Proud founding member of the American International ... AIRC brochure FINAL-sm.pdf · Central to Cal Lutheran’s reputation for academic excellence is a dedicated ... •Deliverable

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Central to Cal Lutheran’s reputation for academic excellence is a dedicated teaching

faculty with advanced degrees from some of the finest universities in the world.

For questions concerning international admission for undergraduate or

graduate programs, please contact Director of International Admissions,

Dane Rowley at [email protected].

CalLutheran.edu

Proud founding member of the American International Recruitment Council

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Dear Colleagues, Welcome to the 2017 and the 9th Annual Conference of the American International Recruitment Council. We sincerely hope that your time here the next three plus days will be invigorating, productive and filled with memories as you meet new and old colleagues from around the world.

The Conference Committee and the staff at the AIRC national office has put together an array of sessions to reflect our theme of this year’s conference “A New Outlook on Global Student Mobility: Recruiting in Changing Times”. Today, over five million students worldwide cross borders in pursuit of higher education. The mobility of students has changed over time as internationalization of higher education has become a worldwide phenomenon in the last decade. As a result, our jobs as international educators are more challenging today than ever before from all angles – politically, socially and economically. There is more competition in recruiting nationally, regionally and globally.

In addition to engaging vigorously in the sessions, we hope that you will find time to network with colleagues during the various social events we have scheduled for you. Hearing from a colleague dealing with similar issues is often the most valuable takeaway I get from a conference event. I encourage

you to be fully engaged, take advantage of this exciting gathering and have some fun.

Jeet Joshee2017 Conference Committee Chair

Welcome from AIRC’s Executive Director

Welcome from the Conference Committee

WelcomeDear Conference Participants:

Welcome to the 2017 AIRC annual conference.

I hope you will take the time to learn and share with each other in addition to participating in the wide variety of sessions covering myriad international recruitment topics. We appreciate the generosity of our conference sponsors and supporters in the exhibit hall. Be sure to visit them.

We are gathered from across the USA and around the world. Welcome back to the many who come every year and a special welcome to those joining for the first time. We are indeed “Recruiting in Changing Times” and I hope AIRC will continue to meet your needs as members and supporters.

Thank you for joining us this year.

Mike FinnellExecutive Director

Conference Committee MembersAbbie Bajaj , Study MetroSteven Boyd, University of BridgeportSean Cochran, California State University Long BeachVal Daily, IDP EducationKay Gunyon, University of IndianapolisRoberta Hodges, Sonoma State UniversityJeet Joshee, California State University Long BeachGeorge Kacenga,University of Colorado - DenverShariful Khan, TPNLGuido Krickx, San Francisco State UniversityErin MacLean, Merrimack CollegeAlexandra Michel, College ContactMegan Prettyman, Montana State UniversityGeorge Sipos, SUNY College at Brockport

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AIRC Board of Directors

David Di Maria, PresidentUniversity of Maryland, Baltimore County

Jeet Joshee, President-ElectCalifornia State University, Long Beach

Pia Wood, Past PresidentUniversity of North Texas

Gary Bergman, Agency DelegateCollege Study US

Kirsten Feddersen, Institutional DelegateSouthern New Hampshire University

Bryan Gross, Institutional DelegateWestern New England University

Palle Steen-Jensen, Agency DelegateEDU Danmark

Michael Wilhelm, Institutional DelegateUniversity of North Carolina, Wilmington

Abhijit Zaveri, Agency DelegateCareer Mosaic

Non-Voting Members

Mike Finnell, Executive DirectorAIRC

Sophia Iliakis-Doherty, Certification Commission ChairPeninsula College

AIRC StaffMike Finnell, Executive Director

Jennifer Wright, Associate Director and Director of Certification

Catherine Marte, Member Services Coordinator

AIRC Certification Commission

Sophia Iliakis-Doherty, ChairPeninsula College

Derrick Alex, Indiana University of Pennsylvania

Ismael BetancourtUpper Iowa University

George BurkeUniversity at Albany, SUNY

Marilyn CheungFoothill and De Anza Colleges

Lindsey GarbenisELS Language Center, University of Cincinnati

Ryan GriffithUniversity of the Pacific

Krista Northup Sannam S4

Greet ProvoostVirginia Commonwealth University, Qatar

Astrid Schmidt-KingLoyola University Maryland

Stephanie ScobyGreen River College

Chunsheng ZhangUniversity of North Alabama

Conference Event StaffTajah Mohr, Conference and Hotel LogisticsSherry Shay, Conference ProgramChris Telling, Technology SupportSpecial thanks to our conference volunteers and to Val Daily of IDP Education for organizing the Mentorship program.

Conference Information:Lanyard Colors Key: Blue: Educator Red: AgencyGreen: Sponsor, Exhibitor, Other organization

Conference Wifi Network: AIRC2017 Password: studylink

Conference Schedule and Participant List can be found at this URL:https://www.airc-education.org/past-conferences Presentations will be posted to this site following the conference and archived as a member resource.

AIRC Conference Mobile App Sponsored by CGACC

For your convenience, the AIRC conference program is available as a free mobile application for iOS, Android and Windows. Search AIRC 9th Annual Conference in your app store.

AIRC Leadership

Mission Statement: The American International Recruitment Council works to safeguard the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.

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Strategic PartnersICEFInternational Education Advantage-InteadStudentMarketing United States Commercial Service

Corporate SponsorsAmerican Homestay NetworkSpark451 Inc. Sponsors and AdvertisersAccess American Education (AAE) - InsertAir Concepts - Event Sponsor, ExhibitorAmerican Homestay Network - Exhibitor, Program Ad, InsertCalifornia Lutheran University - Program AdCenter for the Global Advancement of Community Colleges (CGACC) - Mobile AppCollege Study US Inc. - Exhibitor, Tote BagsExpedition America - InsertGlobal Benefits Group - Member CommunicationsGoodwall - Insert, Member CommunicationsICEF - Conference Event Sponsor, Exhibitor, InsertInternational Education Research Foundation (IERF) - Program Ad, Member CommunicationsINTEAD - Insert, ExhibitorINTO University Partnerships - Hosted Event, Plenary LuncheoniTEP International - Program Ad, Hosted EventJ1 Sims - Insert, Member Communications, Hosted EventNOVA Southeastern University - Commemorative ItemSaint Peter’s University - Commemorative Item, InsertSpark451 Inc. - Bronze Sponsor, Program Ad, InsertStudyPortals - InsertStudyLink Connect - Conference Wireless, InsertTerra Dotta - Commemorative ItemUstudy Global - Insert, Exhibitor

AIRC StandardsStandard 1: Organizational Effectiveness•Mission and Purpose, Long-Term Planning•Governance and Ownership•Management, Hiring, Evaluation and Training Processes•Range of Business Offerings and Offices•Sustainability, Fee and Refund Policies, Handling of Student Financial Aid

Standard 2: Integrity of Recruitment Process•Training and Knowledge of U.S. Education•Truth in Advertising and Marketing•Respect for Intellectual Property•Staying Current with U.S. Immigration Regulations•Keeping Updated on Institutional Offerings•Accountability for Agents and Sub-Agents

Standard 3: Student and Family Engagement Pre- and Post-Enrollment•Written Student Services Contract•Confidentiality of Records•Communication with Family and Handling of Legal Minors•Deliverable Promises and Guarantees•Awareness of U.S. Non-Discrimination Laws•3-Year Record Keeping and Surveying Students

Standard 4: Institutional Engagement Pre- and Post Recruitment•Written Institutional Contract•Regular Contact with Partners•Confidentiality of Records•Authenticity of Documents•Surveying Clients•3-Year Record Keeping

