued Benefits (1 through 5)

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“Professional societies have a tough slog ahead.”

Innovate Plan your strategy

Partner

Recommendations

Recruit

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Plan your publishing strategy Know where you are heading

• Mission • Vision • Strategy • Plan

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• Products • Community • Careers • Spin-offs

Innovate Experiment, carefully

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• Membership rates • Adjacent markets • Members, customers

Recruit Focus on growing your community

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• Other societies, organisations, Institutions

• Publishers • Start-ups

Partner Build your team

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Publishing trends: 4 recommendations for scholarly and professional societies

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