1 Whatever Organizer Company Member 1. Mr. Nawapol Mangkalasawat ID: 5031207012 HIM 2. Mr. Pakphoom Udtern ID: 5031207025 HIM 3. Mr. Yodchat Tareerat ID: 5031207029 HIM 4. Mr. Worawute Kaewprasert ID: 5031207033 HIM 5. Mr. Kukrit Kerdkangwan ID: 5031207074 HIM 6. Miss Pawarisa Promted ID: 5031207098 HIM 7. Mr. Chaiyaphan Ponkeyoonrawong ID: 5031207141 HIM 8. Mr. Kritanate Tungjitwittayakul ID: 5031207148 HIM Present to Lecturers Chaiyawat Thongintr Project Feasibility Study and Evaluation 1203302 Mae Fah Luang University
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Project Feasibility by Whatever Event Oranizer Company
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Whatever Organizer Company
Member
1. Mr. Nawapol Mangkalasawat ID: 5031207012 HIM 2. Mr. Pakphoom Udtern ID: 5031207025 HIM 3. Mr. Yodchat Tareerat ID: 5031207029 HIM 4. Mr. Worawute Kaewprasert ID: 5031207033 HIM 5. Mr. Kukrit Kerdkangwan ID: 5031207074 HIM 6. Miss Pawarisa Promted ID: 5031207098 HIM 7. Mr. Chaiyaphan Ponkeyoonrawong ID: 5031207141 HIM 8. Mr. Kritanate Tungjitwittayakul ID: 5031207148 HIM
Present to
Lecturers Chaiyawat Thongintr
Project Feasibility Study and Evaluation 1203302 Mae Fah Luang University
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Content Chapter 1 : Introduction Background and Significance of the Project 1 Project Objective 5 Benefits of Project 6 Activities 7 Time Frame 9 Gantt chart and Time frame of the study 10 Chapter 2: Industry Profile Nature of Industry 11 Situation of Industry 15 Service 16 Vision of your Organization 30 Mission 30 Strategy 31
Chapter 3: Market Feasibility Study Market Analysis 34 General Environment Analysis 34 Strategy 37 Marketing Mix Strategy 40 Sales Forecast/Profit Estimation 44 STP Analysis 45 Marketing Expenses 47 Conclusion 48 Chapter 4: Technical Feasibility Study Production and Operations Analysis 49 Depreciation Expense 80
Chapter 5: Financial Analysis 83
- Profit/ Loss Statement - Cash Flow - Balance Sheet
About strategy, out target groups are the organization and individual group that
want to organize the event. And like a perfect party or event by professional staff. We
divide in to 2 segments for service suitable in each.
Mean, target group will be organization more than individual because they have more
cost and, frequency for use our services and have high demand. But the individual group,
more people don’t want to use our service because they think they can organize by them
elf and don’t want the perfect party. The demand of human doesn’t same. Someone want
the small party, someone want to big party and must be perfect.
SEGMENTATION – TARGETING – POSITIONING
The strategic marketing planning process flows from a mission and vision
statement to the selection of target markets, and the formulation of specific marketing
mix and positioning objective for each product or service the organization will offer.
Leading authors like Kotler present the organization as a value creation and delivery
STP Analysis
Individual, 35%
Organization, 65%
Organization Individual
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sequence. In its first phase, choosing the value, the strategist "proceeds to segment the
market, select the appropriate market target, and develop the offer's value positioning.
The formula - segmentation, targeting, positioning (STP) - is the essence of strategic
marketing." By JORGE A. RESTREPO
Segmentation
-Teenager: In this segment are going to do the congratulations party and farewell
party because, most of teenager are above 15-19 years old
-Married :In this segment depend of religious of customer.
Christian-Protestant
-Catholic
Buddhist-Lanna
-Thai Central
-Organization: They are going to do the yearly party, welcome party, up-selling
party.
-Company: They are going to do Road show, Exhibition, Meeting, etc.
