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Social Innovation Generation presents May 7 nd , 2012 Public and Collaborative A presentation by Ezio Manzini Professor of Industrial Design, Milan Polytechnic In partnership with
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Page 1: Public & Collaborative

Social Innovation Generation presents

May 7nd, 2012

Public and Collaborative A presentation by Ezio Manzini

Professor of Industrial Design, Milan Polytechnic

In partnership with

Page 2: Public & Collaborative

Victoria 5.04.2012

a new generation of public services

Ezio Manzini, INDACO, Politecnico di Milano - DESIS Network

public&collaborative

what if… public services become platforms to trigger,

enable, support citizens’ active and collaborative behaviours?

Page 3: Public & Collaborative

Cuernavaca, 1973, Ivan Illich Tools for conviviality “Give people tools that guarantee their right to work with independent efficiency” and that “allow the user to express his meaning in action”

tools for conviviality 40 years later

tools for a networked sustainable society

Page 4: Public & Collaborative

active and collaborative people

Page 5: Public & Collaborative

Community Garden, New York City vacant properties transformed into attractive green spaces by neighbourhood communities

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Community Garden, New York City

collaborative housing . citizen-gardener

user’s and deliverer’s roles blur

Page 7: Public & Collaborative

Community Garden, New York City

collaborative housing . collaboration

the power of doing together

Page 8: Public & Collaborative

Community Garden, New York City

collaborative housing . multiple functions

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Community Garden, New York City

collaborative housing . new governance

a new kind of public service?

Page 10: Public & Collaborative

community garden-like initiatives

are spreading worldwide

collaborative solutions for everyday life

good news!

Page 11: Public & Collaborative

social innovation

“New ideas that work in meeting social goals” The Young Foundation, 2006

in this moment, worldwide, hundreds of thousands of people, groups, organisations are experimenting new ways of living and producing

Page 12: Public & Collaborative

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

social innovation new ideas that work in meeting

social demands

a new generation of social services?

Page 13: Public & Collaborative

Lower  East  Side,  New  York  

Circle of care, Southwark (UK) a membership organization for senior citizens, which takes care of everyday chores and supports social networks.

Page 14: Public & Collaborative

Circle of care, Southwark (UK)

how does it work?

Page 15: Public & Collaborative

members

Circle of care, Southwark (UK)

how does it work?

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members

Circle of care, Southwark (UK)

how does it work?

helper

Page 17: Public & Collaborative

members

Circle of care, Southwark (UK)

how does it work?

expert

helper

Page 18: Public & Collaborative

# help with everyday stuff!

# help with transportations !

# organizing meetings!

# organizing!community !activities!

# help with!practical!problems!!

# learning activities (gardening)!

# learning!activities!(computer)!

Circle of care, Southwark (UK)

activities

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# help with everyday stuff!

# help with transportations!

giving spaces for meetings!

# organizing meetings!

# organizing community activities!

# help with practical problems!

# learning activities (gardening)!

# learning activities (computer)!

providing a calendar of activities!

providing funds for special activities!

economical support!

expert staff !

on-line platform!space support!

organizational support!

activities

Page 20: Public & Collaborative

# help with everyday stuff!

# help with transportations!

giving spaces for meetings!

# organizing meetings!

# organizing community activities!

# help with practical problems!

# learning activities (gardening)!

# learning activities (computer)!

providing a calendar of activities!

providing funds for special activities!

economical support!

expert staff !

on-line platform!space support!

organizational support!

activities

enabling system

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“policies, norms, infrastructure and specific sets of products, services,

communication and digital platforms, which, as a whole, create conditions for

triggering, supporting orienting and replicating collaborative services”

DESIS, 2011

enabling systems

digital platforms

Page 22: Public & Collaborative

digital platform

as organisation tool

Circle of care, Southwark (UK)

Page 23: Public & Collaborative

Lower  East  Side,  New  York  

Circle of care, Southwark (UK)

who designed it and how?

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Southwark!council!

Southwark!Circle!

250 citizens!(older people !+ family members)!

participating!

- 4 new circle launched,!!- Southwark Circle is auto-sustaining itself!

2007 / 2008!

D. W&P!

D. W&P = Department for

Work & Pensions,!

prototype of 50 ideas !for new public services!

2009!

funds and support! funds!funds!

Participate !Ltd.!

service !design!coordination!

2011!creation of a membership organization:!

Sky!

Circle of care, Southwark (UK)

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Participle, service design agency

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Participle, service design agency

“…we believe there is the need of a new settlement between individual,

communities and government …”

Page 27: Public & Collaborative

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

new economic paradigm

design

Page 28: Public & Collaborative

China, 400 B.C Lao Tzu writes the Tao Te Ching “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime"

old wisdom

Page 29: Public & Collaborative

Stokholm, 1998, Amartya Sen Noble Prize for Economics “Expand the ‘capabilities’ of people to lead the kind of lives they value - and have reason to value”

new wisdom a new design paradigm

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to design for/with human beings considered as active and collaborative

subjects, capable and willing of shaping their lives.

to design for active people

a new design paradigm

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to design products, services, places, communication, policies, economic

incentives and what ever else could be useful to create favorable eco-systems for people’s creativity, collaboration and

entrepreneurship.

to design for/with active communities

design schools as agent of change

a new design paradigm

DESIS network

Page 32: Public & Collaborative

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubator

social innovation

how will the global crisis

impact on it?

Page 33: Public & Collaborative

1. a whole new economic and social environment is emerging.

people’s motivations

and expectations are changing

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“… another wave of social innovations is underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world poverty and environment”

The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation 2006

2. new media are reshaping the field of possibilities.

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2. new media are reshaping the range of possibilities

people have access to

unprecedented organization forms

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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubator

social innovation

how is it entering the political

agenda?

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“the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…”

( Barroso, UE President 2.1.2009 )

3. a new political awareness is emerging

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Social Innovation Europe, March 2011

a new political awareness

is emerging worldwide

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a new deal

between people and the state?

a new idea

of governance?

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because people themselves are the real wealth of society

David Boyle Michael Harris, 2009

new governance guidelines

1. recognizing people as assets

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to recognize everything as work that people do to raise families, look after people, maintain healthy community,

social justice and governance

David Boyle Michael Harris, 2009

2. valuing work differently

new governance guidelines

Page 42: Public & Collaborative

giving and receiving – because it builds trust between people and

fosters mutual respect

David Boyle Michael Harris, 2009

3. promoting reciprocity

new governance guidelines

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because people’s physical and mental well-being depends on strong, enduring relationships

David Boyle Michael Harris, 2009

4. building social networks

new governance guidelines

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from “welfare state”

to “partner state” a possible European trajectory

what about Canada?

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thank you!

desis-network.org