PROJECT REPORT Yashujee India Automation Reviwed

A PROJECTREPORT ON

“YASHUJEE INDIA AUTOMATION”

(THE CARTRIDGE REFILLING STORE)

kolkata

On the Topic

MARKETING OF ICON CARTRIDGE

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

By

PRIYAJEET RAJAN

REDG. NO. -3511010532

Under the guidance of

Mr.V.MADHU NAIR

(Marketing Manager)

SRM SCHOOL OF MANAGEMENT

SRM UNIVERSITY

KATTANKULATHUR-603203

ACKNOWLEDGMENT

I am neither expert nor a trend spotter. I am a management student with foundations of management principles and theories who is keen in different industries, it’s happening mainly in YASHUJEE INDIA AUTOMATION

I am highly obliged to Mr.V.Madhu Nair(Marketing Manager) yashujee india automation Kolkata, my prime internal guide for his invaluable support; guidance and knowledge that he shared with me thereby aiding me in making this project a success along with different guides of each sections who provided their utmost working knowledge, which has broaden my area of interest and benefited mostly in completing the project. Their guidance and suggestions without which it was a difficult step to complete the project alone.

This provided me some experience not only in practical aspects of industry but also in human relation, group work , individual work and provided great insights into the actual working of an industry . Definitely I can’t ignore the technology with internet as a backbone in building the project.

I hereby also declare that the contents in the report are true to the best of my knowledge.

Lastly I thank to SRM university and yashujee india autimation(ICON) which gave me an opportunity regarding training purpose and helped me in building some experience in my career.

CERTIFICATE

This is to certify that the project entitled “MARKETING OF ICON CARTRIDGE"

at YASHUJEE INDIA AUTIMATION has been carried out by Mr. PRIYAJEET RAJAN

from 27th February 2012 to 26TH April 2012, under my supervision in partial fulfillment of

his MBA Programme at SRM UNIVERSITY, CHENNAI.

I am satisfied with his sincere performance and study conducted by him in YASHUJEE

INDIA AUTOMATION. The project is hereby approved as a bonafied work carried out

and presented in a manner satisfactory to its acceptance area to the post graduate degree

for which it has been submitted.

I recommend submitting the project report. I wish him all success in life.

This is also certified that the project work is original and has not been submitted to any

other place.

Project Guide Project Faculty

Mr.V.MADHU NAIR Ms. R.RAJI

(Marketing Manager) Faculty SRM

DECLARATION

I hereby declare that the following documented project report titled “MARKETING OF

ICON CARTRIDGE IN YASHUJEE INDIA AUTOMATION " is an authentic work

done by me as a part of my study on Marketing.

I also further state that the project has been prepared by my own with the secondary data

provided in the reports of the company, which were essential for the completion of the

project. The project was undertaken as a part of the course curriculum of MBA Programme,

SRM UNIVERSITY. This has not been submitted to any other Examination body earlier.

PRIYAJEET RAJAN

MBA 2nd YEAR

SRM UNIVERSITY

CHENNAI

INDEX

1. TITLE 1

2. PREFACE 2

3. DECLARATION 3

4. INDEX 4

5. ACKNOWLEGEMENT 5

6. EXECUTIVE SUMMARY 6-7

7. OBJECTIVE OF THE STUDY 8

8. METHODOLOGY USED 9

9. ABOUT SAIL 10-58

10.INTRODUCTION

ABUOT COMPANY

PRODUCTS

BRANCHES

CENTRAL MARKETIN ORGANISATION

MARKETING DEPARTMENT OF YIA 59-88

RESEARCH METHODOLOGY 88-89

SUGGESTION 105-106

CONCLUSION 107

BIBLIOGRAPHY

Executive Summary

We at yashujee provides quality refilling and remanufacturing of the Inkjet

and Toner Cartridges at 50% plus Savings to your Organization. We truly

believe that a business evolves to a higher level if it makes a real

difference to the Community. The Refill Business helps tremendously to

create a Positive Impact to the Planet and the Community-and the

Environmental Focus attracts Business to you.…LANDFILL OR REFILL…

More and more Businesses and Individuals are Demanding Green

Products. Yashujee, with its Tamper Free refilling technology, offers

consumers and businesses an alternative to actively help reduce million of

cartridges from being dumped in landfills, and to be RECHARGED,

REFRESHED, REFILLED AND REUSED with performance and quality as

good as new! We will prove that you can actually PROTECT

THEENVIRONMENT WHILE YOU SAVE MONEY. Yashujee will involve

the community to raise awareness threshold in this GREEN CAUSE. 

Yashujee also assures you that it shall be responsible for any damages

that may be caused your printer with respect to the Recharged Cartridge.

Yashujee also like to point out that we use the best available components

including the Toner Powder and all parts/usages are I.P. protected.

OBJECTIVE OF THE

STUDY

In Yashujee india automation there is various section of marketing department.

Since I have chosen "Marketing of icon products in Y.I.A." my main objectives

are:-

1. To know what is ICON product and why is it necessary to sell the secondary

product (refilled cartridge).

2. To know the use of secondary product.

3. Market study of secondary products in yashujee india automation.

4. To know the pricing strategy of secondary products.

5. Ensuring timely dispatch of material, products, scrap etc to the potential

customers.

6. To know the others terms and conditions for marketing of secondary

products.

METHODOLOGY USED

The methodology adopted by me during the project on "Marketing of Secondary Product on B.S.L"

can be divided into two parts:

(A) To know about the organization

(B) To know about the procedure and working of Marketing Department and Secondary Section.

(A) To know about the organization. Information / data has been

Collected from:-

(i) Government Publications.

(ii) Journal

(iii) Book of organizations.

(iv) Company Website.

(B) To know about the procedure and working of Marketing Department and Secondary Section

information has been collected by:

(a) Observation Method

(b) Personal Interview with

(i) Managers

(ii) Senior managers

(iii) CEO

(C) Document provided by the above personnel.

YASHUJEE INDIA AUTOMATION

ICON

Yashujee India Automation, established in 2004 has earned a reputed name in the arena of recycling and refilling industry, has moved from one milestone to another to bolster its presence. Enhancing itself with the changing times to serve the industry with the latest and best. To increase our reach and widen our network we have come up with a new compantible toner cartridge under the brand name ICON.

VISIONTo exhibit the passion to succeed through partnering, actively contributing towards a green earth while retaining unflinching integrity on deliverance.

COMMITTMENTYashujee is committed to becoming the industry leader in cartridge remanufacturing and recycling. We are dedicated to helping our customers save money without sacrificing quality, to helping preserve the environment through smart reuse of resources. Our goal is simple - we want to provide the best quality experience for customers and brand owners.

MISSIONYashujee aims to be the industry leader by providing remanufactured cartridges of the highest quality.

KNOWLEDGE HUBPrinter consumable industry is estimated to be around Rs 3000 crores in India, and ink and toner market is growing at 30%. So there is a huge market potential.

MANAGEMENT Tushar Ranka (CEO), R.K.Ranka (Business Development Head)

Our Services Includes :

Inkjet refilling Laserjet refilling

ICON Recycled Inkjet

ICON Compatible Laser

Original Cartridges for all Brands

Photo Copier & Supplies

Printer Care & Services

The Businesswith the consumer and retail boom that took place in the second half of the lest decade, India saw a large number of brand eyeing at franchising as an option to spread their operation. The franchising was not so well organized in India, but has come up with a bang to show immense growth potential over the part few year. India such looks like it is at the threshold of a franchising boom and it’s the right time to jump in the revelry.

Our Franchisee are our business partners. We strongly belive that we can grow only with our partners growth. Our investment requirement is much lower than competition. Therefore ROI (Return on Investment) can be achieved faster.

How to become our franchisee? Investment Amount Rs 5 Lakhs.Shop space of 150 to 200 sq ft.

What we provide?Managerial know howTraining for appointed team at your placeRefilling Machines.Promational material T-Shirt, and other reassures.Refilling materials worth Rs. 50000.

INTRODUCTION

Yashujee India Automation, an ISO 9001 & 2008 Certified Organization, a reputed name in the arena of recycling and refilling industry, has moved from one milestone to another in order to bolster its presence. Enhancing itself with the changing trends and technology, it has synchronized itself with the changing times to serve the industry with the latest and the best.

Known for its superior quality in terms of process and materials used, Yashujee has taken utmost care to meet customer satisfaction. We have successfully satisfied corporate, government, soho and other business organizations with the standards that we set.

