AIRC 2019 Conference Draft Program Sessions 2019 Conference Draft Pro… · All are welcome to attend this interactive session to learn about AIRC and navigating the AIRC conference

AIRC Conference Program DRAFT, October 30, 2019 (2) 12/11/2019 8:00 AM - 5:00 PM Presentation ID#1166822 AIRC ISREP Certificate Course –module 1 and 2 (Pre-Registration Required) Track: Presenter(s) Pia Wood - Vice Provost and Dean of International Affairs, University of North Texas George Kacenga - Executive Director of Global Engagement, Purdue University Northwest David Di Maria - Associate Vice Provost for International Education, University of Maryland, Baltimore County Michael Wilhelm - Associate Vice Chancellor of International Programs, University of North Carolina Wilmington (4) 12/11/2019 1:00 PM - 4:00 PM Presentation ID#1166825 Workshop 1: new to Working with Recruitment Agents? Where Do Agents Fit Within Your Recruitment Strategy? Presenter(s) George Sipos , University of Missouri, St. Louis

Mauro Mandil, N&M Intercambios Attendance Cost: $175 In this workshop we will explore together best practices for integrating recruitment agencies within your larger international enrollment plan. Where do agencies fit best? How do you manage them? How do you help them be successful? How many agencies is too many? And where does the budget come from? Combining the expertise of university leaders in international enrollment with that of recruitment agents, the workshop will be led by representatives of universities and agencies.

(5) 12/11/2019 1:00 PM - 4:00 PM Presentation ID#1166827 Workshop 2: The Data That Informs and Justifies Your Global Recruitment Plans Presenter(s) Ben Waxman - CEO, Intead Vanessa Andrade - California State University, Northridge Santhana Naidu - Indiana State University Attendance Cost $175 This workshop will provide a review of the many data sources that inform and justify your recruitment planning decisions. Learn where to find it and how to use it to develop an effective global recruitment plan and build internal alignment around that plan. Participants will receive a set of marketing planning worksheets specifically designed to support international student recruitment. (6) 12/11/2019 5:30 PM - 6:15 PM Presentation ID#1166832 Newcomers Session and Mentor/mentee Meet-up Presenter(s) George Kacenga - Executive Director of Global Engagement, Purdue University Northwest Steven Boyd - Director of International Admissions, University of Bridgeport All are welcome to attend this interactive session to learn about AIRC and navigating the AIRC conference and meet new colleagues. Pre-assigned Mentors and Mentees will also meet each other at this event. (7) 12/11/2019 6:30 PM - 8:30 PM Presentation ID#1166833 Opening Reception, Sponsored by AIRC and J-1 Sims

(10) 12/12/2019 7:45 AM - 8:45 AM Presentation ID#1166837 Continental Breakfast in Exhibit Hall (12) 12/12/2019 8:45 AM - 9:30 AM Presentation ID#1166963 Conference Welcome, Sponsored by INTO Global Presenter(s) George Kacenga - Executive Director of Global Engagement, Purdue University Northwest Steven Boyd - Director of International Admissions, University of Bridgeport (13) 12/12/2019 9:30 AM - 10:00 AM Presentation ID#955374 Coffee Break in Exhibit Hall (14) 12/12/2019 10:00 AM - 11:15 AM Presentation ID#1166866 In Your Backyard: Recruiting International Students from US High Schools Presenter(s) Jo Thoburn, Fairfax Christian School Lisa Besso, Global Education Professionals A panel discussion on college and university recruitment from US High Schools focusing on building relationships, successful recruitment and agency relationships and students move into the university systems.

(15) 12/12/2019 10:00 AM - 11:15 AM Presentation ID#1166858 Incorporating Agency-based Recruitment into Your International Enrollment Plan Presenter(s) Carol Mandzik, University of North Carolina, Greensboro Jerry Martin, Miami University Regionals This presentation is intended for professionals new to agency-based recruitment and/or attempting to incorporate the use of agencies in their strategic enrollment plan. The panel will cover: selecting quality agencies, maintaining successful relationships, achieving optimal enrollment results, human resource staffing, quality standards, budget development, establishing buy-in from campus leadership, and sample contract language. From start up to scaling up, this informative session will also help you make the determination if agency-based recruitment, as part of direct recruitment strategies, is feasible for your campus. An example of how agencies in Japan work will also be discussed. (16) 12/12/2019 10:00 AM - 11:15 AM Presentation ID#1166873 International Student Data Reports: Methodologies Presenter(s) Michael Wilhelm - Associate Vice Chancellor of International Programs, University of North Carolina Wilmington David Di Maria - Associate Vice Provost for International Education, University of Maryland, Baltimore County Enrollment managers, admissions counselors and international office staff have become more comfortable with big data in general, but reporting on international student numbers, and even outbound student mobility is still relatively poorly understood. This session will look at common reporting requirements around IPEDS, Open Doors and Student Data Mart, and break down what value an analysis of each may bring to the institution.

