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Project Guidelines (MBA FLEXI) A) Introduction: This guide will provide you all the information you need to know for developing a project dissertation. The Project work for MBA course curriculum has been marked four credits. The following guidelines are to be adopted for MBA and MBA specializations 1. The duration of the project is two semesters starting from 3 rd Semester with synopsis preparation and ending with evaluation during the 4 th Semester. 2. It must be a live project either done at the place of work or some other organization. 3. The project must be taken up under a guide of student`s choice. 4. Student must select two guides (i) Organization guide (ii). Academic Guide 5. Eligibility criteria for guides Organization Guide: Guide from the organization should have minimum 5 years of corporate experience. Academic Guide: Guide should be a post graduate MBA Program Guide Page No.: 1
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Project Guideline of MBA FLEXI

May 01, 2017

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Page 1: Project Guideline of MBA FLEXI

Project Guidelines (MBA FLEXI)

A) Introduction:This guide will provide you all the information you need to know for developing a project dissertation. The Project work for MBA course curriculum has been marked four credits.

The following guidelines are to be adopted for MBA and MBA specializations

1. The duration of the project is two semesters starting from 3rd Semester with synopsis preparation and ending with evaluation during the 4th

Semester.2. It must be a live project either done at the place of work or some other

organization.3. The project must be taken up under a guide of student`s choice. 4. Student must select two guides

(i) Organization guide (ii). Academic Guide

5. Eligibility criteria for guides

Organization Guide: Guide from the organization should have minimum 5 years of corporate experience.

Academic Guide: Guide should be a post graduate Guide should have minimum 5 years academic experience /

corporate experience. It is not compulsory but it is desired that the guide has specialized or working in the area of the project chosen.

Academic guide should sign the project report vouching that the project is done by the student

6. It is desirable that the project relate to the specialization pursued.

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Selection of the Project Topic

Prepare Project Synopsis

Submit the Project Synopsis

Feedback from the University

Corrections Carried Out

Prepare the Executive summary, Project Report and the PowerPoint presentation

Viva Voce / Project Presentation – Student should submit the hardcopy of the Executive summary, Project Report and soft copy of the PowerPoint

presentation

30 Days from Registration in to the

3rd Semester

Viva Voce will be conducted on the date

specified by the University in the 4th Semester

Submit the Soft copy of the Executive summary, Project Report and the PowerPoint presentation

B) The Project Flowchart:

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C) Selection of Project title:

– The title selected should be coherent with the stream of study or specialization

– A list of suggested topics is provided at the end of this document. However, the student and the guide have the freedom to identify an appropriate topic

– The title should be specific and focus towards the objectives of the project

D) Project Process:

1. Prepare Project Synopsis: The project synopsis needs to be submitted within the deadline specified by the university. Student can refer to the “Project Synopsis Template” document for standard template.

It needs to be prepared with the following components: Should be of approximately 1000 words Title of the project Introduction Research problem Significance of the research Should outline the methodology to be used Expected results Should mention the tools / techniques to be used for data analysis Literature review / related research outcomes (a brief review of

similar or related studies conducted elsewhere. (should not be more than 500 words )

Work done:- visits to company; list of functionaries met; documents received from company; registers and files seen; observations made; field visits; number of samples collected/questionnaires filled;

Books, sites, journals, magazines referred

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2. The actual Project study can be completed after getting the feedback from the university on the synopsis.

3. The Final report:The Soft copy of the final project report, executive summary and the power point presentation should be submitted to the University at least 20 days before the VIVA VOCE. The date for submission of the reports will be intimated by mail to you by the university.

4. Viva Voce / Presentation:Viva will be conducted as per the schedule given by the Office of Additional Registrar – Student Evaluation. Hard copy of the final project report and the executive summary should be submitted along with the softcopy of the power point slides. The student should demonstrate or make a power point presentation of the project to the University approved External and Internal Examiners.