To increase our reach and widen our network we have introduced A Franchise Module on a pan INDIA basis under the brand name ICON- The Refill Store, The hallmark of our store is quality,servise and very competitive pricing.

Our quality standards are as follows:

Inspection of cartridges during production process. Comparing & analyzing with OEM benchmarks to ensure outstanding quality results. ICON remanufactured cartridges are thoroughly tested. The output of every cartridge is analyzed to ensure high performance & fine quality. All Icon cartridges come with Complete Warranty & full protection against performance defects.

Our Motto: Supreme Quality, Competitive Prices and Customer Satisfaction.

Market Scenario

In India the printer cartridge market is estimated to have over `.3700 Crore potential and the demand is growing at 25 – 30% per annum. More and corporate and retail customers are now looking for quality and cheaper refilling & refurbishing.

Opportunity in ICON The Refill Store ‐

ICON will have the refilling and refurbishment done at there own network and serviced through our franchisees to have strict control on the quality promised to the customers.

Why us?

Low Investment and High Returns

Minimal Infrastructure

Sophisticated Machineries for Refilling / Refurbishing Inkjet and laser Cartridges

Print quality from our Refilling / Refurbished cartridges will be similar to original.

Refilling / Refurbishing of cartridges can be done several times giving cost advantage.

Product Refilling & Refurbished using the latest Technology under Strict Quality Control.

Franchise will get ready cartridge which can deliver instantly to the customers.

Who can be ICON The Refill Store Franchisee? ‐

Any individual/firm/shop with financials

Associated with marketing of stationery, computer, refilling or IT products

LARGE MARKET

This Industry has been estimated at over Rs. 2500 crore

per annum. And the year to year growth has been

estimated over 20% in India. Instead of going paper less,

every one is printing more and more.

HIGH PROFIT POTENTIAL

Even by selling refilled cartridges for 50 70%‐ less than the price of original cartridges still there is a very generous profit margin. We help consumers save heavily at the same time we too keep a fat margin for ourselves.

CONSUMABLE PRODUCT

Printer cartridges are a consumable product. They get

used up and more are required. As any marketing expert

will tell repeat business is one way to truly leverage large

growth, In the cartridge refilling business the nature of

the product means most of customers can be repeat

business.

OEM CARTRIDGES

Cost is high

LOCAL REFILLERS

Are unskilled & untrained No Cartridge testing is done

Refilling is just somehow putting ink in the cartridges No concern for quality, quality is very poor Not updated with the changing technology Usage of Universal Ink for all Cartridges

Be refilled only 2 3 times that too at the cost of printer life ‐Unorganized Marketing

Use of inferior quality raw materials No Packaging, which is essential for product

OUR STRENGTH

Usage of Latest Automated Equipments

Implementation of International refilling techniques

Trained manpower at par International standards

Use of specific technology for each Cartridge

Training & guidance from the experts

Use of specific & high quality raw materials

Refilling cleanly without damaging the cartridge

Quality equal to OEM

Properly packed as in the case of OEM

Insignificant failure rates

Inside Market Analysis

Saving over 75% on print costs

Franchisee Advantage

Array of program, systems and tools to capitalize on a growing industry

Brand Sharing & Identification Proven marketing and business development methods

Exhaustive technical training Unique equipments & tools to run the busine

Hassle free start to your business Point of sale system

Continuous R & D Support system to stay updated technically Marketing Formats & Manuals

Our Clientele Birla Group

ITC Simplex Infra

Emami IIT KGP Air Force

M N Dastoor RamKrishna Mission

South / Eastern Railway Keventer Projects Ltd

Merlin Group SAIL BSF TCS

Haldiram

Our Network

*Agartala *Bhubaneswar *Chennai *Coimbatore *Delhi *Durgapur *Erode *Ernakulum *Guwahati *Haldia * Howrah *Hoogly *Imphal *Jorhat *Kolkata *Mumbai *Mumbai *Raipur *Rourkela *Silchar *Siliguri

Contact Us Registered

Yashujee India Automation 42, Metcalfe Street Kolkata 700013 West Bengal ‐

Ph +91 033 64444423 M +91 09836860770‐ ‐

COMPARISION ICON VS HPWhy original HP printing suppliesBenefits for your customers and your business

HP original printing supplies offer numerousbenefits to both users and resellers. Here aresome good reasons for you to recommendoriginal HP printing supplies to your customers.7 reasons for customers to buy:Exceptional reliability – From ink to printer, HPproducts are designed together to work togetherfor optimum output and reliability so customersget peace of mind. Original HP print cartridgesare at least 9 times more reliable thanworldwide leading manufacturer brands tested.Impressive print results – With HP printingsupplies, your customers can expect crisp,sharp images, whatever the quantity, mediaand colour requirements.

HP Smart Printing Technology – Enables HPprint cartridges to communicate with selectedHP inkjet and LaserJet printers to optimise andcalibrate output quality, monitor print jobs andsupplies levels, and enable convenient re-orderof supplies with Internet help.Please see page 5 for more details.HP Original Rewards – SMB customers canredeem gifts as part of this rewards programme

when they buy from a selection of originalHP LaserJet and inkjet print cartridges.Please see page 6 for more details.Availability and ease of ordering – HP promisesa compatible selection of cartridges for the longhaul so customers can count on a continuoussupply of cartridges for their HP printing

systems. An automated Web-assisted suppliesreordering system makes it even easier forcustomers. Please see page 9 for more details.Value for money – Even though the price of anoriginal HP cartridge may be higher than thealternatives, the savings, especially in reduceddowntime and labour costs due to exceptionalreliability, plus higher quality and output,means customers are getting greater value.Environmental responsibility – Besides beingdesigned for the environment, HP printcartridges can be easily returned to HP forrecycling after use, through the free HP PlanetPartners programme.7 reasons for you to sell:Repeat sales – Selling printers is just thebeginning. The life cycle and therefore businessopportunity of printing supplies extend acrossthe entire useful life of the printer, providing you

with repeat sales.Large installed base – A large base of HP

printers gives you consistently high demand forHP supplies.Brand recognition – Instant brand recognitionand high market awareness means low salesresistance.Customer satisfaction – High-quality HP suppliesensure high levels of customer loyalty andsatisfaction.Return on investment – Potential for high-volumesales and fast stock turnaround for great cashflow.Complete range and availability – All cartridgesavailable from one single vendor means a onestopsolution for your customers. You are alsoassured of reliable, consistent productavailability with swift distribution.

Marketing support* – Includes special resellerprogrammes, price protection, stock protection,reseller training, catalogues and website.

HP ENVIRONMENTAL PROGRAMME

Cartridge designed with recycling in mind

Recycling HP LaserJet print cartridgesReturned original HP LaserJet print cartridgesare disassembled at a recycling plant in China,where more than 95 per cent of the materialcan subsequently be recovered and reclaimed.First, the print cartridge components are sortedand separated into plastics, metals and residualtoner powder. The plastics can then be melted;aluminum and other metal components suchas screws and metal springs are processed orreused after a thorough quality check. Residualtoners are used to recover pigments andenergy. Plastics and metals serve as the basisfor producing a wide variety of new products,for example wire spools, buttons, propertymarkers and other useful articles.Recycling HP inkjet print cartridgesReturned original HP inkjet print cartridges areshipped to a state-of-the-art recycling facility,where they are sorted and shredded to removethe ink. The shredded materials are thenseparated into their component materials suchas plastics, foam and metals. Plastics andmetals are further purified to make new

products such as plastic parts for cars, andalso used to manufacture other HP products,or formed back into raw material stockincluding steel, copper and precious metals.Depending on the model, HP recycles up to70 per cent of the print cartridge by weight.The remaining materials (ink, foam andcomposite parts) are disposed of in anenvironmentally responsible manner.HP’s Planet Partners Return and RecyclingProgramme for its LaserJet and inkjet printcartridges is already available in over 30countries worldwide today. HP is committedto further expanding the programme.To meet the demands of business customerswith a high turnover of HP LaserJet and/orinkjet print cartridges, the programme includesfree delivery of special HP recycling

