The PTC Value Roadmap Tom Shoemaker VP, PLM Marketing PTC
The PTC Value Roadmap
Tom Shoemaker
VP, PLM Marketing
PTC
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The PTC Value Roadmap - Session Description
How can I support my company business
strategies with the product development best
practice required to make them real?
This session is intended for Senior Managers
tasked with driving product development
improvement and for those responsible for
determining their company's PLM strategy.
The PTC Value Roadmap is a first step in
defining and identifying the connections
between business value and the way you
create and service products.
© 2013 PTC
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Session Objectives
1. Introduce you to a structured approach to
align your “xLM” project to business value
2. Walk through an example
3. Take a PTC Value Roadmap home!
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What are your biggest product or service development
challenges?
Reduce time to market
E n g i n e e r i n g
E x e c
• Reduce supplier spend
S u p p l y C h a i n
E x e c
Increase service
profitability
S e r v i c e
E x e c
Poor collaboration
E n g i n e e r i n g
M a n a g e r
Duplicate parts and
suppliers
S o u r c i n g
M a n a g e r
Low technician utilization
and part availability
S e r v i c e
M a n a g e r
Integrated BOM
E n g i n e e r
Component classification
and search
C o m p o n e n t
E n g i n e e r
Single source of service
and part info
S e r v i c e
T e c h n i c i a n
Connecting the dots between Development and Business Value
(and Vice-Versa)
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Success Factors for an Enterprise Engagement
3 key concepts based on PTC customer experience
VALUE Why Extended
process value
Strategic
value
Direct process
value
Infrastructure/
tactical value
© 2013 PTC
ROADMAP How will we get it? What and When
GOVERNANCE Decision and
Oversight
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What is the PTC Value Roadmap?
A value-based guide to plan your “xLM” project
covering key organizations and value drivers
and connecting to the best practices needed to achieve them
Based on PTC’s 25 + years of product development experience
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© 2013 PTC
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Informed by….
• Qualitative Research
• In depth interviews with product
development leaders
• 6 month engagement Boston
Consulting Group
• Leading product development
academics (MIT, Harvard)
• Literature review
• Quantitative Research
• Product development surveys across
Geographies
• Reviewed thousands of engagements
with customers
• First developed in 2001
• Comprehensive input
• PTC’s customer experience
• Deep understanding of product
development processes
• Extensive industry research
• Continual refinement
• v 7.0 Released Nov 2012
The PTC Value Roadmap: History
© 2013 PTC
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PTC Value Roadmap: Key Content Areas
What do I want to accomplish?
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How do I get there?
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Processes
PTC Value Roadmap: Key Content Areas
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Side A: Business Discussion Aligned to Value Side B: Technical Discussion Aligned to Value
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Current
State 3
Measures
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Best
Practices
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Value
Driver
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PTC Value Roadmap: Key Content Areas
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Side A: Business Discussion Aligned to Value Side B: Technical Discussion Aligned to Value
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“Bottom Up” “Top Down”
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Side A - Business Discussion Aligned to Value
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Current State
Measures
Value
Driver
Organizations trying to accomplish
this Value Driver…
… are likely challenged with these
limitations …
… and should potentially track these
to evaluate progress…
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Exec Level Strategies that enhance Business Value
Organized by Function and Business Goals
e.g.
Value Drivers
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Improve product quality
Reduce supplier spend
Increase Service Profitability
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Challenges that limit the potential of an
organization to pursue certain strategies
Organized under types of challenge
Current State
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Collaboration
Governance
Quality
Complexity
Support
IT
Low technician utilization and
part availability
Duplicate parts and suppliers
Difficult to predict and track quality
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How an organization determines if it is
making progress towards achieving certain
strategies
Organized by type of measure
Measures
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Financial
Efficiency/
Performance
Operations
Products/
Parts
Risk
Customer
Engineering time spent on rework (%)
Average resolution
time/customer wait time (t)
Reused parts in BOM (%)
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Side B -Technical Discussion Aligned to Value
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Value Drivers
Processes
Best Practices
Organizations trying to accomplish
this Value Driver…
… should likely consider improving
these processes…
… and evaluate these specific
process improvements …
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A comprehensive view across the
product & service lifecycle
Processes
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Program and Portfolio Management
Project Management
Environmental Performance Management
Regulatory Compliance
Quality and Reliability Management
Change and Configuration Management
Concept Development
System Architecture Design
Detailed Development
Verification and Validation
Variant Design and Generation
Product Cost Management
Design/Manufacturing Outsourcing
Component/Supplier Management
Manufacturing Process Management
Tooling Design and Manufacturing
Requirements Capture & Management
Application Engineering
Equipment Lifecycle Management
Product Support Analysis and Planning
Service/Parts Info Creation and Mgt
Service and Parts Order and Delivery
Performance Analysis and Feedback
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Best Practices
Key process
improvements, enabled
by technology capabilities
Concrete examples of
“better ways of working”
Organized by Process
areas
e.g. Component classification and
search
e.g. Early reliability prediction
and simulation
e.g. Systematic environmental
supplier data acquisition
e.g. Service parts
optimization
e.g. Integrated BOM
e.g. Single source of
service and part info
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Best Practices
Key process
improvements, enabled
by technology capabilities
Concrete examples of
“better ways of working”
Organized by Process
areas
e.g. Systematic environmental
supplier data acquisition
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Example: Value Driver = Reduce Product Cost
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Current State
Measures
Value
Driver
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Example: Value Driver = Reduce Product Cost
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Value Drivers
Processes
Best Practices
Product Cost Management
Target cost management
Part cost estimation
Product configuration cost analysis
Product analytics results sharing to enterprise
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Example: Side B
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Processes
Best Practices
Component & Supplier Management
Value Drivers
Target cost management
Part cost estimation
Product configuration cost analysis
Product analytics results sharing to enterprise
Component classification and search
Classification administration
Standardized component qualification and introduction
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Example: Side B
© 2013 PTC
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Processes
Best Practices
Requirements Capture & Management
Value Drivers
Target cost management
Part cost estimation
Product configuration cost analysis
Product analytics results sharing to enterprise
Component classification and search
Classification administration
Standardized component qualification and introduction
Requirements lifecycle management and control
Requirements traceability
Requirements analysis and approval
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Example: Side B
© 2013 PTC
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Processes
Best Practices
Value Drivers
Target cost management
Part cost estimation
Product configuration cost analysis
Product analytics results sharing to enterprise
Component classification and search
Classification administration
Standardized component qualification and introduction
Requirements lifecycle management and control
Requirements traceability
Requirements analysis and approval
Verification and Validation
Test definition and authoring
Test lifecycle management and control
Test allocation and traceability
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Example Summary
© 2013 PTC
Reduce Product Cost
• Late design changes
• Duplicate parts
• Late cost visibility
Business Value Drivers:
Challenges associated with current state:
Processes and best practices to prioritize:
• Cost of goods sold ($)
• Products launched at
cost target (%)
• Cost estimation time (t)
Metrics to improve:
• Product Cost Management • Target cost management
• Part cost estimation
• Product configuration cost analysis
• Product analytics results sharing to enterprise
• Component and Supplier Management • Component classification and search
• Classification administration
• Standardized component qualification and intro
• Requirements Definition and Management • Requirements lifecycle mgt and control
• Requirements traceability
• Requirements analysis and approval
• Verification and Validation • Test definition and authoring
• Test lifecycle management and control
• Test allocation and traceability
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Next Steps
• Take a PTC Value Roadmap home!
• Use it for your company’s next Product Development improvement project
• Contact your PTC account team or partner for a PDS Value Assessment
THANK YOU! QUESTIONS?