The project work terminates with the viva voce / presentation. A summary of the project is to be submitted.

Executive summary: Should be 500 words, besides being a part of the project report, a copy of the executive summary should be submitted separately also. The following are the constituents of the summary:

o Titleo Statement of the problemo Methodology usedo Main findings / outcome of the study with respect to objectiveso Recommendations

E) Project Report:

The final project report should consist of the following components: Cover page Title page Acknowledgement

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Bonafide Letter (from the company where the project was undertaken)

Table of contents List of Tables &List of Figures List of Symbols, Abbreviations and Nomenclature Executive Summary Chapters

o Introductiono Project details

Title of the project Aims and objectives of the study Problem statement Scope of the study Significance of the Study

o Literature review / related research outcomes (should not be more than 500 words)

o Methodology used: Data collection method, research tools used, sampling methodology, validity of the data

o Data analysis and interpretation / Research findingso Recommendations and conclusionso Limitations of the study and scope for further research if any

References/BibliographyFormat for Bibliography:

Books: Author’s or Editor’s Names, Title of the Book, Place of Publication, Publisher, Year of Publication, Page numberExample: R.C.Goyal, Hospital Administration and Human Resource Management, New Delhi: Prentice Hall Publication, 2008, Pg. 75S. K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee Brothers, 2009, pg 89-93Journals: Author, “Article Title”, Periodical Title, Date of Publication, Page Numbers of the article.

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Example: Bronwyn Fryer, “The Layoff”, Harvard Business Review, March 2009, pg 17-24.Keila Rooney, “Consumer Driven Healthcare Marketing: Using the Web to get up close and Personal”, Journal of Healthcare Management, Chicago: July 2009. Vol 54, Pg 241

F) Project Duration:

Activities Semester 3 Semester 41 2 3 4 5 6 1 2 3 4 5 6

Synopsis

Conduct Study

Final Project Preparation

Viva / Presentation

The project duration is 2 semesters. It starts immediately after the registration into the 3rd semester and ends with a viva that will be conducted in the 4th semester.

G) Project Evaluation:Evaluation Pattern for the project is as given below:

Evaluation Criteria Internal ExternalSynopsis 5 5Methodology 10 10Analysis / Findings 25 25Project Report 25 25Viva 35 35Total 100 100

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H) Suggested Project topics for MBA but are not limited to:

SlNo. Project TopicsHUMAN RESOURCES MANAGEMENT

1. A study of performance appraisal / performance management system in XYZ organization

2. Assessment of role stress amongst the employees of XYZ organization

3. Job satisfaction survey at XYZ organization 4. Competency mapping in an organization 5. Training effectiveness in an organization 6. Study of organizational culture OCTAPACE profile. 7. Motivational analysis of organization 8. A comparative study of team effectives in an organization: Team

effectiveness assessment measure. 9. A study of Compensation Management System10. A detailed study of promotion and reward policy of organization11. A study of quality of work life in an organization.12. Mapping training need of employees: Training Need Analysis

MARKETING1. Formulation of marketing strategies to improve the market share

of the organization2. Improving the effectiveness & efficiency of sales operations of

the organization.3. Developing a service delivery model to bridge the gap between

services expected & provided by the organization.4. Strategies for increasing the occupancy rate of the hotel5. A market feasibility study for new product of an organization. 6. Distribution mapping & dealer satisfaction survey.7. A study of marketing strategies & distribution channels of an

organization.8. A study to increase penetration level & brand loyalty among

existing consumers of an organization. BANKING &FINANCE

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1. The study on Indian Financial System post liberalization

2. The impact of Global recession on Information Technology sector in India.

3. The impact of recent global economic slump on Indian capital market.

4. A comparative study of bancassurance products in banks.5. A  Comparative study of Equity linked Savings Schemes floated

by domestic Mutual fund players.6. A Comparative Study of cost of capital in

Automobile/Steel/Pharma/ Finance industry.7. A comparative study of Finance performance of banks using

various ratios.8. Profitability and Operational Efficiency of Public Sector banks.9. Profitability and Operational Efficiency of banks in India.10. A study of working capital management in small scale industries.11. The scope of Microfinance in Indian context.12. Financial Inclusion- The scope and effect in Indian economy.13. Rural banking in India.14. Dematerialization – The scope and effect.15. The future of Investment banks in the post Lehman Brothers era.

