Promoting Your Mission Through Social Media: An Introduction
Promoting Your Mission Through Social Media: An Introduction
Sep 13, 2014
This is a presentation on the basics of social media that I delivered to a group of elementary and teen after-school program providers.
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Transcript
Promoting Your Mission Through Social Media: An Introduction
First Things First: A Definition
Social Media
are media designed to be disseminated through social interaction
created
using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using internet-
and web-
based technologies to transform broadcast media monologues
(one to many) into social media
dialogues
(many to many). It supports the democratization of knowledge and information, transforming people from content consumers
into content producers.—Wikipedia
In Other Words …
Social Media
is a conversation supported by
online tools.
Resistance to Social Media
“““ItItIt’’’s new and untested.s new and untested.s new and untested.”””
Resistance to Social Media
“It’s too complicated.”
Resistance to Social Media
“““WeWeWe’’’ll lose control of our message.ll lose control of our message.ll lose control of our message.”””
Why You Should Care
Relationships are more powerful than marketing.
Why You Should Care
We all have our circle of trust.
Why You Should Care
Marketing can’t break that bond.
Why You Should Care
Social media can enable you to tap into the circle of trust.
How We’re Using Social Media
How We’re Using Social Media
CompetitionCompetitionCompetition
How We’re Using Social Media
CompetitionCompetitionCompetition
CommunicationCommunicationCommunication
How We’re Using Social Media
CompetitionCompetitionCompetition
CommunicationCommunicationCommunication
Content CreationContent CreationContent Creation
How We’re Using Social Media
CompetitionCompetitionCompetition
CommunicationCommunicationCommunication
Content CreationContent CreationContent Creation
CommunityCommunityCommunity
How We’re Using Social Media
CompetitionCompetitionCompetition
CommunicationCommunicationCommunication
Content CreationContent CreationContent Creation
CommunityCommunityCommunity
CollaborationCollaborationCollaboration
Social Networking
Business Networking
Video Sharing
Photo Sharing
Blogging
Micro-Blogging
Reviews & Ratings
Discussion Groups
Getting Started in Social Media
Getting Started in Social Media
What are your goals & objectives?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Where are they online?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Where are they online?What are your resources?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Where are they online?What are your resources?
What does success look like?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Where are they online?What are your resources?
What does success look like?What tools make sense?
Getting Started in Social Media
What are your goals & objectives?Who’s your audience?
Where are they online?What are your resources?
What does success look like?What tools make sense?
How will you measure success?
Getting Started: a Word of Advice
Questions?
Where You Can Find Me
Bloghttp://www.pokethebeehive.com
Twitter@dhutson
LinkedInhttp://www.linkedin.com/in/danhutson
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