iTunes for Scholarly Publishing?

Wednesday, 1 July 2009

Brave Adventures New Publishing Models for the

“Now” World

SSP, 2009Baltimore

Geoffrey BilderDirector of Strategic Initiatives


iTunes for Scholarly

Publishing?SSP, 2009Boston

Geoffrey BilderDirector of Strategic Initiatives


Dian Fossey Examines

The Industry…

~2005










~2009











Picture An Industry Where…

• Major sellers of content were

• Frightened of cannibalizing their physical sales

• Slow to innovate in online sales

• Slow to cooperate with each other on standards

• Seen as pro!teering

• Afraid because their customers were starting to distribute the content for free


And then a competitor emerged fromoutside the industry and threatened to

turn it upside down…





A few observations

about our industry...


Publishers and

librarians are

conspiring to annoy

researchers



It is easier for a camel to pass through the eye of a needle than to !nd a library website that is usable and friendly and provides services rather than talking about them in weird library jargon.

THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneiderhttp://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php


http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

http://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

It is easier for a camel to pass through the eye of a needle than to !nd a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.








“While some features are clearly little used and little respected by researchers, it is often the case, especially for a commercial publisher, that these features have to be developed to support a political position with respect to societies and powerful editorial board members.”

How Readers Navigate to Scholarly ContentSimon Inger and Tracy Gardner, 9 September 2008





http://www.gapingvoid.com/Moveable_Type/archives/004527.html




One possible

exception...


PsychoceramicsReview

The Society ofPsychoceramicists

Dulce et Decorum Est Desipere in Loco


We don’t know who

our audience is



10%

90%

Subscribers & PPV Unrecognized


Who are they?



14.0%

2.1%

38.4%23.2%

22.2%

S&E S&E Related Non S&E UnemployedNot in labour force


Our PPV pricing is

mental









?$£

!Wednesday, 1 July 2009

~ $5.00


~ $1.00


> $20.00





So does the iTunes

model fit?



Critical mass

Simple pricing

Cheap pricing

Disaggregation (per song)

Simple Interface

iPod

iTunes strengths



Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!!


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"!


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"!

!


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

"


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

"


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

"


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

"


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

?




A year on...


July 10th, 2008



April 23rd, 2009

Billionth download


3/1/2009

http://radar.oreilly.com/2009/03/books-is-the-fastest-growing-category-in-the-itunes-app-store.html






The “me too” crowd...








Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

?


Critical mass

Simple pricing

Cheap pricing


Simple Interface

iPod

And iPub?

!

"

"

!

!

!










Other models?




PayPubWednesday, 1 July 2009


Thank You

[email protected]


mailto:[email protected]

mailto:[email protected]

iTunes for Scholarly Publishing?

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