PROJECT TITLE: SHIP (STUDY HEALTH IN PHARMACY) CLIENT: ABENEFITS LTD. GROUP: FIVE PEOPLE MEMBERS: CHIEH CHIU YIN, NATHAN LI KWAN LOK, RANKY LO KWAN YI, IRIS WAN WAI MAN, JOANNA WONG SZE MAN, ASHLEE
Jan 29, 2016
PROJECT TITLE: SHIP(STUDY HEALTH IN PHARMACY)
CLIENT: ABENEFITS LTD.
GROUP: FIVE PEOPLEMEMBERS: CHIEH CHIU YIN, NATHAN LI KWAN LOK, RANKY LO KWAN YI, IRIS WAN WAI MAN, JOANNA WONG SZE MAN, ASHLEE
CONTENTExecutive Summary
Background
Target customers
Methodology
Findings
Advice and Conclusion
EXECUTIVE SUMMARY
BACKGROUND
Health House• provides self-service for customers
to check their health condition
• tests for BMI, blood pressure, blood
sugar, blood oxygen level, Uric acid
and cholesterol
• built-in Wi-Fi to transmit personal
health data to Health Smart Platform
DOC-99 CARD• a membership card for Health House
• an electronic smart card to log in Health House and check customers’ health
• can use the Health House in everywhere with the DOC-99 card
• can be launched by cooperation with other enterprise
(e.g. in China, DOC-99 card combine with
national ID card)
TARGET CUSTOMERS• Health House is suitable for any age
• those who care for their health
• widespread use of mobile phone give rise to mobile health
• Hong Kong people have a tense life due to busy and stressful work
→ more susceptible to diseases such as obesity,
diabetes, hypertension, etc
Number of registered deaths and crude death rate of diabetes mellitus by sex, 2001-2013
• take diabetes as reference, in 2013, it claimed about 12900 in-patient discharges and inpatient deaths in hospitals
• the use of health house can help Hong Kong people manage personal health and more important to prevent diseases
METHODOLOGY
FINDINGSCommunity pharmacy
Community pharmacy
•Insufficient government outpatient services
Community pharmacy
•Example: Tin Shui Wai, Mr. Alfred Lai
•200 medical cases/day
•common cases: cold, flu, tiredness, muscles fatigue, skin and eye infection
METRO 997
•universal medium
•smart phones users
•relatively low cost
深圳市智慧健康產業發展有限公司
ADVICE AND CONCLUSION
WHAT SHOULD WE DO IN ORDER TO PROMOTE “HEALTH
HOUSE” ?
● Cooperate with retail shops
● And we choose......
Mannings!!!!
COOPERATION WITH MANNINGS
around 300 store 44
pharmacies
14 registered nutritionist
3 online web camera pharmacist
ADVICE AND CONCLUSION
Community pharmacy
COMMUNITY PHARMACY MAY HELP TO IMPROVE THE SITUATION
• Registered pharmacists can give professional advice to patients on what drugs they should be taken
• Provide an all-rounded treatment to patients with both Chinese herbs and western medicine
→ Suggest Abenefits Limited to cooperate with
community pharmacies
BENEFITS OF THE SUGGESTIONS (GOVERNMENTAL)
1. Ease the burden of healthcare services
2. Decrease the amount of medical bundles
BENEFITS OF THE SUGGESTIONS (PUBLIC)
1. Shorten their waiting time
2. Can check their health condition regularly in anytime during the opening time of the pharmacies → get appropriate advices to improve their health from registered pharmacists
3. Help cured their illness all-roundly with the help of herbs
BENEFITS OF THE SUGGESTIONS (COMMUNITY PHARMACY)
1. Gain more profit from selling their different health supplements and as well as medicines
ADVICE AND CONCLUSION
Metro 997
● statistic which is provided by Metro, the age group of 30-39 is over 50% of audience base. Also, the audiences’ occupation who is white or blue collar is over 50% of audience base
ADVICE AND CONCLUSION
Function improvement of Health House
● Some function can be improved to enlarge the target customer
● USB electronic charge
BRAND CREATION
CREATE A BRAND• create a distinctive, attractive and lasting brand to
represent Abenefits Limited
• Suggestion for the new brand name is “ MaxHealth ”
• Max stands for maximum benefits gained from health
• deliver a positive and healthy image to bring about public’s first impression
• invite celebrity to be the brand’s spokesperson
SET MAXHEALTH SHOWROOMS• setting three MaxHealth showrooms located in New Territories,
Kowloon and Hong Kong Island respectively
• Health House will be placed and Wi-Fi will be provided to let customers carry out the health test
• staffs will demonstrate on how body status can be viewed instantly on mobile devices
• Customers can buy the Doc-99 card to enjoy the service through showroom at once
• the number of showroom will be expanded from three to ten to raise popularity and accessibility
SET UP EDUCATIONAL BOOTHS• set up educational booths in community center, nursing
home and university periodically
• to educate public the use of drug
• educate public the application of vitamins and nutrient supplementation so as to promote health in community
• the brand of MaxHealth can be promoted and its value will be increased
END
Thank You!!!
Q&A