Project Report of Research Methdology

PROJECT REPORTOF

RESEARCH METHDOLOGY

“Survey on consumers for usage of Branded Soap”

SUBMITTED BY: MAMTA CHOUDHARY (GJUJUL08AB077) MANSI KUMARI (GJUJUL08AC203)

SUBMITTED TO Prof.Vijay Nagrani (Visiting Faculty)

NSB School of Business B-II/1, MCIE, Delhi Mathura Road

New Delhi- 110044

ACKNOWLEDGEMENT

This project is our professional experience that enriched our knowledge to a great extent. During the course of our project, we had the good fortune of being guided by Prof.Vijay Nagrani, Visiting Faculty of NSB New Delhi, who with all his magnanimity supervised the project report through all its stages.

I have benefited a great deal from his incisive analysis & crudités suggestions. The atmosphere of learning organization that he has created along with the peers in this project program has helped us. Our special thanks to all our friends for their unremitting helps in numerous ways, which deserve adequate expression on this page.

In the end we would like to say that it was a great experience working on this project.

CONTENTS

PAGES 1. Summary ……………………………. 4

2. Objective …………………………….. 5

3. Research Methodology ………………. 7

4. Overview of Product ………………………. 9

5. Data Analysis Table ………………………. 11

6. Data Analysis ……………………………… 12

7. Sample of Questionnaire ………………….. 23

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SUMMARY

This research as the name suggests, “Survey on consumer for the usage of branded Soap” is concerned with the potential consumer of different branded soap. In this research we take 60 consumers as sample for research. We made a questionnaire and fill up from these potential consumers. We divide this consumer in three segments Upper Class, Middle Class and Lower Class. Out of this we conclude about the whole population for usage of different soap. In this research we find that most of the higher class consumers use Pears, Dove etc type of soap which has higher price in comparison with other branded soap. Middle class consumers prefer Medimix, Dettol, and Hamam etc which is Optimum level of price. Low level class mostly uses Lux, Lifebuoy etc which is price around Rs.10-15/-.

We also conclude that any class of consumer chooses their soap according to their suitability. Many consumer uses according to doctor’s advice. Consumers also purchase branded soap because their favorite celebrity represents the product. People aware about the product from the median like T.V., Newspapers, Magazines, Word of mouth People satisfied with their product so they use it for long duration; if they are not satisfied with the particular product then they want changes like Fragnance, Packaging, Quality, Price etc.

At last, we conclude that if consumer are not satisfied with the particular product than they go for another product. From this we know that which particular brand soap is mostly uses in Market.

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OBJECTIVE

Project Objective Definition

The project objective consists of the business benefits that an organization expects to achieve as a result of spending time and exerting effort to complete a project.

Project objectives are often confused with project products e.g. the objective of our project is to install system X. This sort of objective fails the "so what?" test. That is, what is the end result of installing system X? It is this end result that should be noted as the project objective.

TYPES OF PROJECT

Project objectives can be divided into three categories:

1. Main objectives (the reasons for doing the project)2. Additional objectives (the benefits achieved almost as side-effects, not

the reasons for doing the project)3. Non-objectives (the benefits that are not to be expected as a result of

the project). Care should be taken to list only such non-objectives that can be reasonably expected by project sponsors or other interested parties, but are not going to be achieved by the project. For example, a project to implement SAP R/3 is not going to reduce the cost of data entry, although this might be expected.

HERE THE MAIN OBJECTIVE OF THE PROJECT

TO GAIN PRACTICAL KNOWLEDGE: By the project work we make a balance between theoretical and practical knowledge. Bookish knowledge is worthless without practical knowledge.

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TO IMPROVE OUR ANLATICAL SKILLS: In the project work we visit different types of industries and interact with the environment of those industries. We also aware of different type of requirements of the market. By the analytical skills we try to know that how much any firm and industries are fulfilling the requirement of the market.

FOR COLLECTING DATA: By the project work we collect different types of data just as primary and secondary data. That data helps in making managerial decisions.

TO ENHANCE OUR PRACTICAL KNOWLEDGE: MBA is the merger of theoretical study with practical work to be a proficient and problem solver with skilled mind

TO BE FAMILIAR WITH CORPORATE ARENA: project provides us chance to work in market, to come across with customer, to talk with public, to visit different types of place, this measure escalate our understanding towards the corporate world.

ANALYTICAL STUDY OF THE FIRM: For preparing the project report, we search different types of dates both primary as well secondary and the relevant dates for our purpose. These measures escalate our analytical study about those particular firms.

TO BE FAMILIAR WITH WORK CULTURE: During the project work till the report writing, we work in corporate arena and become habituated with work culture.

TO ENHANCE YOUR KNOWLEDGE IN AUTOMOBILE SECTOR:-By the project work we enhance our knowledge in automobiles sector and try to know how the automobiles sector is being able to capture the market share and what are the new brand

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RESEARCH METHODOLOGY

Research Design

This research is conduct for formulating the strategy.

Population

As the population of Delhi is very large, so a small portion of people like 20 from High class, 20 from Middle class, 20 from Lower class was selected, as

the population of this study.

