© 2019 Axendia, Inc. TRUSTED ADVICE. TRUSTED SOURCES. THE AUGMENTED WORKFORCE – T AKING HUMAN CAPABILITIES TO NEW HEIGHTS PTC 2019 LIVEWORKS EVENT BRIEF By: Eric M. Luyer, Industry Research Analyst INTRODUCTION The theme at PTC LiveWorx this year was: “The Augmented Workforce – Taking Human Capabilities to New Heights.” And approximately 13,000 people, attending in person as well as live streaming, took part in the annual industry conference held in Boston, MA, in early June. In today’s digital enterprise, the objective of PTC is not only unlocking new levels of productivity, insight and efficiency with automated processes and emerging technologies, but also to use these tools to “augment” the workforce. PTC is predominantly positioning emerging technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR) and 3D Printing. When added to the existing capabilities of Computer Aided Design (CAD), Product Lifecycle Management (PLM) and the Internet of Things (IoT), AR will become more complementary to workers’ creativity and labor satisfaction. It is PTC’s premise that things that make us all uniquely human - intuition, creativity, decision making – will be more powerful and useful than ever, if we optimize the use of these emerging technologies. DIGITAL TRANSFORMATION The emphasis of LiveWorx was helping industries with their Digital Transformation strategy and approach. PTC sees AR as an ideal tool for training. Workers benefit by getting a 3D- understanding of production processes and the challenges in a production environment (where the shortage of skills is often a challenge - yet shorter lead-times are expected.) Implementing an “Augmented Workforce” as part of the digital transformation process requires new strategies, a strategic roadmap and bold experimentation – as well as a culture ready to embrace change. The use of AR makes a workforce more complete, rather than being replaced by it – where workers and machines unite to make and manage what’s next. In her keynote address, Maria Wilson DDA, of Howden Group noted, “Augmented reality extends the value of our IoT data, and it changes our customers' experience of owning and operating equipment."
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©2019Axendia,Inc.
TRUSTED ADVICE. TRUSTED SOURCES.
THEAUGMENTEDWORKFORCE–TAKINGHUMANCAPABILITIESTONEWHEIGHTSPTC2019LIVEWORKSEVENTBRIEF
By:EricM.Luyer,IndustryResearchAnalyst INTRODUCTION ThethemeatPTCLiveWorxthisyearwas:“TheAugmentedWorkforce–TakingHumanCapabilitiestoNewHeights.”Andapproximately13,000people,attendinginpersonaswellaslivestreaming,tookpartintheannualindustryconferenceheldinBoston,MA,inearlyJune.Intoday’sdigitalenterprise,theobjectiveofPTCisnotonlyunlockingnewlevelsofproductivity,insightandefficiencywithautomatedprocessesandemergingtechnologies,butalsotousethesetoolsto“augment”theworkforce.PTCispredominantlypositioningemergingtechnologiessuchasArtificialIntelligence(AI),AugmentedReality(AR),VirtualReality(VR)and3DPrinting.WhenaddedtotheexistingcapabilitiesofComputerAidedDesign(CAD),ProductLifecycleManagement(PLM)andtheInternetofThings(IoT),ARwillbecomemorecomplementarytoworkers’creativityandlaborsatisfaction.ItisPTC’spremisethatthingsthatmakeusalluniquelyhuman-intuition,creativity,decisionmaking–willbemorepowerfulandusefulthanever,ifweoptimizetheuseoftheseemergingtechnologies.DIGITAL TRANSFORMATION TheemphasisofLiveWorxwashelpingindustrieswiththeirDigitalTransformationstrategyandapproach.PTCseesARasanidealtoolfortraining.Workersbenefitbygettinga3D-understandingofproductionprocessesandthechallengesinaproductionenvironment(wheretheshortageofskillsisoftenachallenge-yetshorterlead-timesareexpected.)Implementingan“AugmentedWorkforce”aspartofthedigitaltransformationprocessrequiresnewstrategies,astrategicroadmapandboldexperimentation–aswellasaculturereadytoembracechange.TheuseofARmakesaworkforcemorecomplete,ratherthanbeingreplacedbyit–whereworkersandmachinesunitetomakeandmanagewhat’snext.Inherkeynoteaddress,MariaWilsonDDA,ofHowdenGroupnoted,“AugmentedrealityextendsthevalueofourIoTdata,anditchangesourcustomers'experienceofowningandoperatingequipment."
