PROJECT REPORT ON “BOOM IN THE FOUR WHEELER SECTOR IN YEAR 2009” FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT UNDER THE GUIDANCE OF: Miss. SEEMA GIRDHAR SUBMITTED BY: NITIN BEHAL Roll.No.5462 PGDM 2008-2010
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PROJECT REPORT ON
“BOOM IN THE FOUR WHEELER SECTOR IN YEAR 2009”
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE AWARD OF
POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
UNDER THE GUIDANCE OF:Miss. SEEMA GIRDHAR
SUBMITTED BY:
NITIN BEHALRoll.No.5462
PGDM 2008-2010
GURU NANAK INSTITUTE OF MANAGEMENT(Approved by AICTE, Ministry of HRD, Govt. of India)
Under the Management of Delhi Sikh Gurdwara Management Committee
ROAD No. 75, WEST PUNJABI BAGH, NEW DELHI-110026
DECLARATION
I NITIN BEHAL a student of POST GRAGUATE DIPLOMA IN MANAGEMENT, GURU NANAK INSTITUTE OF MANAGEMENT, NEW DELHI hereby declare that all information, facts and figures published in this report are based on my own findings and experience. This information has been purely used for academic purpose.
I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of the automobile sector.
Dr. SEEMA GIRGHAR NITIN BEHAL (Project Guide)
( 5462- 4TH sem)
ACKNOWLEDGEMENT
At the times when “Human values are been questioned” and ulterior mottoes have dominated one’s personality here is an occasion rather my privilege to introduce and express my gratitude to some of the exceptions personalities with whom I have shared association, during my project task and who prove the above statement “Human values being questioned” as and only baseless but wrong.
I express my thanks to the company and its staff who gave me opportunity to this project.
I express my sincere thanks to Miss. Seema Girdhar for their sincere and proper guidance, direction and encouragement given to me for the successful completion of this project.
NITIN BEHAL
INDEX
CHAPTER 1 Introduction
CHAPTER 2 Company profile
CHAPTER 3 identify the strategy of the global retailer
CHAPTER 4 -To study of the merchandise Management of the global retailer
CHAPTER 5 study of the strength, weakness, treats, opportunity
………….. study of the Promotion strategy of
the global RetailerChapter IV Methodology
Chapter V Analysis of data
Chapter v 1 Conclusion
Bibliography
2-
INTRODUCTION
History of Cars:
With the invention of the wheel in 4000 BC, man’s journey on the
road of mechanized transport had begun. Since then he continually
sought to devise an automated, labor saving machine to replace the
horse. Innumerable attempts reached conclusion in the early 1760s
with the building of the first stream driven tractor by a French
Captain, Nicolas Cugnot.
It was however left to Karl Benz and Gottlied Damlier to produce
the first vehicles powered by the internal combustion engine in
1885. it was then that the petrol engine was introduced, which
made the car a practical and safe proposition. The cars in this
period were more like the cars on our roads today. With cars came
the era of speed. The first ever land-speed record was established
about a 100 years back, in 1898. count Gaston de Chasseloup-
Laubat of France drove an electric car (in Acheres near Paris) at a
speed of 39.29 miles per hour. This flagged off the era of ‘wheels
racing’, which lasted till 1964, after which jet and rocket-propelled
vechiclec were allowed.
BIRTH OF CARS:
The birth of cars as we know it today occurred over a period of
years. It was only in 1885 that the first real car rolled down on to
the streets. The earlier attempts, through successful, were stream
powered road-vehicles.
The first self-propelled car was built by Nicolas in 1769 which
could attain speeds of 6km/hour. In 1771 he again designed
another stream-driven engine which ran so fast that it rammed into
a wall, recording the world’s first accident.
In 1807 Francois Isaac de Rivaz designed the first internal
combustion engine. This was subsequently used by him to develop
the world’s first vehicle to run on such an engine, one that used a
mixture of hydrogen and oxygen to generate energy.
