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The PTC Value Roadmap Tom Shoemaker VP, PLM Marketing PTC
25

PTC Tech Day - The PTC Value Roadmap - Shoemaker

Jul 21, 2016

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Page 1: PTC Tech Day - The PTC Value Roadmap - Shoemaker

The PTC Value Roadmap

Tom Shoemaker

VP, PLM Marketing

PTC

Page 2: PTC Tech Day - The PTC Value Roadmap - Shoemaker

2

The PTC Value Roadmap - Session Description

How can I support my company business

strategies with the product development best

practice required to make them real?

This session is intended for Senior Managers

tasked with driving product development

improvement and for those responsible for

determining their company's PLM strategy.

The PTC Value Roadmap is a first step in

defining and identifying the connections

between business value and the way you

create and service products.

© 2013 PTC

Page 3: PTC Tech Day - The PTC Value Roadmap - Shoemaker

3 3

Session Objectives

1. Introduce you to a structured approach to

align your “xLM” project to business value

2. Walk through an example

3. Take a PTC Value Roadmap home!

Page 4: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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What are your biggest product or service development

challenges?

Reduce time to market

E n g i n e e r i n g

E x e c

• Reduce supplier spend

S u p p l y C h a i n

E x e c

Increase service

profitability

S e r v i c e

E x e c

Poor collaboration

E n g i n e e r i n g

M a n a g e r

Duplicate parts and

suppliers

S o u r c i n g

M a n a g e r

Low technician utilization

and part availability

S e r v i c e

M a n a g e r

Integrated BOM

E n g i n e e r

Component classification

and search

C o m p o n e n t

E n g i n e e r

Single source of service

and part info

S e r v i c e

T e c h n i c i a n

Connecting the dots between Development and Business Value

(and Vice-Versa)

Page 5: PTC Tech Day - The PTC Value Roadmap - Shoemaker

5

Success Factors for an Enterprise Engagement

3 key concepts based on PTC customer experience

VALUE Why Extended

process value

Strategic

value

Direct process

value

Infrastructure/

tactical value

© 2013 PTC

ROADMAP How will we get it? What and When

GOVERNANCE Decision and

Oversight

Page 6: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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What is the PTC Value Roadmap?

A value-based guide to plan your “xLM” project

covering key organizations and value drivers

and connecting to the best practices needed to achieve them

Based on PTC’s 25 + years of product development experience

1 2 3

© 2013 PTC

Page 7: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Informed by….

• Qualitative Research

• In depth interviews with product

development leaders

• 6 month engagement Boston

Consulting Group

• Leading product development

academics (MIT, Harvard)

• Literature review

• Quantitative Research

• Product development surveys across

Geographies

• Reviewed thousands of engagements

with customers

• First developed in 2001

• Comprehensive input

• PTC’s customer experience

• Deep understanding of product

development processes

• Extensive industry research

• Continual refinement

• v 7.0 Released Nov 2012

The PTC Value Roadmap: History

© 2013 PTC

Page 8: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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PTC Value Roadmap: Key Content Areas

What do I want to accomplish?

© 2013 PTC

How do I get there?

Page 9: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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4

Processes

PTC Value Roadmap: Key Content Areas

1

2

3

1

4

5

Side A: Business Discussion Aligned to Value Side B: Technical Discussion Aligned to Value

© 2013 PTC

2

Current

State 3

Measures

5

Best

Practices

1

Value

Driver

1

Page 10: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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PTC Value Roadmap: Key Content Areas

1

2

3

1

4

5

Side A: Business Discussion Aligned to Value Side B: Technical Discussion Aligned to Value

© 2013 PTC

“Bottom Up” “Top Down”

Page 11: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Side A - Business Discussion Aligned to Value

© 2013 PTC

1

2

3

Current State

Measures

Value

Driver

Organizations trying to accomplish

this Value Driver…

… are likely challenged with these

limitations …

… and should potentially track these

to evaluate progress…

Page 12: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Exec Level Strategies that enhance Business Value

Organized by Function and Business Goals

e.g.