Targeting: The government organization
Because In Chiang Rai have a lot of government organization and other
organization that they often have event arrangement those why we decide to reach them
to be our target, at least a week per event such as yearly meeting, celebration of leader of
organization, etc. Especially motor show because Chiang Rai is the big place that people
choose to be the location because Chiang Rai location on the North of Thailand and
locate on the mountain. So in winter the atmosphere is very nice and beautiful.
Associations are a group that whatever event Organizer Company reaches to be the target
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group because. They often arrange road show for dominate do help people and society
such as Red Cross, public house wife association, environment conservation association.
Positioning
Whatever organizer company is the top of Chiang Rai because in Chiang Rai has
not competitor and we are professional organizer and we have customer royalty. Every
event that occur in Chiang Rai mostly the host will employ us to organize the event for
them.
We are the top three in Thailand about of organizer because we are the most
famous in Chiang Rai and around province in Chiang Rai know quality about our
organize that we are professional organize because we had experience from arrange the
big event such as motor show, Chiang flower festival.
Those why we become to well known and become famous in Thailand and we
become the top three in organizer market and we will be the acceptable in big event
market of Thailand.
Marketing Expense
Develop website expense.
Advertise or internet expense
Advertise on radio expense
Create brochure expense
Advertise on yellow pages
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Conclusion
The event organizer is growing in the field of service industry. The customers of
the market are organization or individual, we organize the big project such the
international meet or small project as the grandpa birthday. Therefore we believe that the
event organizer business will grow and Whatever Event Organizer Company will be the
part of the best company in this field. We did not sell only the service, we also sell the
idea to the customers.
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Chapter 4 Technical Feasibility Study
Production and Operations Analysis Wedding We plan the event such as schedule the time, provide food and
beverage, and decorate inside the event for all of religion to be a choice for customer
Exhibition We can organize the exhibition and trade show like Motor show, Company road show, Book fair, Food and Beverage festival, Booths for the customer.
Meeting We can provide the place, all of equipment, also the way of communication
for the convenience and comfortable for any organization. Party We also provide all of celebrity party like New year, Christmas, National
Celebrate, create theme party and also for birthday party.
Specification, Feathers, Dimension, Life Time, etc.
We have professionals to manage and control of each duty and task so mistake
won’t avoid, and we have employee that have experience to work with our company
therefore customer will delight.
Production/Services Process
Production/Services process we use tools or equipment that have standard and
employee have training from professional and our company teach them to loyalty and
respect of their work that provide to customer so productivity will make customer satisfy
then they be loyalty and give word of mouth to other people to present my our company.
Location
Location we choose area in Chiang Rai province at urban near tower clock.
Facility Layout
Internal office we provide area into 2 zones for customer and employee, for event we have facility such as tables, chairs and presentation set for wedding, graduate, birthday party, etc.
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Production and Operations Analysis Holograms
Holograms have 3D Stereogram hologram, Digital 3D Hologram, 2D/3D hologram, Dot-matrix hologram and recombination of different types holograms to enhance security. Assistant secuity features as hidden texts, micron text, kinetic Guilloche lines, true color/photo, flip-flop/switching/multi-channels, solid white, flash fight, will improve security too. The hologram has the mroe security features conbination will have more security. Security pressure tamper evident hologram with "VOID", "ORIGINAL", Honey Comb shape pattern released feature, black serial number and transparent demetalized sequantial number, laser hidden text, morie hidden text and special micron text also enhance your security greatly. We have more than one hundred general design hologram
label and holographic film, hologram hot stamping foil, transparent hologram ID overlay in stock. We also supply different size hologram master origination upto size 1200mm*650mm.