Standard 5: Complaints Process•Mechanism for Complaints•Response to Complaints

AIRC Best Practice Guidelines for Institutional and Pathway Members•Commitment to Proper Student Support Services•Accuracy in Marking Information•Student Recruitment Practices•Engaged and Strategic Agent Management

AIRC Certified Agency Exhibitors Abroad CampusAccess American EducationAEMS (Aaditya Education and Migration Services)Alfa Beta InstituteBeijing New Oriental Vision Overseas ConsultingBeijing Oxbridge Education and Cultural Development Co.Can-Achieve International Education Career MosaicCollege Study USCouncil for American EducationEdwise InternationalEEC (Enbee Education Center)EIC GroupGlobal TreeIDP EducationJJL Overseas Education Consulting & ServicePyramid e ServicesThe Professional Network (TPNL)Ustudy GlobalValmiki GroupWholeren Education

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Other ExhibitorsAcademic AssemblyAir Concepts American Homestay NetworkEducational Credential EvaluatorsEnrollment Advisory GroupExpedition AmericaGlobal Benefits GroupICEFINTEADInternational Education Research Foundation (IERF)iTEP InternationalINTO University PartnershipsJ1 SimsPTE AcademicSannam S4Spark 451 Inc.StudyLink ConnectSunrise International EducationTerra DottaUnited States Commercial Service

AIRC wishes to thank its strategic partners, corporate and conference

sponsors for their generous support!AIRC Corporate Sponsors

Platinum Sponsor Bronze Sponsor

AIRC Conference Sponsors

AIRC Strategic Partners

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Wednesday, December 6, 2017TIME EVENT ROOM

8:30 am - 7:30 pm

9:00 am - 4:00 pm

12:00 pm - 7:00 pm

1:00 pm - 4:00 pm

1:00 pm - 4:00 pm

2:00 pm - 4:00 pm

4:00 pm - 4:20 pm

4:30 pm - 4:50 pm

5:10 pm - 5:50 pm

6:00 pm - 8:00 pm

Foyer

Grand Ballroom A

Global BallroomB, C, D

Grand Ballroom B

Biscayne

Sanibel

Sanibel

Global Ballroom D

Global Ballroom D

Main Pool

AIRCOpening Reception

Drinks & Networking

REGISTRATION OPEN

Pre-Conference Workshop: Developing and Implementing a Comprehensive Recruitment Strategy

EXHIBITOR SET UP

Pre-Conference Workshop: Creative Budgeting to Maximize ROI

Pre-Conference Workshop: Developing Intercultural Communication Skills for a Successful Agency-Institution Relationship

External Reviewer Wrap Up and Case Study Q & A

Mentor - Mentee Meet Up

AIRC Newcomers Session

AIRC Town Hall

Opening Reception

6:00 - 8:00 Main Pool

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PRE-CONFERENCE PROGRAM8:30 a.m. – 7:30 p.m. | Registration OpenFoyer

PRE-CONFERENCE WORKSHOPSPre-registration required.

Global Minds

Creative Budgeting to Maximize ROI 1:00 p.m. - 4:00 p.m. | Grand Ballroom B

Measuring Return on Investment (ROI) shares sides of a coin with International Enrollment Management (IEM). This workshop explores approaches to recruitment budgeting that capitalize upon ROI data in restrictive pecuniary environments. Participants will leave the worship with an understanding of (1) zero-based budgeting, (2) Key Performance Indicators (KPI) of recruitment, (3) methodologies for both quantitatively- and qualitatively-driven ROI analysis, and (4) decision making processes that are informed, not dictated, by data. ROI analysis can be difficult, but it is necessary while “Recruiting in Changing Times.”

George Kacenga, University of Colorado-DenverJon Maes, Takoma Community College

Developing and Implementing a Comprehensive Recruitment Strategy9:00 a.m. - 4:00 p.m. | Grand Ballroom ACoffee and lunch included.

How does a recruitment strategy evolve to be responsive to market shifts, while remaining aligned with the university’s larger global engagement goals (which are also evolving)? This interactive session will explore how universities create and implement an international recruitment strategy as one component of a comprehensive internationalization strategy. Speakers will provide insights into conceptualizing the right approach based on institutional culture and goals, identifying resources, creating and managing external partnerships, and monitoring and assessing success. Speakers will bring the university and recruitment agency perspective to the discussion. Attendees will gain insights into formulating the right strategy for their own institutions and how to adapt that strategy to changing environments. Andrew Hang Chen, Wholeren Education Sean Cochran, California State University, Long BeachTerrence Graham, California State University, Long BeachHilka Leicht, IEC Online - International Education for

Wednesday, December 6, 2017

Developing Intercultural Communication Skills for a Successful Agency-Institution Relationship1:00 p.m. - 4:00 p.m. | Biscayne

Develop your intercultural communication skills to succeed in nurturing relationships between institutions and agencies through this highly practical workshop involving real life case studies, simulations, and exercises.

Alexandra Michele, College Contact GmbHVanessa Andrade, The Tseng College at California State University, NorthridgeAlexander Chang, College of Extended Learning, San Francisco State UniversityPatrick Colabucci, Director, American Language Center, UCLA Extension

AIRC External Reviewer Wrap Up and Q&A2:00 p.m. - 4:00 p.m. | Sanibel

Pre-registration and invitation is required for this interactive session.

Greet Provoost, Virginia Commonwealth University, QatarJennifer Wright, AIRC

AIRC Mentor and Mentee Meet Up4:00 p.m. - 4:20 p.m. | Sanibel

Pre-registration for the mentor program is required.

AIRC Newcomers Session4:30 p.m. - 4:50 p.m. | Global Ballroom D

All are invited to attend this session to learn about navigating and networking at the AIRC conference.

AIRC Town Hall Meeting5:10 p.m. - 5:50 p.m. | Global Ballroom D

Join the AIRC Board and staff in a question and answer session about AIRC operations, standards, and strategic directions.

David Di Maria, AIRC PresidentMike Finnell, AIRC Executive DirectorJeet Joshee, AIRC President-ElectSophia Iliakis-Doherty, Chair, Certification CommissionJennifer Wright, AIRC Director of Certification

AIRC Opening Reception6:00 p.m. - 8:00 p.m. | Main Pool

Drinks and Networking

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AIRC PresentersLindsay AddingonAssociate Director, International Initiatives | National Association for College Admission Counseling (NACAC)

David AdlerOwner & CEO | Ustudy Global

Jean-Marc Alberola President | Bridge Education Group

Vanessa AndradeAssociate Director, International Programs and Partnerships | California State University, Northridge, Tseng College

Amy BakerEditorial Director | The PIE News

Nadine BaladiDirector of Operations, USA | ILSC Global Foundations

Pamela BarrettDirector and CEO | Barton Carlyle

Salma BenhaidaDirector of International Recruitment, Admissions, and Sponsored Student Services | Kent State University

Gary BergmanFounder and President | College Study US

GianMario BesanaAssociate Provost for Global Engagement and Online Learning | DePaul University

Steven BoydDirector of International Admissions | University of Bridgeport

Ayanna BradyClient Relations Manager | IDP Education

Weston BrownDirector of International Programs and Recruitment | Pima Community College

Jared BruecknerVice President of Business Development and Partner Operations | Study Group

Julie BurdickVice President for Enrollment | Ohio Dominican University

David BycroftFounder and Executive Director | MyStay International

Alexander ChangDirector of Recruitment and Partner Relations | San Francisco State University

