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The Right Publisher Solutions for you
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Page 1: Publisher

The Right Publisher Solutions for you

Page 2: Publisher

A platform that works

Monetize

Scale

connec

t

Engage

Publish

Page 3: Publisher

Publish

Produce quality content in real time

at scale

• Live story contextualizer• Real-Time Digital Curation• Community Management

• Social Distribution

Audience Measurement

• 3rd party data from on & offline providers

Page 4: Publisher

Engage

Access to over 500,000 writers in any category

Original & Unique

Scalable

Syndicate

Page 5: Publisher

Connect

API enabzled

Inbox optimization

Audience Insight

Expertise

Page 6: Publisher

Scale

Media Sales Team

Network Buys

Audience Development

Operations and Trafficking

Page 7: Publisher

Monetize

Top 8 ad exchange (Comscore)

Delivers contextually relevant page and key word level campaigns

Page 8: Publisher

PublishPlatform

Page 9: Publisher

Produce quality content in real-time at

scale

Page 10: Publisher

Algorithmically guided media your target

audience is seeking on the web

PulseAudience delivers deep insight into

visitors

Our Writers

Your Writers

Page 11: Publisher

Live Story Contextualizer

Page 12: Publisher

Trusted Sources

Page 13: Publisher

Community Management

Loyalty, Contest & Reward Management

Writer Quality

Audience Engagementand Measurement

Page 14: Publisher

Real-TimeDigital Curation

Publishing Rules by Author or Creator

Protect & Control your Brand

Curate content dynamically or manually

Page 15: Publisher

Social Distribution – Content everywhere

Page 16: Publisher

Auto or Select Tweets

Auto generation #tags

Publish to FB & +1

Push to Blogs & Widgets

Page 17: Publisher

Engagecontent

Page 18: Publisher

~60/100

75/100

World’s largest pool of media producers

Page 19: Publisher

500,000 Writers

“Exclusive" Content

Create unique content in many different categories at scale

By assignment

Licensed Content

Leverage our community of over 500,000 writers

Local-to-global targeting

Curated discussion topics

Page 20: Publisher

Syndication

Your content syndicated across our network of sites

Content Curation

Reputation, credibility, and quality scores for each writer

Automated algorithm control, plus editorial oversight and attention

Spam filters to prevent undesirable content

Page 21: Publisher

Connectemail

Page 22: Publisher

One Platform | Smarter Insight | Better Digital Messaging

PulsePoint’s messaging solution, PulseConnect, is powered by an award-winning technology platform

that helps marketers manage the customer life cycle through the delivery of personalized,

relevant and timely messaging across email, mobile and social channels. The platform gives

marketers a comprehensive and actionable understanding of their customers through unmatched audience data, reporting and

optimization.

Page 23: Publisher

Rewarding Features and

Differentiators

Delivery across email, social and mobile inboxes

Unparalleled audience measurement & segmentation

Comprehensive reporting & web analytics integrations: Omniture, Google, Coremetrics

Page 24: Publisher

Mailing Workflow for automated quality control

Automated & Personalized Dynamic Content for

delivering the most relevant messages

Complete Lifecycle Automation

Integrated Partner App Exchange

Page 25: Publisher

Deliver Discover Drive Revenue

Personalized, targeted, full

life-cycle communications

across email, mobile and

social

Audience characteristics,performance

trends and new target segments.

By increasing relevancy using

consumer behavioral targeting, content,

frequency and channel

preferences.

Page 26: Publisher

ScaleBusiness Services

Page 27: Publisher

Direct Sales Team

Share of buys on our network of sites

Scale across categorized impressions

Social Publishing for Events

Social Publishing for Events

PulseAudience, Audience Measurement Tool

3rd party data for Direct Sales

Properly identify audience segments

Optimize Inventory

Page 28: Publisher

Optimized ad network partners

Higher CPM’S

Centralized ad operations

Leverage our expertise and scale

Ad Operations Support and Ad Network Development

Quality traffic at lower CPM’S

Tested and proven partners

Increased pageviews

Audience Development

Page 29: Publisher

MonetizeAd Exchange

Page 30: Publisher

The PulsePoint Ad Exchange &

PulseAudience

Top 3 ad-supported property

800M real-time ad transactions a day on our high-quality,

highly selective direct publisher

inventory.

Page 31: Publisher

Direct relationships

with 11,500+

high-quality publishers

Leading brands - from

pharmaceuticals, auto, finance, CPG

and more

Page 32: Publisher

PulseAudience, our Audience Insights Platform helps publishers develop audience targeted sales packages and identity specific users across their property.

Data used for automated optimization during the campaign and sources 3rd party data on and offline.

Page 33: Publisher

AskPrice model helps guarantee CPM

Provides a higher CPM and higher margin.

Enables publishers to determine the

value of their audience and set

an AskPrice

Page 34: Publisher

Proprietary Clean Tag technology helps to lift yield across remnant

inventory pool

Page 35: Publisher

Enables a pass along of

important parameters to

following bidders

Scrubs iFrames from

subsequent monetization

partners

Maintains 1st look bid

visibility

Assigns 40+ attributes to

every ad call to maximize bidder

value