Proposal for CureMD · Proposal for CureMD March 30, 2017 Prepared by: David Bean 602-819-6291 [email protected] Complete Merchant Solutions 815 W. University Parkway Orem, UT 84058

Proposal for

CureMDMarch 30, 2017

Prepared by: David Bean

[email protected]

Complete Merchant Solutions815 W. University Parkway

Orem, UT 84058www.cmsonline.com

CMS is a leader in full-service electronic payments solutions specializing in secure, compliant, inte-grated, payment technology and solutions. Founded in 2008 as full service payment provider, CMS has grown to over 5000 merchants, processing over $4.5 Billion in the past 12 months, placing us as a top-50 payment company in the US. Our innovative, customizable solutions include a wide variety of integrated Point-Of-Sale software, Terminals and Machines, E-commerce and Wireless payment processing solutions. With over 30 integrated EHR/PM Partners this makes us a Healthcare leader.

We have years of experience helping our partners and their clients manage their electronic pay-ments, with an understanding of the unique and individual reconciliation related challenges that ex-ist within the Healthcare industry. We have a dedicated staff of experienced representatives ready to assist our clients with all their payment related needs 24 hours a day, seven days a week.

We understand that data security and information privacy is of the highest importance. CMS is a Level 1 PCI DSS Compliant provider.

We offer enhanced services and unique feature/functionality to our partners and their clients as well as an aggressive revenue sharing model and a price match or beat offer to our partner’s provid-ers. We understand the challenges and competitive nature of the environment that our customers are facing today and offer a unique and comprehensive set of solutions and services to help health-care organizations maximize their potential revenue and minimize their risk. We provide a compre-hensive portfolio of solutions and services that include but are not limited to:

• A secure compliant integrated payment widget that removes the exposure of having and storing credit card information in the database. This payment widget is integrated within the application (pop-up or embedded) and can be customized to provide the same look and feel (color matching etc.) to match your application.

• We are adding medication adherence messages and coupons on credit card receipts which will boost adherence rates and profit sharing back to you.

• We have a Smart Phone App which is integrated to and connects with our EHR partner’s application that allows a patient to schedule a new appointment, see upcoming or past appointments, send/receive appointment reminders, provide urgent alerts, allows patients to quickly and easily pay

CMS Background

bills, access reports, provides secure messaging (send and receive), provides complete online intake forms and update contact information, text and voice (one & two way), and video conferencing.

• We provide a Built-in payment plan for large amounts to be paid over time.• We provide the ability to save credit card information on file with our Card Vault. Card Vault

stores the card information in a PCI compliant vault for secure and easy access.• We also offer EMV (credit card) terminals that accept chip cards.• We have developed a Behavioral Adherence application which we provide at no cost if we are

doing the payment processing. Our Behavioral Health App tracks regimes, levels, medication re-minders, journals and reports it back to the Provider.

We look forward to working closely with you.

Sincerely,

David Bean Vice President of Strategic Accounts

Why CMS?There is a tremendous amount of pressure on the healthcare industry including requirements to meet federal mandates, governmental compliance standards and decreasing margins. There are also aggres-sive industry consolidation activities underway as well as competitive pricing pressures that are driv-ing license pricing and margins down. Customer expectations and demands are driving the need to provide increased features and greater functionality. These mandates, market dynamics and custom-er expectations are key drivers for increasing patient engagement through software interactions. The EHR and PM vendors are looking for ways to continue to monetize their investment and retain their existing customer base. By partnering with third party organizations like CMS, healthcare organiza-tions can create new revenue streams, expand feature functionality, and provide value added services and offerings to create differentiation and promote customer loyalty or “stickiness”. With 850k pro-viders that need processing, and the average provider processing $3,000 to $10,000 per month, this creates a $60 Billion market opportunity.

Detailed Product DescriptionsBuilt-In Revenue Generation Opportunities For Ehr’s & Hospitals:EMVIO Plug-in This is a secure, compliant, integrated payment widget that can be integrated into a client’s billing and scheduling application (pop-up or embedded). The Plug-in allows you to securely store client credit card data safely and securely through our card vault, addressing PCI Out of Scope and allow you to set up customized individual payment plan options, this removes the exposure of hav-ing and storing credit card information in the database. When the credit card is first entered, we are passing you a token, neither your servers or CMS servers are holding card data. The payment widget can be integrated within your bill-ing and scheduling application as a pop-up or embedded within your applica-tion.

