PSFK presents The Future of Connected Life Report - Summary Presentation

THE FUTURE OF CONNECTED LIFEThe Consumer Journey To Live, Work And Play Better

SUMMARY PRESENTATION@PSFK | #LWPBetter

THE FUTURE OF CONNECTED LIFE REPORT

For your copy of the full report visit: psfk.com/report/future-of-connected-life

12 trends influencing how people live, work and play

3 over-arching themes

Implications for how individuals and businesses stand to benefit

Perspectives from leading experts across the globe

@PSFK | #LWPBetter

1THE FUTURE OF CONNECTED LIFE |

In the latest thought leadership report from PSFK Labs, our team presents a plan to lead everyone a brighter future. We're responding to the premise (that I’m sure that many of you acknowledge) that our connected world seems to bring as many challenges as it does opportunities.

In addition, the concept of work-life balance is gone and everything has become blurred. Our days have changed radically in just a few years. We dynamically shift from states of live, work, and play hour-by-hour, often minute-by-minute.

By studying the emerging ideas from around the world that help us lead more progressive lives, we have identified key trends driving our modern perception of well-being. To live, work, and play better today we seek three things: effectiveness and productivity, balance and awareness and personal growth and fulfillment.

PSFK Labs’ Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people’s lifestyles as they transition between different their various phases throughout their days.

In our Effectiveness & Productivity theme we explore how on-demand services and creative life hacks are helping people offload key responsibilities and make better use of their time.

In our Balance & Awareness theme, we look at how people are achieving better peace of mind by living synchronously in the cloud, while finding time to unplug from their devices at key moments.

Finally in our Personal Growth & Fulfillment theme, we examine an ever-expanding range of platforms and services that are changing how people achieve their goals.

We see this report serving as a guide for companies to respond to the changing needs of their customers so that we can all live more happy, healthy, and productive lives.

psfk.com/report/future-of-connected-life

FOREWORD

Piers FawkesPresident & Founder.

PSFK

FOREWORD |

2THE FUTURE OF CONNECTED LIFE |

Modern life is a study in extremes. The rapid rise of technology and its successive integration into nearly every facet of our lives has left many of us figuring out how to adapt to its omnipresence rather than the other way around. At the same time, these very same devices offer the promise of making us more productive, expanding our social circles, and achieving our personal goals.

This coevolution has quickened the pace of daily existence, while shrinking our world, and connecting us with anyone or anything from anywhere at anytime. And while reading that sentence may itself feel exhausting, it fits well with our current experience and hints at a shift in our collective expectations - always on, forever accessible, and on-demand. This means that the same requirements we place on everyone and everything else are now reflected back on us.

The result is that the boundaries that used to exist between live, work and play have for all intents and purposes disappeared as consumers have slipped into a constantly connected world. And the impacts of this are very real. People are faced with a barrage of notifications coming during client meetings or family dinners. There are corresponding notifications that reminds us of an import detail we would have otherwise forgotten or allows to discover a new favorite spot in our city. With all these devices pinging us and vying for our attention, how do we know what is important?

The desire to slow down, unplug and refocus has caused many of us to rethink our relationship with the devices that populate our lives. While a healthy skepticism of their short and long term effects is certainly a good thing, we appear to have reached a point where there's no turning back. At the same time, it's becoming clear that not every technological innovation is useful or even necessary, driving home the fact that we as consumers, creators and people need to find the proper balance to lead happy, successful, and fulfilling lives.

With this report, the team at PSFK have gathered the newest products, services and technologies from the marketplace that are people become their best selves while immersed in a tech-driven world. The resulting 12 trends tell the story of how we can navigate our increasingly complex relationships with our devices and ultimately benefit from them. The aim of this report is to provide brands, organizations and culturemakers with inspiration to cater to the competing desires and changing needs of the connected consumer of tomorrow.