Value Drivers

© 2013 PTC

1

Improve product quality

Reduce supplier spend

Increase Service Profitability

Page 13: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Challenges that limit the potential of an

organization to pursue certain strategies

Organized under types of challenge

Current State

© 2013 PTC

2

Collaboration

Governance

Quality

Complexity

Support

IT

Low technician utilization and

part availability

Duplicate parts and suppliers

Difficult to predict and track quality

Page 14: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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How an organization determines if it is

making progress towards achieving certain

strategies

Organized by type of measure

Measures

© 2013 PTC

3

Financial

Efficiency/

Performance

Operations

Products/

Parts

Risk

Customer

Engineering time spent on rework (%)

Average resolution

time/customer wait time (t)

Reused parts in BOM (%)

Page 15: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Side B -Technical Discussion Aligned to Value

© 2013 PTC

1

2

3

Value Drivers

Processes

Best Practices

Organizations trying to accomplish

this Value Driver…

… should likely consider improving

these processes…

… and evaluate these specific

process improvements …

Page 16: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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A comprehensive view across the

product & service lifecycle

Processes

2

Program and Portfolio Management

Project Management

Environmental Performance Management

Regulatory Compliance

Quality and Reliability Management

Change and Configuration Management

Concept Development

System Architecture Design

Detailed Development

Verification and Validation

Variant Design and Generation

Product Cost Management

Design/Manufacturing Outsourcing

Component/Supplier Management

Manufacturing Process Management

Tooling Design and Manufacturing

Requirements Capture & Management

Application Engineering

Equipment Lifecycle Management

Product Support Analysis and Planning

Service/Parts Info Creation and Mgt

Service and Parts Order and Delivery

Performance Analysis and Feedback

© 2013 PTC

Page 17: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Best Practices

Key process

improvements, enabled

by technology capabilities

Concrete examples of

“better ways of working”

Organized by Process

areas

e.g. Component classification and

search

e.g. Early reliability prediction

and simulation

e.g. Systematic environmental

supplier data acquisition

e.g. Service parts

optimization

e.g. Integrated BOM

e.g. Single source of

service and part info

© 2013 PTC

Page 18: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Best Practices

Key process

improvements, enabled

by technology capabilities

Concrete examples of

“better ways of working”

Organized by Process

areas

e.g. Systematic environmental

supplier data acquisition

© 2013 PTC

Page 19: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example: Value Driver = Reduce Product Cost

© 2013 PTC

1

2

3

Current State

Measures

Value

Driver

Page 20: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example: Value Driver = Reduce Product Cost

© 2013 PTC

1

2

3

Value Drivers

Processes

Best Practices

Product Cost Management

Target cost management

Part cost estimation

Product configuration cost analysis

Product analytics results sharing to enterprise

Page 21: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example: Side B

© 2013 PTC

1

2

3

Processes

Best Practices

Component & Supplier Management

Value Drivers

Target cost management

Part cost estimation

Product configuration cost analysis

Product analytics results sharing to enterprise

Component classification and search

Classification administration

Standardized component qualification and introduction

Page 22: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example: Side B

© 2013 PTC

1

2

3

Processes

Best Practices

Requirements Capture & Management

Value Drivers

Target cost management

Part cost estimation

Product configuration cost analysis

Product analytics results sharing to enterprise

Component classification and search

Classification administration

Standardized component qualification and introduction

Requirements lifecycle management and control

Requirements traceability

Requirements analysis and approval

Page 23: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example: Side B

© 2013 PTC

1

2

3

Processes

Best Practices

Value Drivers

Target cost management

Part cost estimation

Product configuration cost analysis

Product analytics results sharing to enterprise

Component classification and search

Classification administration

Standardized component qualification and introduction

Requirements lifecycle management and control

Requirements traceability

Requirements analysis and approval

Verification and Validation

Test definition and authoring

Test lifecycle management and control

Test allocation and traceability

Page 24: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Example Summary

© 2013 PTC

Reduce Product Cost

• Late design changes

• Duplicate parts

• Late cost visibility

Business Value Drivers:

Challenges associated with current state:

Processes and best practices to prioritize:

• Cost of goods sold ($)

• Products launched at

cost target (%)

• Cost estimation time (t)

Metrics to improve:

• Product Cost Management • Target cost management

• Part cost estimation

• Product configuration cost analysis

• Product analytics results sharing to enterprise

• Component and Supplier Management • Component classification and search

• Classification administration

• Standardized component qualification and intro

• Requirements Definition and Management • Requirements lifecycle mgt and control

• Requirements traceability

• Requirements analysis and approval

• Verification and Validation • Test definition and authoring

• Test lifecycle management and control

• Test allocation and traceability

Page 25: PTC Tech Day - The PTC Value Roadmap - Shoemaker

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Next Steps

• Take a PTC Value Roadmap home!

• Use it for your company’s next Product Development improvement project

• Contact your PTC account team or partner for a PDS Value Assessment

THANK YOU! QUESTIONS?