Project on Public Transportation in Malmo

JOJO PROJECTSIMEON ATANASOV, GEORGE KOLETIS, TRICIA RAMBHAROSEOctober 10, 2011

Designing a new payment system for the public transportation in Malmö

The following project presentation was made by students in the two-yearMaster’s programme in Interaction Design at Malmö University, Sweden(www.edu.mah.se/TAIND/)

CONTACT:[email protected], 072 – [email protected], 072 – [email protected], 070-4214474

Final concept

“One for all” machine

Detailed design

• Translated in different languages• Get different types of information• Choosing the duration of the ticket• Payment methods• Buy a disposable Jojo card• Check balance

“One for all” machine

Destination

Language

Duration

Bus Schedule

Payment

Disposable Jojo

Landmarks

Bus Stops

Search

Phone

Bank Card

Check Balance

Detailed design

Overview of main concept

DisposableJojo

Prepaid Jojo,Monthly Jojo

Bus detectors

Reuse Jojo

If Jojo is

emptyyes

no

Dispose of Jojo

Narrow concept

Bus stopConsole

Skånetrafiken

Target audience and user groups

International students & newcommers

Residents

Tourists

• Eventually learns the transport system• financial restrictions

•Various languages•No Swedish bank card•No Swedish sim card

•Use public transport for short period.•Short and long distance travel•Not enough time to learn the system•Not always sure of destination

• Knows the public transport system

• Fixed destination•Use public transport regular• Travel time limitations•Live in Malmo or nearby

Storyboard

Video Scenario

Use Qualities Key design decisions

1. Convenience – fast and easy

2. Fair payment

3. Safety

1. Pay as you go

2. Information

3. Non-cash payment

Fieldwork

• Interviews• Observations• Experience situations• Published materials• Videos

Some observations

Problems addressed

• Gaining access to public transportation as conveniently as possible, without binding to a long term service

• Eliminating the need to have Swedish means of payment

• Give easy access to information about the navigation in the city

• Try to keep the card checking time on board of a vehicle to a minimum to ensure low queues

Prototype testing & future work

Thank you for your attention!