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Rental price : 5,000B - 99,000B Floor Interactive GroundFX is a multimedia visual display system that projects incredible interactive floor special effects, floor games or floor advertisements directly onto an interactive floor displays. Users control dynamic multimedia interactive displays with simple gestures and body movement. It’s an engaging full-body interactive experience that immerses users in your message and endears them to your brand. Interactive Flower effect
Interactive Football Pitch Interactive Fish effect
Interactive Star Effect
Equipments set - PC set 1 set
- Projector 1. - 4 Programs
Rental price: 25,000 B ** not over 8 hr. **
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Roof Top
4x4 m. 4,000B.
5x5 m. 6,500B.
7x4 m. 7,500B.
10x5 m. 12,000B.
5x4 front h. 4 back h. 3 m.4, 000B.
8x5 front h. 5 back h 4 m. 14,000B.
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12x6 front h 5 back h 4 m. 23,000B.
12x10 m. 30,000B.
20x10 m. 70,000B.
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Marquee Tent
Rental price: 24,000 – 64,000B.
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Rental price: 48,000 – 108,000B.
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Musical fountain System control by computer and each fountain heads are free of control, have lamp in the bottom water. LED and RGB light for economize. Rental price: - 10m 99,000B. - 20m 150,000B. - 30m 180,000B. - 40m 250,000B.
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Lights system
300B per each.
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500B per each
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Sky tube 400 skylights
sky tube 400 skylights Sky tube 400mm diameter Sky tube is designed for larger, gloomier areas of your home or business. The elegant ceiling ring fits flush bringing brilliant daylight to any darkened area. The Sky tube 400 also comes with the exclusive Silver tube technology and offers optimum light for larger spaces. The Sky tube 400 kit includes: * Dome * Flashing to suit roof type * Silver tube to required length * Angle adaptor * Diffuser * Ceiling ring Excellent for long length tubes Passive venting diffuser optional for 400mm Sky flex or Sky tube.
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SL-46 Bubble Machine
Whether you want lots of bubbles to fill a night club, or just a few bubbles to entertain a young niece, or something in between ... you'll find the bubble machine you need right here!
2700B rental price 1900B Industrial strength SL-46 Bubble Machine blows bubble which adds a special atmosphere to the stage and any special events.
Size: 9 1/2 x 10 1/2 x 9 1/2 in 7.25 lbs
Smoke Machine SMOKE MACHINE JX-1525
A fog machine or smoke machine is a device which emits a dense vapour that appears similar to fog or smoke. This artificial fog is most commonly used in professional entertainment applications, but smaller, more affordable fog machines are becoming common for personal use. Fog machines can also be found in use in a variety of industrial, training, and some military applications as well. Typically, fog is created by vapourizing proprietary water and glycol-based or glycerine-based fluids or through the atomization of mineral oil. This fluid (often referred to colloquially as fog juice) vapourizes or atomizes inside the fog machine. Upon exiting the fog machine and coming into contact with the moisture in the outside air the vapour condenses, resulting in a thick visible fog.
Description
Voltage: AC220V/240V 50Hz Power: 1000W Size: 515*260*230mm Circuitry control welcome to inquiries 6,500B.
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Fire machine TDS08 6500B. Rental price 4000B.
Papers shoot 6500B.
Rental price: 2,500B per each.
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Sound speaker set PA 15” JBL JRX115 10Units CD players 3 Units Mixer Console 16/24/32CH 3 Units Power Amp 4 Units Microphone wireless 7 Units Rental Price : 14000 Baht Furniture
Sofa set : Black color 4seats and front table. Rental Price : 2500 Baht / 3days
Sofa set: Cream color 4seats and front table. Rental Price: 3000Baht /3days
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Sofa set: Cream color7seats and front table. Rental Price:4000Baht /3days
Chair : White color Rental Price : 35 per each.
Chair : White color Rental Price : 100 per each.