This spawned the birth of a number of designs based on the
internal combustion engine in the early 19th century with or no
degree of commercial success. In 1860 thereafter, Jean Joseph
Etienne Lenoir built the first successful two-stroke gas driven
engine. In 1862 he again built an experimental vehicle driven by
the gas-engine, which ran at the speed of 3km/hour. These cars
became popular and by 1865 could be frequently espied on the
roads.
The next major leap forward occurred in 1885 when the four stroke
engine was devised. Gottileb Damlier and Nicolas Otto worked
together on the mission till the fell apart. Damlier created his own
engines which he used both for cars and for the first four wheel
horseless carriage. In the meanwhile, unknown to them, Karl Benz,
was in the process of creating his own advanced tri-cycle which
proved to be first true car. This car first saw the light of the day in
1886.
The season of experiments continued across the seas in the United
States where Henry Ford began work on a horseless carriage in
1890. He went several steps forward and in 1896,completed his
first car, the Quadricycle in 1896. this was an automobile powered
by a two cylinder gasoline engine. The Ford Motor Company was
launched in 1903 and in 1908 he catapulted his vehicle, Model T
Ford to the pinnacle of fame. Continuing with his innovation, he
produced this model on a moving assembly, thus introducing the
modern mass production techniques of the automobile industry.
The modern car therefore comes from a long list of venerated
ancestors, and its lineage will, hopefully grow longer as we
progress!
OVERVIEW OF
INDIAN
AUTOMOBILE
INDUSTRY
India Automobile Industry
The Indian automobile industry has four major segments—
1. Commercial vehicles (CVs)
2. Passenger vehicles
3. Three wheelers
4. Four wheelers
According to the Society Of Indian Automobile Manufacturers
(SIAM), The Indian passenger vehicle market has three categories
—
1. Passenger car
2. Multi-purpose vehicles (MPVs)
3. Utility vehicles (UVs)
The Passenger car market is further divided into various
segments based on the length of the car.
The Indian automobile industry was a highly protected slow-
growth industry with very few players till the opening up of the
Indian economy in 1991. low manufacturing costs, availability
of skilled labor, an organized component industry, and the
capability to supply in large volumes attracted global auto
majors to set up their operations in India after the opening up of
the sector.
For example, Fiat and Daimler Chrysler started outsourcing
their component requirements to India. 100% Indian
subsidiaries of global players, like Delphi Automotive Systems
and Visteon, exported components to other parts of the world.
Macroeconomic factors like government regulations, low
interest rates, and availability of retail finance played an
important role in the rapid development of the automobile
industry in India during the late 90’s.
Indian passenger car market
The Indian passenger car market was characterized by
Government protection for a period of over four decades after
independence. Prior to the 1990s, there was little choice for the
Indian consumer as there were only a few major automobile
manufacturers like Hindustan Motors, Premier Automobile and
Maruti Udyog Limited. Hindustan Motors’ ‘Ambassador’ had
ruled the roads for nearly three decades. The ruggedness,
comfort and spaciousness made the Ambassador immensely
popular.
Pre-liberalization
In 1982, the Government of India entered into a joint venture
with Suzuki Motor Corporation (SMC) of Japan. MUL’s plant
was established at Gurgaon in Harayana and it rolled out its first
model, the M-800 on December 14, 1983. it was the most
successful model of MUL and enjoyed a near-monopoly status
till the mid-1990s.
Post-liberalization
Liberalization of the Indian economy in 1991 and de-licensing
of the passenger car industry in 1993 paved way for the entry of
global players like Hyundai, Ford, General Motors, Toyota,
Volkswagen, Daewoo and Honda.
Hyundai Motors, the Korean giant, entered India with its small
car ‘Santro’ in direct competition with MUL’S Zen. Santro’s
sales picked up momentum and the model was a huge success.
Tata Engineering and Locomotive Company (renamed Tata
Motors in 2003), which was primarily engaged in the
production of commercial vehicles till the mid-1990s, rolled out
its small car ‘Indica’ in 1998. Indica was well received in the
market and emerged as one of the prime competitors to MUL.