Sample Unit

Individual in different occupation of different group were taken into account because all they come under the segment of potential customer.

Sample Size

A sample size of respondent of different class falling under this different segment of exiting customer under usages of branded Soap to obtain result of the study.

Research Instrument

Contacting the customer through personally and studying the response. The questionnaire fill up, related to usages of particular branded soap.

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Primary Data

Directly from filling the Questionnaire.

Secondary Data

Taken data from various magazines, Newspaper and other prominent source of information collected from different websites and search engines.

Overview

Research Type : ObjectiveData collection : Primary source of data (questionnaire), Secondary

data(internet, books, newspaper and various journals) Research approach : Survey methodResearch investment : QuestionnaireResearch : StructuredSize : 60Research Sampling : Convenient samplingTools of data analysis : Percentage analysis

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OVERVIEW

are useful for cleaning because soap molecules have both a hydrophilic end, which dissolves in water, as well as a

hydrophobic end, which is able to dissolve nonpolar grease molecules. Although grease will normally adhere to skin or clothing, the soap molecules can form micelles which surround the grease particles and allow them to be dissolved in water. The hydrophobic portion (made up of a long hydrocarbon chain) dissolves dirt and oils, while the ionic end dissolves in water. Therefore, it allows water to remove normally-insoluble matter by emulsification.

Soaps

LUX in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable, Since1929. Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Lux Believes in passion for beauty. Lux has recently launched its two fruit extract variants – New Lux Strawberry & Cream and Lux Peach & Cream contain a blend of succulent fruits & luscious Chantilly cream that melts down into your skin making it soft and smooth.

DOVE soap, which was launched by Unilever in 1957, has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look, it is about how you feel. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin types for all seasons. In the US, Dove bar soap is currently produced in the cool moisture, exfoliating, sensitive skin unscented, nutrium nourishing, white, pink, calming night, pro-age, and energy glow versions.

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PEARS transparent soap is a brand of soap first produced and sold in 1789 by Andrew Pears at a factory, England. It was the world's first transparent soap. Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even for baby's skin. Pears is manufactured like any other soap, but unlike in conventional soaps, the glycerin is retained within the soap. That is the cause if its unique transparency. After manufacturing, the soap is mellowed under controlled conditions over weeks. Today Pears is available in three variants - the traditional amber variant, a green variant for oil control and a blue variant for germ protection.

VIVEL, ITC expanded  its  personal  care  portfolio  with  the launch of  Vivel Di Wills and Vivel brands. Vivel Di Wills, a range of soaps, and Vivel, a range of soaps and shampoos, cater to the specific needs of a wide range of consumers.Vivel Di Wills and Vivel are high quality ranges of soaps and shampoos for the upper-mid and mid-market consumer segments. All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation through one product, hence providing the ever discerning consumer complete care, which makes her beautiful and confident.

DETTOL has launched its latest Fresh Range – with a great fresh fragrance and the promise of long lasting Freshness! Keeping in mind the climatic conditions prevalent in India, Dettol Fresh Soap has been formulated using a perfect blend of ingredients to give relief from heat and sweat so that one stays fresh for long time. Dettol Fresh Liquid Handwash gives a Fresh and clean feel during handwash. All this while retaining superior protection of Dettol whereby it provides 10 times better protection from germs as compared to ordinary soaps. Dettol Fresh range has been introduced in Bar soaps and Liquid handwash.

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SAVLON is a product of Johnson & Johnson. Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products as well as a provider of related services for the consumer. Thousands of products across a wide range of categories are constantly innovated, manufactured and marketed to help families all over the world lead healthy, happy lives.

LIFEBUOY’S vision is, “Making a billion Indians feel safe and secure by meeting all their health and hygiene needs”.True to its vision, the world's largest selling soap, offers a compelling health benefit to the entire family. Launched in 1895, Lifebuoy, for over 100 years, has been synonymous with health and value. The honest & hard working soap, with its distinctive perfume and popular jingle, has carried the Lifebuoy message of health across the length and breadth of the country. Lifebuoy also offers specific health benefits through specialised product formats like Lifebuoy HandWash & Lifebuoy Clearskin, which provides treatment and protection against acne.

HAMAM Launched in 1934, Hamam has always been a reliable option for consumers over years. Hamam is manufactured in the most modern soap plants world-class quality control system. Hamam contains polyols, which are known to be good moisturizers. Hamam also contains Aloe Vera, Tulsi and Neem extracts.

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SANTOOR is the flagship brand in the Wipro Consumer Care & Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category.The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market. Santoor is available in three variants – Santoor (Sandal & Turmeric), Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil – a favourite of discerning consumers.

MEDIMIX Ayurvedic Bath Soap is the world’s largest selling ayurvedic bath soap that is suited for all skin types. It is completely herbal with a 60% coconut oil base and contains no animal fat. It is known for its curative, preventive and beautifying qualities for skin, scalp and hair. The rich lather of Medimix Ayurvedic Bath Soap is enriched by the extracts of 18 Herbs scientifically incorporated to give protection from various skin problems. The natural oil base of Medimix Ayurvedic Soap contains pure coconut oil. Traditionally handcrafted as per the strict Ayurvedic formulation, Medimix is packed with natural ingredients, making it perfectly safe even for a baby's tender skin. Contains no animal fat

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DATA ANALYSIS

Q-1 Do you use Soap?