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Table : Face white color and blue skirt 1.2 m. Rental Price : 300Baht per each
Circle Table: Face white color and red skirt. Rental Price:300Baht per each
Table: face white color and red skirt 1.8m. Rental Price: 350Baht per each
Effect equipments 1. Sky tube 400 sky light 52500 4375.00 2. SL-46 Bubble Machine 2160 180.00 3. Smoke machine JX-1525 7800 650.00 4. Fire machine TDS08 13120 1093.33 5. Papers shoot 3900 325.00 6. Sound speaker set PA 15” JBL JRX115 30400 2533.33 7. CD players family DVD D225 900 75.00 8. Mixer Console 16/24/32CH 20400 1700.00 9. MCR-41OO POWER AMP 5600 466.67 10. SHURE PG14/PG30 16660 1388.33
Decoration 1. Sofa set : Black color 4seats and front table. 2680 223.33 2. Sofa set: Cream color 4seats and front table. 2600 216.67 3. Sofa set: Cream color7seats and front table. 3680 306.67 4. Plastic Chair: White color 11000 916.67 5. Upholster chair 6600 550.00 6. Table : Face white color and blue skirt 1.2 m. 1760 146.67 7. Circle Table: Face white color and red skirt. 1760 146.67 8. Table: face white color and red skirt 1.8m. 1760 146.67 9. Podium curve: height 50cm. 16600 1383.33 10. Table set : 1 Circle table , 10 chairs with cover 6880 573.33
Total (B) 851332.4286 70944.37
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Chapter 5 Financial Analysis
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Chapter 6 Risk Management Identify all risks.
We will identify risk by prioritize from emphasize to sparse. We look from inside company to outside and concern every function that may effect with our company. We will find out the very important problem that the impact will occur and find the solution to be solve or careful them.
Determine internal risks. - Financial Risk The finance are going along with the economic, so now a day Thailand are meet the economic crisis, so the price of equipments, supplies, etc are expensive and people are aware about the cost, so we couldn’t gain a lot of profit enough. First we must to accept the economic crisis that we can’t change but we can reduce the cost what we use and try to use the supplies to be utilize and adapt to the concept as possible for reduce our financial risk. - Employees/staffs perception, cognition, attitude. These problems are very important because they are the main power of our company. If they don’t like to work or have a bad attitude, our projects are not run smoothly and successful. We will solve this problem by distribute data or news to every one, pay appropriate compensation, make them want to go along with company. - Contracts. The contracts and our customer always have some mistake with understand of customer and it will make some conflict with customer. Some time the customer use GAP of contract to take advantage our company and it will made conflict interest in agreement contract The way that can solve are -Clearly contract Document -Use the legal order -Do the job follow the contract - Internal Communication. This is the important part that effect to company because the wrong communication will make some biggest mistake to the company and the lack of communication with other department will make the work are complete late, The misunderstood of command. The way to solve are - Make clearly communication - Coordinate with other department - Always do report to Manager - Clearly policy and detailing line of authority - Organize system/Construction administration Communication, when we hiring outsource there are many subordinate so that the difficult thing to communicate. We will solve by train our staffs hard to handle with this situation. - Organization culture. When one of our staff doing wrong and everyone ignore it, if no one warning him/her everyone will ignore when him/her doing wrong. We will solve by when someone doing wrong supervisor or subordinate must warning him/her.
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- Conflict interest. When our staff has conflict interests that make our project doesn’t complete or late complete. Especially that will make problem with another project. We will solve by when this situation occurring our staff must negotiate mutual understanding. Determine external risks. - Politic.
So problems in Thailand nowadays could not be avoid political problem
and one of our target is Governmental organize. So if they busy in there work. We will
risky loss income in this portion. We must pay attention and try to attract all the way we
can.
- Economic.
Economic crisis in a few years ago let many organization fall down this is
the one important thing that we have to concern but Thailand nowadays quiet keep
moving with the best economic as the bank in Thailand can outstanding loan more. So
this is the best time that we can perform jobs very well.
- Technology changes
highly risk with the Technology change because we have to keep catching
with it and develop all time. Related with the competitive views if we miss something
new we will loss profit truly.
- Customer perception.
For the greatest royalty must come from the delightful services. In point of
customer views the events or the services that we provided will make the customers
impression .So all of perceptions are depends on our services. So we must do our best and
take care in all details.