Andrew ChenCEO | Wholeren Education

Sean CochranDirector, International Recruitment | California State University, Long Beach

Patrick ColabucciDirector | UCLA Extension

Nate CronkDirector, International Enrollment | Canisius College

Val DailyClient Relations Manager | IDP Education

Geraldine de BerlyVice Provost for Continuing and Professional Education | University of Massachusetts Amherst

David Di MariaAssociate Vice Provost for International Education | University of Maryland, Baltimore County

Gretchen DobsonVice President, International Alumni | Academic Assembly

Martyn EdwardsHead of Marketing and Business Development UK & USA | IDP Education

Stacy EinhornOwner | Einhorn International Enrollment Consulting

Roxanne Escobar DiazAdministrative Coordinator | California State University, Stanislaus

Kellie FaulknerDirector of Marketing Strategy | Intead

Kirsten FeddersenAssociate Vice President International Programs | Southern New Hampshire University

Jennifer Fernandez-VillaDirector, ISSS | UNC Wilmington

Ryan FlemingClient Relations and Contracts Manager | IDP Education

Rachel FletcherManaging Director and Co-founder | UniQuest

Terence GrahamAssociate Dean/Executive Director for International Education | California State University, Long Beach

Bryan GrossVice President for Enrollment Management | Western New England University

Thomas GrubachDirector of International Recruitment | Southern New Hampshire University

Bradi HajjarDirector of International Recruitment and Student Success | Lesley University

Mike HennigerVP Sales and Marketing | ICEF

Clay HensleySenior Director, International Strategy and Research | College Board

Ross JenningsSenior Director, International Education International Programs and Extended Learning | Green River College

Jeet JosheeAssociate Vice President & Dean | California State University, Long Beach

George KacengaDirector of International Enrollment Management | University of Colorado, Denver

Dasha KarzuninaInternational Education Specialist | QS Intelligence Unit

Ekaterina KimAssistant Vice President | StudyPortals B.V._ the Global Study Choice Platform

Mark KopenskiPresident | Global Student Recruitment Advisors

Walter KraftVice President for Communications | Eastern Michigan University

Mayumi KowtaDirector, International Programs | California State University - Channel Islands

Whitney LarimerDirector of Higher Education Partnerships | Goodwall

Hilka LeichtManaging Director and Owner | IEC Online - International Education for Global Minds

Lucy LeuschVice President for Enrollment and Financial Aid | Oglethorpe University

Mitch LeventhalProfessor, University at Albany and Chairman, Academic Assembly | University of Albany and Academic Assembly

Cynthia LookAssistant Director of Int’l Admissions and Recruitment | University at Albany - SUNY

Gabriela LozanovaAssistant Director | SUNY - Oswego

Jing LuanPresident | San Mateo Colleges of Silicon Valley

Jon MaesAssistant Director of International Recruitment & Admissions | Tacoma Community College

Kate MatternMarketing Manager | Intead, LLC

Joachim MayerDirector International Center | Hochschule Worms University

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Opening Plenary: A Journalist’s View on theInternational Recruiting LandscapeElizabeth Redden, International Coorespondent, Inside Higher Ed

Elizabeth will present a journalist’s take on how the international recruiting landscape has evolved over the past decade, and will discuss what she sees as some of the most pressing questions and challenges for the field. About Elizabeth ReddenElizabeth Redden reports on international education for Inside Higher Ed. She has more than a decade of experience reporting on such topics as international strategies of U.S. universities, major trends and developments in higher education systems around the globe, branch campuses and international partnerships, study abroad, and the recruitment and experiences of international students. She holds an M.F.A. in nonfiction writing from Columbia University, where she taught freshman composition, and a B.A. in English literature from Swarthmore College.

Bill MenaDirector of Boarding Admissions | Sandy Spring Friends School

Alexandra MichelManaging Director | College Contact GmBH

Brendt MunroChairman | MyStay International

Gavin Newton-TanzerPresident | Sunrise International Education

Krista NorthupDirector of Education, North America | Sannam S4

Nichole ParisDirector of Global and International Admissions | New York Institute of Technology

Patrik PavlacicHead of Research | StudentMarketing

Megan PrettymanDirector of International Recruitment & Admissions | Montana State University

Greet ProvoostAssistant Dean, Enrollment and Registration Services | Virginia Commonwealth University, Qatar

Rick RattrayManaging Director | ILSC Global Foundations

Elizabeth ReddenInternational Correspondent | Inside Higher Ed

Alyssa RobertsProgram Coordinator - International Agents | University of Cincinnati

Jessica SandbergDirector of International Admissions | Temple University

Jasmin Saidi-KuehnertPresident | Academic Credential Evaluation Institute, Inc. (ACEI)

Paul SchulmannResearch Manager | World Education Services

Mike SchroderDean and AVP | California State University, San Marcos

Stephanie ScobySenior Director International Outreach & Marketing | Green River College

Dwiraj SharmaExecutive Chairman | Alfa Beta Institute

David SilvaProvost | Salem State University

Laura SippelMarketing Director | Academic Credential Evaluation Institute, Inc. (ACEI)

Jon StauffVice President | Monmouth University

Palle Steen JensenFounder | EDU Danmark

Sushil SukhwaniDirector | Edwise International

Fai TaiAssociate Director, Finance and Marketing Office of International Education Wichita State University

Patricia TozziDirector of Marketing Strategy | Intead

Emily TseDirector of Evaluations | International Education Research Foundation (IERF)

Thijs van VugtDirector Analytics and Consulting Team (ACT) | StudyPortals B.V._ the Global Study Choice Platform

Minna WangContent Marketing Manager | Wholeren

Rad WangDirector of Global Business Development | Arizona State University

Wei WangCEO | Wiseway Global & East and West Education Group

Ben WaxmanCEO | Intead

Jon WellerDirector of International Admissions | University of Cincinnati

Eddie WestDirector, International Programs | University of California, Berkeley

Michael WilhelmAssociate Vice Chancellor International Programs | UNC Wilmington

Pia WoodVice President and Dean of International Studies | University of North Texas

Abhijit ZaveriManaging Director | Career Mosaic Ltd

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Thursday, December 7, 2017TIME EVENT ROOM

7:30 am - 5:00 pm

7:30 am - 5:00 pm

7:30 am - 8:30 am

8:30 am - 9:15 am

9:15 am - 9:45 am

9:45 am - 11:00 am

11:05 am - 12:15 pm

12:30 pm - 1:45 pm

2:00 pm - 3:15 pm

3:15 pm - 3:45 pm

Foyer

Global Ballroom A, B, C


Grand Ballroom


AmphitheaterFlorida Ballroom AFlorida Ballroom BFlorida Ballroom CGlobal Ballroom D

AmphitheaterFlorida Ballroom AFlorida Ballroom C

Global Ballroom D

Grand Ballroom

Amphitheater

Florida Ballroom AFlorida Ballroom C

Global Ballroom D


REGISTRATION OPEN

EXHIBIT HALL OPEN

CONTINENTAL BREAKFAST IN EXHIBIT HALL

Conference Welcome and Opening Remarks:Opening Plenary: A Journalist’s View on the International RecruitingLandscapeElizabeth Redden, Inside Higher Ed

COFFEE IN EXHIBIT HALL

Concurrent Sessions & Discussions 1. How Technology is Shaping International Education2. Pathway Partnerships: Types of Pathways and Goals for Each3. Navigating School and Agency Relations as a New Normal4. Selling the Invisible5. Leveraging and Using Resources to Inform Recruitment Strategy:

A Case Study in India

Concurrent Sessions & Discussions 1. Digital Marketing: The Key to Diversity in International Recruitment2. International Recruiting... From Your Backyard3. Know Your Audience: Using Personas to Guide Your Chinese

International Marketing Plan4. Short but Sweet: The Growing Importance of Semester Abroad

Programs at U.S. Universities

Certification Luncheon Sponsored by INTO University PartnershipsWelcoming Remarks: Frank Merendino

Concurrent Sessions & Discussions 1. The Agent Partnership: How International Students and Institutions

Use Education Agents2. The Intercultural Aspects of Recruiting for a U.S. Institution3. Who’s Got Your Back?: Applying Internal Strategic Alignment Towards

International Recruitment Goals4. Brexit, Trump and the Student Backlash


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Thursday, December 7, 2017 cont...TIME EVENT ROOM

3:45 pm - 5:00 pm

6:00 pm - 8:00 pm

Amphitheater Florida Ballroom AFlorida Ballroom B

Global Ballroom D

Florida Ballroom C

Grand Ballroom

Concurrent Sessions & Discussions 1. Breaking Down Barriers of International Student Recruitment:

Humanizing Mobile Applications2. Lessons Learned of Community College Recruitment3. Integrated Multi-Institutional/Country Student Short Term Program -

Graduate Student Recruitment4. #YouAreWelcomeHere: Navigating Perception Challenges in a

Changing Landscape5. Lip Service: What Institutions and Agencies Actually Mean When They

Say...

RECEPTION SPONSORED BY ICEF

Registration7:30 am - 5:00 pm | Foyer

Exhibit Hall Open7:30 am - 5:00 pm | Global Ballroom A, B, C

Continental Breakfast in Exhibit Hall7:30 am - 8:30 am | Global Ballroom A, B, C

Conference Welcome and Opening Remarks8:30 am - 9:15 am | Grand BallroomJeet Joshee, Conference ChairDavid Di Maria, President, AIRC Board of Directors

Opening Plenary: A Journalist’s View on the International Recruiting LandscapeElizabeth Redden, International Coorespondent, Inside Higher Ed

Coffee in Exhibit Hall 9:15 am - 9:45am | Global Ballroom A, B, C

Thursday, December 7, 2017

How Technology is Shaping International Education9:45 am - 11:00 am | AmphitheaterLevels: All Keywords: Recruitment Trends, Strategies

It was not that long ago that communication in International Education departments was accomplished by fax, Rolodexes, and licking of stamps. How things have changed! To be competitive today it seems we need to walk a tightrope between embracing new technologies and maintaining traditional ways of communicating, marketing, and delivering education. This session will examine the digital catalysts in international education as well as look at current research on what most interests and engages students. Mike Henniger, ICEF

Pathway Partnerships: Types of Pathways and Goals for Each9:45 am - 11:00 am | Florida Ballroom ALevel: Beginner Keywords: Pathways, Recruiting, Leadership

Pathways come in many different shapes and sizes, and they all align to different internationalization and international recruitment goals. Some Pathways follow a DIY model, others are controlled by a third party provider, and there are many varieties between those two ends of the spectrum. This session will share detail about the types of pathways, the goals that align to the

Concurrent Sessions and Discussions

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respective pathway, and correlating commercial models. Real examples will be given with context added through the eyes of a third party provider, a university with a pathway, and an independent agent that works across the spectrum. Jared Brueckner, Study GroupStacy Einhorn, Einhorn International Enrollment ConsultingLucy Leusch, Oglethorpe University

Navigating School and Agency Relations as a New Normal9:45 am - 11:00 am | Florida Ballroom BLevels: Beginner, Intermediate Keywords: Agency Engagement

The moment we sign an agency contract, we have entered into global trade, law, and cross-cultural communication for which there is no playbook. This panel will discuss how best to develop and maintain productive and educationally sound school-agent relations in a new world (New Normal). Topics include: a rationale for engaging agents, unique perspectives toward agents, the 80/20 rule, agent management strategies, and most importantly, how the colleges and agents form and maintain mutually beneficial relationships. Jing Luan, San Mateo Colleges of Silicon ValleyAndrew Chen, Wholeren EducationDwiraj Sharma, Alfa Beta Institute

Selling the Invisible9:45 am - 11:00 am | Florida Ballroom CLevels: Small Institutions, Strategies Keywords: Small Institutions; Strategies

The session will showcase several small liberal arts colleges that are hard at work creating an important niche in the international student recruitment space. Using two parts patience, one part education agency partnerships, one part feeder school relations and two parts grit and determination to recruit international students, these trench warriors will share their successes, some failures and total optimism for bringing the world to their often invisible door step. Mark Kopenski, Global Student Recruitment AdvisorsJulie Burdick, Ohio Dominican UniversityNate Cronk, Canisius College

Leveraging and Using Resources to Inform Recruitment Strategy: A Case Study in India9:45 am - 11:00 am | Global Ballroom DLevels: All Keywords: Recruitment Resources, IndiaWriting an international recruitment plan is complex,

Thursday, December 7, 2017 cont...

especially with quickly changing, evolving country trends. Adding to the complexity is the sheer number of resources available to inform thinking. Reading and processing newsletters, blogs, and websites has become a critical part of our work, but it can be daunting and time-consuming. Join colleagues in this interactive session to discuss and debate a wide range of education-focused resources. A general introduction will be provided for those new to the field, but experienced participants will also benefit from a deep dive on India - a complex market which provides an interesting case study. Krista Northup, Sannam S4Steven Boyd, University of BridgeportSushil Sukhwani, Edwise International

Digital Marketing: The Key to Diversity in International Recruitment11:05 am - 12:15 pm | AmphitheaterLevel: Intermediate Keywords: Marketing; Strategies

A 2016 LinkedIn survey showed that international students have an average of 3 schools on their shortlist. 66% of those students generated their shortlist prior to speaking with a counselor, and 91% enroll in a school from their shortlist. Based on that data it is vital to have your digital marketing aligned to your diversity goals. Digital marketing strategies and tactics will be presented from three perspectives: a university, an independent agent, and a global pathway provider. Actual campaign data and cases will be presented to identify strategies that can be implemented immediately to support your international recruitment goals. Jared Brueckner, Study GroupStefano Papaleo, Lynn University

International Recruiting... From Your Backyard11:05 am - 12:15 pm | Florida Ballroom ALevels: Beginner and Intermediate Keywords: Budget, Strategy

Your recruitment budget is getting tighter and tighter. It’s time to get creative and maximize your budget without minimizing your international reach. It’s not always easy to convince the powers-that-be to send you traveling around the world (especially if they don’t understand it’s actually hard work). The presenters will share their insights and best practices for finding and effectively recruiting international students without stamping your passport. It is possible to find your future international students, if not literally in your backyard, then at least within your state’s borders!