A well developed transport network indicates a well developed
economy. For rapid development a well-developed and well-
knit transportation system is essential. As India’s transport
network is developing at a fast pace, Automobile Industry is
growing too. Also, the industry has strong backward and
forward linkages and hence provides employment to a large
section of the population. Thus the role of Automobile Industry
cannot be overlooked in Indian Economy. All kinds of vehicles
are produced by the Automobile Industry. It includes the
manufacture of trucks, buses, passenger cars, defense vehicles,
two-wheelers, etc. the industry can be broadly divided into the
Car manufacturing, two-wheeler manufacturing and heavy
vehicle manufacturing units.
The major Car manufacturers are Hindustan Motors, Maruti
Udyog, Fiat India Private Ltd., Hyundai Motors India Ltd.,
Ford India Ltd., General Motors India Pvt. Ltd., Toyota
Kirloskar Motors Ltd., Honda Siel Cars India Ltd., Skoda India
Pvt. Ltd., to name a few the two-wheeler manufacturing is
dominated by the companies like TVS, Honda Motorcycle and
Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The
heavy motors like busses, trucks, defense vehicles, auto
rickshaws and other multi-utility vehicles are manufactured by
A VIEW TO BOOM IN THE FOUR WHEELER SECTOR DUE TO INCREASED SALE.
Sales Report
Maruti Suzuki sales till February 2010
Car market leader Maruti Suzuki India Limited sold a total of 96,650 vehicles in February 2010. This includes 11,885 units of exports. This is the highest ever total monthly sales in the company’s history (previous highest 95,649 units in January 2010).
The company had sold a total of 79,190 vehicles in February 2009.
In February 2010, the company sold 84,765 units in the domestic market, up 20 per cent over corresponding month last year. This is the highest ever domestic sales in a month. The previous highest monthly domestic sale was 81,087 units, in January 2010.
The sales figures for February 2010 are given below:
Segment Models
In February Till FebruaryApril'08 - March'092010 2009
% Change
2009-10
2008-09% Change
A1 M800 3178 4075 -22.0% 30266 46953 -35.5% 49383
C Omni, Eeco* 10668 7641 39.6% 90450 71927 25.8% 77948
Total Sales 96650 79190 22.0% 923242 706498 30.7% 792167
Hyundai India posts till December 2009 sales report
Hyundai announced today that it has sold 22.6 percent more new cars in India during the month of December 2009 compared to the same month a year earlier.
According to Hyundai's monthly sales report, the company sold 47217 new vehicles in India last month, while in the same month a year earlier, the Korean largest automaker sold 38502 new vehicles in the fast growing car market.
Hyundai Motor India produces small cars such as i20 and i10 hatchback and about half of them are sold in India, while the rest of them are destined for markets overseas, including Europe and other Asian markets.
During the last month of 2009, the i10, i20 and Santro mini-car have been the top performing Hyundai vehicles with sales topping at 44129 units. In addition, Hyundai also sold a little more than 3000 units of Accent hatchback and 20 units of Hyundai Sonata sedan.
According to Arvind Saxena, director of Marketing and Sales of Hyundai Motor India, the overall economic situation have in India have improved and the automotive market seems to have stabilized.
Overall Hyundai sales during all 12 months of the year increased by 15 percent to 559880 units, compared to 489343 new vehicles sold a year earlier. Hyundai revealed its Indian sales soared 18 percent (to 289863 units ) when compared to 2008, while sales overseas increased to 270017 new Hyundai cars.
Have you seen latest US car sales numbers? Auto blog has published a very nice sales table by automakers regarding the US
February 2009 car sales. If you are one of those interested in the monthly sales numbers, I strongly advise you to visit the
While the automotive industry struglles from falling new car demand, most automakers experienced sharp declines in sales last month. GM, Toyota, Honda and others have lost up to 50 percent or even more sales compared to the same month of last year. There are, however, some exceptions that have done a good job last month. Kia and Subaru both posted gains in February sales.