Individual ink cartridges vs. integrated inkcartridges – which is better? How do yourespond when customers have such questions?Here’s some information to help you betteradvise your customers.Consider print volume and printing needsHP printers are based on either one of twodifferent ink cartridge technologies – individualand integrated (also known as tri-colour ortri-chamber ink cartridges) – to meet customers’

different print volumes and printing needs.It doesn’t mean that printers using HP individualink cartridges are inherently a better choicethan those using HP integrated cartridges – itall depends on customers’ usage levels andtype of benefits they value. What’s common isthat all HP printing systems offer print quality,reliability and efficient ink usage.When to recommend individualcartridge systemsHP individual ink cartridge systems offer thebest technology for users with high printvolumes (150-400 pages a month) and whotend to use some ink colours more than others.Users enjoy breakthrough print speeds, largerink capacities for individual colours comparedto HP integrated cartridges, plus flexibility toreplace only the colour that runs out. Forcustomers who print a lot, value speed andneed flexible cartridge replacement, this is theideal recommendation.When to recommend integratedcartridge systemsHP integrated cartridge systems are idealfor users with low to moderate print volumes(50-150 pages a month) and who are lookingfor convenient cartridge replacement, ease ofuse and the flexibility to swap cartridges on asingle printer to fit specific needs at different

times. For customers who print a significantmixture of photos, graphics and text documents,but not in huge quantities, and who valueconvenience and ease of use, this is the morecost-effective recommendation.16 A choice for every need Printing cost is more than just the cartridge price 17A choice for every needAt a glance:HP individual ink cartridges HP integrated cartridgesBest for… High-volume printing Low- to moderate-volume versatile printingWhy? Fast speeds to meet demand of high-volume Flexible cartridge swapping for best output depending onprinting type of printing• Choice of cartridges for occasional-moderate ormoderate-frequent use, enabling a single printerto fit varying usage levels• Choice of black, tri-colour and photo cartridges, enablinga single printer to meet varying photo-quality expectationsFlexible cartridge replacement Convenient cartridge replacement and• Flexibility to replace only cartridge thatease of useruns out (although at least six cartridges • Fewer cartridges to replace (customers can start printingare required to start printing) with just one cartridge)• Less frequent cartridge replacement • Each time a new cartridge with integrated printhead

because of higher individual colour capacity is installed, the whole system is refreshedtuned for high-volume printingHow often do you come across customerswho complain that while HP inkjet printers havebecome very affordable, HP inks cost too much?If you put all related printing costs (includinghidden ones) in context for the customer though,it’s easy to see the value of original HP inksand why they are worth the price.Cost from reliability issuesSupplies – not just the printer – play a key rolein customers’ desired printing experience, andonly original HP supplies can deliver theseamless experience that customers expect fromtheir HP printers. Cheaper alternatives mayhave reliability issues that waste ink and paperdue to reprints, plus incur other hidden costsdue to break-downs, need to replace faultycartridges, etc.Research by QualityLogic* found that onaverage, HP inkjet print cartridges wereat least 9 times more reliable than leadingremanufacturer brands tested. With dependableHP performance from the first print to the last,customers can save time and money withoriginal HP print cartridges.Cost from inefficient ink usageIf a printing system is inefficient, it uses more

ink to print a given number of pages, whichhas an impact on page yield and cost. HPprinting systems are designed with efficient inkusage in mind, printing up to two times morepages using the same amount of ink as someother competing brands, according to researchby SpencerLab**.Printing efficiency is not just dependent on theprinter design – HP patented inks are optimisedfor efficient printing in HP printers with theirhighly pure and anti-crusting formulations,which prevent nozzles from clogging. This inturn means more ink can be saved for printing,instead of being used to flush clogged nozzlesclean as with some other printing systems. Sinceink design affects printing efficiency, remindcustomers that they could risk it by using refills.New printers with affordable cartridgesSome of HP’s new printers come withindividually replaceable ink cartridges pricedas low as US$9.99, while others come withtri-colour cartridges priced as low as US$17.99.Such affordable pricing gives customers evenmore reason to use original HP inks, henceensuring peace of mind.Printing cost is more than just the cartridge price* 2003 Inkjet Cartridge Reliability Comparison Study test results provided by QualityLogic, Inc., and commissioned by HP. Tests were

performed under laboratory conditions and actual performance may vary. See www.hp.com/apac/suppliesreliability for full details.** Based on printers and usage profiles tested in independent testing, Inkjet Printing Efficiency: Yield and the Customer Experience,SpencerLab Digital Color Laboratory, July 2005, commissioned by HP. See www.hp.com/apac/saveink for more details.True inkjet printing cost Cartridge priceInefficientink usageReliability issuesHP offers acceptable inkjet printing cost because:• HP cartridge pricesstart as low as US$9.99for an individualreplaceable cartridge• HP cartridge prices startas low as US$17.99 fora tri-colour cartridge –start printing with justone cartridge• HP printers, cartridgesand ink formulations aredesigned for efficiencyso customers can saveink and money; usingrefills might jeopardise

the efficient design • Original HP ink cartridges are testedto be at least 9 timesmore reliable thanremanufacturer brands*,avoiding reprints andreplacement costsVisible costHidden cost= + +18 HP inkjet cartridge technology HP Vivera Inks 19HP Vivera Inks are specially engineered to workwith HP printers and papers to deliver the bestcombination of exceptional image quality andfade resistance.HP Vivera Inks contain specially designedcolourants and active agents that produce anoptimal balance of rich colour and faderesistance. The ink formulations are put throughhundreds of tests to ensure reliability andperformance during printing, superb imagequality and clog-free printheads.The reasons to use HP Vivera Inksare compelling:Superior ingredients and unique inkformulations – Unlike many competitive inksderived from generic ‘off-the-shelf’ inkformulations, HP Vivera Inks are specificallydesigned to be chemically compatible with the

HP cartridges and to flow and eject effectively through the complex, highly tuned componentsin the printhead.New black and tri-colour Vivera ink formulationsalso deliver optimal balance of key printingattributes – laser-quality black text, outstandingcolour images, permanence and reliability.Exceptional ink purity – Purer inks translateinto cleaner printing and therefore ink savingsin the long run. HP Vivera Inks combine preciselevels of purity for each ingredient withstringent, ‘clean’ manufacturing processes toensure optimal reliability and performance.Versatile technology, adaptable to a widevariety of applications – HP Vivera Inktechnology is adaptable to a variety ofapplications.Whether it is to print quick-drying or faderesistantphotos on HP Photosmart printers;professional-quality photos or colour proofson HP Designjets; laser-quality text documentsor impressive marketing presentations onHP Officejet and Officejet Pro printers – thereare specific HP Vivera Inks that can do the job.HP inkjet cartridge technology HP Vivera InksIf you think that the printer alone is responsiblefor producing sharp text and vivid images thatyou see on your printouts, think again. Did youknow that the inkjet print cartridge is just asimportant, packing in more innovation thanmeets the eye?

Not just a container for ink HP inkjet print cartridges are not simplycontainers of ink but an ingenious union ofsophisticated printheads and proprietary inks.What this means is that every original HP inkjetprint cartridge has an integrated circuit thatintelligently routes precisely timed electronicsignals to hundreds of microscopic ink nozzles,creating printouts just the way you want themto be.This is actually harder than it sounds as thereare hundreds of nozzles in the printhead andeach nozzle is only one-third the width of ahuman hair.More than meets the eyeFor two millionths of a second, HP inkjetcartridges use a pulse of heat more than seventimes as intense as the Sun’s surface to createup to 36,000 tiny superheated vapour bubblesper second. This propels ink drops through thenozzles, accurately positioning them on paper.Working together with HP’s proprietary printeralgorithms, the print cartridges print millions oftiny dots – carefully distributing them based onthe image data – to produce the most realistic,grain-free image output.As you can see, HP has packed a whole lot ofresearch and thought into a small inkjet printcartridge just so that customers can enjoy highimage quality and a fuss-free printing experience.

The cartridge ejects up to 36,000 tiny drops of ink per second.20 HP inkjet print cartridges HP inkjet print cartridges 21HP 10 Ink CartridgesSmart ink cartridges deliver clear,sharp results without guesswork.Target marketBusiness professionals who require high-quality colourand fast, easy, reliable printing solutions.Key selling points•Laser-quality black printouts on HP inkjet speciality papers or plain papers.•Photo-perfect colour images on HP Everyday Photo Paper and HP Photo Paper.•Individually replaceable colour ink cartridges maximise ink efficiency.•Smart cartridges provide ongoing status feedback for clear, sharp results without guesswork.•Specially engineered HP dye-based colour inks and pigmented black ink.Compatibility•HP Officejet 9110, 9120, 9130 All-in-one•HP Business Inkjet 1100+ printer series, 1200+ printer series, 2000 printer series, 2230+,2280+ printer series, 2300+ printer series, 2500 printer series, 2600+ printer series,3000* printer series•HP Colour Printer cp1700+ series2 Based on 15% coverage.+ Uses HP 11 Black Printhead.* Uses HP 12 Black Printhead.