There are two versions of the payment Plug-in widget. The Standard version which would be integrated within your billing and scheduling software which gives staff members quick and easy access to Swipe cards, Key in card values, set up Payment plans, process ACH payments and access transaction history (all optional). The other version is the Portal version which is used when your pro-vider has a patient portal they can enable basic features such as swipe cards, key in card values or even set up pay plans and they will also be able to see transaction data. All versions of the widget are equipped with a CSS file which will allow you to edit the look, color and feel of the Plug-in widget to blend nicely with your software. This provides a low cost or a revenue sharing oppor-tunity back to the EHR or Hospital based on processing volume.

EMVIO PharmaThis is a service offering that provides medication adherence messages and coupons on credit card receipts which will boost adherence rates and pro-vides revenue sharing back to the EHR or Hospital.

Revenue - Mark-Up Opportunitities For Ehr’s & Hospitals:EMVIO Smart Phone AppThis is a mobile App that can connect with a client’s billing and scheduling application through API’s that allows a patient to schedule a new appointment, see upcoming or past appointments, send/receive appointment reminders, receive urgent alerts, allow patients to quickly and easily pay bills, provide secure messaging (send and receive), offers complete online intake forms and the ability to update contact information, provides text and voice (one & two way), and video conferencing between the Patient and the Provider. There are two versions one for the Patient and one for the Provider. Both the Provide and patient have unique logins specific to them, providing their respec-tive functionality to effectively and securely communicate.

EMVIO Behavioral Health The Behavioral Health App tracks regimes, levels, medication reminders, journals and reports it back to the Provider through a portal view that can be plugged in to your EHR. Industry findings suggest that first fill rates are only 70-80% and over the course of a year those fill rates decrease below 30%. The App can be customized to address any chronic care coordination efforts such as Diabetes, Heart Condition and any others outside of behavioral health.

EMVIO Behavioral Health App promotes medication adherence visibility to the caregiver and pa-tient by tracking behavior longitudinally within a chronic condition. The platform will support the many stages that a caregiver and patient encounter in becoming healthy while giving the tools needed between visits. The benefits include:

• Increase first fill rates and longer medication adherence• Support longer and healthier outcomes• Give the patient a tool they will use• Supply the caregiver the right data at the right time

Along with providing visibility and beneficial tools for the caregiver, the mobile platform has core features that produce higher usability. Meaningful functionality and design promotes healthy habits during the daily struggles of a patient's battle with chronic illness

Additional Financial Opportunities For Ehr’s & Hospitals:We provide Hospitals with tools to help them monetize their 3rd party affiliate accounts.

MARKETING PLANNING AND PARTNER PROGRAM

• Discuss overall Marketing Approach

• Create messaging based on features implementation

• Consider Internal Incentives

• Build timeline for marketing activities

• Monthly/Quarterly review sessions

• Manage follow up regarding specific issues

• Modify marketing plan as necessary

• Coordinate efforts of Dir. Solution Eng. For New Products/Services

• Email use

• Webinar/Seminar/ User Groups

• Direct/Support/

• Customer Service

• Set up Partner in CForce

• Create Partner Guide, Communi-cation and Support Plan

• Create online app• Initiate Plan for

Video and Design for Landing Page

• Provide thorough training on CForce Portal

• Train CMS team on Partner specific implementation

• The CMS technical team is available through the Inte-gration process and beyond.

Client Outreach Discussions and Partner Set up— Parallels with Integration (Dir. Channel Development)

MARKETING TOOLS

MARKETING STRATEGY

PARTNERSHIP RELATIONSHIP MANAGEMENT

MARKETING MATERIALS TRAINING

© 2017 Complete Merchant Solutions, Inc. All Rights Reserved.

Complete Merchant Solutions (CMS) is a full-service electronic payments solutions provider. We facilitate electronic payment processing for all major Credit & Debit

cards; Gift & Loyalty cards; ACH, Remote Deposit Capture as well as other non-cash payment methods. Our innovative, customizable solutions include a wide variety of integrated Point-Of-Sale software, Terminals and Machines, E-commerce and Wire-

less payment processing solutions.