(17) 12/12/2019 10:00 AM - 11:15 AM Presentation ID#1166846 Promoting Study in the United States: Maximizing International Recruitment through Partnership with the U.S. Department of State Presenter(s) Caroline Casagrande, Deputy Assistant Secretary for Academic Programs in the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) U.S. State Department senior leadership will highlight new initiatives and developments in implementing the foreign policy imperative of maintaining and growing the United States as the top host nation of international students. Particular focus will be given to expanded resources for EducationUSA, the official network of over 430 student advising centers in 180 countries and territories around the world, as well as the impact of last year’s EducationUSA policy shift on engaging recruitment agents. (18) 12/12/2019 11:25 AM - 12:40 PM Presentation ID#1166864 Impact of Current Students, Alumni and Parents on Enrolment. How to Leverage the Current Cohort for Future Enrolments' Presenter(s) Banit Sawhney, Director, Imperial School and Study Centre Bryan J. Gross - Vice President for Enrollment Management and Marketing, Western New England University In today's environment Students are looking at most up to date guidance and the empowerment the Course and University can provide in their pursuit of excellence in their chosen field. With this view we are looking at the impact of Current Students and Alumni on Enrolment. How to leverage the current cohort for future enrolments and connect with the similar individuals. We would also be looking at how to influence Parents/Guardian - Key decision makers on Undergrad & Grad Admissions to increase international enrolment.

(19) 12/12/2019 11:25 AM - 12:40 PM Presentation ID#1166861 International Recruitment Diversity; Discussion on Strategies to Bring Diversity to Your Campus and Move Away from Single Source-market Dependency Presenter(s) Joseph Monastero, Study Group, Vice President, Partnerships, Higher Education North America Gayle Nunley, University of Vermont, Director of Global Educational Initiatives Stefano Papaleo, Director, Undergraduate Admission, Lynn University Single “super” source-market countries like China and India have and continue to dominate international student recruitment. In a time when foreign relations officials are threatening international student mobility as a ‘negotiating tactic’, the need for student diversity has moved from a desire or goal to a required need. How do you prepare to potentially lose an entire nationality from your international student population? Diversity takes time to establish. Learn about the successful approaches to achieve a rich, culturally diverse international student population and the challenges of waiting too long to get started. (20) 12/12/2019 11:25 AM - 12:40 PM Presentation ID#1166851 Maximizing Your Yield: Who Says What When? Presenter(s) Ryan Fleming - Client Relations & Contracts Manager, IDP Education Clay Harmon, Director of International Enrollment, University of Colorado Denver A student who enrolls at an institution completes a journey that likely spanned many months and had numerous touchpoints. Unfortunately, these touchpoints can also be off-ramps if managed improperly. What does the student journey look like, from the initial discovery phase through to enrollment? What types of content should be shared with them along the way? When? Whose voices are most impactful? Agency and institutional representatives will share their perspectives on how to boost yield at every stage through effective messaging and engagement.

(21) 12/12/2019 11:25 AM - 12:40 PM Presentation ID#1166842 Standing Still Is Not an option: Aligning Context, Markets with Tactics Across a Challenging Recruitment Landscape Presenter(s) Pamela Barrett, CEO and Director, Barton Carlyle David Di Maria - Associate Vice Provost for International Education, University of Maryland, Baltimore County Lindsay Addington, Director, Global Engagement, National Association for College Admission Counseling Successful international enrollment management professionals today need creative, effective approaches to achieve success in a challenging and competitive recruitment landscape. This session offers participants the opportunity to consider the context in which international student recruitment takes place; how best to position their recruitment strategy in response; and to review the use of innovative tools in internal business intelligence and external market insight to support a transformational recruitment program. (22) 12/12/2019 12:40 PM - 1:50 PM Presentation ID#1166840 Certification and Awards Luncheon, Sponsored by IDP Connect Presenter(s) Mike Finnell, Executive Director, AIRC David Bushey - Director of Client Relations, IDP Education Ltd, Sponsor Ismael Betancourt, Vice President of Student Life and International Education, Upper Iowa University, Vice Chair, AIRC Certification Commission Alexandra Michel - Managing Director, College Contact, Chair Awards Committee George Kacenga - Executive Director of Global Engagement, Purdue University Northwest, Board Chair

