LABS @PSFK www.psfk.com PSFK + Boehringer Ingelheim present THE FUTURE OF HEALTH LABS in partnership with Version 1 | Published February 2014
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LABS
@PSFK www.psfk.com
PSFK + Boehringer Ingelheim present
THE FUTURE OF HEALTH
LABS
in partnership with
Version 1 | Published February 2014
This year’s Future of Health report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews
Download the full report at: www.psfk.com/report/future-of-health
Download PSFK Labs’ Future of Health Report
ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world’s most future forward companies, helping them to develop new products, services and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands.
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at [email protected]
LABS
Piers Fawkes Founder &
Editor-In-Chief PSFK.com & PSFK Labs
Imagine a future where wearable technologies track key areas of your life to provide timely prompts about your health, and the data gathered can be uploaded securely to the cloud. Instead of going into the doctor’s office for a checkup, you would schedule a video consultation to discuss your recent readings. In instances when you need further care, your visits would be coordinated by medical records that flow seamlessly between key members of hospital staff and your care would be supported by relevant information that prepares you for what’s next. Your surgeon would be able to look at your results alongside the wider patient population or seek advice from specialists around the world to determine an optimal treatment plan; the effectiveness of which would determine their compensation.
While the realities of the current model of healthcare tell a different story, we’re beginning to see exciting signs of change against daunting challenges. The World Economic Forum estimates that unless current trends reverse, five common ‘lifestyle’ diseases— cancer, diabetes, heart disease, lung disease and mental health problems—will cost the world $47 trillion in treatments and lost wages. Add that figure to a system that could see a shortage of 90,000 doctors in the US alone by the end of the decade, and the picture becomes bleak.
Rather than view these as insurmountable obstacles, we choose to see a landscape full of opportunity. Despite a slow regulatory process a host of new mobile and social tools, sensor technologies and devices are being developed for an industry in need of change. These innovations are poised to improve health lifestyle choices and change the way care is delivered. We’re excited to share this patient-centered vision in our latest report.
Letter From The Editor
LABS
Scott Lachut President of Research &
Strategy, PSFK Labs
As a wide array of health innovations ranging from wearable trackers to responsive algorithms enter the marketplace, we’re seeing the emergence of a proactive and empowered patient who is more in control of their health. These individuals have more information about their lifestyle choices and conditions, and a desire to share it with the broader community. Armed with this knowledge, they expect their relationships with their doctors to be more personal and collaborative, where they work together to achieve the best outcomes.
At the same time, the healthcare system is adopting better tools to ensure streamlined communications and a more efficient use of resources. Information silos are moving to the cloud for universal access and sophisticated algorithms are making sense of this data to enable an individualized level of treatment and care. The result is a new paradigm that thinks about healthcare as an ongoing conversation between people and their extended network, rather than something that happens when someone gets sick.
In the following pages, PSFK Labs has summarized 13 trends related to the Future of Health that fit within four larger themes: Behavioral Nudge, Empowered Patient, Orchestrated Care and Augmented treatments. These highlight how consumer technologies, data analytics and information systems are changing the way healthcare is delivered both from a patient and physician perspective.
We appreciate the opportunity to share what we hope is a compelling story around the Future of Health and its impact. We look forward to participating in the larger discussion as these new innovations reshape the industry.
Introduction
LABSMacro Themes Changing the Health Landscape
BEHAVIORAL NUDGENew tools and incentive systems are promoting a more proactive model of health by helping people better track and understand their behaviors and encouraging them to make healthier lifestyle choices. Wearable and mobile technologies are leveraging advanced sensors and algorithms to provide deeper insights and individualized coaching to activate users around their wellness. When paired with game mechanics offered by insurance companies, em-ployers and providers, these feedback loops motivate users to make incremental changes over time. The net effect of this approach is a healthier population that is less reliant on the resources provided by the broader healthcare system.
EMPOWERED PATIENT Armed with a greater degree of knowledge about their lifestyles and conditions, consumers are taking a more central role in determining when they interact with the healthcare system and how their care is delivered. Patients are being empowered with technologies and participation in social communities that enable them to gather valuable advice or self-diagnose before visiting a medical professional. As a result, patients are better prepared to collaborate with their doctors during these consultations on the best course of action, which can be further supported by guidance around individual treatment plans to ensure optimal outcomes.