Concurrent Sessions and Discussions 11:05 - 12:15

Grand Ballroom 12:30 pm - 1:45 pm

Welcoming Remarks:

Frank Merendino | INTO University Partnerships, Director of Business Development and Partnerships

• Lenn Award Presented to Kishmar Best, University at Albany, SUNY • AIRC Certification Commission Report • Recognition of New Certified Agencies

Luncheon Presenters: David Di Maria Sophia Iliakis-Doherty Jennifer Wright

Sponsored by INTO University Partnerships

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Luncheon and Agency

Certification Ceremony


Kellie Faulkner, InteadClay Hensley, College BoardBill Mena, Sandy Springs Friends School

Know Your Audience: Using Personas to Guide Your Chinese International Marketing Plan11:05 am - 12:15 pm | Florida Ballroom CLevels: AllKeywords: Marketing, China

Do you know what motivates and influences students from different regions in China? Are you confident that your current content is resonating with the Chinese students you’re hoping to recruit? The key to developing a successful marketing plan starts with understanding and segmenting your audience. Customer Personas are a useful marketing tool that should be adopted to make your international recruitment efforts effective and powerful. The presenters will guide you through the process of creating personas. Session participants will receive worksheets to guide their communications plans once they return to campus. Pat Colabucci, UCLA ExtentionJessica Sandberg, Temple UniversityGavin Newton-Tanzer, Sunrise International EducationPatricia Tozzi, Intead

Short but Sweet: The Growing Importance of Semester Abroad Programs at U.S. Universities11:05 am - 12:15 pm | Global Ballroom DLevels: All Keywords: Short-Term Programs; Strategy

In addition to recruiting degree-seeking and ESL students, an ever-increasing number of U.S. universities and colleges are developing and promoting short-term semester abroad opportunities for international students. Drawing on their own experience, the session presenters will introduce the concept of semester abroad programs and their most important features, share best practices on implementing and successfully running such programs and - last but not least - demonstrate how they can constitute an important gateway into study abroad centric markets in Europe (ex. Germany, Scandinavia), Latin America and Asia. Alexandra Michele, College ContactMayumi Kowta, California State University, Channel IslandsEddie West, University of California, Berkeley

Luncheon Sponsored by INTO University Partnerships12:30 pm - 1:45 pm | Grand Ballroom


The Agent Partnership: How International Students and Institutions Use Education Agents2:00 pm - 3:15 pm | AmphitheaterLevels: Intermediate Keywords: World Regions, Agency Engagement

Given the prevalent use of agents by a significant proportion of international applicants from around the world, this session will provide insights into student views and unexplored markets. The session



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Brexit, Trump and the Student Backlash; the Shifting Landscape of International Student Recruitment in Turbulent Times2:00 pm - 3:15 pm | Global Ballroom DLevels: All Keywords: Trends, Influences, Graduate Recruitment

This presentation will explore recruitment drawbacks in turbulent times, comparing America and Britain, and providing recommendations in line with our Brexit report. We apply our findings to three of the conference sub-themes. The trends we predict in key markets and regions include; a drop in international applicants; uneven impacts on the UK’s HE sector; German universities to profit if banks move to Frankfurt. Educational reforms, in Brexit’s case, are shown to negatively influence student perceptions. Finally, proposals are made to maintain international graduate student recruitment within an unstable context and to advise recruiters looking to benefit from shifting student attitudes. Dasha Karzunina, QS Intelligence Unit

Coffee in Exhibit Hall 3:15 pm - 3:45 pm | Grand Ballroom A, B, C

Breaking Down Barriers of International Student Recruitment: Humanizing Mobile Applications3:45 pm - 5:00 pm | AmphitheaterLevel: Intermediate Keywords: Social Media Marketing; Strategy

Generation Z has made mobile their favorite screen and expect universities to be present and communicate with them on these platforms. The panelists will present ways U.S. universities can maximize their mobile presence and create a new kind of student recruitment experience to successfully convert students on a global scale. Case studies will be offered of U.S. universities that have transformed their mobile experience by using targeted outreach, personalized content, group chat and mentoring sessions to build a new dialogue with Gen Z and increase applications from around the world. Kirsten Fedderson, Southern New Hampshire UniversityThomas Grubach, Southern New Hampshire University Whitney Larimer, Goodwall


intends to deepen institutions’ insight into some of the complexities of the global agent market as experienced by students as well as institutions. The session aims to help inform higher education institutions that already have relationships with agents as well as those that do not work with agents to understand the broader market. Kirsten Feddersen, Southern New Hampshire University Ross Jennings, Green River CollegePaul Schulmann, World Education ServicesFai Tai, Wichita State University

The Intercultural Aspects of Recruiting For A U.S. Institution2:00 pm - 3:15 pm | Florida Ballroom ALevels: Beginner and Intermediate Keywords: Cross Culture; Agency Engagement

Building bridges across cultures and understanding the differences in how we work, communicate and use our time are key elements when trying to achieve great results within international student recruitment. Not before understanding how the intercultural aspects influence us are we able to identify and articulate clear objectives and develop a more fruitful relationship between an institution and an agency. Get both the institutional and agency perspectives on the intercultural aspects of recruiting for a U.S. institution from three non-US citizens. Thomas Grubach, Southern New Hampshire UniversityDavid Adler, Ustudy GlobalGabriela Lozanova, SUNY - Oswego Who’s Got Your Back?: Applying Internal Stra-tegic Alignment Towards International Recruit-ment Goals2:00 pm - 3:15 pm | Florida Ballroom CLevels: All Keywords: Marketing, Strategies

Do you have the team in place to implement your marketing program efficiently? Are you making the most out of your marketing investments? Do your institution’s stakeholders understand on the special considerations international students require for recruitment and once on campus? The presenters will share insights and best practices on how to build broad internal support for your international strategic marketing plan in order to drive effective international recruitment and service delivery. Jon Stauff, Monmouth UniversityDavid Silva, Salem State UniversityBen Waxman, Intead



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Lessons Learned of Community College Recruitment: Case Study of Chinese Market3:45 pm - 5:00 pm | Florida Ballroom ALevel: Beginner Keywords: Community Colleges, China

An increasing number of community colleges are actively recruiting overseas. With large capacity, general education specialization, excellent transfer paths, and low cost, community colleges have unique advantages. Chinese students in U.S. community colleges can be the next high growth area. The presenters will speak from three years experience of organizing U.S. community college and Transfer Admission Forums via the U.S. Community College International Alliance in China. Presenters will also offer different marketing strategies in recruiting, services, and transfer pathways Andrew Hang Chen, WholeRen EducationWeston Brown, Pima Community College

Integrated Multi-Institutional/Country Student Short Term Program - Graduate Student Recruitment3:45 pm - 5:00 pm | Florida Ballroom BLevels: All Keywords: Short Term Programs, University Partner Agreements, Graduate

Come hear about a three country, three partner university short term program concept and how this model can be used for graduate student recruitment and student integration projects. Mike Schroder, California State University, San MarcosJoachim Mayer, Hochschule Worms University

#YouAreWelcomeHere: Navigating Perception Challenges in a Changing Landscape3:45 pm - 5:00 pm | Global Ballroom DLevel: Intermediate Keywords: Study in the U.S. Perceptions

How are you adapting recruitment and marketing strategies to accommodate changing perceptions about the United States as a study destination? Hundreds of schools and agencies participate in the #YouAreWelcomeHere campaign to communicate that the U.S. is open, friendly and dedicated to student development. Find out how you can join the campaign or amplify your role in it. Representatives from Eastern Michigan, CSU, IDP, and Temple will present case studies, metrics, and campaign goals for 2018. Jessica Sandberg, Temple University

Martyn Edwards, IDP EducationRoxanne Escobar Diaz, California State University, StanislausWalter Kraft, Eastern Michigan University Lip Service: What Institutions and Agencies Actually Mean When They Say . . .3:45 pm - 5:00 pm | Florida Ballroom CLevels: Intermediate, Advanced Keywords: Agency Engagement, Practical Tools

“Building relationships.” “Agent training.” “Due diligence.” “Marketing support.” What do we really mean when we say these phrases in the context of institution/agency partnerships? This presentation will be a deeper dive into the phrases and buzzwords commonly used among agencies and institutions when talking about our relationships--and how to implement them in practice rather than just as lip service. Alyssa Roberts, University of CincinnatiRyan Fleming, IDP Education