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PTC2019LIVEWORXEVENTBRIEFDIGITAL THREAD
JimHeppelmann,CEOofPTC,emphasizedtheimportanceofhavingthetechnologyandthetoolsavailabletohavefullinsightofwhat’shappeningintheproductlifecycle:fromdesign–engineering–manufacturing&supplychain–customeroperations–customerservicestoCorporate/CXO.Inhiskeynote,HeppelmannexplainedthecapabilitiesofthecurrentPTCofferingsformanufacturers:fromcomplexconfigurationmanagementtohighperformancecomputing,includinghowCAD+PLM+IoT+AIfollowandsupporttheconceptoftheDigitalThread.AccordingtoHeppelmann,“Adigitalthreadmeanstheinformationthatwasoriginallycreatedforonepurpose–sayanengineeringprototype-getsreusedformanydifferentprocesses.Thedigitalthreadweavesitswayacrossthevaluechain.”Thedigitalthreadisinfactaframeworkwhichconnectsthedataflowstoprovideaholisticviewofalldataof(all)assetsandtheprocesseslinkedtotheseduringthelifecycleoftheproduct.Allinformationincludingprotocols,securityandstandardsarevisibleandtransparent.Theconceptofthedigitalthreaddescribesthetraceabilityofthedatathatsupportsthedigitaltwin(s)backtorequirements(i.e.,designphase),partsandcontrolsthatcanmakeupthephysicalasset(s)ortheentireproductionprocess.
Image Courtesy of PTC
Jim Heppelmann, CEO PTC at LiveWorx2019 Image Courtesy of PTC
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PTC2019LIVEWORXEVENTBRIEFLIFE SCIENCES TheLifeScienceindustryisinastateoftransitionatmanylevels,withnewmarketentrants(e.g.GoogleandAmazon)andawaveofmergersandacquisitionsshakingupthecompetitivelandscape.Nowmorethanever,medicalinnovatorsfaceanincreasingneedfortechnologysolutionstosupportthetransitiontoconnectedhealthcare,personalizedandprecisionmedicine,andimprovedpatientoutcomesasaservice—allwhileensuringcompliancewithregulatoryrequirements.PTC’sportfolioandexpertiseaimstohelpmedicaldevicemanufacturersgainacompetitiveadvantageinacomplex,fastpacedandhighlyregulatedmarketplace.Withtargetedfocusonqualityinthedesignphase,combiningAdditiveManufacturing(3Dprinting)capabilities(specificallyARandVRinsupportofqualityfordesign,servicesandtraining)PTCisofferingitsLifeScienceclientswell-thought-out,andhigh-performingtechnologysolutionsthatcangrowwiththeincreasingcomplexityofqualityandregulatoryrequirements.THE FUTURE OF MEDICAL INNOVATION LifeScienceinnovatorsfacetransformativeopportunitiesandchallenges.Thehealth-carevaluechainisbecomingmorecollaborative,outcome-basedandmetrics-driven.Precisionmedicine,additivemanufacturing,andconnectedmedicalproductsarerapidlyexpandingtheartofthepossible.Formedicalinnovatorsandthehealthcarecommunitiestheyserve,thefutureisbrightintheeyesofPTC’ssolutionsdevelopmentgroup.CYBERSECURITY
Inthisnewdigitalworld,cybersafetyandsecuritymustbecomeeveryone’sresponsibility,andworkmustbedonetoaddressthechallengesandthreatsaroundsafetyandsecurity.“Sophisticatedsoftwareandhyper-connectivityarefuellinginnovationatanunprecedentedpace,”saidJoshuaCorman,SVPandChiefSecurityOfficer,ofPTC.“Thoseconditionscanpotentiallyintroducenewclassesofaccidentsandadversaries,”addedCorman.PTChassubsequentlyinitiatedaCoordinatedVulnerabilityDisclosure(CVD)ProgramthatsupportsthereportingandremediationofsecurityvulnerabilitiesthatcouldpotentiallyaffecttheenvironmentsinwhichPTCproductsoperate,includingindustrialandsafety-criticalindustries.