Hyundai did also quite good in the US in February, with sales falling “only” 1.5 percent compared to last year’s February. Hyundai Motor America reported its sales decreased to 30.621 vehicles from 31090 vehicles sold a year earlier despite aggressive marketing and a program that allows buyers to return their cars should they lose their jobs.
While sales of the Elantra compact sedan rose 33 percent to 8,978, the sales of the company’s best selling model, the Sonata sedan, tumbled more than 40 percent. Hyundai Sonata has seen some ups and downs over the past few months, but its year-to-date numbers stay close to the last year’s numbers. Hyundai Genesis sedan has had the best selling month with sales going up to 1.263 units.
The domestic sales in January are the highest since 1998 when HMIL launched its flagship Santro in September.
The country’s second largest carmaker, Hyundai Motor India, on Monday reported 41.60% growth in sales at 52,635 units in January 2010.
The company had sold 37,171 units in January 2009.
Domestic sales during the month rose by 40.85% to 29,601 units compared to 21,016 units in the same month last year, Hyundai Motor India Ltd (HMIL) said in a statement.
The domestic sales in January are the highest since 1998 when HMIL launched its flagship Santro in September, it added.
“We have started the year on a right note and we hope the momentum will continue with the help of the stimulus package offered by the government,” HMIL director (Marketing and Sales) Arvind Saxena said.
Exports of the company grew 42.58% to 23,034 units from 16,155 units in the year-ago period, it added.
In its A2 segment (Santro, i10, i20 and Getz Prime), the company sold 47,104 units, while in the A3 segment (Accent and Verna) sales were at 5,502 units.
The A5 segment (Sonata Transform) of HMIL witnessed sales of 29 units, while it’s SUV Tucson had no takers during the month.
Tata Motors February domestic sales at 42,493 nos., 19% higher than January sales.
Tata Motors’ domestic sales for the month of February 2009 were 42,493 nos., the highest in the last 4 months. Domestic commercial vehicle sales at 23,454 nos. were the highest since September 2008, while domestic passenger vehicle sales at 19,039 nos. were the highest since May 2008. The company’s total sales (including exports) were 43,811 vehicles, also highest in the last 4 months.
While the financial stimulus announced by the Government, particularly for commercial vehicles, has had a positive impact, the retail market would still take some time to reach the corresponding period levels of the last fiscal. As a result, February 2009 domestic sales nos. were 15% lower than that of February 2008. Cumulative sales (including exports) for the company were 444,071 nos., 14% lower than the corresponding period in the last fiscal.
PassengerVehicles
The company’s sales of passenger vehicles in February 2009 in the domestic market at 19,039 nos. were the highest this fiscal since May 2008 sales of 19,234, 4% up over January 2009, and 1.5% higher than vehicles sold in February last year. Overall sales were in the positive territory only for the second time since May 2008. The February 2009 passenger car sales of the Indica and Indigo range put together at 15,524 nos. were the highest this fiscal, surpassing January 2009 sales of 15,406 and 15% higher than February 2008. Car sales have been in positive territory since October 2008 for four of the five months, due to growing new Indica Vista sales. The Indica range sales at 11,315 nos. came into the positive territory for the first time this fiscal and were 12% higher than February 2008, continuing at their peak level this fiscal
of January 2009 sales of 11,433 nos. The Indigo range sales of 4,209 nos. were 27% higher than February 2008. The Utility Vehicle/SUV range accounted for sales of 3,515 nos., 20% higher than January 2009, but 34% lower than February 2008.
Cumulative sales of passenger vehicles in the domestic market for the fiscal were 176,454 nos., a decline of 7% over 190,021 nos. in the same period last year. Cumulative sales of the Indica range at 97,575 nos., reported a reducing decline of 20%. Cumulative sales of the Indigo family were 44,614 nos., a growth of 70%. Cumulative sales of the Utility Vehicle/SUV range at 34,265 nos. declined by 17%.