(23) 12/12/2019 2:00 PM - 3:15 PM Presentation ID#1166848 Academic Challenges Faced by International Students: How Can We Help? Presenter(s) Andrew Chen - Chief Executive Officer, WholeRen Education LLC Jing Luan - Provost, International Affairs, San Mateo Community College District Lina Al-Wali - Assistant Director, Full Sail University Although recruitment of international students is imperative to sustaining diverse student bodies, retention is critical for institutions as they assess their ability to support students. Providing educational opportunities also requires institutions to offer resources for students to engage and succeed in their studies abroad, an oft-neglected concern as it relates to recruitment. This session brings together institutional and independent consultant service providers to examine trends in student challenges which lead to academic dismissals, along with strategies for supporting successful continuation of studies after a student has faced a setback. (24) 12/12/2019 2:00 PM - 3:15 PM Presentation ID#1166860 From Stranger to Partner: Best Practices for Building and Sustaining Strong Agency-institution Relationships Presenter(s) Alexandra Michel - Managing Director, College Contact Lindsay Addington, Director, Global Engagement, National Association for College Admission Counseling Kirsten Feddersen, Senior Director of Global Operations, Northeastern University Adjusting together to new realities can be the key to a long-lasting partnership. From courting, through the honeymoon phase, weathering rough patches, to unions and sometimes breakups, join a multi-perspective panel as they reflect on how to build resilient agency-institution relationships.

(25) 12/12/2019 2:00 PM - 3:15 PM Presentation ID#1166875 Key South American Markets Presenter(s) Samir Zaveri, President and CEO, BMI Mauro Mandil, Managing Director, N&M Intercambios Salma Benhaida, Director of International Recruitment, Admissions and Sponsored Programs, Kent State University This presentation will give you an insight into the main South American markets. It includes an analysis of why student numbers are increasing and likely to increase further in the future, information about the main scholarship programs of each country and tips on working with agents in Brazil. In addition, you will hear from US institutions who are currently actively recruiting in the region. (26) 12/12/2019 2:00 PM - 3:15 PM Presentation ID#1166844 Relationship Road mapping: Working with an In-country Representative Presenter(s) Jon Weller, Director, International Enrollment, University of Cincinnati Tracy Buss, Associate Director for International Partnerships and Market Development, University of Wisconsin, Milwaukee Abhijit Zaveri - Managing Director, Career Mosaic Pvt Ltd Office Phone: +919825032259 Email: [email protected] An in-country representative could be your institution’s next step to maximize your international recruitment efforts. Laying a strong foundation for the representative/institution relationship requires significant work, reflection, and openness to change. Using an India-based example, this session will help institutions consider the many aspects of the relationship – structure, goal setting, communication methods, and management style, to name a few – so that these can be incorporated into planning for a productive in-country presence. The presenters will also share a “relationship roadmap” to guide your on boarding of a new representative.

(27) 12/12/2019 3:15 PM - 3:45 PM Presentation ID#1166952 Coffee Break in Exhibit Hall (28) 12/12/2019 3:45 PM - 5:00 PM Presentation ID#1166870 Artificial Intelligence Tools for Student Recruiting Presenter(s) Ben Waxman - CEO, Intead Ashish Fernando, Founder and CEO, iSchoolConnect Paul Hofmann, Associate Vice President for International Programs and Global Engagement, California State University, Sacramento Intead and iSchoolConnect will share their analysis of 180,000 student interactions with an AI supported chatbot. California State University, Sacramento will share their internal discussions and processes to research and select artificial intelligence tools to support recruitment and admissions processes. (29) 12/12/2019 3:45 PM - 5:00 PM Presentation ID#1166841 Debunking the Myth of "Build It and They Will Come": Stretching Your Recruitment Strategies beyond Today's Programming And recruitment Best Practices Presenter(s) Nadine Baladi, Founding Partner, The Parliament Group Vanessa Andrade, Associate Director of International Partnerships and Program Development, California State University, Northridge In our efforts to respond nimbly to the volatility and complexity of our industry, we have built new programs types: short-programs, pathway programs, summer institutes, junior camps, you name it. So where are the students? Intent, as we know, does not automatically lead to desired outcomes. This session explores the elements required to close the gap between creative programming and effective recruitments, moving the audience from today's common tactics to a more holistic and cross-departmental approach.

