PROVIDING YOU THE TOOLS FOR SUCCESS - Amazon Web Services · The Ruger Rapid Retail Rewards (“4R”) Program SM is the industry’s premier retailer incentive program that rewards

PROVIDING YOU THE TOOLS FOR SUCCESS

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for

the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers

consumers over 400 variations of more than 30 product lines. With a commitment to the two-step

distribution model, Ruger has set the gold standard of corporate and community responsibility since 1949.

Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work

hard to deliver quality and innovative firearms for our industry. This marks another year of innovative firearms

offerings from all three of our manufacturing facilities; our over 2,000 employees are working their hardest

to bring you the best in quality, American-made firearms.

RUGGED, RELIABLE FIREARMS®

We are continually working to not only keep up with, but stay ahead of changes in the marketplace. These progressive efforts

include enhancing our partnerships with grassroots organizations focused on supporting new shooters around the country.

With 18 distribution partners, we continue to remain loyal to the two-step distribution process and our pricing integrity is

unwavering. We thank you for being loyal Ruger customers and we look forward to a successful year ahead.

Ruger offers consumers over 400 variations

of more than 30 Product Lines

The Ruger Retailer Portal (RETAILER.RUGER.COM) is the one-stop-shop for all of your retailer needs, from high-resolution product

images to current program information, we have it all. We are in the process of building out several modules to better serve you.

THE RUGER RETAILER PORTAL

PROGRAMS: Placing program orders is now easier than ever. You can simply log in, select a program and enter the quantity of models you’d like to purchase. You can even view your previous orders for a given program.

PRODUCT INFORMATION MANAGEMENT: Looking for product spec information and having a hard time compiling it all? Our Product Information Management module makes it easy. You can simply download CSV files of our full firearms and accessories catalog of products. That’s every model with all of its specs, and a link to the product image as well.

LOGOS & ADS: This is your media archive for both high-resolution logos and lifestyle ad imagery to use in your advertisements.

MODULES COMING SOON:LMS: The Ruger Learning Management System will be a portal for you and your sales reps to learn about the Ruger brand, key Ruger® products and how to sell Ruger® firearms to your customers. Your sales reps will be able to take short quizzes to earn points redeemable towards Ruger® product.

After the initial launch of the BETA program, we will implement a tracking portion of the LMS program, embedded in the 4R system to give points to Retail Locations and Retailer Sales Representatives who successfully complete each portion of the program.

CO-OP: Our Co-Op section will make it simple for you to document the co-optimum ad dollars you have accrued and let us know when and where you’re using them.

4R PROGRAM: There will be no need to log into a separate web page to track sales for our Ruger Rapid Retailer Rewards Program. We are developing an entire module dedicated to the 4R Program right here.

CONTACT: This Ruger Rolodex will give you a POC within Ruger for topics ranging from: accessory sales, product information, co-op advertising support and more. We’re making it as easy as possible to get in touch with the right Ruger rep to meet your needs.

MY ACCOUNT: You’ll be able to manage all of your retailer information right here. This includes keeping items like your contact information, FFL and more, up-to-date.

CREATING YOUR ACCOUNT IS EASY:

1. Visit the Ruger Retailer Portal at RETAILER.RUGER.COM

2. Click the “Create a New Account” link to begin your account setup. You will need to provide your name, email, phone number and address.

3. A confirmation email will be sent to the address you supplied. Click the link in that message to verify your email address.

4. Associate your account with an existing retailer or submit your retailer information if it does not already exist in our Retailer Portal database.

5. Upon completion of account setup, you will have access to the Programs module to place your orders electronically.

The Ruger Rapid Retail Rewards (“4R”) ProgramSM is the industry’s premier retailer incentive program

that rewards retail sales reps for Ruger® firearm sales. Your folks work hard to sell our American-

made products, and the 4R program is our way of showing our gratitude. Our digital process, rapid

redemption and unique reward firearms are what make our program second to none. If your sales

reps haven’t participated yet, signing up for next year is easy. Visit 4R.RUGER.COM to learn more.