Exports
The company's sales from exports at 1,318 vehicles in February 2009, were up 7% over January 2009, but declined by 68% compared to 4,097 vehicles in February 2008. The cumulative sales from exports for the fiscal at 31,611 nos. declined by 35% over 48,507 nos. in the same period last year.
Tata Motors January 2010 sales at 65,478 vehicles.
Tata Motors’ total sales (including exports) of Tata commercial and passenger vehicles in January 2010 were 65,478 vehicles, a growth of 77 per cent over 36,931 vehicles sold in January 2009. The company’s domestic sales of Tata commercial and passenger vehicles for January 2010 were 62,202 vehicles, a 74 per cent growth over 35,704 sold in January last year.
Cumulative sales (including exports) for the company for the fiscal at 498,108 vehicles, recorded a growth of 24 per cent over 400,284 sold last year.
Passenger vehiclesThe passenger vehicles business reported a total sale and distribution offtake of 28,547 vehicles (26,245 Tata + 2,302 Fiat) in the domestic market in January 2010, the highest ever and a 43 per cent increase compared to 19,911 vehicles (18,331 Tata + 1,580 Fiat) in January last year. Sales of Tata cars, at 22,707 vehicles are the highest ever and a growth of 47 per cent over January 2009. Sales of the Tata Nano were 4,001 vehicles. The Indica range sales were 11,448 vehicles, the highest this fiscal though flat over January last year. The Indigo range recorded sales of 7,258 vehicles, the highest ever since the Indigo’s launch in 2002 and a growth of 83 per cent over January last year. The Sumo / Safari range accounted for sales of 3,538 vehicles, the highest this fiscal and a growth of 21 per cent over January last year.
Jaguar Land Rover sales continued their upward trend since launch in June with their highest sales in January.
Cumulative sales and distribution offtake of passenger vehicles in the domestic market for the fiscal are 200,573 vehicles (180,184 Tata + 20,389 Fiat), against 162,425 vehicles (157,439 Tata + 4,986 Fiat) last year, a growth of 23 per cent. Cumulative sales of the Nano are 21,535 vehicles. Cumulative sales of the Indica range at 91,295 vehicles, reported a growth of 6 per cent. Cumulative sales of the Indigo family are 41,724 vehicles, higher by 3 per cent,
coming into the positive territory for the first time. this fiscal based on the growing acceptance of the newly launched Indigo Manza. Cumulative sales of the Sumo / Safari range are 25,630 vehicles, lower by 17 per cent.
Exports
The company's sales from exports at 3,276 vehicles in January 2010 registered a growth of 167 per cent compared to 1,227 vehicles in January last year. The cumulative sales from exports for the fiscal at 26,799 vehicles are lower by 12 per cent over 30,293 vehicles in the same period last year.
Toyota increases 2009-2010 global sales forecast by 3%.
Toyota Motor Corp (7203.T), has raised its global sales forecast for the year to March 2010 by 3 percent to 6.7 million cars, the Tokyo Shim bun daily reported on Saturday, in the latest sign of a nascent recovery in auto demand.
There have been subtle signs that demand for new cars and trucks are improving. Several automakers plan to increase production over the next few months, and Toyota is no different. Reuters is reporting that the World's Largest Automaker has raised its sales forecast by 3% to 6.7 million units for the year ending March 2010. Toyota is also reportedly looking to increase production by a not-so-subtle 8% to a total of 6.45 million units. Toyota is neither confirming nor denying the report, which originated in the Tokyo Shimbundaily.
Some of the reasons cited for the increased forecast and production center around incentives from governments all over the world. Here in the States, Cash for Clunkers payed a big role in Toyota's sales increase, while low emissions vehicle subsidies of up to $2,800 by the Japanese government has helped spur sales in the automaker's home market.
Mahindra’s domestic auto sales register 26.9% growth in July 2009
Domestic UV sales grow by 56.4%
Mumbai, August 1, 2009: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $6.3
billion Mahindra Group, today announced that its domestic auto sales stood at 21957
units in July 2009.