(30) 12/12/2019 3:45 PM - 5:00 PM Presentation ID#1166854 Forensic Fun! Developing Forensic Skills to Identify Fraud Presenter(s) Lindsey Gullicksrud, Senior Evaluator, Educational Credential Evaluators, Inc. (ECE) George Kacenga - Executive Director of Global Engagement, Purdue University Northwest Clay Harmon, Director of International Enrollment, University of Colorado Denver When dealing with academic credentials, many of the documents we review are genuine, but it is important to know about document forensics and the types of fraud we may encounter. This session will review sample credentials and provide practical guidelines on fraud detection and how to authenticate original documents via forensic investigation. Participants will also review various online verifications that are becoming increasingly available. (31) 12/12/2019 3:45 PM - 5:00 PM Presentation ID#1166852 OMG! Are Your Strategies Ready for SE Asia Students Recruitment? Presenter(s) Daryl Fong, Client Management Officer, USA & Canada, AECC Global Ryan Lemon, Director of International Initiatives, Husson University 2019 is and will be an exciting year for countries in SEA. With major elections in Thailand, Indonesia and Singapore, new government and leaders will be appointed. Each country has to cast their manpower planning into the future, to ensure that their country stay or remain relevant. Hence, each of them has very definitive plans to shape its economy and with that, their leaders will have to ensure that the skillsets and training/programs of its people will be ready to meet any new challenges. This session looks at some of the key SEA countries Smart Nations Manpower Planning.

(32) 12/12/2019 6:00 PM - 8:00 PM Presentation ID#1166877 Reception Sponsored by ICEF (33) 12/13/2019 7:00 AM - 8:00 AM Presentation ID#1166959 AIRC Fun Run Sponsored by SannamS4 (34) 12/13/2019 8:00 AM - 9:00 AM Presentation ID#1174548 Community College Meet-Up Presenter(s) Sophia Iliakis-Doherty M.A., PDSO - Associate Dean, International Programs, PDSO, Peninsula College Stephanie Scoby, Senior Director of International Outreach and Marketing International Programs and Extended Learning, Green River College Marilyn Cheung, Director of International Student Recruitment and Partner Relations Foothill and DeAnza College District Join Community College colleagues for an informal discussion over breakfast on issues unique to this institutional type. Pick up your breakfast in the exhibit hall.(35) 12/13/2019 8:00 AM - 9:00 AM Presentation ID#1166946 Continental Breakfast in Exhibit Hall

(38) 12/13/2019 9:15 AM - 10:30 AM Presentation ID#1166862 Blockchain and Its Implications on Integrity in Admissions Presenter(s) Krista Northup - Director - Education (North America), Sannam S4 Joe Morrison – CEO, Concourse Global Sushil Sukhwani - Director, Edwise International Join colleagues for a discussion on how block chain, digital signatures, and other technologies can help address the challenge of integrity in admissions. The 2019 college admissions bribery scandal shook the industry to its core. If college admissions processes are not trusted, this has the potential not only to impact institutional rankings, but to dilute the perceived value of US higher education in general. We will explore the impact of new technologies, the implications for universities, and attempt to tackle issues - in a discussion format - such as bias and transparency in decision making. (39) 12/13/2019 9:15 AM - 10:30 AM Presentation ID#1166863 Methodologies of Influential Global Institutional Rankings This session examines the methodologies used to compile some of the most influential global academic rankings of higher education institutions. Participants will learn which factors count most as well as specific actions that can be taken at the institutional level to increase accuracy of data and improve performance. Additionally, participants will learn how best to leverage individual rankings as part of their communications, marketing and recruitment strategies.