P/NDescriptionUPC/Unit codeUnit countUnit measurements(H x W x D) (mm)Unit wt. (

kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4844AHP 10 Black Ink Cartridge,69 ml7 25184-72496 11142 x 125 x 380.1561 07 25184-72496 850540 x 210 x 135

6.8n/an/a1,4302HP C4841AHP 10 Cyan Ink Cartridge,28 ml7 25184-72493 01142 x 106 x 230.0901 07 25184-72493 750540 x 210 x 1355.0n/an/a1,6502HP C4842AHP 10 Yellow Ink Cartridge,28 ml7 25184-72494 71142 x 106 x 230.0901 07 25184-72494 450540 x 210 x 1355.0n/an/a

1,6502HP C4843AHP 10 Magenta InkCartridge, 28 ml7 25184-72495 41142 x 106 x 230.0901 07 25184-72495 150540 x 210 x 1355.0n/an/a1,6502HP 02 Ink CartridgesNew HP Vivera Inks provide vivid, long-lasting colourfor realistic photos and laser-quality documents.Target marketHigh usage customers who require best in class solutionsfor home and photo printing (14 sec photos, efficientprinting systems, individual ink cartridges). Available inAsia Pacific except China, India and JapanKey selling points•True-to-life colour photos and laser-quality black textwith HP Vivera Inks.•HP Vivera Inks are backed by HP's innovation and expertise—for reliable results.•HP cartridges are designed for efficient ink use and are easy to recycle.Compatibility

•HP Photosmart 3110, 3310, 8230P/N

Descriptio nUPC/Unit codeUnit countHP C8721WAHP 02 Black Ink Cartridge,10 ml8827801190791114 x 45 x 1430.05910 882 780 119 07650586 x 223 x 2433.5861,600129.74801/6502HP C8771WAHP 02 Cyan Ink Cartridge,6 ml8827801190861

114 x 37 x 1430.04610 882 780 119 08350586 x 190 x 2082.7352,000124.4350HP C8772WAHP 02 Magenta Ink Cartridge,4 ml8827801190931114 x 37 x 1430.04310 882 780 119 09050586 x 190 x 208n/a2,000n/a3501/2802NEWP/NDescriptionUPC/Unit codeUnit count

Unit measureme

nts(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C8773WAHP 02 Yellow Ink Cartridge,3.5 ml8827801191091114 x 37 x 1430.043

10 882 780 119 10650586 x 190 x 208n/a2,000n/a4901 x 1702HP C8774WAHP 02 Light Cyan Ink Cartridge,5.5 ml8827801191161114 x 37 x 1430.04510 882 780 119 11350586 x 190 x 208n/a2,000n/a2402HP C8775WAHP 02 Light Magenta Ink Cartridge,5.5 ml8827801191231114 x 37 x 1430.04510 882 780 119 12050586 x 190 x 208

n/a2,000n/a24021 Plain paper, 8x11.2 HP Premium Plus Photo, 4R.22 HP inkjet print cartridges HP inkjet print cartridges 23HP 11 Ink CartridgesDeliver superfast printing speed.Target marketBusiness professionals who require high-qualityprinting with brilliant colour and easy maintenance.Key selling points•Laser-quality black on high-quality paper.•Genuine HP-formulated dye-based inks for brightest possible colours.•Works as a modular system with HP 10 Black Ink Cartridge and HP 11 Printheads.•Built-in smart chip for outstanding print quality without guesswork.•Micro-tiny ink drops, nearly invisible to human eyes, produce smooth, sharp images.•New ink printing system enables faster dry time and improves smudge resistance.Compatibility•HP Officejet 9110, 9120, 9130 All-in-One•HP Business Inkjet 1100 printer series, 1200 printer series, 2230, 2280 printer series,2300 printer series, 2600 printer series•HP Colour Printer cp1700 seriesP/N

Descript ionUPC/Unit cod eUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4836AHP 11 Cyan Ink Cartridge, 28 ml7 25184-72489 31142 x 106 x 230.0901 07 25184-72489 050540 x 210 x 1355.0n/an/a1,750HP C4837AHP 11 Magenta Ink Cartridge, 28 ml7 25184-72490 9

1142 x 106 x 230.0901 07 25184-72490 650540 x 210 x 1355.0n/an/a1,750HP C4838AHP 11 Yellow Ink Cartridge, 28 ml7 25184-72491 61142 x 106 x 230.0901 07 25184-72491 350540 x 210 x 1355.0n/an/a1,750HP 10 PrintheadsBuilt to last: Each printhead will printa minimum of 12,000 pages1.Target marketBusiness professionals who require reliable,high-quality, fast, and easy colour printingsolutions.Key selling points

•Easily maintained: simply replace worn-out printheads for uninterrupted clear,sharp output without expensive repair service or printer downtime.•Designed to provide exceptionally refined print quality using ultra-small ink drop technology.•Built to provide high-speed black and colour printing.•Works with HP 10 Ink Cartridges (HP C4841A–44A).Compatibility•HP Business Inkjet 2000 printer series, 2500 printer series1 Based on 5% coverage.P/NDescriptionUPC/Unit code

Unit cou ntUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4800AHP 10 Black Printhead,

8ml0 88698-21729 01140 x 107 x 230.045n/a50142 x 208.3 x 548.62.75,850333.8Minimum of 12,0001HP C4801AHP 10 Cyan Printhead,8 ml0 88698-21730 61140 x 107 x 230.045n/a50142 x 208.3 x 548.62.75,850333.8Minimum of 12,0001HP C4802AHP 10 Magenta Printhead,8 ml0 88698-21731 61

140 x 107 x 230.045n/a50142 x 208.3 x 548.62.75,850333.8Minimum of 12,0001HP C4803AHP 10 Yellow Printhead,8 ml0 88698-21732 01140 x 107 x 230.045n/a50142 x 208.3 x 548.62.75,850333.8Minimum of 12,000124 HP inkjet print cartridges HP inkjet print cartridges 25HP 12 Ink CartridgesProfessional-quality colour results.Target marketBusiness professionals in small work teams.Key selling points•Proprietary technology and ink formulations deliver outstanding

print quality.•Designed for reliable performance and consistent results.•New architecture and features for easier use and maintenance.•Specially designed to work with HP inkjet specialty papers or plain papers.Compatibility•HP Business Inkjet 3000+ printer series+ Uses HP 10 Black Ink Cartridge.P/NDescriptionUPC/Unit codeUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4804AHP 12 Ink Cartridge, Cyan,55 mln/a1140.2 x 123.8 x 37.70.112

n/a40512 x 212 x 2196.22,880472n/aHP C4805AHP 12 Ink Cartridge, Magenta,55 mln/a1140.2 x 123.8 x 37.70.112n/a40512 x 212 x 2196.22,880472n/aHP C4806AHP 12 Ink Cartridge, Yellow,55 mln/a1140.2 x 123.8 x 37.70.112n/a40512 x 212 x 219

6.22,880472n/aHP 11 PrintheadsSuperfast printing speeds andenhanced output quality.Target marketBusiness professionals who require realisticcolour that is fast, reliable, and easy tomaintain.Key selling points•Wide printhead for extra fast printing.•Breakthrough printhead technology for exceptionally refined print quality.•Performance engineered to last through up to six ink cartridges.•Engineered to work with HP 11 colour ink cartridges and HP 10 Black Ink Cartridge.•Modular ink delivery system enables lower overall cost of ownership and fewer replacement.as supplies are replaced individually when needed.•Built-in smart chips automatically align printheads to deliver the best print quality.Compatibility•HP Officejet 9110, 9120, 9130 All-in-One•HP Business Inkjet 1100+ printer series, 1200+ printer series, 2230+, 2280+ printer series,2300+ printer series, 2600+ printer series•HP Colour Printer cp1700+ seriesP/N