INFORMATION SYSTEMS1 Role of software agents as a collaborative tool–Ecommerce2. Hospital Management System-Database Approach3. Automation of Banking database, XYZ Bank.4. Automation of Customer Relation Database, A SAP Product5. A study on Electronic data storage6. A webpage design using JAVA-Google page

TOTAL QUALITY MANAGEMENT1. Implementation of 5 ‘S’ in manufacturing companies in XXXXX

city/ town/state2. Quality Management in Software Industry – A Study3. Process Capability Study in BPO companies

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4. A Study on Continuous Improvement Process in XXXXXXX Company

5. Effectiveness of Six sigma Projects – A Study6. Application of Quality Control tools – A Study7. Cost reduction through Quality Approach – A study8. A Study on Just In Time in XXXXXXX Company9. Total Productive maintenance in manufacturing Companies  –A

Study10. Customer Satisfaction through TQM Approach – A Study11. Quality Management in Healthcare sector – A Study12. A Study on Statistical Process Control in specific manufacturing

Company13. Application of QFD in Service Industries14. Impact of Application of FMEA in Manufacturing Industries in the

city of XXXXXXX15. A study on quality management in XXXXXXX bank16. A study on TQM implementation in hospital17. A Study on TQM implementation in service industries18. Measuring quality in service sectors19. SPC and its application in service industries20. A study on effectiveness of TQM implementation in XXXXXXX

industry21. Improving quality in small and medium scale industries

RETAIL OPERATIONS MANAGEMENT1. A study on Indian organized retail sector2. Effectiveness of promotional schemes in Retail stores3. Study of retail store operations4. Emerging retail formats and strategies5. Role of FDI in Indian retail sector6. A study on retail consumer behaviour-personal, social & cultural7. A study on Loyalty programs in organized retail sector8. A study on changing consumer preferences towards organized

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retailing from unorganized retailing9. A study on strategies for promoting retailers brand10. An analysis of possible strategies for successful internet based

customer services in retail11. Measuring the effectiveness of display system in retail industry12. Retail outlet mapping of retail stores & shopping malls13. Study on private labels Vs. national brands14. A study on effective Supply Chain practices in organized retail

sector15. Impact of retail IT application on effective store operations16. Best HR practices in organized retail sector17. A study on customer relationship management practices in retail

store18. A study on effective retail project management19. Analysis of training needs assessment of retail sales executives20. A study on pricing strategies followed by successful retailers.21. To analyze visual merchandising and space planning in a mall22. To identify significance of CRM in retail sector23. A study of automotive retail management structure in an

organization

OPERATIONS MANAGEMENT1. A study on Total Quality Management at XYZ Company2. A study on ERP selection process in SME’s3. A study on Production and inventory control4. A study on the role of internet in supply chains5. Analysis and design of service operations using waiting lines6. Computer Aided Management7. Impact of TPM practices on production performance8. Effect of six sigma on manufacturing performance9. A study on Quality Measurement in Service Operations10. Role of Artificial Intelligence in manufacturing11. Aggregate Planning and Master Production Schedule

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MBA-HCS1. A study on the identification of high risk groups prone to spinal

disorders / diabetes / heart attacks (or any other lifestyle condition) and corresponding prevention recommendations.

2. A study on the wellness practices in a target group (MNC employees, school children, and adults) and recommendations on wellness practices.

3. A study on the identification of causes of delays in in-patient discharges and recommendations to avoid delays and increase patient satisfaction.