(40) 12/13/2019 9:15 AM - 10:30 AM Presentation ID#1166874 To Charge or Not to Charge? Exploring How Culture, Economy, Society and Politics Can Influence Fee Models for Agent Services Presenter(s) Jennifer Wright, Director of Certification, AIRC Yeqing Bao, Associate Dean, Graduate School, Associate Director, International Engagement, Professor Marketing, University of Alabama in Huntsville Valeriana Daily - Client Relations Manager, IDP Education USA Agency business models involving fees for service in addition to receiving a commission or a marketing fee may cause discomfort to U.S. educators. The decision to charge student fees and pricing are business decisions based on many factors, including cultural influence, history, regional economics, societal expectations and political implications. The panel will provide cases studies on international student recruiting practices from around the world to provide a comprehensive view of why agency business models vary from region to region. The panelists offer expertise from consumer behavior and marketing research, educational agency and university enrollment viewpoints and AIRC standards requirements. (41) 12/13/2019 9:15 AM - 10:30 AM Presentation ID#1166849 U.S. Consortium-based Gao Kao Recruitment in China Presenter(s) Andrew Chen - Chief Executive Officer, WholeRen Education LLC Bryan J. Gross - Vice President for Enrollment Management and Marketing, Western New England University Pieter Vermeulen MS, MBA - Director, International Recruitment, University of North Texas Designed to discuss China’s national exam and its utility for recruitment, this session will provide those with “novice” level understanding of the Gao Kao an overview of this rigorous exam taking by almost 10 million students in Summer 2019. For those with more advanced knowledge of the Gao Kao exam, the session will bring together institutional members of the first Gao Kao Admissions Consortium (Cal State-Fresno, Santiago Canyon College, University of Hawaii-Kapiolani Community College,

University of North Texas, and Western New England University) to share strategies for best practices in recruiting Gao Kao students from China to the U.S. (42) 12/13/2019 10:30 AM - 11:00 AM Presentation ID#1166947 Coffee Break in Exhibit Hall (43) 12/13/2019 11:00 AM - 12:15 PM Presentation ID#1166857 Agent Partnerships: Turning Contracts into Students Presenter(s) Mark Lucas, Director, iae Global Angel Ahmed - President, GNET- Global Network This presentation will discuss the importance of institutional support of agency partners and mutual cooperation to support agencies and their student clients. Support goes beyond commission payment. The panel will present proven methods that support and grow the agency-institution partnership and ways to address common misunderstandings of agency service and business operations. The panel will also provide best practice solutions to help institutions realize student applications from agent partners. (44) 12/13/2019 11:00 AM - 12:15 PM Presentation ID#1166859 Market updates from Europe: Spotlight On Germany and Norway Presenter(s) Alexandra Michel - Managing Director, College Contact Kjetil Kleivmyr-Sandvoll, CEO, Study Outside Norway (SONOR) While Germany and Norway may not be comparable to countries like China or India when it comes to student volume, there are still very good reasons for universities and colleges to consider including these markets in their recruitment strategy, with student diversity being only one of them. Taking recent trends and developments that can be observed in Germany and Norway as examples, the panelists will explain the main similarities and differences between the two markets, thereby allowing participants to assess whether to start, continue or expand their recruitment efforts in these countries.

(45) 12/13/2019 11:00 AM - 12:15 PM Presentation ID#1166855 Utilizing data and Emerging Technologies to Shape Your Global Recruitment Strategy Presenter(s) Mindi Hertzog, Senior International Trade Specialist, US Commercial Service Quinn Chasan, Head of Customer Analytics, US Government, Google Cloud Sarah Noppen, Director, International Admissions, Florida International University This interactive presentation will showcase how data can help build a recruitment strategy and emerging technologies can be utilized to attract and recruit (more) students. Speakers will showcase how marketing tools that focus on analyzing digital behavior, a globalized website, and a meaningful international strategy can improve recruitment and global branding. Attendees will walk away with an understanding of how to market to students and other stakeholders in an innovative and targeted way. (46) 12/13/2019 11:00 AM - 12:15 PM Presentation ID#1166845 Where Students Will Come from Next: Emerging Markets for Global Student Mobility Presenter Ian Cann, Director, Americas, ICEF This session draws on the latest findings in market research, including the ICEF Agent Barometer, and perspectives of recruiters in the field, to offer insights on the future landscape of international student recruitment. (47) 12/13/2019 12:30 PM - 1:45 PM Presentation ID#1166948 Networking Lunch - Regional, Country and Trends Topic Tables