- Competition/competitor
Now a day we have less of competitor in this industry there are not enough
of event organizer so is so many risk of competitive because if our company don’t shown
out the best, so the customer won’t come to our company too.
We must create the own image of our company to improve core
competency that can encourage the customer to come to our company.
- Environment.
Nowadays are so very concern about environment like a global worming
crisis, so people are very sensitive about this issue and we have to organize the project to
conform to the environment conservation.
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We must change the marketing and advertise to public that we are the
environment conservation to encourage the people the believe that our company are
concern about environment.
- Finance
The finance is going along the economic, so now a day Thailand are meet
the economic crisis, so the price of equipment, supplies, etc are expensive and people are
aware about the cost, so we couldn’t gain a lot of profit enough
First we must to accept the economic crisis that we can’t change but we
con reduce the cost that we use and try to use the supplies to be utilize and adapt to the
concept as possible for reduce our finance risk.
- Regal.
Labor Protection Act of 1998
Section 5 In this Act:
"Boss" shall mean a person who agrees to accept an employee for work in return for a
wage and shall also mean
(1) A person who has been assigned to work on behalf of an employer;
(2) Where a boss has legal personality, "boss" shall also mean the persons who
are authorized to act on behalf of such a boss and the persons who are assigned by
persons authorized to act on behalf of such a boss to act on their behalf.
(3) Where the operator of a business has contracted out the supervision of work
and payment of wages, or has assigned any person to recruit employees for work,
other than an employment service, such that the work is a part of the entire
production or business which is under the responsibility of the business operator,
the business operator shall be deemed to be the boss of the said employees.
Section 17 An employment agreement shall terminate upon a date specified in an
employment agreement for such termination without need for advance notice.
Section 118 A boss shall pay compensation to an employee whose employment
has been terminated as follows:
(l)An employee who has worked consecutively for a full one hundred and twenty
days but less than one full year shall be paid not less than thirty days the last wage
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rate or not less than the wages for the last thirty days of work in respect of an
employee who is paid a wage on a piece work basis.
(2)An employee who has worked consecutively for one full year but not a full
three years shall be paid at least an amount equivalent to ninety days' pay at his or
her most recent wage rate or not less than the wages earned for the last ninety
days of work in respect of an employee who is paid a wage on te basis of piece
work.
(3)An employee who has worked consecutively for a full three years but not a full
six years shall be paid an amount at least equivalent to one hundred and eighty
days' pay at his or her most recent wage rate, or not less than the wages earned for
the last one hundred and eighty days of work in respect of an employee who is
paid a wage on the basis of piece work.
(4)An employee who has worked consecutively for a full six years but not a full
ten years shall be paid an amount equivalent to at least two hundred and forty
days' pay at his or her most recent wage rate or not less than the wages earned for
the last two hundred and forty days of work in respect of an employee who is paid
a wage on the basis of piece work.
(5)An employee who has worked consecutively for a ten full years or more shall
be paid an amount equivalent to at least three hundred days at his or her most
recent wage rate, or not less than the wages for the last three hundred days of
work in respect of an employee who is paid a wage on the basis of piece work.
Section 119 A boss need not pay compensation to an employee whose
employment is terminated in any of the following cases:
(1)Dishonesty in carrying out duties or deliberate commission of a crime against
the boss.
(2)Intentionally causing the boss to suffer damage.
(3)Negligence, causing the boss to suffer serious damage.
(4)Violation of the work rules and regulations or the boss' lawful and legitimate
regulations or orders, where the boss had already issued a written warning, except
that in serious cases the boss need not issue such a warning. A letter of warning
shall be enforceable for not more than one year calculated from the date on which
the employee committed the offence.
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(5)Abandonment of post for three consecutive working days, regardless of
whether there was a holiday in between or not, for no appropriate reason.
(6) Imprisonment under a final judgement ordering imprisonment, unless the
sentence was for an offence which was committed out of negligence or a petty
offence.
