Marketing Basics
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Marketing Basics
PRINCIPLES AND METHODOLOGY
Lean methodology
Concerted & focused effort not random
Test, test and test some more
Flexible plan - go with what works
Paid and free resources & products
Multiple touch points
Measure and track KPI’s
I don’t know it all – fast moving industry
OVERVIEWSet goals
Identify target market & niche
Where are your customers online/offline
Develop messaging
Test messaging & Channels
Develop ecosystem & Optimize
Analytics & additional testing
Refine goals
CREATE AND DEFINE TARGET LIST
WHERE ARE YOUR CUSTOMERS
Meta Search Channels:Google, Youtube, Sputtr, Alltop +
Twitter, wefollow, followerwonk, klout, Facebook, Instagram, Pinterest
Socialmention – deeper detail
Google Alerts
There are many specialized niche channels to investigate as well
https://www.youtube.com/watch?v=u4ZoJKF_VuA
MESSAGING & TESTING
MESSAGING AND TESTING
Citation: https://www.quicksprout.com/2013/10/17/the-anatomy-of-a-high-converting-landing-page/
Citation: http://www.modgility.com/what-is-inbound-marketing/
Citation: https://moz.com/blog/goodbye-seomoz-hello-moz
TRAFFIC CHANNELS
Citation: https://blog.bufferapp.com/content-distribution-tools
Develop Ecosystem and Traffic Channels Identify, Budget, Test - Kill or Drive
Identify channels bringing results based on testing & analytics:• Social• Pay Per Click (PPC)• DisplayAds• Email• Partnerships• Joint Ventures• Events• Influencers• PR• Events• Earned media• SEO etc…
https://moz.com/blog/seo-cheat-sheet
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