tourism and events Glamorgan Spring Bay Strengthens the · PDF file · 2012-05-03live, work, study and visit. Balanced Event Portfolio ... • The feasibility of the event project

LGAT News March 201250

tourism and events

On 22 February, Glamorgan Spring Bay Council hosted a reception in honour of the Mayor of Noumea, Jean Leques, at the East Coast Heritage Centre in Swansea.

His Excellency the Honourable Peter Underwood AC, Governor of Tasmania and Mrs Underwood officially welcomed Mayor Leques to Tasmania. The French Embassy Deputy Head of Mission, Monsieur Marc Trouyet – who flew from Canberra for the occasion, the Lord Mayor of Hobart Damon Thomas, Launceston Mayor Albert van Zetten, together with members of Parliament and community representatives were also in attendance.

Mayor Leques accepted the invitation to visit Tasmania from Glamorgan Spring Bay Council Mayor, Bertrand Cadart, following numerous visits to Noumea by Mayor Cadart at the invitation of Mayor Leques and the New Caledonian Government. Mayor Cadart and Mayor Leques are keen to develop and strengthen stronger ties between Glamorgan Spring Bay and the City of Noumea, in particular, for school and linguistic exchange, cultural and sport exchange, investment and tourism.

His Excellency welcomed Mayor Leques and his family to Tasmania and spoke of the visit to Government House by a group of 11 children from Montravel School in New Caledonia who visited Tasmania during the France to Freycinet Festival in 2010. “My wife and I actually feel that we know you even though we have never met, as the energetic and enthusiastic Mayor Cadart has spoken

of you and of Noumea many times and of course we will never forget that wonderful visit made by that group of 11 smiling children from Montravel School in your city,” His Excellency said. “It brought tears to our eyes to see them dancing and singing on the stage at Government House.“

His Excellency went on to say, “I not only welcome you and your family and colleagues to Tasmania, but I also encourage your efforts and those of Monsieur Cadart in laying the foundations of such a long-term relationship.”

Through their association, Mayor Cadart and Mayor Leques have realised that New Caledonia and Tasmania have a great deal in common. Both are reasonably small islands, both were developed with the settling of convicts and both were explored and chartered by French navigators/explorers, in particular, the East Coast of Tasmania with Nicolas Baudin.

The reception was a friendly and relaxed occasion, with guests enjoying a superb selection of food and wine produced locally.

With funding from the Tasmanian Community Fund, Arts Tasmania and Glamorgan Spring Bay Council, the East Coast Heritage Museum and Visitor Centre in Swansea was recently revamped. It is the custodian of a significant collection representing the history of Swansea and the Glamorgan area including a compelling military display, a beautifully crafted 18th Century dress, a vicious Tasmanian Tiger trap used on a local property, and items loaned from the Tasmanian

Museum and Art Gallery (TMAG) and the Queen Victoria Museum and Art Gallery. The East Coast Heritage Museum and Visitor Centre is open seven days a week.

Pictured at the special reception (from L-R) Launceston City Council Mayor Albert van Zetten, Mayor of Noumea Jean Leques, Glamorgan Spring Bay Mayor Bertrand Cadart, and the Lord Mayor of Hobart Damon ThomasPhotography by Martin Fieldhouse

Glamorgan Spring Bay Strengthens the French Connection


tourism and events

51March 2012 LGAT News

tourism and events

Tahiti

Rangiroa

Fakarava

Ua Huka

Hiva Oa

Fatu HivaTahuata

Ua PouNuku Hiva

The Small Ship People 1300 662 943www.ultimatecruising.com.au

* Conditions apply. Based upon “Q” class airfare. Subject to availability. See website for full details. Ultimate Travel Group Pty Ltd. ABN 24 003 926 369 Lic 2TA003131

Your Special Aranui 3 Cruise Packages:At fi rst glance Aranui is not impressive tied

up to the dock. Just a freighter you think,

with 200 passengers. But, once you get to

know her and her crew, you won’t want to

go home. Your time aboard is far too short.

Even unloading freight is fascinating at the

eight islands you visit!

Every day is a new experience and you have

all day to explore these special islands as the

ship travels by night. It is a relaxed ship and

the crew are infectiously happy and a joy to

interact with. Nothing is too much trouble!

17 nights from $7,999pp* Twin Share ex Melbourne

Bonus: One night FREE at a Melbourne airport hotel prior to departure*

Includes: 13 night Aranui 3 cruise in a Standard A Cabin with all meals, shore excursions and wine is

served with lunch and dinner aboard.

Plus: return airfares ex Melbourne to Papeete with Air Tahiti Nui, Tahiti transfers, 4 nights pre/post

cruise accommodation at Manava Suite Resort, and all pre-payable taxes.

Catch a freighter to the Marquesas Archipelago for the cruise holiday of a lifetime!

2012SELLINGFAST!

2012 Departures: 26 Apr, 17 May, 28 Jun, 19 Jul, 9 Aug, 30 Aug, 11 Oct, 1 Nov, 22 Nov & 13 Dec

2013 Departures: 10 Jan, 31 Jan, 21 Feb & 14 Mar

2012/13 SPECIALS


tourism and events


tourism and events

With the media coverage surrounding some major events staged over the recent Christmas/New Year period, it is timely to outline some of the considerations to take into account when deciding which events to support. The wide range of passionate public responses reported during this time strengthened the need to ensure events planned by Local Government or regional authorities are backed by a carefully considered events strategy. After all, it is about the best return on investment of tax and ratepayer money.

Benefits

The role of festivals and events as a positive economic and social driver is widely recognised. There is a considerable amount of available research, particularly from Donald Getz (1) and associates, highlighting the wide range of motives individuals and organisations have for choosing to organise festivals and events.

In Tasmania, events have generated financial and social investment through a range of organisations and communities including arts, sport and recreation and cultural and special interest groups. There is also a wide representation of Local and State Government units involved in the delivery of events. These contribute to the delivery of economic development plans including leisure and lifestyle services that promote regions as attractive places to live and work.

When considering events as a community investment strategy, it is well to consider how each may generate a range of social and economic benefits that might:

• Stimulatecommunitycohesionandresilience;

• ShowcasetheregionalandlocaldiversityofTasmania;

• HighlightandstimulatethecreativetalentandthepassionofTasmanians;

• Contributetolocalandstatepride;

• Providelearningandskilldevelopmentopportunities;

• AttractvisitorstoTasmaniaandtheregions,generating significant direct expenditure in local businesses;

• Stimulatethedevelopmentofinfrastructurethatiswidelyusedforcommunityactivity;and

• PromotetheregionsofTasmaniaasagreatplacetolive, work, study and visit.

Balanced Event Portfolio

There are numerous examples of long-standing festivals and events that work with local businesses and government authorities and highlight the overall success of events in Tasmania. Examples exist in all communities from the Bream Creek Show to the King IslandImperialRun;FestivaleinLauncestontoTen

Events – Benefits and Criteria for SuccessALAN RIDER, EVENT DEVELOPMENT CONSULTANTEvents Tasmania

Wooden Boat Festival, Hobart

Photography by Rob Walls

AGFEST, Carrick

A Night on the Terrace, Burnie

Launceston Festivale

Photography by Andrew Kennedy


tourism and events

DaysonTheIsland;theTastetoMONAFOMAandtheAustralianWoodenBoatfestivalinSullivansCove;theTasmanianCraftFairinDeloraine;theNorthEastRiver Run Festival to the Point to Pinnacle at Mount Wellington;theLongfordNewYear’sDayCuptotheFreycinetChallenge;andWildsideMountainBiketothe Burnie International and Moorilla Hobart Tennis Tournaments.

Criteria for Success

For events to be successful in destination branding, they need local community support and a good strategic and cultural fit with the destination. They need to be differentiated from other events, have cooperative planning among key stakeholders, longevity or tradition authentically related to the destination, along with strong business and media support.

Depending on the size and nature of the event, some of the criteria used to assess proposals for potential support might include questions and information around:

• Thequalityofthe:project;event;idea;application;team;andplanningproposed.

• Thefeasibilityoftheeventprojectbeingdelivered:ontime;onbudget;andtoahighstandard.

• Thepeopleinvolvedandwithinthefinancialscopeofthe funding.

• Thereachoftheproposalinordertoattractand/

or impact local, regional, statewide, Australian and

global audiences and participants.

Questions to be asked as part of the planning process

include:

• Istheprojectthebestnextstrategicstepforthe

event, the organisers, or the community?

• Whichgroupsinthecommunity,businesses,

organisations, and government entities will be

involved and benefit from the project?

• Isthetimeofyearchosenfortheeventtheoptimum

time to stimulate local business?

• Whatwillbethelegacyofthisprojectfortheevent

and its impact on the community and Tasmania?

Successful events need conceptual creativity and

passionate, enthusiastic advocates, matched by

sound business modelling options and prudent budget

processes. This should be backed by solid research into

market trends, in particular the role of contemporary and

emerging media.

(1)Getz, D. and Wicks, B. (1993), Editorial, Festival Management &

Events Tourism, 1 (1), 1-3


tourism and events

A Night on the Terrace, Burnie

Launceston Festivale

Photography by Andrew Kennedy

Falls Festival, Marian Bay

Photography by Tourism Tasmania and Kim Maisch

Clarence Jazz Festival


tourism and events

Passengers on visiting cruise ships are now being offered a tour of the Hobart Town Hall, personally escorted by the Lord Mayor Damon Thomas, Deputy Lord Mayor Ron Christie and Aldermen of the Hobart City Council.

In a move that is quite unique to Tasmania, 1,600 cruise ship passengers from the Radiance of the Seas, which visited in February, were offered a personally escorted tour of the Town Hall and other public buildings during their stay in Hobart. Those who took up the offer were amazed that the Lord Mayor, the Deputy and fellow Aldermen would take the time and trouble to show the finer attributes of the city. The most common remark was,“Thisjustdoesn’thappenanywhereelse–Hobartis a wonderful city with wonderful people.”

Ald Thomas said the personal meeting and greeting will give visiting cruise tourists a lasting impression of our city. “Passengers love coming to Hobart for many reasons including proximity to the CBD and to world class tourism attractions...” said the Lord Mayor.

The Hobart City Council, through its Tasmanian Travel and Information Centre, provides a wide range of visitor services for all visiting ships including the Hobart Visitor Volunteers – a team of over 50 passionate locals who freely give up their time to ensure the passengers and crew have a wonderful experience in Hobart.

Cruise ship passengers flanked by Lord Mayor Damon Thomas and Deputy Lord Mayor Ron Christie on the Town Hall staircase

Town Hall Tours for Passengers of Visiting Cruise Ships

100th Cruise Ship Arrives in BurnieBurnie celebrated the arrival of the 100th cruise ship to visit the city on 27 December. Appropriately named, the Celebrity Century, with over 3,000 passengers and crew, the vessel made its maiden voyage to Burnie and was met by Mayor Steve Kons and who presented Captain Karaounas with a plaque.

Burnie has had a huge transformation over the last ten years, from being the industrial town it was once known for, to a pretty seaside city that tourists are raving about.

Mayor Steve Kons said with the cruise ships continuing to visit our city, it has really cemented the huge change that Burnie has seen over the last decade. “When the ships first started to visit Burnie, we only ever had one or two a year. This season we have 18, estimated to bring a $6 million economic boost to the region,” Mayor Kons said. “The visitors are spreading the word that Burnie has changed. It’s great to have so many people see how far we have come and rave to their family and friends around the world about the clean and vibrant city in Tasmania called Burnie.”

Burnie’s transformation from a full working port to a working and cruise ship port began on Christmas Eve 1999, when the Sky Princess visited, after several years of negotiation spearheaded by Burnie City Council. An estimated 200,000 visitors have spread the word about the comparatively tiny port at the bottom of Australia, famous for its mayoral welcome, friendly volunteers and emotional send off by the Burnie Highland Pipe Band.

L-R) Burnie City Council Mayor Steve Kons aboard the Celebrity Century presenting

Captain Karaounas with a plaque


tourism and events

tourism and events Glamorgan Spring Bay Strengthens the · PDF file · 2012-05-03live, work, study and visit. Balanced Event Portfolio ... • The feasibility of the event project

Documents