LABSMacro Themes Changing the Health Landscape
ORCHESTRATED CARE Healthcare providers are using new technologies, social platforms and data systems to streamline the way information is disseminated and accessed to deliver a more personalized and distributed model of care. Secure networks are offering a new ‘commons’ for doctors to share research and advice around conditions that fall outside of their expertise, while analytics tools interpret patient data to further support these decisions. Similarly, digital platforms have evolved to ease the communication between doctors, patients and different medical personnel to ensure that pertinent records, treatment plans and face-to-face guidance is readily accessible, cutting down inefficiencies and mistakes.
AUGMENTED TREATMENT Doctors are upgrading their medical toolkits with high tech visualization instruments, imperceptible monitoring devices and 3D printing techniques to improve the level of care they can provide to patients. Added biometrics from embedded sensors are aiding in patient diagnosis and tracking. Inside the exam-nation and operating rooms, holographic projections and augmented reality overlays allow physicians and surgeons to offer less invasive and more effective treatments. At the same, 3D printers are enabling medical technicians to produce cost-effective prosthetics and implants that can be tailored to individual patients to ensure greater comfort and functionality and speed recovery times.
LABS
BEHAVIORAL NUDGENew tools and incentive systems are promoting a more proactive model of health by helping people better track and understand their behaviors and encouraging them to make healthier lifestyle choices. Wearable and mobile technologies are leveraging advanced sensors and algorithms to provide deeper insights and individualized coaching to activate users around their wellness.
When paired with game mechanics offered by insurance companies, employers and providers, these feedback loops motivate users to make incremental changes over time. The net effect of this approachis a healthier population that is less reliant on the resources provided by the broader healthcare system.
LABS
Wearable technologies are helping people track and manage a wider variety of health data, giving them a clearer understanding of existing conditions and preventative techniques.
HOLISTICTRACKING
LABS
Workout Gear Measures Muscle Exertion and Tracks Data
www.liveathos.com
Athos
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Wristband Scans Blood And Tracks Exactly What Wearers Eat
www.getairo.com
Airo
LABS
Emotional and financial rewards are motivating people to make healthier lifestyle choices and improve their behaviors.
INCENTIVIZED WELLNESS
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Dashboard Tracks Exercise Regimes For Lowered Insurance Prices
www.fwdhealth.co
FWD Health
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Dashboard Syncs Wearable Device Data For Community Games
www.movimento.co
Movimento
LABS
Gameplay keeps patients engaged around ongoing therapies to ensure adherence, while adding a layer of enjoyment to the process.
GAMETHERAPY
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Game Helps Patients Bring The Fight To Cancer, Spawning Improved Outcomes
www.re-mission2.org
Re-Mission 2
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Mobile Monitor Personalizes Runs Based On Current Stamina
www.myasics.us
My Asics
LABS
EMPOWERED PATIENTArmed with a greater degree of knowledge about their lifestyles and conditions, people are taking a more central role in determining when they interact with the healthcare system and how their care is delivered. Patients are being empowered with technologies and social communities that enable them to gather valuable advice or self-diagnose before visiting a medical professional. As a result, patients are better prepared to collaborate with their doctors during these consultations which can be further supported by guidance around individual treatment plans to ensure optimal outcomes.
LABS
Simple to use technologies offer a ‘good enough’ level of diagnosis about symptoms, helping people determine if they need to seek further medical care.
DIY DIAGNOSIS
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Urine Scanner To Detect A Multitude Of Diseases In Seconds With A Smartphone
www.uchek.in
uChek
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CAREGUIDANCE
Platforms are arming patients with relevant information and reminders at key points as they interact with the healthcare system.
CAREGUIDANCE
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Hospital Guides Patients’ Visits With Mobile Guide
www.snubh.org
Bundang Hospital
LABS
Doctors Send To-Dos To Patients’ Smartphone For Home Recovery
www.wellfra.me
Wellframe
LABS
SOCIAL SUPPORTCOMMUNITIES
Patients communities are forming around specific conditions to share advice, experiences and support, helping one another on the path to better health.
LABS
Matchmaker Service Connects Cancer Sufferers For Peer Support
www.ihadcancer.com
I Had Cancer
LABS
Patients Share Treatment Secrets For Chronic Diseases, Supporting Their Peers
www.crohnology.com
Crohnology
This year’s Future of Health report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews
Download the full report at: www.psfk.com/report/future-of-health
Download PSFK Labs’ Future of Health Report
LABS
ORCHESTRATED CAREHealthcare providers are using new technologies, social platforms and data systems to streamline the way information is disseminated and accessed to deliver a more personalized and distributed model of care. Secure networks are offering a new commons for doctors to share research and advice around conditions that fall outside of their expertise, while analytics tools interpret patient data to further support these decisions.