4. A comparative study on patient satisfaction in (executive suites, VIP suites, Out-patient department, General ward, Laboratory services, etc.) and recommendations to increase patient satisfaction.

5. A study on the identification of causes of delays in patient transfer (internal/ external) and recommendations to decrease waiting time and increase patient satisfaction.

6. A comparative study on waiting time in various hospital departments and recommendations to decrease waiting time (Out-patient dept, billing, etc).

7. A study on job satisfaction of nurses / paramedic staff in ICU / Operation Theatre/ wards / etc. and corresponding recommendations to improve job satisfaction.

8. A study of sickness absenteeism among various groups of hospital employees (nurses, House-keeping staff, ward boys, CSSD employees, doctors, etc

9. A study on work safety for employees in the radiology department / waste disposal department / lab / housekeeping / etc. and corresponding recommendations to improve work safety. A comparative study may also be undertaken between the departments.

10. A study on Waste disposal management in a hospital and recommendations for safe disposal.

11. A study on hospital acquired infections and prevention recommendations.

12. A study on the efficiency of CSSD (or any other department of a multi-specialty hospital)

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13. A cost analysis study in general ward (or any other department) of a hospital to develop user charges.

14. A comparative study on cost analysis of the various departments in a hospital and cost-cutting recommendations.

15. A study on formulation of marketing strategies to promote a healthcare service (e.g.: ‘Women Wellness check-up’ promotion).

16. A study on involvement of Doctors / nurses / paramedics in rural healthcare and suggestions to improve involvement.

17. A study on medical representative triumphs and trials. Recommendation to improve liaison of medical reps and doctors.

18. A comparative study of in-house pharmacy and retail pharmacy.19. A Study on the identification of the causes of delays in cashless

hospitalization and suggest recommendations to reduce time lags.SUPPLY CHAIN MANAGEMENT

1. A study on inventory management at XYZ company2. A study on third party logistics services used by retail

organisations3. A study on supply chain practices at XYZ Ltd.4. Supply chain issues with special reference to Indian

manufacturing organizations5. A study on outsourcing by Indian food processing companies6. A study of managing the cold supply chain at XYZ Ltd.7. Impact of Electronic data interchange on supply chain costs8. A study on benefits of JIT implementation

Entrepreneurship and Family Business1. Corporate Entrepreneurship2. Entrepreneur Network3. Service Innovation4. Morality of Companies

INTERNATIONAL BUSINESS1.

Market entry strategies and programs for a particular sector/ Company/ Product

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2. Cross cultural issues and managing cross border teams3. Strategies adopted by MNCs to cope with Indian brands4. Impact of FDI on any particular sector5. Multinational mergers and acquisitions6. HR policies – Global and Local7. Transfer pricing- issues and government policies8. Impact of HRM practices on operational performance in MNCs9. Changes in banking industry after incorporation of FEMA

PROJECT MANAGEMENT1. Application of project management to Global product

development system2. Application of project management to software development

cycle3. Project cost estimation4. Project Scheduling 5. Information Risk Management6. Knowledge management in project management7. Project administration8. Force field analysis9. Critical path analysis to software projects10. Importance of Human resource Management in project

management

11. Importance of communication in project management

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I) Templates / Details ofthe Project Report

1. Cover page and Title page2. Acknowledgement3. Bonafide Letter4. Executive Summary5. Table of contents6. List of Tables7. List of Figures8. List of Symbols, Abbreviations and Nomenclature9. Chapters

10. References/Bibliography11. Instructions

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1) Cover Page and Title page:

About Cover page and Title Page:

<TITLE OF PROJECT REPORT>

A PROJECT REPORT

Under the guidance Of ______________________________

Submitted by

______________________________

in partial fulfillment o f the requirement

for the award of the degree

Of

MBA

IN[Finance/Marketing/Human Resource Management/Information Systems/ Banking/RetailOperations/ Operations Management/ Project Management/ Total Quality Management]

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2) Acknowledgement:

Acknowledgment is the regards given to the people and organization who have helped you in completing the project undertaken. Mainly it must acknowledge the organization in which you carried out the study, followed by the people who have helped you in the process.