The company’s total domestic volumes (including joint ventures) for the month of July
2009 stand at 21957 units, as against 17302 units in July 2008 - a jump of 26.9%. The
total UV sales in July 2009 which includes Scorpio, Bolero, XYLO and Pick-Up stands at
16688 as against sales of 10672 in July 2008, which is a growth of 56.4%.
The company sold a total of 22463 vehicles (Domestic + Exports) in July 2009, as
against 18407 vehicles (Domestic + Exports) sold in July 2008.
About the Mahindra Group
The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India.
Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry
into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian
company among the top tractor brands in the world.
The Group has a leading presence in key sectors of the Indian economy, including the
financial services, trade, retail and logistics, automotive components, after-market,
information technology and infrastructure development. Mahindra has made an entry in
the two-wheeler segment which will see the company emerge as a full-range player with
a presence in almost every segment of the automobile industry.
The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired
the leading global business and information technology services company, Satyam
Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal,
the only tractor company worldwide to be bestowed this honour. It also holds the
distinction of being the only tractor company worldwide to win the Deming Prize. The US
based Reputation Institute recently ranked Mahindra among the top 10 Indian
companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating
for its first Sustainability Report for the year 2007-08.
General Motors reports 101% increase in sales in December 2009
Car maker General Motors today reported 101% growth in its sales
in December 2009, the highest in a month since its inception in the
country in 1996.
The company sold 8,258 units in December 2009 as against 4,041
units in December 2008, making it to register the highest-ever
monthly sales, a company release here said.
It sold sold 4,147 units of Spark, 1,519 units of SUV Tavera, 616
units of the premium sedan Cruze, 493 units of Aveo U-Va, 374
units of Aveo, 168 units of Optra, 859 units of Beat and 82 units of
Captiva, it said.
With this, GM India closed the third quarter of this financial year
(April to December, 2009) at 55,724 units against 47,786 units
sold during the corresponding period 2008.
"We are pleased to see such robust growth for all our car lines, and
we believe these world class products will further propel the
Chevrolet brand in the market," General Motors India vice-
president P Balendran said.
Under the pre-owned car programme 'Chevrolet-OK', GM India
had planned to open 40 more outlets in the country by this year-
end. The company had already opened 30 outlets across 24 cities,
it said.
GM India produces the Chevrolet Captiva, Chevrolet Optra,
Chevrolet Cruze, Chevrolet Aveo, Chevrolet Aveo U-VA,
Chevrolet Spark, Chevrolet Beat and Chevrolet Tavera, the release
added.
GM India's Mar sales at 11,330 units; highest-ever
in a month.
Carmaker General Motors India today reported a over two-fold jump in sales at 11,330 units in March, its highest ever in a month in 13 years of operations, on the back of strong showing by its small cars Beat and Spark.
The company had sold 5,001 units in the same month last year, General Motors (GM) India said in a statement.
"Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer are the factors that have led to the impressive sales," Balendran said.
The March sales beat the previous monthly record of 11,111 units made by the company in February this year. GM India said the robust sales in March has been led by its two small cars -- Beat and Spark.
The company sold 3,266 units of the hatchback Spark, 715 units of the sedan Cruze and 4,508 units of the latest compact car Beat in the reporting month, it added.
It also sold 454 units of premium hatchback Aveo U-Va, 419 units of the entry-level sedan Aveo, 135 units of the mid-sized sedan Optra, 1,654 units of the multi-utility vehicle Tavera and 179 units of the SUV Captiva.
"We are pleased to see such robust growth for all our car lines and we believe these world class products will further propel the Chevrolet brand in the market," Balendran said.