(48) 12/13/2019 2:00 PM - 3:15 PM Presentation ID#1166853 Prepare to Succeed: Assessing New Markets to Increase ROI Presenter(s) Thomas Grubach - Director of International Recruitment, Southern New Hampshire University Mackenzie Zak – Director of Global Operations, Ustudy Global Akash Amin - Regional Director, Intl. Business Development, Full Sail University Rahim Kassam – Director, Uniserv In times of increased global competition for international enrollments and subsequently decreasing budgets, US institutions are challenged with maintaining producing markets, building new funnels and keeping costs down. This session aims to demonstrate how you can reduce the risk of low ROI from your recruitment efforts by preparing properly before you enter a new market and how institutions and agencies successfully can work together to both assess market potential and develop enrollments over time. Case Studies from Africa and LATAM will be presented. (49) 12/13/2019 2:00 PM - 3:15 PM Presentation ID#1166843 The Indian Market- what to Expect in the Next 3-5 Years! Presenter(s) Gary Bergman, President, University Study, Inc. Bryan J. Gross - Vice President for Enrollment Management and Marketing, Western New England University Ramesh Yadav – President, Abacus Education Traditional recruitment plans and strategies are no longer effective in the recruitment of undergraduate and graduate students from India. Institutions desiring students from India need to understand the changing demographic and political landscape and provide resources needed to meet the challenges of 2020 and beyond. Perspectives from two AIRC agencies and a university will be provided to describe future best practices.

(50) 12/13/2019 2:00 PM - 3:15 PM Presentation ID#1166865 The Road Less Traveled...why Community Colleges Are a Great Stop on the Road to a Bachelor's Degree Presenter(s) Stephanie Sieggreen - Director, International Recruitment, The University of Tennessee, Knoxville Stephanie Scoby - Senior Director of International Outreach and Marketing International Programs and Extended Learning, Green River College Sally Conover - Director, International Education Center, Diablo Valley College Combining the benefits of a community college and a four year institution for international recruitment is a strategic and support approach that can extend each school's international visibility, spread recruitment budget further, and help in developing of nurtured pipelines (51) 12/13/2019 2:00 PM - 3:15 PM Presentation ID#1166872 Using New Media to Market Effectively in China: Ways to Pole Vault over the Great Firewall of China Presenter(s) David J. Weeks - Co-Founder and Chief Operating Officer, Sunrise International Education Gavin Newton Tanzer - President, Sunrise Social media in China is an important way of driving direct interest and supporting your recruitment partners, but local platforms like Wechat, Weibo, and Douyin dominate the landscape. We'll begin with basic overviews of each platform, offer suggestions on getting started, and then review major changes in China's social media space in 2019 and forecast what to expect for 2020. We'll pay special attention to new developments inside Wechat, Weibo's resurgence, the rise of Toutiao and Douyin, and China's voracious appetite for interactive and immersive content such as 360 degree photos and virtual and augmented reality experiences.

(52) 12/13/2019 3:15 PM - 3:45 PM Presentation ID#1166876 Coffee Break in Exhibit Hall (53) 12/13/2019 3:45 PM - 5:00 PM Presentation ID#1166847 Advocating for Relevancy and Resources in an Increasingly smaller and Smaller World Presenter(s) John Champoli - Vice President for Enrollment Management, Elizabethtown College Ryan Lemon - Director of International Initiatives, Husson University This session covers how to successfully advocate for support, resources and relevancy in a challenging time for international offices. At a time when international enrollments are challenged and some may question the ROI on investing in international education, it is more important than ever to learn how to successfully advocate to keep and even grow resources to foster international education. Thoughts, insights and experience are all welcome at this round table discussion. Keeping the importance of international education at the forefront of administrators can help plant the seeds for support within your organization. (54) 12/13/2019 3:45 PM - 5:00 PM Presentation ID#1166869 Do You Have Different strategies of Working with Agencies in Asia, Africa or the Middle East? Presenter(s) Bogdan Voronovskiy, General Director, Eastern European University Association Michael Wilhelm - Associate Vice Chancellor of International Programs, University of North Carolina Wilmington At the session, we will discuss an important issue of the agency partnership fruitfulness. We will start with brief polling about the attendees’ experience in this regard. Then we will discover what makes the agency partnerships successful in different countries. Together we will find out if it makes sense to develop a different approach to each group of countries, e.g. Asia, Africa or the Middle East. If yes, what should be different and what can be common? The presenter will share his experience of working with agencies all over the world, analyze the attendees’ situations and answer their questions.