DescriptionUPC/Unit code

Unit count Unit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4810AHP 11 Black Printhead,8 ml0 88698-85721 21106.7 x 22.86 x 139.70.0451 00 88698-85721 924329 x 203 x 1031.35n/a

n/an/aHP C4811AHP 11 Cyan Printhead,8 ml0 88698-85722 91106.7 x 22.86 x 139.70.0451 00 88698-85722 624329 x 203 x 1031.35n/an/an/aHP C4812AHP 11 MagentaPrinthead, 8 ml0 88698-85723 61106.7 x 22.86 x 139.70.0451 00 88698-85723 324329 x 203 x 1031.35n/an/an/aHP C4813A

HP 11 Yellow Printhead,8 ml0 88698-85724 31106.7 x 22.86 x 139.70.0451 00 88698-85724 024329 x 203 x 1031.35n/an/an/a+ Uses HP 10 Black Ink Cartridge.26 HP inkjet print cartridges HP inkjet print cartridges 27HP 14 Ink CartridgesSmart print supplies for business printing.Target marketBusiness professionals in home or small- andmedium-sized offices.Key selling points•Small ink drops produce sharp, laser-like black text for professional-quality results.•Specially formulated colour inks for fade-resistant results that last.•Fast print speeds and fast-drying inks reduce waiting time.•Continuous uninterrupted printing as customer knows exactly when to replace the supplies.•On-screen message communicated via a smart chip in the ink cartridge monitors ink levels andprinthead health to eliminate guesswork.

Compatibility•HP Officejet 7130, 7140 All-in-One•HP All-in-One D145, D155•HP Business Inkjet cp1160HP C5011AHP 14 Black Ink Cartridge, 26 ml7 25184-71253 11140 x 116 x 370.0961 07 25184-71253 850594 x 208 x 2105.01,800215n/aHP C5010AHP 14 Tri-colour Ink Cartridge, 23 ml7 25184-71259 51140 x 116 x 370.1001 07 25184-71259 250594 x 208 x 2106.01,800222n/aHP 12 Printheads

Crisp, sharp, vibrant output every time.Target marketBusiness professionals in small work teams.Key selling points•Advanced printhead technology for outstanding quality.•Reliable performance and consistently great results.•New architecture and features for easier use and maintenance.•Specially designed to work with HP inkjet specialty papers or plain papers.Compatibility•HP Business Inkjet 3000+ printer series HP C5023AHP 12 Printhead, Black,6 mln/a1140.6 x 111 x 20.30.0493n/a50549 x 208 x 1423.952,700238n/aHP C5024AHP 12 Printhead, Cyan,6 mln/a1

140.6 x 111 x 20.30.0493n/a50549 x 208 x 1423.952,700238n/aHP C5025AHP 12 Printhead, Magenta,6 ml8 08736-27099 11140.6 x 111 x 20.30.0493n/a50549 x 208 x 1423.952,700238n/aHP C5026AHP 12 Printhead, Yellow,6 ml8 08736-27100 41140.6 x 111 x 20.30.0493n/a

50549 x 208 x 1423.952,700238n/a+ Uses HP 10 Black Ink Cartridge.28 HP inkjet print cartridges HP inkjet print cartridges 29HP 15 Black Inkjet Print CartridgeAchieve HP print quality, even on everyday paper.Target marketLow-volume home and small-business users who desirehigh-quality output.Key selling points•Affordable HP printing at a competitive price.•High-quality output even on everyday paper.•HP-proprietary pigmented ink for sharp, laser-like black text.Compatibility•HP Deskjet 810c, 840c, 845c, 920c, 948c, 3820•HP Officejet 5110, v40 All-in-One•HP PSC 500*, 750, 950 All-in-OneP/NDescriptionUPC/Unit codeUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton count

Carton measurem ents(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C6615DHP 15 Black Inkjet Print Cartridge, 25 ml7 25184-72503 61157 x 118 x 260.1441 07 25184-72503 340483 x 285 x 1506.41,92033249511 Based on 5% coverage.* Available in selected Asia-Pacific countries only.HP 14 PrintheadsDesigned to deliver fast results forhigh-volume business printing.Target marketBusiness professionals in home orsmall- and medium-sized offices.Key selling points•Save up on buying a new printer with replaceable printheads.

•Fast results for high volume business printing.•Small ink drops for precise, professional print quality.•Brilliant colour prints through intelligent ink-drop layering.Compatibility•HP Officejet 7130, 7140 All-in-One•HP All-in-One D145, D155•HP Business Inkjet cp1160P/NDescriptionUPC/Unit codeUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C4920AHP 14 Black Printhead,8 ml7 25184-71235 71142 x 106 x 230.0501 07 25184-71235 450

594 x 208 x 1423.02,70018316,000 pages or3 yearsHP C4921AHP 14 Cyan Printhead,8 ml7 25184-71236 41142 x 106 x 230.0501 07 25184-71236 150594 x 208 x 1423.02,70018330,000 pages or2.5 yearsHP C4922AHP 14 MagentaPrinthead, 8 ml7 25184-71237 11142 x 106 x 230.0501 07 25184-71237 850594 x 208 x 142

3.02,70018330,000 pages or2.5 yearsHP C4923AHP 14 Yellow Printhead,8 ml7 25184-71238 81142 x 106 x 230.0501 07 25184-71238 550594 x 208 x 1423.02,70018330,000 pages or2.5 years30 HP inkjet print cartridges HP inkjet print cartridges 31HP 17 Tri-colour Inkjet Print CartridgeDelivers photo-quality results in colour.Target marketLow-volume home and small-business users who desirehigh-quality output.Key selling points•Create vibrant and true-to-life colours.•Proprietary HP dye-based inks for great results and fast-dryingthat resists smudging.

•Works with many types of HP papers to meet a variety of printing needs.•Works together with HP 15 Black Inkjet Print Cartridge.Compatibility•HP Deskjet 840c, 845cHP C6625AHP 17 Tri-colour Inkjet Print Cartridge, 15 ml7 25184-72504 31157 x 118 x 420.1601 07 25184-72504 020440 x 254 x 1743.61,80034941022 Based on 15% coverage.HP 16 Tri-colour Inkjet Photo Print CartridgePhoto-quality results made easy.Target marketHome users who want to produce photo-quality output withtheir HP Deskjet printers.Key selling points•Produce vivid images and clear, colourful printouts.•Print photos at home or incorporate photos into personalisedgreeting cards, calendars and more.•Works with HP photo papers for high-definition images and photographic results.

Compatibility•HP Deskjet 610c, 630c, 640c, 656c, 690c, 692c, 694c, 695c•HP Officejet 710*, 725* All-in-OneP/NDescription

UPC/Unit c odeUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C1816AHP 16 Tri-colour Inkjet Photo Print Cartridge, 22.8 ml7 25184-72485 51140 x 116 x 370.0981 07 25184-72485 250

594 x 208 x 2105.41,80021821222 Based on 15% coverage for a 4” x 6” image on plain paper.* Available in selected Asia-Pacific countries only.32 HP inkjet print cartridges HP inkjet print cartridges 33HP 20 Black Inkjet Print CartridgeAchieve HP print quality, even on everyday paper.Target marketLow-volume home and small-business users who desirehigh-quality output.Key selling points•Affordable HP printing at a competitive price.•High-quality output even on everyday paper.•HP-proprietary pigmented ink.Compatibility•HP Deskjet 610c, 630c, 640c, 656cP/NDescriptionUPC/Unit codeUnit count

Unit measurem

ents(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C6614DHP 20 Black Inkjet Print Cartridge, 28 ml7 25184-72501 21140 x 116 x 370.0861 07 25184-72501 950594 x 208 x 210

4.81,80019750411 Based on 5% coverage.HP 19 Black Inkjet Print CartridgeExceptional printouts from your portable printer– anywhere, anytime.Target marketSmall-office users or mobile professionals who wanthigh-quality output from their HP printers.Key selling points•Professional-quality results, even at changing altitudesand temperatures.•Clog-free throughout the life of the cartridge.•Drop-in installations.•Print crisp black text.•Specially designed to work with HP inkjet speciality papers or plain papers.Compatibility•HP Deskjet 350cbiP/NDescriptionUPC/Unit codeUnit countUnit measurements(H x W x D) (mm)Unit wt. (kg)MC ITF-14 CodeMaster carton countCarton measurements

(H x W x D) (mm)Carton wt. (kg)Pallet countPallet wt. (kg)Page yieldHP C6628AHP 19 Black Inkjet Print Cartridge, 30 ml7 25184-72505 01140 x 116 x 370.0901 07 25184-72505 750594 x 208 x 2105.01,800204

COMPETITOR

REMANUFACTURING

Cartridge World has raised the bar in the printer cartridge remanufacturing industry by using the

latest technology and processes. Cartridge World stores keep many types of top quality inks on

hand to ensure we can refill or remanufacture most any brand of cartridge. 