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PTC2019LIVEWORXEVENTBRIEFANNOUNCEMENTS: FEATURED PARTNERSHIPS AtLiveWorx2019,strategicpartnershipswereondisplay.First,RockwellAutomation.Thispartnershipisexpectedtoaccelerategrowthforbothcompaniesandenablethemtobethepartnerofchoiceforcustomerswhowanttotransformtheirphysicaloperationswithdigitaltechnology.“LeveragingRockwellAutomation’sindustry-leadingindustrialcontrolandsoftwaretechnology,strongbrand,anddomainexpertisewithPTC’saward-winningtechnology,enablesindustrialenterprisestocapitalizeonthepromiseoftheIndustrialIoT.Iamincrediblyexcitedaboutthispartnershipandtheopportunityitprovidestofuelourfuturesuccess,”saidJimHeppelmann,CEOofPTC.Secondly,PTC’spartnershipwithMicrosoft.OnJune10th,PTCannouncedthatithasexpandeditsstrategicalliancewithMicrosoftbydeliveringitsindustry-leadingPLMsolutionWindchillonMicrosoftAzure.OptimizingWindchillwithAzureisyetanothermilestoneinthegrowingalliancebetweenthetwocompaniessincetheinitialannouncementin2018.PTCandMicrosofthavecloselycollaboratedonintegratingAzureIoTwithPTC’sIIoTsolutionplatform,whichhasallowedcustomerstocreateinnovativeproductsandimproveoperationswithIoTconnectivity,richcontextualization,businesssystemsorchestration,andbreakthroughuserengagementviamixedreality. FINAL THOUGHTS LiveWorx2019wasaninterestingandforward-thinkingconferencethisyear…especiallyfororganizationsthatareeitherstartingorarealreadyontheirjourneyofdigitallytransformingtheirkeybusinessprocesses.
Image Courtesy of PTC
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PTC2019LIVEWORXEVENTBRIEF
This Brief was written by Axendia, Inc and Sponsored by PTC. The opinions and analysisexpressedinthisBriefreflectthejudgmentofAxendiaatthetimeofpublicationandaresubjecttochange without notice. Information contained in this document is current as of publication date.Information cited is not warranted by Axendia but has been obtained through a valid researchmethodology.Thisdocumentisnotintendedtoendorseanycompanyorproductandshouldnotbeattributedassuch.
AboutAxendia:Axendia is a leading analyst and strategic advisory firm that focuses exclusively on the Life-Sciences and Healthcare markets. Industry stakeholders and regulators rely on Axendia for trusted advice from trusted sources on Business, Regulatory and Technology issues and trends. Axendia serves Life-Science and Healthcare Organizations, Technology & Service Providers and Regulatory Agencies. Our clients range from start-ups to Fortune 100. Axendia professionals offer a unique combination of deep hands-on industry experience coupled with forward thinking insights. We contribute to our client’s success by providing long-range visibility and helping them navigate the increasingly complex landscape in the Life-Sciences and Healthcare markets. Axendia was recognized by CIOReview as a one of the 20 Most Promising Life Sciences Technology and Services providers.
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©2019Axendia, Inc.AllRightsReserved.Thispublication iscopyrightedbyAxendiaInc.andprotectedbyUnitedStatescopyright lawsandinternational treaties.Thisdocumentmaynotbereproducedorpostedonanotherwebsitewithoutpriorwrittenconsent fromAxendia. Unauthorizedreproductionof thispublicationoranyportionof itbyotherpartiesmayresultinseverecivilandcriminalpenalties,andwillbeprosecutedtothemaximumextentnecessarytoprotecttherightsofthepublisher.
PublishedJuly2019
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