INTRODUCTION

Scott LachutPresident Of

Research & Strategy. PSFK Labs

INTRODUCTION |

@PSFK | #LWPBetter

THE CONNECTED LANDSCAPE

10%have checked their phone during sex

70%of Americans check their smartphones

every 6 minutes

79%feel it will be

harder to reach their financial goals

than it was fortheir parents

80%think flexible work is

important for a positive work-

life balance

41%of employees arerequired to be

in contact outsideof work

Stress-related health issues cost the US

$180B

per year

The Modern Consumer:Never Alone, Always Connected, Constantly Consuming, Often Sedentary

Effectiveness &

Productivity

Balance &

Awareness

Growth &

Personal Development

3 KEY THEMES DRIVING THE CONNECTED LIFE

@PSFK | #LWPBetter

EFFECTIVENESS & PRODUCTIVITYOn-demand services and creative life hacks help people offload key responsibilities and make better use of their time.

• INSTANT EVERYTHING • ALWAYS ON ASSISTANCE • PRODUCTIVITY HACKING • PURPOSEFUL PAIRING

Digital applications are instantly connecting us with the products and services we need

at a moment's notice.

INSTANT EVERYTHING

MAGIC Deliver Anything Within An Hour Through A Text Request

getmagicnow.com

@tweetmagicnow

THE FUTURE OF CONNECTED LIFE | LABS

Subscription services are giving us regular access to dedicated helpers, allowing us to offload

routine responsibilities from our daily to-do list and focus on life's larger goals.

ALWAYS-ON ASSISTANCE

ALFRED Subscription Butler Service for Everyone’s Daily Chores

helloalfred.com

@HelloAlfred_

LABS

THE FUTURE OF CONNECTED LIFE |

Digital technologies are helping us optimize our days, allowing us to accomplish more

with with less time and effort.

PRODUCTIVITY HACKING

SPRITZ Read Anything Three Times Faster

spritzinc.com

@spritzinc

LABS

THE FUTURE OF CONNECTED LIFE |

Matchmaking applications are helping expand our social and business circles by

pairing us with likeminded individuals who share common interests and needs.

PURPOSEFUL PAIRING

GLASSBREAKERS Networking Service For Women In Tech Matches Peers To Mentors

glassbreakers.co

@Glassbreakersco

LABS

THE FUTURE OF CONNECTED LIFE |

BALANCE & AWARENESSIndividuals are achieving better peace of mind by living synchronously in the cloud, while finding time to unplug from devices at key moments.

• IN FOCUS EXPERIENCES • CONTEXT AWARE COUNSELING • AMBIENT AWARENESS • IMPROMPTU CONNECTIONS

Applications requiring us to detach from our digital devices and always-on information streams to focus on the task or social experience at hand.

IN-FOCUS EXPERIENCES

bit.ly/PSFK_4

@NewTechCity

LABS

BORED & BRILLIANT Podcast Listeners Disconnect And Embrace Boredom For A Week

THE FUTURE OF CONNECTED LIFE |

As our personal devices capture increasingly intimate details from our daily lives, the

addition of intelligent services will enable them to begin anticipating our needs.

CONTEXT AWARE COUNSELING

CLOTH Virtual Closet Helps People Get Dressed Based On Weather Conditions

clothapp.com

@ClothApp

LABS

THE FUTURE OF CONNECTED LIFE |

Networked technologies are connecting through the cloud to share information and insights about ourselves and our loved ones, keeping us in sync

with each other's lives over any distance.

AMBIENT AWARENESS

CAREPREDICT Wearable Tracks Seniors’ Daily Routines And Sends Relevant Alerts To Family Members

carepredict.com

@CarePredict

LIVE WORK PLAY BETTER | LABS

New services and initiatives are helping us break out of our established social habits and routines to forge temporary bonds with the

strangers around us.

IMPROMPTU CONNECTIONS

BRANCH OUT MOVEMENT Social Initiative Encourages People To Interact With Others Offline

branchoutmovement.com

@BranchOutMove

LABS

THE FUTURE OF CONNECTED LIFE |

An ever-expanding range of platforms and services are changing how people achieve their personal goals and find support every step of the way

• ITERATIVE IMPROVEMENT • IN THE MOMENT SUPPORT • MICRO-MOONLIGHTING • HYPER-TARGETED LEARNING

EFFECTIVENESS & PRODUCTIVITY

Devices are tracking and analyzing personal data from our daily lives to feed back meaningful advice to help us improve behaviors or form

better habits, often in real-time.