Our printer cartridges undergo a highly rigorous process:

Inkjet Cartridges1. The cartridge will be given a "footprint test" to see if the print head has dried up;

2. The cartridge will be cleaned with special solutions that allow the print heads to open

again if previously clogged;

3. The cartridge will then be filled with the appropriate type and amount of ink that is

specific to your cartridge requirements;

4. After refilling, your cartridge will be put into a  printer and tested 3-7 times to assure

the highest quality standards;

5. After successful testing, your cartridge will be packaged and ready for you to take

home.

Laser Toner Cartridges  1. Cartridges will be completely disassembled;

2. Every part of the cartridge will be cleaned and inspected for damage;

3. After replacing the parts that are damaged or worn, the cartridge will be reassembled;

4. The cartridge will then be filled to its capacity with toner specific to your cartridge

requirements;

5. Your laser toner cartridge will then be tested in a printer for ten to twenty pages to

assure the highest quality standards;

6. After successful testing, your cartridge will be packaged and ready for you to take

home.

Re-feel is a retail printer cartridge refilling and recycling chain with its head office at Kolkata, India. Concept Re-feel was established in Feb' 2007, after an extensive research on the cartridge industry for over 3

years. Re-feel now has its presence at over 115 locations across 80cities in India and evolving continuously together with our

dedicated and passionate store owners & our valued customers.

Re-feel Cartridge Stores are independently owned and operated by the franchisees. The diverse background and the experience of Re-feel store owners coupled with our expertise in cartridge refilling

industry enables us to provide outstanding services to our customers. We thrive to be technically inspired, economically sound

and environmentally safe.

B M A TONERS 

Toner & Inkjet cartridge Refilling

Refilling Save up to for inkjet 77.5% of your printing cost.Refilling Save up to for toner cartridge 87.14% of your printing cost.

Refilling is all about refilling of empty cartridges with new Ink & Toner powder & replacing with some new components. This enables

the cartridge to be reused, saving the cost of a complete new cartridge and prevents the disposal of the old one too.

As with Inkjet & Laser printing become increasingly expensive due to the high costs of the original printing consumables. And after

providing effective environment friendly cost saving solutions for Inkjet & Laser printing, with the added new service to our customer.

REFILLING solutions by B M A TONERS are one of the most international methods to recycle all popular Hp, Canon, Lexmark, Samsung & Xerox Inkjet & Laser Cartridges, black & colour. With

this expertise, We came with one of the most versatile & technical Solution Providers available today for quality refilling and recycling

of cartridges.This system of operation results in reduction of costs compared to

original consumables and a fool-proof method that can be repeated on the cartridge many times over.The process is environmentally friendly since it reuses the original cartridges, saving money up to

±80% for both individuals and organizations.This reiterates our commitment to saving your money and protecting

our environment

Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges.

With over 10 years of experience in laser printing, ICON offers industry-leading print innovations and unrivalled reliability to help your business gain that competitive edge and benefit from a more effective printing environment. Choose from a wide range of ICON Laser cartridges designed to suit need for every office. Our latest range offers enhanced density & page yields These help in easy operations, manage costs and improve productivity in your imaging and printing environments, with the assured ICON LaserJet reliability & legendary performance . Get the most of your technology investments and achieve better business results. Here is a chance to save more when you buy ICON Laser cartridges.Discover value in your old printer cartridges when you buy a NEW ICON Laser cartridges.

Recycle your old printer cartridges when you buy a new ICON LaserJet cartridges* to receive a CASH REBATE, plus ICON will remove your old printer from your office FREE OF CHARGE. PARTICIPATE IN THE BUY BACK OFFER IN JUST 3 EASY STEPS:

1. Purchase an eligible ICON Laser cartridges from your preferred partner.

2. ICON or its representatives will collect the buyback or old toner cartridges.

3. Receive the buyback amount by cash

GET FLAT 40% DISCOUNT ON ALL LASER TONER CARTRIDGES FOR EVERY PURCHASE OF ICON LASER CARTRIDGES

OEM CodeCommon Name

Chip Doctor Blade Drum Dev. Roller Mag RollerPrimary Charge Roller

Toner

Q2612A 12A 28.00 112.00 55.00 45.00 75.00C7115A 15A 28.00 128.00 95.00 45.00 75.00Q5949A 49A 100.00 28.00 165.00 115.00 45.00 115.00

Q7551A 51A 200.00 180.00 550.00 220.00 180.00Q7553A 53A 100.00 26.00 165.00 115.00 45.00 115.00CB436A 36A 100.00 50.00 155.00 85.00 60.00 80.00Q7570A 70A 175.00 364.00 676.00 676.00 468.00CC388A 88A 100.00 50.00 155.00 85.00 60.00 80.00CE505A 05A 115.00 55.00 195.00 180.00 55.00 115.00CB435A 35A / 78A 110.00 120.00 320.00 270.00 260.00 80.00

ML1610 1610 / 1640 115.00 165.00 200.00 117.00 85.00

ICON-The Refill Store. Price List Individual

HP

SAMSUNG

PRICING OF THE COMPONENTS OF THE TONER CARTRIDGE

Drum D.Blade W.Blade M.Roller PCR Chip

Laser Cartridge Components

Inkjet Cartridges list

Cartridge Model No.Cartridge Ink Size

OEMPages Yield

Pages Yield

HP Price List

HP Inkjet Black:-21/27/56/818/702/850/851/900/860/852.

15ml 100200

100*200*

850.00* 475.00

HP Inkjet Color:-22/28/861/57/818/854/855/901/703.

18ml 100200

150*250*

950.00/1350.00* 550.00

HP Inkjet Black:-15D/45D/14D/29D.

40ml 150250

150*250*

1050.00/1250.00* 575.00

HP Inkjet Color:-17D/78D/49D/23D.

60ml 200250

225*300*

1450.00* 725.00

CANON PIXIMA: CL40,830 BLACK 150 200 1050.00* 475.00

CANON PIXIMA: CL41,831 BLACK 200 250 1450.00* 575.00

Monochrome Model No.

For Use In Printer Model Pages Yield Price

HPCC364A HP 4015/4014 10,000CC364X HP 4015 24,000CE505A HP LJ2055 2,300CE505X HP LJ2055 6,500CC388A HP P1005/1006/1007/1008 1,500CB435A HP MFP1005/1006 BKCB436A HP P1505/1505N/M1120/M1522N/M1522NF BKQ7570A HP M5035MFP/M5025MFP 15,000Q2612A HP 1010/1015/1012/3015/3020/3030/1020 2,000Q2612X HP 1010/1015/1012/3015/3020/3030/1021 3,000Q7516A HP 5200L/5200 12,000Q7553A HP P2015/2014 3,000Q7553X HP P2015/2014 7,000Q7551A HP P3005/M3035/M3027 6,500Q7551X HP P3005/M3035/M3027 13,000Q2624A HP 1150 2,500Q2624X HP 1150 4,000Q5949A HP 1160/1320/1320n 2,500Q5949X HP 1320/1320n 6,000Q5942A HP 4250/4240/4350 10,000Q5942X HP 4250/4240/4350 20,000Q5945A HP 4345 18,000Q6511A HP 2410/2420/2430 6,000Q6511X HP 2410/2420/2430 12,000C3906F/EP-A HP5L/6L/6Lpro/ Canon LBP-460/660 2,500Q2613A HP 1300 2,500Q2613X HP 1300 4,000C7115A/EP-25 HP1000/1220/3330/1005 2,500C7115X HP1000/1220/3300/3330/1005 4,000C4092A/EP-22 HP1100/3100 2,500C4129X/EP-62 HP5000/5000Le/5100/Canon LBP-840/850/860 10,000C4129X/EP-62 HP5000/5000Le/5100/Canon LBP-840/850/860 10,000C4127X/EP-52/53 HP4000/4000N/4050/4000dn 10,000C4127X/EP-52/53 HP4000/4000N/4050/4000dn 10,000C4096A/EP-32 HP2100/2100N/2200/2200dn 5,000C4096A/EP-32 HP2100/2100N/2200/2200dn 5,000C8061X / HP4100/4100N 10,000C8061X / HP4100/4100N 10,000

Monochrome Model No.