Reception Sponsored by ICEF 6:00 pm - 8:00 pm | Grand Ballroom

Tonight’s Reception Sponsored by ICEF

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Friday, December 8, 2017TIME EVENT ROOM

8:00 am - 4:30 pm

8:00 am - 5:00 pm

8:00 am - 9:00 am

9:00 am - 10:15 am

10:15 am - 10:45 am

10:45 am - 12:00 pm

12:00 pm - 1:30 pm

1:45 pm - 3:00 pm

3:00 pm - 3:30 pm

Foyer

Global Ballroom A,B, C


AmphitheaterFlorida Ballroom A

Florida Ballroom B

Global Ballroom D


Amphitheater

Florida Ballroom A Florida Ballroom BFlorida Ballroom C

Global Ballroom D

Grand Ballroom AGrand Ballroom B

Grand Ballroom C, D

AmphitheaterFlorida Ballroom AFlorida Ballroom C

Global Ballroom DFlorida Ballroom B

Global Ballroom A,B, C

REGISTRATION/INFORMATION DESK OPEN

EXHIBIT HALL OPEN


Concurrent Sessions & Discussions 1. Mega Shifts 20202. China Trend Update: An Innovative Approach in Student Recruitment

by Enhancing Agency and University Partnerships3. Alumni Relations: The Neglected Resource in Your Strategic

Recruiting Arsenal?4. Dotting Your i’s and Crossing Your t’s: Best Practices in International

Admissions


Concurrent Sessions & Discussions 1. Pathway Program Strategies: Go It Alone or Engage with

A Third Party Pathway Provider2. International Student Perceptions of Recruiting Agencies in

U.S. Higher Education3. Location, Location, Location: Segmenting Student Interest by City4. Strengthening Agent/Educator Relationships -

Examining Fam Trip Models5. The Complete Approach in Building International Student Numbers

Networking Lunch Optional Lunch Discussions1. Discussion A: Study Group / AIRC White Paper on Pathways2. Discussion B: Regional Hot Topics (China NGO Law, India GST,

Australia Agency Regulations3. Lunch location with no discussion: (Ballroom C, D)

Concurrent Sessions & Discussions 1. Perspectives on International Contract Negotiation and Management2. WIIFM3. David and Goliath: How Small or Specialized Institutions can Outplay

the Giants4. Transfer Students, Agents and You5. Why Do Students Study Overseas and What Are They Expecting?


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Mega Shifts 20209:00 am - 10:15 am | AmphitheaterLevels: Intermediate, Advanced Keywords: Trends

The forces of geopolitics and global regional economies fundamentally affect international education. This presentation reviews the changing landscape shaped by the above two forces in the following: flow of students, attitude toward studying abroad, agency business models, school-agency relations, university/college recruitment practices and national policies adjustment. The authors provided 8 mega shifts with 4 of them impacting agency and recruitment and 4 others impacting U.S. domestic policies. Responses to these mega shifts depend on strategic thinking, fast action, and steadfast resolve. Jing Luan, San Mateo Colleges of Silicon ValleyJeet Joshee, California State University, Long Beach

Friday, December 8, 2017 cont...TIME EVENT ROOM

3:30 pm - 4:45 pm

5:00 pm - 6:00 pm

6:00 pm - 8:00 pm

Amphitheater Florida Ballroom AFlorida Ballroom CGlobal Ballroom D

Society Lounge

Main Pool

Concurrent Sessions & Discussions 1. Demanding Times: Key Drivers in International Student Recruitment

and Marketing2. Righting the Partner(Ship)3. Exploring the Eight Kinds of India - Going Beyond Expectations4. A Framework for Maximizing Workflow Efficiency Within an

International Admissions Office

AIRC Certified Agencies’ Meeting

RECEPTION SPONSORED BY AIRC AND AIR CONCEPTS

China Trend Update: An Innovative Approach in Student Recruitment by Enhancing Agency and University Partnerships9:00 am - 10:15 am | Florida Ballroom ALevels: All Keywords: Joint Programs, Study Abroad, China

The market is changing in China from direct recruitment to recruitment through joint programs and other channels, including joint education programs, collaborative study abroad programs, and high school international programs. Learn about these trends as well as policy implications, and changing demands of students and parents. A case study of a Chinese university and a U.S. study abroad program will be provided as well as key factors for success in other ventures. Wang Wei, Wiseway Global & East and West Education GroupCynthia Look, University at Albany, SUNY

International Alumni Relations: The Neglected Resource in Your Strategic Recruiting Arsenal?9:00 am - 10:15 am | Florida Ballroom BLevels: Beginner, Intermediate Keywords: Alumni, Recruitment Tools

This session will cover how digital marketing can and should contribute to an overall integrated recruitment effort. Leverage digital marketing tactics independently and in conjunction with your agent partner, including activities to increase brand awareness and make your in-country visits more effective. Using several scenarios,

Registration/Information Desk Open8:00 am - 4:30 pm | Foyer

Exhibit Hall Open8:00 am - 5:00 pm | Global Ballroom A, B, C


Friday, December 8, 2017


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Friday, December 8, 2017 cont...

we will map out recruitment activities that can be more successful with a targeted digital strategy. Gretchen Dobson, Academic Assembly Kate Mattern, Intead

Dotting Your i’s and Crossing Your t’s: Best Practices in International Admissions9:00 am - 10:15 am | Global Ballroom DLevels: Beginner, Intermediate Keywords: Processes, Leadership, Admissions, Credentials

International admissions is both a challenging and rewarding field. This session covers best practices for efficiently moving applicants through the international admissions funnel. Not only will such aspects as lead cultivation and conversion be discussed, but also what happens after applicants submit their academic credentials to be assessed for admissibility. The presenters will also share insights on how to work effectively with other administrative units to maintain an optimal admissions process. David Di Maria, University of Maryland, Baltimore CountyEmily Tse, IERF

Coffee in Exhibit Hall 10:15 a.m. – 10:45 a.m. | Global Ballroom A, B, C

Pathway Program Strategies: Go it Alone or Engage with A Third Party Pathway Provider10:45 am - 12:00 pm | AmphitheaterLevels: Intermediate Keywords: Pathways, Strategy, LeadershipPathway programs are increasingly considered by higher education administrators to be an important method to attract and enroll international students. Some institutions are engaging with third party organizations to develop pathway programs and others are developing their own internal pathway programs. This panel will look at both options based on actual experience. The panelists will explore the decision-making process behind developing a pathway program, the key components of the pathway program, measures of success, and lessons learned. Pia Wood, University of North TexasGianMario Besana, DePaul UniversityRad Wang, Arizona State UniversityJon Weller, University of Cincinnati

International Student Perceptions of Recruiting Agencies in U.S. Higher Education10:45 am - 12:00 pm | Florida Ballroom ALevels: All Keywords: Pathways, Strategy, LeadershipIn 2016 the results of the landmark study “Pace of Adoption of International Student Recruitment Agencies by U.S. Institutions” provided an in-depth analysis of agency engagement and issues and controversies surrounding the use of agencies and incentive-based recruitment by U.S. institutions. In this second phase of research Bridge Education Group and StudentMarketing analyze the perceptions, experiences, and practices of agencies from the student perspective. The goal of this research is to provide both transparency, and actionable data for agents, universities, accrediting bodies and other key stakeholders in the area of international student recruitment. Jean-Marc Alberola, Bridge Education GroupPatrik Pavlacic, StudentMarketing