3) Bonafide Certificate

Bonafide Certificate:

BONAFIDE CERTIFICATE

Certified that this project report titled ……………………………………………..”

work of “…………..<NAME OF THE CANDIDATE(S)>.…………” who carried out the project

work under my supervision.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE <Academic Designation>

<Department> <Department>

<<Full address of the Dept. of College>><Full address of the Dept. & College>

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4) Executive Summary:

Executive summary should be of one page summary of the project report. It should consist of the statement of the problem, main findings, and recommendations for the further use. It should be typed in double line spacing, Font Style-Times New Roman and Font Size-14.

5) Table of contents:

It is the list of all the contents in the report and all the detailed content precedes this table of content. A Specimen is shown below

TABLE OF CONTENTSChapter

No. Title Page No.

1 Introduction

1.1 Detail 1

1.2 Detail 5

1.3 Detail 10

2 Literature review.

2.1 Detail 14

2.2 Detail 21

6) List of Tables:

Give the same name for the table as they exactly appear above the tables in the text. The caption of the Table must be present above the table. 1.5 line spacing should be adopted for typing the matter under this head.

Table 1 <Caption of the table>

Field 1 Field 2 Field 3 Field 4 Field 5 Field 6

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List of tables1. Table 1: <caption the table1>2. …

Note:By the word ‘Table’, we mean tabulated numerical data in the body of the project report as well as in the appendices (if any). All other non-verbal materials used in the body of the project work and appendices such as charts, graphs, maps, photographs and diagrams may be designated as figures.

7) List of Figures:

Give the same name for the table as they exactly appear below the figures in the text. The caption of the figure must be present below the figure. 1.5 line spacing should be adopted for typing the matter under this head.

Figure 1: < Caption of the Figure>

List of Figures

1. Figure 1: <caption the Figure 1>

2. ….

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8) List of Symbols, Abbreviations and Nomenclature:

1.5 line spacing should be adopted for typing the matter under this head.

Standard symbols, abbreviations etc. should be used.

9) Chapters:

Mainly the chapters can be broadly classified into 3 parts

1. Introductory chapter

2. Chapter(s) on the main content of the project

3. Concluding chapter.

The main text will be divided into several chapters and each chapter can be further divided into several divisions and sub-divisions.

Each chapter should be given a relevant title.

Tables and figures in a chapter should be placed in the position with respect to the reference where they are cited.

Headers and Footnotes should be used sparingly. The title of the project must be reflected in the left side of the header and chapter name must be in the right side of the headers. Page numbers are to be placed in the right side of the footer. They should be typed single space and placed directly underneath in the very same page, which refers to the material they annotate.

Note: Always the report must be ended with the concluding chapter and future enhancements

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10) References/Bibliography:

The listing of references should be typed 4 spaces below the heading “REFERENCES” in alphabetical order in single spacing left – justified. The reference material should be listed in the alphabetical order of the first author. The name of the author/authors should be immediately followed by the year and other details. Any website reference must be referred preceded by the publications reference.

11) Instructions:

The text in the printed copies must in black color. 1.5 line spacing should be used for typing the general text. The general

text shall be typed in the Font style ‘Times New Roman’ and Font size 14.

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ANNEXURE – 1

No Objection Certificate

This is to certify that the project titled

_______________________________________ is the bonafide work of

Mr./Ms. _________________________________ with roll number

________________ carried out for/in

________________________________________ (Organization Name).

We have no objection with he/she selecting

___________________________________ (project title) as his/her Project

for the requirements of his/her MBA degree. He / She will be allowed to

present the necessary technical details to the panel of examiners for the

purpose of evaluation.

Signature of the Organization Guide

(Name, Designation and Organization Details)

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