For Use In Printer Model Pages Yield Price

Q5950A HP---4700Q5951-53A HP---4700Q6460A HP---4730Q6461-63A HP---4730C4191A/EP-87 HP---4500/4550 / Canon LBP-2040C4192-94A HP---4500/4550 / Canon LBP-2040

CANON FX3 Canon L250/350/380/388/1060P/L240 E16/E31/E40 Canon 200/220/230/950/210/310 EP22 Canon LBP-800/810/1120 EP25 Canon 1210 EP26/EP27 Canon 3200/3110/3240 EP 65 Canon LBP-2000 CRG-W Canon D323/383/L398/390/380/400 CRG-U Canon MF3110/3112/5650/5630/5770/5730CRG-303/703 Canon LBP-2900/3000CRG-308/308II/708/108 Canon LBP-3300/3360CRG-309/509 Canon LBP-3500CRG-310/310II Canon LBP-3460S35 Canon L170/D320/D340

CRG-315 Canon LBP-3310/3370FX-6 Canon L1000FX-7 Canon L2000FX9/FX10/104 Canon L100/120/4120/4150/4122CRG-912/712 Canon LBP-3018/3010/3050/3020/3100CRG-313 Canon LBP-3250FX-8/ T Canon L400/PCD320/340CRG-N/L50 Canon D620/680/PC1060/1080 CRG-306/106/706/406 Canon MF6550/6530/6500/6540/6531/6580/960CRG-305 Canon ICMF7120X25 Canon MF5550/5530/3200/3110/3240EP-86 Canon icc3500EP-86 Canon icc3500EP- 87 Canon LBP-2410

EP-87 Canon LBP-2410

CRG-307 Canon LBP-5000CRG-307 Canon LBP-5000

Monochrome Model No.

For Use In Printer Model Pages Yield Price

SCX-5312D6 SAMSUNG SCX-5112/5312F/5115/5315F

SCX-5315R2 SAMSUNG SCX-5112/5312F/5115/5315F/ML912SF-560R SAMSUNG SF-565PRSCX-4725D3 SAMSUNG SCX-4725F/4725FN/4525 ??CLP-300 SAMSUNG CLP-300/300N/2160,CLX-3160CLP-300 SAMSUNG CLP-300/300N/2160,CLX-3160CLP-350 SAMSUNG CLP-350N

CLP-350 SAMSUNG CLP-350N

XEROX109R00725 XEROX X-3115/3121/3130/3120113R667 XEROX PE16106R01159 XEROX X-3117/3122/3124/3125109R00748 XEROX X-3116109R00639 XEROX 3110/3210 113R00632 XEROX 580106R445 XEROX PE114E013R00621 XEROX PE220113R00730 XEROX 3200MFP

109R00467 XEROX Phaser P3150

106R00687 XEROX 3450B

106R01033 XEROX 3420

113R00455 XEROX P8E/P8EX/385/390

109R00442 XEROX Phaser3310/P1210

013R00625 XEROX Workcentre 3119

CWA0649 XEROX DocuPrint203A/204A

CWA0648 XEROX DocuPrint203A/204A

13R00606 XEROX Workcentre PE120/PE120i

CWAA0716 XEROX Phaser3428D

106R1033/1034 XEROX Phaser3425D

XEROX 222/228

XEROX 222/228

CT350103 XEROX DP210/211/181

CT350251 XEROX DocuPrint202/305

CWAA0666 XEROX DocuPrint2050

CT201118 XEROX C1110

CT201119-1121 XEROX C1110

106R01278 XEROX 6130

Q2610A HP 2300/2300d/2300n/2300dn/2300dtn

Q2610A HP 2300/2300d/2300n/2300dn/2300dtn

Q1338A HP 4200/4200n/4200tn/4200dtn

Q1339A HP 4300/4300n/4300dn/4300dtn

C3909A/EP-W HP8000/8000N/5SI

C4182X/EP-72 HP8150/8150dn/8100

C8543X HP 9040/50MFP/9050

92298A/EP-E HP 4/4M/5/5M//Canon-EX

C3900A/EP-B HP 4V/4VC

C3903F/EP-V HP5P/6P/Canon -VX

92274A/EP-P HP4L/4LC/4P/Canon -PX

HP Color Laser

CB540A HP---1215/1515/1518/CM1312/1300/CP1210/1510

CB541-543A HP---1215/1515/1518/CM1312/1300/CP1210/1511

CB530A HP---CP2025/2020/CM2320

CB531A-533A HP---CP2025/2020/CM2320

C9720 A HP---4600

C9721-23A HP---4600

C9730 A HP---5500/5550

C9731-33A HP---5500/5550

Q6000A HP---1600/2600/2605/CM1015/1017

Q6001-03A HP---1600/2600/2605/CM1015/1017

C3960A HP---2550/AIO2820/2840

C3961-63A HP---2550/AIO2820/2840

C3964A HP---2550/AIO2820/2840

C9700A HP---1500/2500

C9701-03A HP---1500/2500

C9704A HP---1500/2500

Q2670A HP---3500/3550

Q2671-73A HP---3500/3550

Q2670A HP---3700

Q2681-83A HP---3700

Q6470A HP---3600

Q6471-73A HP---3600

Q6470A HP---3800

Q7581-83A HP---3800

Q7560A HP---3000/2700

Q7561-63A HP---3000/2700

Monochrome Model No.

For Use In Printer Model

CRG-316 Canon LBP-5050

CRG-316 Canon LBP-5050

CRG-301/701 Canon LBP-5200

CRG-301/701 Canon LBP-5200

SAMSUNG

ML-5100D3 SAMSUNG SF-530/531P/808/515/550

ML-4500D3 SAMSUNG ML-4500

ML-1210D3 SAMSUNG ML-1010/1220/1250/1430/1210

SF-550D3 SAMSUNG SF-555P

SCX-4100D3 SAMSUNG SCX-4100

SCX-D4200A SAMSUNG SCX-4200

ML-2010D3 SAMSUNG ML-2510/2570/2571N/2010/2015

ML-1610D2 SAMSUNG ML-1610

ML-1710D3 SAMSUNG ML-1750/1510/4116/1740/4016

ML-1520D3 SAMSUNG ML-1520

SCX-4216D3 SAMSUNG SF-560/565P/750/755P/4016/4116

ML-2250D5 SAMSUNG ML-2250/2251/2252/2550

SCX-4720D3/D5

SAMSUNG SCX-4520/4720F

SCX-4521D3 SAMSUNG SCX-4521F/4321

SF-5800D5 SAMSUNG SF-5800

ML-2150D8 SAMSUNG SCX-2151N/2152W/2550/2551N

ML-2550DA SAMSUNG ML-2550/2551N

ML-1650D8 SAMSUNG ML-1650/1651N

ML-1450D6 SAMSUNG ML-1440/1450

ML-5200D6 SAMSUNG ML-5200A

ML-D3050A SAMSUNG ML-3051ND/3051N/3050

ML-D3050B SAMSUNG ML-3051ND/3051N/3050

SCX-D5530A SAMSUNG SCX-5530FN/5330N

SCX-D5530B SAMSUNG SCX-5530FN/5330N

ML-D3470A SAMSUNG ML-3470/3471

ML-D3470B SAMSUNG ML-3470/3471

ML-3560D8 SAMSUNG ML-3560/3561

ML-D1630A SAMSUNG ML-1630/4500

MLT-D108S SAMSUNG ML-1641/2241/1640

MLT-D109S SAMSUNG SCX-4300

MLT2850ASAMSUNG ML-2850-2851ND

MLT2850BSAMSUNG ML-2850-2851ND

Monochrome Model No.