ITERATIVE IMPROVEMENT

OLIVE Improve Stress Through Daily Tips

bit.ly/PSFK_2

@OliveLabs

LABS

THE FUTURE OF CONNECTED LIFE |

As we strive to complete difficult tasks and reach our personal goals, services are enabling us to

quickly tap into the knowledge, advice and motivation offered by an expert or coach.

IN-THE-MOMENT SUPPORT

RISE Personal Food Coaching Keeps People On Track At A Cost

rise.us

@rise

LABS

THE FUTURE OF CONNECTED LIFE |

A growing range of niche social platforms are connecting us with the right community, helping

us take the necessary steps to transform our passions, skills and resources into additional

income or second careers.

MICRO-MOONLIGHTING

COOKAPP Amateur Chefs Turn Their Apartments Into A Restaurant For A Night

cookapp.com

@Hicookapp

LABS

THE FUTURE OF CONNECTED LIFE |

Educational programs are being adapted to fit into the new realities of our always-on lifestyles, offering bite-sized, engaging lessons that can be

easily consumed in short bursts in situations where time and attention are at a premium.

HYPER-TARGETED LEARNING

HIGHBROW Daily Email Delivers Bite-Sized Learning

gohighbrow.com

@gohighbrow

LABS

Effectiveness &

Productivity

Balance &

Awareness

Growth &

Personal Development

LABS

PEOPLE ARE SEEKING A BETTER WAY TO LIVE, WORK & PLAY

Embrace Every Unknown

Meld With The Network, Sense The World Around You

Ramp Up & Up

Make Friends Every Day Lose Them Just As Fast

Do What You Want & Nothing You Don’t Want

Be Anything You Choose, When You Want To

6 STEPS TO LIVE WORK PLAY BETTER

1.

2.

3.

4.

5.

6.

1. EMBRACE EVERY UNKNOWN

Release control, own nothing and dial-in to a world of instant service and constant provision. Awake with nothing planned,

tap into the culture of right time, right place, right now.

2. MELD WITH THE NETWORK, SENSE THE WORLD AROUND YOU

Fuse yourself into a network of sensors that provide assistance and connection with loved ones, your

community and colleagues. Understand both the near and distant world around you in real time.

3. RAMP UP & UPHyper focus your learning needs and evolve yourself day by day to master any subject. Embrace continual

personal growth and accept the fact that you can (learn to) do anything.

4. MAKE FRIENDS EVERY DAY, LOSE THEM JUST AS FAST

Connect with likeminds through instant matchmaking to help you meet your needs across the live, work and play spectrum. Unload them and remix your network

as your goals change and evolve.

5. DO WHAT YOU WANT & NOTHING YOU DON’T WANT

Delegate the life of chores to the machine, laser-focus task by task as you get

everything you need delivered.

6. BE ANYTHING YOU CHOOSE, WHEN YOU WANT TOBe the expert, live the life. Curate a dynamic lifestyle

which gives you the freedom to present multiple personalities to different people.

THE FUTURE OF CONNECTED LIFE REPORT

For your copy of the full report visit: psfk.com/report/future-of-connected-life

12 trends influencing how people live, work and play

3 over-arching themes

Implications for how individuals and businesses stand to benefit

Perspectives from leading experts across the globe

@PSFK | #LWPBetter

About PSFK Labs

LABS

Trend Research Creative Crowdsourcing Trend Tours

Strategy Playbooks Future Scenarios & Product Concepting Innovation Workshops

Branded Content Programs Partner Sourcing & Management

PSFK Labs is the idea generation company. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world's most future forward companies helping them develop new products, services, and ways to interact with their consumers. The list of clients that PSFK Labs has worked with just in 2015 includes HP, IBM, Mastercard, Nike, Red Bull, Target and Toyota.

Our offering includes: RESEARCH

STRATEGY

ACTIVATION

@PSFK | #LWPbetter

About PSFK LabsPSFK Labs is an idea generation service. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers.

PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands.

Our offering includes:

@PSFK | #LWPBetter

THE FUTURE OF CONNECTED LIFEThe Consumer Journey To Live, Work And Play Better

SUMMARY PRESENTATION@PSFK | #LWPBetter