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The 7 Principles Of Enhancing Consumer ExperiencesRohit BhargavagSVP, Strategy + Marketing, Ogilvy PRAuthor, Personality Not Included

Bengaluru, IndiaFebruary 20, 2010

THE FIRST QUESTION:

Why is today Why is today the era of discontinuity?

Yesterday Yesterday …

T d Today …

C t t ti i Content creation is very easy.

i l i l d f lVirtual trust is real and powerful.

The media is now circular.The media is now circular.

Photo (c) Tristan Savatier - www.loupiote.com - used by permission

Being faceless doesn’t work.Being faceless doesn t work.

Our Acronyms Our Acronyms …

BtoC – BtoB – CtoC – EtoC

P i i l Of Principles Of E h i Enhancing Consumer Consumer

ExperiencesExperiences

1 H b d lit1. Have a brand personality.

2. Offer the context.

3. Find your accidental spokespeople.

4 Answer unasked questions4. Answer unasked questions.

5 5. SupportCo-creationCo creation.

Giving up control Sharing “control”

6. Share control, don’t give it up.6. Share control, don t give it up.

7 C t tilit7. Create more utility.

Final Tip: Rethink MeasurementFinal Tip: Rethink Measurement

Thank You!Thank You!

Bl R Get the Book:Blogs + Resources:

blog.ogilvypr.comwww.rohitbhargava.com www.rohitbhargava.com ThePersonalityProject.com www.readpni.com

Follow me on Twitter: @rohitbhargava