(55) 12/13/2019 3:45 PM - 5:00 PM Presentation ID#1166868 How AI and Adaptive Testing Technologies Are Disrupting English Preparation & Testing and Impacting U.S. Admissions Presenter(s) Pieter Vermeulen - Director, International Recruitment, University of North Texas Ryan Munson - North America Partnership Manager DuoLingo Mei Dong - Senior International Recruiter, University of North Texas Test prep is a significant component of the business model of many agencies around the world. Currently there is limited understanding among agents (or among U.S. higher education institutions) how AI-based online adaptive testing technologies are reshaping the English preparation and testing landscape, rapidly making traditional tests like the TOEFL and IELTS obsolete. This session offers value to both Institutional Members and Agency Members as session participants will get to learn the frank observations and experiences with this revolutionary test from an early adopter institution (University of North Texas) and from the recent high-tech startup (Pittsburgh-based DuoLingo) which developed the test. Participants will be given ample opportunity to ask questions and explore how this new technology will impact U.S. Admissions practices, and what it means for the business model and services provided by agents. (56) 12/13/2019 3:45 PM - 5:00 PM Presentation ID#1166867 Toolkit for Transcript Review: High School Edition Presenter(s) Emily Tse MPhil - Director of Evaluations, International Education Research Foundation (IERF) Aleksander Morawski - Director of Evaluation Services, Scholaro, Inc. Do you find yourself daunted at times when reviewing high school credentials? Confusion may be added when policies have been handed down without the reasons why. This presentation will arm you with the knowledge needed for international transcript review, including considerations for advanced credit. You will also leave this session with the tools to advocate for policy change at your institution.

(58) 12/13/2019 6:00 PM - 8:00 PM Presentation ID#1166956 Reception Sponsored by AIR Concepts (59) 12/14/2019 8:00 AM - 9:00 AM Presentation ID#1166957 Continental Breakfast in Exhibit Hall(60) (61) 12/14/2019 9:15 AM - 10:30 AM Presentation ID#1166856 Considerations for Hiring In-country Representatives Presenter(s) Kara Johnson – Director of International Services, Governors State University Krista Northup - Director - Education (North America), Sannam S4 Deepti Jain - Recruitment & Admissions Advisor, University of Louisville In-country representation is an important strategic investment to a growing number of institutions. In-country representation takes a range of structures and formats. This panel - with three distinct perspectives - will unpack a range of important considerations institutions should think about when deciding on whether to make the investment or in planning a renewal of a relationship. Whether you are new to in-country representation as a concept or have experience in managing staff and relationships under this model, this session will provide best practices, case studies and a look at the pros, cons and realities of in-country representation. (62) 12/14/2019 9:15 AM - 10:30 AM Presentation ID#1166850 English Language Programs: Industry, Enrollment, and Market Trends Presenter(s) Cheryl Delk-Le Good – Executive Director, EnglishUSA Bill Wallace - Director, English Language Institute, University of Alabama

Nadine Baladi - Founding Partner, The Parliament Group Leadership from EnglishUSA, the largest association of English language programs (ELPs), discusses trends in international student mobility and the impact on ELPs in the US. Gain insights into the changing landscape of ELPs in the US, including updated information on enrollments. The demand for English language instruction remains strong in other countries; the US industry is striving to respond to the challenges of attracting students to the US. The presenters address how ELPs are critical to recruitment efforts for international students and in supporting institutions and communities to provide programming and educational services to support new types of learner needs. (63) 12/14/2019 9:15 AM - 10:30 AM Presentation ID#1166871 Student Recruiting Using Peer-to-peer Platforms Presenter(s) Ben Waxman - CEO, Intead Lou Greenwald - Head of Business Development (Americas), Unibuddy Kirsten Feddersen – Senior Director of Global Operations, Northeastern University Recent research conducted by Intead and Unibuddy reveals how international students using a peer-to-peer platform learn about and apply to universities around the world. Southern New Hampshire University will share its experience implementing the platform to connect current students to prospective international students and manage those interactions. 200,000 interactions between students from 57 countries analyzed. Results shared with you. (64) 12/14/2019 10:30 AM - 11:00 AM Presentation ID#1166960 Coffee Break in Exhibit Hall (65) 12/14/2019 11:00 AM - 12:00 PM Presentation ID#1166962 Conference Wrap-Up Plenary Presenter(s) Steven Boyd - Director of International Admissions, University of Bridgeport George Kacenga - Executive Director of Global Engagement, Purdue Univ. Northwest