Location, Location, Location: Segmenting Student Interest by City10:45 am - 12:00 pm | Florida Ballroom BLevel: Advanced Keywords: Regional Trends, Recruiting, ResearchThis session presents real-time insights into student interest for selected U.S. cities and a selection of relevant cities of origin in India, Korea and Taiwan. These insights are based on search behavior of over 29 million unique students from all over the world looking at over 140,000 programs offered by 2,450 universities in 110 countries. It will answer questions, such as are students in Chennai interested in the same subjects as students from Delhi, Seoul, or Taipei? And are students looking to study in New York City interested in different subjects than students looking for San Francisco or Detroit? Thijs van Vugt, StudyPortals B.V.– the Global Study Choice PlatformRoss Jennings, Green River CollegeEkaterina Kim, StudyPortals B.V.– the Global Study Choice Platform

Strengthening Agent/Educator Relationships – Examining Fam Trip Models10:45 am - 12:00 pm | Florida Ballroom CLevels: All Keywords: Agency Engagement, RecruitingStrengthening the agent/educator relationship is a key component to successful recruitment. One way to aid relationship building is through familiarization visits. There are key measures to driving a successful ‘fam’ trip.



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IDP and two of its partner institutions discuss their familiarization trip models and share insights from the institution and agent perspective of successful ‘fam’ trips. This session will give practical tips for implementation, organization, measurement and execution. Stephen Boyd, University of Bridgeport Ayanna Brady, IDP EducationStephanie Scoby, Green River College

The Complete Approach in Building International Student Numbers10:45 am - 12:00 pm | Global Ballroom DLevels: All Keywords: Strategies, Brand, EngagementThis session is aimed at those institutions and agents interested in growing their business and taking advantage of proven multi-level partnering successes. Global networking opportunities will also be identified along with five simple things that can be introduced with minimal pain and maximum gain. David Bycroft, MyStay InternationalBrendt Munro, MyStay International

Networking Lunch 12:00 pm – 1:30 pm | Optional Lunch DiscussionsConference attendees may choose to pick up their boxed lunch and participate in a discussion. Rooms are by topic. Discussion A: | Grand Ballroom AAIRC White Paper on Pathways Moderator: Mike Finnell, AIRCFacilitator: Jared Brueckner, Study Group, George Kacenga, University of Colorado, Denver

AIRC and Study Group are undertaking a comprehensive research project to expound on pathway programs as an international recruitment strategy for universities. The research looks at the spectrum of university-run pathway programs to third party private partners. The presentation will cover current international recruitment strategies and align them to common university recruitment goals with case studies and trend data. Discussion B: | Grand Ballroom BRegional Hot TopicsFacilitator: Bryan Gross, Western New England University


Bring your questions about China laws that affect NGOs, the revised India General Services Tax (GST), changes to Australia Agency Regulations, and other topics.

The following rooms are for lunch networking with no designated discussion topic: Grand Ballroom C, D

Perspectives on International Contract Negotiation and Management1:45 pm - 3:00 pm | AmphitheaterLevel: Beginner Keywords: Contracts, Agency PartnershipsThis session presents an overview of key principles related to negotiating and managing international contracts. Presenters will provide perspectives from two different universities and an agency. The session will begin with an overview of the key elements of contracts followed by a discussion of issues that may arise during cross-cultural negotiation. The session ends with a review of the core phases of the contract life-cycle. David Di Maria, University of Maryland, Baltimore CountyMegan Prettyman, Montana State UniversityPalle Steen Jensen, EDU Danmark

WIIFM!1:45 pm - 3:00 pm | Florida Ballroom ALevel: Intermediate Keywords: Agency PartnershipsThe presentation will convey the meaning of WIIFM and stress the importance of understanding other’s expectations and conveying ‘What’s in it for them’. The presentation will also highlight the ‘paradigm shift’ that occurs when the usual way of thinking about or doing something is replaced by a new and different way, from the perspective of an agency and institution. Gary Bergman, College Study USNichole Paris, New York Institute of Technology

David and Goliath: How Small or Specialized Institutions Can Outplay the Giants With Pointed Recruitment Strategies1:45 pm - 3:00 pm | Florida Ballroom CLevels: Intermediate, Advanced Keywords: Small Institutions, Branding, RecruitmentGrowing international student enrollments as a smaller, or specialized institution presents unique challenges. Where are your process challenges? How do you get the attention your programs deserve? How do you develop


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strong relationships in the midst of growing competition? This interactive workshop will speak to issues unique to smaller or less-well-known universities. Participants will come away from the session with immediately-applicable strategies for their own institutions. Rick Rattray, ILSC Global FoundationsNadine Baladi, ILSC Global FoundationsBrad Hajjar, Lesley University

Transfer Students, Agents and You1:45 pm - 3:00 pm | Global Ballroom DLevels: All Keywords: Transfer Students, RegulationsTransfer students are an increasingly important channel for universities expanding their international student populations. Students already in the U.S. have established their interest in studying here and they typically do not require a new visa. Yet, there are important considerations from Title IV federal financial aid and the payment of international agent commissions. Join the discussion on this evolving topic and gather information that will guide your institution’s plans. Andrew Chen, WholeRen EducationBen Waxman, Intead

Why Do Students Study Overseas and What Are They Expecting?1:45 pm - 3:00 pm | Florida Ballroom BLevel: Advanced Keywords: Market Research, International RecruitingUsing buyer behavior research we take a journey into the minds of internationally mobile students and find out what they really think about the U.S. and other major study destinations, and how these trends may have changed in recent years. We reveal how the U.S. compares to the UK, Canada and Australia in terms of key attributes such as safety, affordability, quality and graduate employability. What motivates students to study overseas and are their expectations met when they arrive at their final chosen institution? The panel will present the practical implications of these findings for recruiters and how institutions can refine and tailor their marketing efforts accordingly. Martyn Edwards, IDP EducationVal Daily, IDP Education

Coffee in Exhibit Hall 3:00 pm – 3:30 pm | Global Ballroom A, B, C

Demanding Times: Key Drivers in International Student Recruitment and Marketing3:30 pm - 4:45 pm | AmphitheaterLevel: AdvancedKeywords: Research, Trends, StrategyWith a focus on emerging markets and the current diversification imperative, this discussion uncovers some of the key issues and trends shaping the global demand for education. Expert panelists will survey the latest market data and explore the issues to be considered in shaping a diverse portfolio. Related research will be shared, including insights from NACAC’s State of College Admissions report. Lindsay Addington, National Association for College Admission Counseling (NACAC)Pamela Barrett, Barton CarlyleGeorge Kacenga, University of Colorado, Denver

Righting the (Partner)Ship: Troubleshooting Issues in International Recruitment3:30 pm - 4:45 pm | Florida Ballroom ALevels: Beginner and IntermediateKeywords: Agency EngagementUtilizing various examples and case studies, presenters from an agency and one or two institutions will illustrate various pitfalls of international recruitment partnerships. They will, in turn, offer some context and depth into the root causes of these issues, elaborate on key considerations from their organizational perspective and offer some best practice solutions for navigating these troubles successfully to get things back on track. Example issues would be: conflicting agent claims of a student placement; unresponsive university partners; turnaround time complaints; incomplete application packets; and more. Further examples will be actively solicited from the audience on an ongoing basis to foster an atmosphere of open discussion. Salma Benhaida, Kent State University Ryan Fleming, IDP EducationAlyssa Roberts, University of Cincinnati

Exploring the Eight Kinds of India – Going Beyond Expectations 3:30 pm - 4:45 pm | Florida Ballroom CLevels: AllKeywords: India Regional FocusIndia is not one country. There are 8 kinds of India. This session will reveal the recruitment geographies in


Reception Sponsored by:AIRC & AIR Concepts

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India and will answer the questions: Where are the undergrads? How to recruit for Liberal Arts programs? How to achieve enrollment goals and increase revenue from applications? Why do Indian students transfer out and how to retain them? Who said there is no ESL market in India? Amit Jalan, EEC - Enbee Education Center Private LimitedNichole Paris, New York Institute of Technology

A Framework for Maximizing Workflow Efficiency Within an International Admissions Office3:30 pm - 4:45 pm | Global Ballroom DLevel: BeginnerKeywords: Efficiencies, Office Organization and StrategyThis session is applicable to both institutions and agencies where there is a desire to improve organization and functioning of an admissions office.

