Lululemon Copy Campaign

LululemonAthletica

Inc.

By: Mary Claire Clemons

Background(1998)

Lululemon Athletica began in Vancouver, Canada by Chip Wilson.  

Chip wanted people to learn about living a healthy lifestyle and purchase workout items at the same time.

From a single store, Lululemon Athletica has grown to over 174 storefronts in Canada, U.S., Australia, and New Zealand

About Lulu

for yoga, running, dancing, and most other sweaty pursuits.

Their fabrics include:

EX): Luon is the signature fabric designed to handle stretch and sweat. sweat-wicking, four-way stretch, cottony soft, breathable, designed not to shrink

Strategy Statement

Advertising will convince women that Lululemon provides clothing essential for exercise and offers

a wide array of products using their manifesto through inspiration of a healthy lifestyle.

Target Audience

Primary: young professional women between the ages of 18-34 who are busy with their career and family, but still concerned about maintaining a healthy lifestyle.

"Fit moms" is a term used to identify Lululemon’s secondary target market.

Meet Abigail

Name: Abigail DorsettAge: 27Job: Social Media Editor/ Chicago Red-EyeIncome: 120,000Location: 2 W. Chicago Ave. Chicago Il. 60622Status: SingleBeliefs/views: Christianity Ethnicity: Caucasian, German/IrishHobbies/Characteristics: fitness at Equinox the Loop, Woodle name Harvey, yoga, music festivals, jewelry making, the Art Institute, Whicker Park bar hopping, karaoke, etc.Comparable Consumptions: North face, Nike, Bench, Lucy, Whole Foods, Crate and Barrel

Online Ad (Banner)

Print #1

Print #2

Print #3

Out of home

Lululemon Athletica’s advertising/medium is going to be a interactive/experiential outdoor yoga class/set-up in Grant Park (local).

It will consist of many different yoga mats with the ad tagline(#) and logo branded on.

Durable, waterproof, stainproof mixture of rubber and plastic attached to the ground for the summer season.

Lululemon will choose to host promotional events, classes or workshops at this outdoor experience as well as free of charge for any day use.

Namaste