For Use In Printer Model

106R01331 XEROX 6125

106R01332-1334

XEROX 6125

CT200649 XEROX C525A

CT200650-652 XEROX C525A

106R01271 XEROX Phaser 6110

106R01272-1274

XEROX Phaser 6110

106R01279-1281

XEROX 6130

DAILY SALES REPORT

Executive Name:

priyajeet rajan

Date

Company Visit

Contact No/ Person's Name

Address Remarks

9/2/2012

RMC sayomal same(2361194)

college more sector -5 salt lake

they will contact when they needed.very less usage of printer

9/2/2012

wipro no " take apponitment

do haldia

petro chemicals

cantact details is with nair sir

" Monday have to take appointment

do fitwell

hostery corporation

manas dev (40034218)

" they will contact when they need

do SHARDA

GROUPprashanjeet(33141219)

" already they have vendor they want to contact next month

do THE no " concern person is on

ELECTRO MEDICAL INDUSTRIES LTD

leave

do SOFTWA

RE TECHNOLOGY

no " not intrested

do EIILM contact details

is with nair sir " already have one

year stock do AURVED

A do " appointment on 12th

feb do TERA

SYSTEMS no " quatation

PROCESS OF REFILLING

ADVERTISING STRATIGIES

internet

newspaper

direct ad

RESEARCH METHODOLOGY

Methodology refers to the process of doing a work in a well defined and systematic manner. The present report uses certain procedures to find out correct result which can be used to make effective decisions.

RESEARCH DESIGN

Research design can be defined as the arrangement of condition for the collection of data in a manner that provide relevance in research and economy in procedure.

In this study descriptive research design was used. It is generally concerned with narration of facts and character and concerning group of situation. It also describes the existing state of affairs .Research can only report to what has happened and has no control over variables.

The research methodology has following parts:

DATA COLLECTION: Primary data has been collected by interviewing the personnel employed in the plant at various units and meeting with the customers of the company. A questionnaire has been distributed among the respondents to gain insight of reality.

Secondary data has been collected by the previous and current records, magazines, and electronic sources.

Data Tabulation: Collected data has been tabulated in a manner easy to grasp and is in quantified whenever possible.

Data Analysis: Different statistical and non statistical techniques like histograms and pie charts are employed to analyze the collected data.

Findings, suggestion and conclusion: Analysis leading to results and some important suggestions has been suggested.

LIMITATIONS

The various limitations of this research done are:

Time was the constraint for the study.►

Unfriendly attitudes of certain respondents.►

The research and its findings hold good for only some►

industries and relevant industries under consideration.

Respondents hiding attitudes also created problems while►

data collection.

Language difference became a major constraint.►

As respondents are scattered over large area, it became a►

tough, tediou And time consuming job.

SWOT ANALYSIS

STRENGTH-:

1. Yashujee india automation has a huge pool of skilled and

experienced personnel.

2. Principle of hierarchy is given due respect in YIA enabling

management to ensure proper planning and its implementation.

3. Flawless corporate image of YIA enhances the confidence of

managers and customers alike.

4. Record of harmonious customer relation boosts the revenue

graph towards north.

5. Strategic Information System in the organization gives cutting

edge advantage reducing cost and time for every operation.

6. Huge infrastructure, when provides a strong base for better

production and marketing, since it has countrywide network of

stockyards, dockyard and sales branch offices.

7. The by-product of Bokaro Steel Plant is coal-based and of best

quality against the petroleum based bye-products, giving the

company a huge advantage against their competitors.

8. Yashujee india automation has TQP i.e. Total Quality People

which mean a dedicated work force towards serving the

company’s customers.

9. A strong R&D cell of the company keeps on working over

enriching the quality of its bye-products and to reduce the cost

of the whole process.

WEAKNESS:-

1. Lack of teamwork and internal customer orientation inhibits

proper implementation of company’s policy.

2. Complex pre post sale activities repel the probable customers.

3. Due to its large organizational structure involving numerous

policies and officials, prompt decision making is a real

problem.

4. The hard working marketing officials are not given due

recognition and appropriate reward that hurts their motivation

and interest.

OPPORTUNITY:-

1. There is growing demand for secondary and by-products in

both domestic and international market.

2. State government is planning to establish small industries in

and around Kolkata which will increase the list of probable

customers.

3. New markets are to be searched and developed with the

opening of the global cartiridge market.

4. There is a great opportunity in the field of research to improve

the quality of the coal-based products which would strengthen

its well established base among customers.

THREAT:-

1. The biggest threat for any company is competition, YASHUJEE

INDIA AUTOMATION, ICON is also no exceptional. So due to

globalization the company is facing stiff competition from

global companies in all product segments as well as facing

competition from domestic players.

FINDINGS

RELATED TO MARKETING DEPARTMENT

During our training in marketing department of YIA. We have

observed certain problems in it these problems are findings of our

studies.

1. All marketing procedure of prime products are decided by YIA and

carried out by the Central Marketing Organization (CMO).

2. As the organization is concerned with a large number of

productions activities and the departmental work are done mostly

manually from placement of orders to documentation, which

ultimately frustrates the employees.

3. The organization is more concerned with larger orders of

cartridge products by ignoring the smaller orders.

4. The local customers with business of by-products are sometimes

made to wait for days to get their papers cleared by the department.

5. Most of the existing yards suffers from improper stocking space

and siding facility often they are not well developed due to this the

material stored there are rusted and other defects are caused and

later they are disposed of by offering some concession or at low rate

which result in loss.

6. Due to improper packing, the materials reach the stockyard often

in damaged condition, which is attracting criticism from the

customers and these damaged materials are sold with loss.

7. Export considered Secondary to domestic selling as YIA is a govt.

Undertaking and its First priority is given to domestic marketing.

SUGGESTIONS & RECOMMENDATIONS:

1. E-payment should be implemented for complete automation of

the e-auction process.

2. E-invoicing should be adopted for saving money by replacing

paper based processes.

3. Concept of Key Account Manager should be adopted for better

customer satisfaction of regular customers.

4. Extensive customer contact.

5. The pricing as we well as the distribution policies should be

framed by keeping in mind the requirements of the complete

range of manufactures and not only the bulk consumers. This will

encourage the new re-rolling mills to approach YILfor the

material.

6. Price of the material for which 100% payment has been received

as advance should not be changed if the delay in the lifting of the

material by the party is due to some fault of YIL but if is due to

deliberate delay in lifting the material by the customer than

the same policy should be applicable.

7. When the customer having rolling mill of a smaller size purchase

material, which are rolled in a bigger rolling mills than this,

clearly indicates that the material is being purchase for trading.

This practice can be prevented if YIL obtains a copy of certificates

issued to the owner of every mill by the District industry center

specifying the size of the mill.

8. YIL can appoint 2-3 authorized stockiest also to avoid trading

practice. In this way the benefit of break up pricing can be

passed on to the one for whom these have been framed i.e. the

actual re-rollers.

9. Price list made available to the various re-rollers every month by

YIL should count all the items but it should clearly indicate the

material which is not available so that the customers requiring

that particular material can approach some other source.

10. The infrastructure facilities at the disposal yard should be

maintained properly and needs improvements so that the pace

of the lifting process is increased.

11. Fully equipped computers system in marketing department.

12. Proper packing is to be done to safeguard the materials from

damage, which is occurring due to multistage handling and

transportation.

13. Refund of excess payment process should be improved and

simplified. It. should make payment in less time. Ensure delivery

of the material for which the payment is accepted so that mills

are not closed or shut down for want of material.

14. Alternatively if the material is not available the YIL authorities

should not accept the payment so that the buyer can approach

some other source for procuring the material and should not

unnecessarily wait for the material, which is not available.

CONCLUSION

1. YIL marketing network is spread all over India, which helps in

collecting, orders of various customers easily and it can easily

interact with its customers.

2. YIL officers posted outside like Kolkata, Delhi, Chennai and Mumbai

who work in close coordination with the Marketing Department.

3. Sales of Secondary Product have reduced compare to previous year.

4. Sales of TONER POWDER are increased compare to previous year.

5. Sales of Drum,pcr are almost same as last year.

6. Sales of ink cartridge are less in this financial year. Last year sales of

ink cartridge was nil in the 3rd and 4th qtr but in this year it has shown

good market which is good sign.

7. Market of By-Product shown good sign in this financial year and sales

of By-Product has increased compare to previous year. The price of

By-Product has reduced in this financial year.

8. YIL has fail to achieve the target which they set for them and unable

to meet production of Compatable cartridge toner and ink of the

target, its result has seen on the profit of the company which

reduced by 50% compare to last financial year.

BIBIOLOGRAPHY

Magazine published by YASHUJEE INDIA AUTOMATION

Training Manual

Books of organization

Company’s Website

www.yashujeeindia.com

http://www.iconcartridges.com/