4R PROGRAM

For more information on our 2019 Retail Co-Op Advertising Program, visit RUGER.COM/RETAILER.

Regional/Local Newspaper Magazines Ruger or Retailer Created Ads - 50% Reimbursement

Direct Mail Inserts Ruger or Retailer Created Ads - 50% Reimbursement

Outdoor Signs/Billboards Ruger or Retailer Created Ads - 50% Reimbursement

Radio Ruger or Retailer Created Ads - 50% Reimbursement

Regional/Local Television/Cable Ruger or Retailer Created Ads - 50% Reimbursement

Online Banner Ads Ruger or Retailer Created Banner Ads - 50% Reimbursement

Other Media and Special Events Ruger or Retailer Created Banner Ads - 50% Reimbursement

The Ruger Retail Co-Op Advertising Program is designed to support appropriate retail-level advertising campaigns and strategies by

giving independent, federally licensed firearms retailers the opportunity to be reimbursed for approved advertising media expenditures of

eligible Ruger® firearms. Co-op reimbursement funds are contingent upon Ruger® firearms purchases. Available co-op funds will be calculated

at two percent (2%) of the net invoiced dollars for full priced Ruger® firearms only shipped during the current calendar program year.

CO-OP ADVERTISING PROGRAM

The types of approved media are as follows:

2019 FEATURED PRODUCTS

MARK IV™ 22/45™ LITE with Gold Anodized Finish and Black Barrel

RUGER PRECISION® RIFLE in Magnum Calibers

AR-556® OPTICS CARBINE

RUGER SP101®

with Blued Finish

22 LR

357 MAG

300 WINMAG

338 LAPUAMAG

5.56 NATO/

223 REM

RUGER PRECISION® RIMFIRE in Magnum Calibers

17 HMR22

WMR

HAWKEYE® LONG-RANGE TARGET in 6.5 PRC and 6.5 Creedmoor

6.5 PRC

6.5 CREEDMOOR

BRAND STANDARDS

LICENSED PRODUCTS

The Ruger Brand Style and Usage Guide is designed to help retailers consistently represent

the Ruger brand. These guidelines and their implementation are critical to the clear,

consistent representation of the culture, products and services of Ruger. To access current

high resolution Ruger logos, photography for new and standard products and the full Brand

and Usage Style Guide, visit RUGER.COM/RETAILER

Official Ruger Linear Logo Official Ruger Stacked Logo

Everyday Carry Knives (EDC), Hunt/Fish Knives and Accessories, Multi-Tools, Survival Knives and Accessories, Tactical Knives and Accessories.

CRKT.COM

Airguns, Air Soft and Related Accessories.

UMAREXUSA.COM

Gun Cases, Range Bags, Backpacks, Hearing Protection, Eye Protection and Cleaning Supplies.

BYALLEN.COM

Doug Flagg, Vice President of Marketing 18348 SW 126th Place, Tualatin, OR 97062 503-218-2521 / [email protected]

Justin “JB” Biddle, Director of Marketing, Umarex USA, Inc. 7700 Chad Colley Blvd., Fort Smith, AR 72916 479-646-4210, ext. 212 [email protected]

Kelly Day, Director of Sales 525 Burbank St., Broomfield, CO 80020 720-390-6718 / [email protected]

T-Shirts, Long Sleeve Shirts, Hats and Sweatshirts.

UWAREBRANDS.COM

Troy D. Thompson, Owner/Partner 1517 S. Main St., Salisbury, NC 28144 980-332-9082 / [email protected]

Kestrel Ballistic, Wind, Weather and Environmental Meters.

KESTRELINSTRUMENTS.COM

Chuck Arkell, Director of Sales Nielsen Kellerman, 21 Creek Circle, Boothwyn, PA 19061 610-447-1550, ext. 223 / [email protected]

Pepper Spray, Stun Guns, Personal Alarms and Personal/ Home Security Devices.

SABRERED.COM

Aimee Johnson, National Sales Manager 747 Sun Park Dr., Fenton, MO 63026 800-325-9568 / [email protected]

RUGER.COM