Evening Reception 6:00 pm - 8:00 pm

Location Information: Bonaventure Resort & Spa

Main Pool

The presenters will first introduce concepts borrowed from manufacturing to standardize workflow and maximize output. Next, they will apply these concepts to the admissions office by providing the audience with practical tips and real examples of tactics that may be employed to increase productivity, minimize disruptions caused by changeover, and reduce waste. Attendees will leave the session ready to begin their own process of transforming their offices into more efficient, productive, and organized units. David Di Maria, University of Maryland, Baltimore CountyMegan Prettyman, Montana State University

AIRC Certified Agency Member Meeting 5:00 pm. – 6:00 pm | Society Lounge

Evening Reception 6:00 pm. – 8:00 pm | Main Pool

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Saturday, December 9, 2017TIME EVENT ROOM

8:00 am - 12:00 pm

8:00 am - 11:00 am

8:00 am - 9:00 am

9:00 am - 10:15 am

10:15 am - 10:45 am

10:45 am - 12:00 pm

12:00 pm

Foyer



Amphitheater

Florida Ballroom AFlorida Ballroom B

Florida Ballroom C


Grand Ballroom

REGISTRATION/INFORMATION DESK OPEN

EXHIBIT HALL OPEN


Concurrent Sessions & Discussions 1. Enroll Your Ideal International Class With Strategically Scaled

Operations2. Case Study of China Market - The “Cheat Sheet”3. F vs. J: Immigration 101 and Implications on Recruitment and Student

Advising4. India: S.W.O.T. Analysis


AIRC Closing General Session: Challenged by Changing Times

CONFERENCE ENDS

Enroll Your Ideal International Class With Strategically Scaled Operations9:00 am - 10:15 pm | AmphitheaterLevel: Intermediate Keywords: Enrollment Management; StrategiesTo stay ahead in an increasingly crowded and turbulent global market, colleges and universities must ensure they’re equipped to cost-efficiently provide an exceptional and personalized recruitment experience at scale that nurtures prospective international student interest to enrollment. This panel session will walk through international student conversion trends and outline a proven approach to scaling international

enrollment operations through the perspectives of panelists representing both big and small international teams within their colleges Nate Cronk, Canisius CollegeRachel Fletcher, UniquestMark Kopenski, Global Student Recruitment Advisors

Case Study of China Market - The “Cheat Sheet”9:00 am - 10:15 pm | Florida Ballroom ALevels: All Keywords: Document Authenticity, Credentials, ChinaUsing expert case studies of the China market, this session will provide the China perspective of credential evaluation for U.S.-bound students, best practices for credential evaluation records, and use real case studies of Chinese students’ experiences to provide attendees a better understanding of credential evaluation in the China market, what documentation and resources are available from the China perspective, how to detect fraud and treatment of dishonesty cases, and how to spot trends affecting the credential evaluation process from the China perspective. Jasmin Saidi-Kuehnert, Laura Sippel, Academic Credentials Evaluation Institute, Inc. (ACEI)Andrew Chen, Minna Wang, Wholeren Education

Registration Desk Open8:00 am - 12:00 pm | Foyer

Exhibit Hall Open8:00 am - 11:00 am | Global Ballroom A, B,C


Saturday, December 9, 2017

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F vs. J: Immigration 101 and Implications on Recruitment and Student Advising9:00 am - 10:15 pm | Florida Ballroom BLevel: Intermediate Keywords: Regulations, RecruitingWith the increase in U.S. based short-term, non-degree and internship-driven programs, the differences between F vs. J visas are becoming more important than ever to international students. Agents, counselors and admissions officers, along with clients, students and families benefit from a better understanding of medical insurance implications, Practical Training and Academic Training employment restrictions and latitudes, and the two-year home country requirement, all of which should be discussed during the recruitment and advising process. Jennifer Fernandez-Villa, University of North Carolina, WilmingtonMichael Wilhelm, University of North Carolina, Wilmington

INDIA – S.W.O.T .Analysis9:00 am - 10:15 pm | Florida Ballroom CLevel: Intermediate Keywords: India, Trends and InfluencesThe presentation will touch on India’s Strength, Weakness, Opportunity and Threats in the space of Student Mobility. Institutions need to get updated information on ground realities with regards to the effort of the Modi government in the Indian education sector. Recently two major financial reforms were implemented in India - Demonetization & ‘GST’ , influence by the American economy and its policies of the Trump administration towards ‘The Travel Ban‘, ‘H1-B’ review, STEM Rules for OPT.

Saturday, December 9, 2017 cont...Sushil Sukhwani, Edwise InternationalAbhijit Zaveri, Career Mosaic

Coffee in Exhibit Hall 10:15 am – 10:45 am | Global Ballroom A, B, C

AIRC Closing General Session: Challenged by Changing Times10:45 AM – 12:00 PM | Grand Ballroom International educators are facing the forces of political, social and economic realities all over the world. The United States of America is still the leading destination for international students. It dominates with so many top ranked universities in the world. However, with the waves of change internally and rising competion globally - is the United States losing its luster, the attraction, its appeal and value? Using a point-counterpoint format, speakers will argue for and against the trends and the perception of unwelcoming environment in the United States for internation students. Hear and learn both sides of the issues in this debate format session. Attendees will also have ample opportunities to engage and provide their perspectives.Moderator: Jeet Joshee, California State University Long BeachPanelists:Jean-Marc Alberola, Bridge EducationAmy Baker, PIE NewsGeraldine de Berly, University of Massachusetts AmherstMitch Leventhal, Academic Assembly, Inc.

Passing of the Gavel12:00 p.m. | Conference Ends

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PARTNERING WITH US

The American Homestay Network (AHN)operates throughout the USA!

USA Partnering Opportunities with

www.homestaynetwork.com • [email protected] to be a platinum sponsor of the American International Recruitment Council (AIRC)

FOR AGENTSWe work with Education Agents to help with Homestay solutions throughout the USA. We adopt best practice Homestay standards as initiated by our affiliated company – the Australian Homestay Network (AHN). AHN USA pays Agents for assistance with student Homestay applications.

FOR EDUCATION PROVIDERSWe offer complete Homestay solutions for under 18s, as well as welcoming Homestay orientation to help over 18s settle in during their first few weeks in the US. We can also assist in linking our Education Provider partners with access to our Global network of recognized Education Agents.We set the standards for quality Homestays.

FOR STUDENTSStart with AHN. Students will settle faster, be safer and make better long term decisions on their future accommodation. AHN Hosts will also help with a person-alized one on one orientation (including assistance with local transport, shopping, banking as well as introducing and assisting with networks, mentoring, etc.).Homestay provides International Students with better immersion into the American culture and lifestyle, better academic results and increased job prospects.

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