(1) Yes (2) No

Comment:

In this report 60 people is taken as research. First question about the usage of Soap. In this question all the 60 people mark on ‘YES’ option. So assume that all people use soap.

Q-2 What kind of Soap do you use?

(A)Beauty Soap (B) Antiseptics Soap (C) Ayurevedic Soap

Yes 60No 0

Beauty Soap 30Antiseptic Soap 22Ayurevedic Soap 8

Comment:

From the above figure we find that out of the 60 people more & more people use Beauty soap. Majority of people’s choice is Beauty soap in which include Lux, Dove, Pears etc.

Fill those which you have specified

(A) Beauty Soap (1)Lux (2) Dove (3) Pears (4) Vivel (5) Others

Lux 13Dove 8Pears 8Vivel 1Others 0

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Comment:

From the above graph the people give the first priority to the Lux because all level of people easily consume this soap and it has lower prices also. About Dove, Vivel and Pears they have high level prices so all level of people do not use easily.

(B)Antiseptic Soap

(1)Dettol (2) Savlon (3) Lifebuoy (4) Others

Dettol 11Savlon 3Lifebuoy 5Others 1

Comment:

From this data people usages Dettol more than Savlon and Lifebuoy because it protect skin from germs. These all soaps are recommended by the doctor.

(C)Ayurvedic Soap

(1) Hamam (2) Santoor (3) Medimix (4) Others

Hamam 3Santoor 1Medimix 4Others 0

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Comment:

In this data, people give first priority to the Medimix soap just because it contains a real Ayurveda with 18 herbs which is very effective for skin problems. About Hamam soap which is enriched with neem, tulsi and aloe vera extracts.

Q3-Why do you prefer this brand?

(1)Attribute (2) Price Factor (3) Advertisement/Brand image (4) Suitability (5) Others

Attribute 9Price Factor 6Advt/Brand img 8Suitability 22Others 2

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Comment:

This data tells that maximum people gets easily suitable to prefer this brand. About attribute the people easily involved. About price factor, soaps are of different prices as well as different sizes also so that all level of people easily consumed. And ,about advertisement or brand which attract the consumer more easily.

Q4-What is the monthly usage of your brand soap?

(1) 2 pieces (2) 4 pieces (3) 6 pieces (4) Specify

Comment:

From above data, people prefer 2 pieces because it is enough to consume for an individual or a neutral family it is enough to consume in a month and if they did not satisfied with their soap so they easily prefer other brand soap also. In Joint family mostly uses of 4 & 6 piece’s pack.

2 pieces 334 pieces 196 pieces 4Specify 2

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Q5-How did you come to know about this brand?

(1) T.V. (2) Newspapers (3) Magazines (4) Word of mouth (5) Others

Comment:

In this data, firstly From T.V. people aware about the brand soap. From word of Mouth it means when people gets easily satisfied with the brand then they convey the message people to people.

Q6-What kind of changes you want to include in your favorite brand of soap?

(1)Packaging (2) Fragrance (3) Quality (4) Prices (5) Others

T.V. 41Newspapers 3Magazines 5Word of Mouth 7Others 4

Packaging 7Fragrance 20Quality 19Price 14Others 0

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Comment:

From the above data we conclude that when people dissatisfied with the Fragrance then they want some change in their favorite brand soap. People wants the quality also for their soap. Price is also the main factor, If the price rises of the soap then they go for the another brand soap which is easily affordable for the all consumers.

Q7- Comment on its affordability?

(1)High (2) Optimum (3) Low

High 21Optimum 37Low 1

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Comment:

From the given data, price should be always affordable that all levels of people easily consume the brand soap like pears, dove which rates are very high that all levels of people does not consume easily.

Q8-How much are you satisfied with your soap brand?

(1)Highly Satisfied (2) Satisfied (3)Unsatisfied

Comment:

In this data, satisfied people are those which compromise with their branding, packaging, labeling, pricing, etc and after sometimes they want some change also for their brand .Now, highly satisfied people are those which they do not want to change their brand soap because they like price, packaging, labeling and so on…

Highly Satisfied 25Satisfied 33Unsatisfied 2

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Q9 In how much duration you prefer to change your brand.

(1)Weekly (2) Monthly (3) Half Yearly (4) Yearly

Comment:

In this data, Monthly people wants to change their brand soap because they feel some bored to use the one brand soap so they want some new change about their brand soap. Many people also wants to change their brand but not in monthly basis but after sometimes they want some new.

Weekly 2Monthly 25Half Yearly 21Yearly 12

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Q10-If this brand soap is not available then you go for another brand soap?

(1)Yes (2) No

Comment: In this data, people said Yes, because they does not depend only in one

soap they want some change also in their brand soap.And about No,the people who gets easily adaptable with their brand soap now they do not prefer to the another brand soap because they used for a long time also and which is easily affordable and gets highly satisfied also.

Yes 42No 18

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