Similarly, digital platforms have evolved to ease the communication between doctors, patients and different medical personnel to ensure that records, treatment plans and face-to-face guidance is readily accessible, cutting down inefficiencies and mistakes.
LABS
In-person checkups are being supplemented by telemedicine options that allow patients to remotely connect with healthcare providers from any location for immediate advice and care.
REMOTEHOUSE CALLS
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Chair Monitors Health And Sends Vital Statistics To Doctors
www.sharp.co.jp
Sharp
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Digital platforms are breaking down siloed communications between providers, streamlining the way patient data and records are accessed and shared.
CLOUD-POWEREDMEDICAL RECORDS
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Digital Insurance Card Centralizes Care Records For Providers And Patients www.medl.io
Medlio
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Tablet-Based Questionnaire Improves Data Collection, Reduces Error
www.tonicforhealth.com
Tonic Health
LABS
Niche networks are connecting doctors with their peers, offering a way to share medical research and treatment advice.
PHYSICIAN-TO-PHYSICIANNETWORKS
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Social Network For Doctors Improves Cross-Specialty Collaboration
www.doximity.com
Doximity
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Knowledge Aggregator Rewards Medical Wisdom With Prizes
www.crowdmed.com
CrowdMed
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Niche networks are connecting doctors with their peers, offering a way to share medical research and treatment advice.
DATA-DRIVENTREATMENT PLANS
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Personality Test Connects Patients To Treatments Plans That Will Provide Results www.framehealth.com
Frame Health
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White House Invests In Big Data To Improve Cancer Treatments
www.asco.org
CancerLinQ
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AUGMENTED TREATMENTDoctors are upgrading their medical toolkits with high tech visualization instruments, imperceptible monitoring devices and 3D printing techniques to improve the level of care they can provide to patients.
Inside the examination and operating rooms, holographic projections and augmented reality overlays allow physicians and surgeons to offer less invasive and more effective treatments.
At the same, 3D printers are enabling medical technicians to produce cost-effective prosthetics and implants that can be tailored to individual patients to ensure greater comfort and functionality and speed recovery times.
LABS
Small and flexible sensors are replacing bulky patient monitors to collect and stream biometric data to physicians and nurses.
EMBEDDED VITALMONITORS
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Flexible Thermometer Bonds To Skin For Continuous Temperature Monitoring www.matse.illinois.edu www.mc10inc.com
University Of Illinois
LABS
Visualization and information overlay tools are being developed to assist physicians during complex procedures and supplement current education techniques.
OR OVERLAY
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Medical Team Streams Video And Accomplishes Surgery Checklist Faster
www.pristine.io
Pristine
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3D Holograms Lets Surgeons Be Hands On During Surgery
www.realviewimaging.com
RealView
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Advanced 3D printing and fabrication techniques are improving surgery outcomes and making cost-effective prosthetics more accessible.
PRINTED PROCEDURES
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Spinal Discs Fabricated From Stem Cells Improve Spinal Surgery Recovery
www.cornell.edu
Cornell University
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3D-Printed Prosthetic Hand Gives Access To Those In Need
www.robohand.net www.makerbot.com
Robohand
LABS7 Lessons for Successful Healthcare Services
DATA SYNERGY
LIVING HEALTH DATABASE
INSTANT ACCESS
INFORMED CONVERSATIONS
PRESCRIPTION FOR TECHNOLOGY
RESPONSIVE CARE SYSTEMS
CONSUMER-DRIVEN MARKETPLACE
1 2 3 4
5 6 7
This year’s Future of Health report focuses on how connected technologies are helping improve health and healthcare through Behavioral Nudges, Empowered Patients, Orchestrated Care and Augmented Treatment. Download the full report to access: – 7 Lessons for Successful Healthcare Services – 13 Trends – Best-In-Class Examples Highlighting Each Trend – Expert Quotes and Video Interviews
Download the full report at: www.psfk.com/report/future-of-health
Download PSFK Labs’ Future of Health Report
LABS
@PSFK www.psfk.com
PSFK + Boehringer Ingelheim present
THE FUTURE OF HEALTH
LABS
in partnership with
Version 1 | Published February 2014
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