Public Relations Guide

PUBLIC RELATIONS

FACEBOOKTWITTER

GMAILWEBSITE

SOCIAL MEDIA PIECESBRAND GUIDE

PHOTOGRAPHYWRITING

HOW TO USE SOCIAL MEDIA

k FACEBOOK kCreate Pages

Club Page

Title It: School Name Key Club

Make Committee Groups

ex. DCON Scrapbook Committee, PR Committee

Show Your Achievements (Be Proud)

Post pictures from service events, of awards won, etc.

Post Regularly

k FACEBOOK kCreate Events

Group Service Projects & Fundraisers

ex. Pancake Breakfast, Dance-a-Thon, Car Wash

Don’t forget to invite everyone

Share the pages with your community

Post Regularly

k TWITTER kDon’t make year-specific accounts.

Use a conversational tone.Share photos from projects, meetings, and fundraisers.

Ask yourself, “So what?”

Don’t tweet too much.Tweet about your accomplishments.

Share your Twitter with people outside your club.Use #hastags to organize your posts.

Put your handle in your newsletters.If you read this pull out your phone and follow us on Facebook and Twitter

k GMAIL kYour [email protected] vs. [email protected]@gmail.com vs. [email protected]

Your Signature

Your NameYour TitleYour Organization

PhoneEmail

Website

k GMAIL kTitle the Email. Always title it with something that is significant to your reader. Not “Important” or “Information,” but “Information Regarding the Meeting”

Placement is Key. Make sure your opening sentence gets your main point across.

Grammar. Just Grammar. An email is a professional piece of writing. There should not be abbreviations, contractions, all capitals, or texting phrases.

Be Brief. Be Polite. If your message is longer than two paragraphs, it should be shortened. Say please and thank you.

k GMAIL kGoogle Hangouts. It’s great for online officer meetings and other communication

purposes.

Google Docs. Gmail makes it easy link your Gmail and Google Docs together.

Google Docs is extremely helpful and makes it easy to edit and share information with your key club and officers.

Easy to use. You can label all of your emails and create folders for a

hassle-free process.

More people are familiar with Gmail versus any other email software.

k WEBSITE kHome Page

Key Club Pledge, Motto, Mission, Division, Current Project

Recognitions Officers, Advisors, Sponsors, Projects, Pictures

Service Opportunities Have a sign-up available, Hours Tracker (Link to Facebook)

Calendar Club and Committee Meetings, Community Events

ContactClub and Advisor’s Email, LTG Info

K-Family Kiwanis, Circle-K, Builders, K-Kids, Aktion

k WEBSITE kFree Hosting Sites

weebly.com

wix.com

yola.com

k WEBSITE k

k WEBSITE k

HOW TO CREATE

k SOCIAL MEDIA PIECES k

k SOCIAL MEDIA PIECES kUse the Graphic Standards

Use the Pencil and Wordmark/Logo

Know your Programs (Publisher vs. Paint vs. Pages)

Include the Important Stuff

● What is it for?● When & where?● Is there a cost?● Who should they contact?

Use Light Background Colors and Dark Fonts

Make Sure your Pictures Relate to your Topic

Use 2 Fonts Max

k SOCIAL MEDIA PIECES k

k SOCIAL MEDIA PIECES kDO DONT

k SOCIAL MEDIA PIECES k

WATCH YOUR FONTS

COLORS ARE IMPORTANT

CONSISTENCY IS KEY

PAY ATTENTION TO DETAIL

k SOCIAL MEDIA PIECES kFree Editing Sites

picmonkey.com (GREAT!)

pixlr.com

ribbet.com

Editing Apps

AfterLight ($.99 - but worth it)

Adobe Ideas

k BRAND GUIDE kWrite this URL down:

keyclub.org/brandguide

k BRAND GUIDE k

k BRAND GUIDE k

k BRAND GUIDE k

k PHOTOGRAPHY kTop 10 Tips by

1. Get down2. Use a plain background3. Use a flash outside4. Move in close5. Take vertical pictures6. Lock the focus7. Move it from the middle8. Know your flash’s range9. Watch the light

10. Be the director

k PHOTOGRAPHY k

k PHOTOGRAPHY k

k WRITING kWriting An Effective Post 101

1. Create an eye-catcher2. Provide some background knowledge on the subject3. Use specific information4. Use pictures or some kind of graphic art5. Use a conventional tone and good grammar6. Keep it clear and concise7. Discuss prior achievements related to your event8. Use a hashtag

k WRITING k1. Be Brief 2. Be Clear3. Be Careful4. Be Unique

k WRITING kWhat’s your event name? DCONWhat’s the organization? PA Key ClubWhat’s your cause? Have FunIs it an annual event? Yes

Your hashtag: #PADCON15

k WRITING kWhat’s your event name? Eliminate 5KWhat’s the organization? UM Key ClubWhat’s your cause? Tetanus (MNT)

Is it an annual event? No; biannual

Your hashtag: __________

k WRITING kWhat’s your event name? Eliminate 5KWhat’s the organization? UM Key ClubWhat’s your cause? Tetanus (MNT)

Is it an annual event? No; biannual

Your hashtag: UMRUNMNT

k QUESTIONS? k

k RESOURCES kkeyclub.org/brandguide

issuu.com/njkeyclub/docs/pr_handbook

keyclub.org/fad/cm/de.aspx

keyclub.org/fad/cm/prtools.aspx

FOLLOW US k @pakeyclub w LIKE US q /pakeyclub q FIND US q pakeyclub.org q