Section 123 When a boss violates or is not in compliance with the requirement to
pay any form of compensation under this Act and the employee who claims to have a
right to such compensation wishes to ask the Labour Inspection Officer to proceed in
accordance with this Act, the employee shall have the right to submit a petition to the
Labour Inspection Officer of the locality in which the employee is working or in which
the boss is domiciled in the form prescribed by the Director-General.
Section 124 When a petition is submitted under Section 123, the Labour
Inspection Officer shall conduct an inquiry into the facts and issue an order within sixty
days from the date of receipt of the petition.
Section 125 After the Labour Inspection Officer has issued the order under
Section 124, if the boss, the employee or the legitimate heirs of a deceased employee are
not satisfied with that order, the case may be brought to court within thirty days as
calculated from the date of notification of the order.
The laws that show have to follow and agree with that because Department of
labor also set up the labor law for both of employee and employer know they right and
reduce the risk of HR factor
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Chapter 7 Summery
MICE business is one of tourism which can bring more than 500,000 overseas
tourists to Thailand. The tourists in this group usually have more spending than others.
Therefore, MICE business can earn high income and benefits to Thailand, both the
benefits which the value can be calculated and cannot be calculated in an exact amount of
money.
Our company Whatever Event Organization Company (WEO) founded in 1999.
Our company provide event service organizer such as meeting and conference, wedding,
exhibition, and party, in theme that customers can choose from us or design it by their
self, whatever theme we will create it for them as the name of our company. Whatever
Event Organization Company provides entire services such as organize without
instruments or with our instruments, organize only or design everything.
Because of today the event use for promote products, man or place so we desire to
satisfy the need of the market. We provide the event by professional staffs and each event
can make the profit for our company because we use the less cost and spend a lot of
knowledge, body and experience for customer satisfaction.
The benefit of making the project of WEO Company, we will able to learn and get
experience from every event that we had set up. Those will improve the knowledge and
able to handing with problem, so we will able to solve the problem while it occurs. There
are many kind of event that we provide and in each event have difference theme.
Therefore while we arrange the event, we have to decide and create the idea to make the
customers satisfy that will get a lot of idea from arranging difference event.
The benefit by making the project of WEO Company, we will meet a lot of
problem. In every event will have the problems and we have to use the idea, the feeling,
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the experience to solve the problem. Therefore we will get experience to solve the
problem in difference situation.
We offer the differentiate ideas that will make you smile and always feel a warm
welcome in Chiang Rai Thailand. We help you to reduce time, complicated and cost to
provide facilities, professional staff and decoration for the perfect event to you. We
provide all type of event services in the areas of activities, theme party, private function,
catering, decoration, Seminar & Conferences entertainment, or wedding planer also light
and sound, stage booth production.
The Whatever Events Organizer Company established on 1999 by the Whatever
Group with the idea of “whatever want, we will create it”. Nowadays there are many of
event occur, in difference event has difference owner so they need something special and
unique on their event. Those why we name our company “Whatever” because what ever
they need we will provide it for them. In the first beginning, the Whatever Events
Before we establish our company, we are the professional organizer in other
company and we are together that we are friend and study at MAE FAH LUANG
University. We are analysis about other problem for establish our company in CHIANG
RAI and we are agree to use “Whatever Organization” to our name that like slogan
“Whatever want, we will create it” that our company does not like other company and
never who like because we are think about new style and understand a problem of
customer that we pass in this job and we have more experience in organize the event.
The season is not the main effect because the concept of event we provide indoor
event only. The effect is logistic by sometime we can say low season is autumn season
because the people think autumn is not comfortable and high season are summer and
winter because summer is the famous season. People like to make event in this season. In
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winter is the selling point of CHIANG RAI because it very cold and a lot of travel come.
In exhibition high season are early year and end of years.
The event organizer was found in Thailand about 10 years ago. Can see from
many company begin to hire the event organize company help them to present or promote
them product because if they do by themselves, it’s very expensive or lost a lot of cost
and doesn’t have knowledge and experience. The event organization was boom from the
past until now and have a new company was born all the time and have high competition.
Now, many company or people come to participate for event Organization
Company such as Isuzu, Smirnoff, Singha, Jaguar, Toyota, Snack Company, etc. But the
economic situation is let down, so the number of event, party or exhibition are let down.
So we think about the price must be low.
We had contract with 4 five star hotels in Chaing Rai which are Inncome
Hotel, Dusit Island Resort Chiang Rai, Annatara Golden Triangle Hotel and Imperial
Golden Triangle Resort. Those hotels were famous with high service standard.
Therefore we decide to sign the contract with them. Therefore we can reduce cost and
make customers trust and satisfaction because of the name of those hotels.
Our vision is the topflight event organizer company of Thailand then we
will improve and develop into Asia and the world class. Be the highest employment rate
company in the future. Be the part of organizing world class event such as OPEC, APEC,
Gramme Award, superstar weeding. Expand the branch firm around the world.
Our mission are Take care all of our staff as our family. Make a good impression
to customers and greet them as a part of our family. Create the best plan and theme
for the customers as they want. Pre-operation on every event to ensure there are no
miss take. Train staff to able to handle the problem. Do our best in the real work.
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Ensure all detail of work is the best. All tasks are the same important. Give fairness to
the customers
Nowadays Thailand political is not secure there are a lot of protest such as
Red and Yellow Shirt, big protest in Suwanapoom Airport in 2007. Therefore
that crisis is affecting all business including event organizer. It make Thai
economic down and international do not trust in Thailand political. So
everyone does not decide to host the party, wedding, or meeting. Politic is the
one of impact on any business.
About social and environment now a day many people care about what
happen when we organize what happen after the organize, it will affect to the
environment or their place, so we have to care about this factor, we also care
about cooperate social responsibility and about environment friendly.
Many of customer want the best of organizer, so they want a professional
organizer to set the event we think more of the customer have the limit of
budget but want the biggest, So we have try to optimize the event and budget
in the relate and try to make the customer to meet the satisfaction and come to
our company again.
There are have a few of organizer company in the North part some of
organizer are become to wedding planner not so many of event organizer so is
not a serious about the competitor because we are the biggest event organizer
in the north part of Thailand.
In this business have more around that it make to high competitive and
make big company have advantage over than small company that it make
small company to bankrupt that it make our company is new company to find
new way to fight with other big company.
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Economic is difficult to control because in the present is not standing in
marketing and each person do not to invest in importance event that person
unknown how to organize the event so that makes the event not completely.
The resource used decorates in event is not enough because the world lack of
resource and make the economy is down.
In the present, the technologies are always to develop. It make to our
follow new technology that can we make easy in event. Sometime we cannot
to find a resource; we can use technology to help in business.
SWOT Analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieving that objective.
Marketing Mix is A selection of products by a company from which a customer
can choose. The advantage is that more customers will likely consider one of the options
as opposed to purchasing from a competitor.
The strategic marketing planning process flows from a mission and vision
statement to the selection of target markets, and the formulation of specific marketing
mix and positioning objective for each product or service the organization will offer.
Leading authors like Kotler present the organization as a value creation and delivery
sequence. In its first phase, choosing the value, the strategist "proceeds to segment the
market, select the appropriate market target, and develop the offer's value positioning.
The formula - segmentation, targeting, positioning (STP) - is the essence of strategic
marketing.
Production/Services process we use tools or equipment that have standard and
employee have training from professional and our company teach them to loyalty and
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respect of their work that provide to customer so productivity will make customer satisfy
then they be loyalty and give word of mouth to other people to present my our company.
. Internal office we provide area into 2 zones for customer and employee, for
event we have facility such as tables, chairs and presentation set for wedding, graduate,
birthday party, etc.
Location we choose area in Chiang Rai province at urban near tower clock