ANALYSIS AND INTERPERTATIO
N
To be filled by the customer1. Name…………………………………..2. Age ………………………………………3. Address…………………………………4. Tel no.5. Occupation
Business service other
50%
30%
20%Business
Service
other
6. Your monthly income
a) 20000-40000 b) 40000-60000
C) 60000-80000d) 80000 above
9%18%
27%
46%
20,000 - 40,000
40,000 - 60,000
60,000 - 80,000
80,000 above
7. Do you own a car?a) Yes ( ) go to ques. 8 b) No ( ) go to 9
80%
20%
Yes
No
8. Recently, have you purchased any new car?a) Yes ( ) b) No ( )
40%
60%
Yes
No
9. If yes, then which brand?a. Maruti( ) b. Hyundai( ) c. Tata( ) d. Chevrolet ( ) e. Fait ( ) f. Ford ( ) g. Honda ( ) h. Mahindra ( ) i. other ( )
50%
20%
20%
10% 0%0%0%0%0%
Maruti
Hyundai
Tata
Chevrolet
Fait
Ford
Honda
Mahindra
Other
10. What do u look for when u buy a car?a. Performance b. Popularity c. Status d. Price e. Aesthetic f. after sale services
30%
10%10%20%
0%
30%
Performance
Popularity
Status
Price
Aesthetic
after sale services
11. Which brand does u like?a. Maruti( ) b. Hyundai( ) c. Tata( ) d. Chevrolet ( ) e. Fait ( ) f. Ford ( ) g. Honda ( ) h. Mahindra ( ) i. other ( )
50%
20%
20%
10% 0%0%0%0%0%
Maruti
Hyundai
Tata
Chevrolet
Fait
Ford
Honda
Mahindra
Other
To be filled by retailers1. Name…………………………2. Age……………………………3. In which brands does u deal?
a. Maruti( ) b. Hyundai( ) c. Tata( ) d. Chevrolet( ) e. Fait ( ) f. Ford ( ) g. Honda ( ) h. Mahindra ( ) i. other ( )
30%
20%20%
10%
0%10%
10% 0%0%
Maruti
Hyundai
Tata
Chevrolet
Fait
Ford
Honda
Mahindra
Other
4. Is there any Change in sales trends in 2009 prior to past years? If increase then answer question 5?a. Increased in sale( ) b. Decreased in sale( )
100%
0%
Increase in Sales
Decrease in Sales
5. What does u think is the reason behind the increase in sales?
a. Greater credit availability/cheap auto insurance ( )b. Rising incomes/ increase in purchasing power ( )c. High Demand and Supply of car ( )d. Falling Car prices ( )e. Low vehicles penetration ( )
40%
20%0%
30%
10%
Greater creditavailability/cheapauto insurance
Rising incomes/increase inpurchasing power
High Demand andSupply of car
Falling Car prices
Low vehiclespenetration
SUMMARY OF FINDINGS
AND SUGGESTIOS
CONTENTS
1) SUMMARY OF FINIDINGS
BRAND AWARENESS
USAGE PATTERN
BRAND TRIAL
PLACE OF PURCHASE
COMPARITIVE ANALYSIS
2) SUGGESTIONS
SUMMARY OF FINDINGS AND SUGGESTIONS
1) SUMMARY OF FINDINGS
The major findings of this study are listed below very briefly, according to the objectives of the study.
BRAND AWARENESS
The analysis of data, which was collected from the respondents, shows very clearly that 100% of the respondents were aware of all the brands.
USAGE PATTERN
Usage pattern of the consumers can be understood by explaining following findings:
BRAND TRIAL
Analysis shows that, 100% of the respondents use Maruti car and Hyundai and 90% of the respondents have used Toyota cars and Ford cars Honda cars, Fait cars, Ambassador Car, Mahindra cars etc.
PLACE OF PURCHASE
Analysis shows that most of the respondents were purchasing brand of Cars from showrooms and from companies.
COMPARITIVEANALYSIS
Comparative analysis has been done on the basis of:
The “attributes” of the cars. The “easy availability” of the cars. The most “effective advertisement” of the cars.
SUGGESTIONS
Following few suggestions are made based on findings:
ANNEXURE
BIBLIOGRAPHY
THE MATERIAL EMBIBED IN THIS PROJECT IS TRUE AND FAIR.
MATERIAL COLLECTED BY- The help of Organization Manager and staff members. The help of websites like: