Project Embedded Proposal

8/7/2019 Project Embedded Proposal

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AIESEC Singapore70 Stamford Road | #B1-48 Li Ka Shing Library Building | Singapore 178901

Phone: +65 6338 5308 | Email: [email protected]

AIESEC in NUSPBoX on Social Entrepreneurship2008 - Present

Project Embeddedseeding future social entrepreneurs


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Executive Summary of Project

Project Embedded (acronym PED) is aninitiative started by AIESEC in NUS since

2008, to increase the awareness of socialentrepreneurship as an alternative to theconventional entrepreneurship amongstyouth in Singapore. By doing so, PED aimsto equip youth with the know-how andempower them to be future socialentrepreneurs.

This project is in alignment with the MCYSSocial Enterprise Committee's objective togrow vibrant local social enterprises byencouraging active youth participation insocial entrepreneurial activities, therebyspreading the movement.

Working closely with NUS Centre of SocialEntrepreneurship and Philanthropy (CSEP)and other successful social entrepreneursin the field, members from AIESEC in NUShave reached out to more than 1000youths through the events and workshopsheld annually.

VisionWe envision a wo rld where a ll

businesses are social entrepreneurial.

PBoX Objectives

Raise awareness and genuineconcerns over social issues in thelocal and global contexts

Educate and dispel the myths thatsurrounds the business modelsof social enterprises

Activate youth leadership,entrepreneurship andvolunteerism in local and overseassocial enterprises


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PBoX Implementation

The project is divided into 3 phases that can be characterized by the acronym ACT.

Phase 1: Awareness creation

Shade of Life Photo Competition09: The competition themed Shade of Life encourages studentsto capture social issues through their lenses. It aims to provoke thoughts on pressing socialproblems and how Social Entrepreneurship can be a sustainable way to alleviate these problems.An exhibition of the winning photos will be held in NUS.

(u)SE Week09: The 5-day event exposes university students to the concept of socialentrepreneurship through lunchtime seminars, exhibitions and bazaars, public forums and socialenterprise experiential visits.

Phase 2: Comprehension

Symposium NeueThinken10: The Symposium is an interactive platform for individuals to learnmore about social innovation and change through the lens of social entrepreneurship. It is alsowhere youths can explore ways to engage in social entrepreneurship through various platforms likeAIESEC, Synic and SE Forum.

GEW Symposium10: The GEW Symposium aims to encourage youth and the general public toparticipate in discussion and sharing on whats new in the social enterprise space and hearpractitioners talk about their social entrepreneur initiatives that include environmental conservation,

economic sustainability and community first approach.AIESEC Global Internship Program: Leveraging on our established AIESEC Global InternshipProgram, the overseas exchange platform provides opportunities for aspiring youth socialentrepreneurs to broaden their global perspectives and exchange entrepreneurial ideas when theywork full time in these social enterprises.

Phase 3: Taking Action

Neuemethode@SG10: The social business proposal writing competition serves as a means for

youth who are interested in social entrepreneurship to engage in vigorous brainstorming forbusiness solutions to social problems and exercise their entrepreneurial skills. The competition alsotarget youth who are entrepreneurial but with little prior knowledge about social enterprises


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2008 Events Detail

Shade of Life Photo Competition

Date: October December 2008

The competition themed Shade of Life encourages students to capture social issues through theirlenses. It aims to provoke thoughts on pressing social problems and how Social Entrepreneurshipcan be a sustainable way to alleviate these problems. Shortlisted entries are displayed during

(u)SE Bazaar for voting by NUS staff and students to decide the top 3 winners of the competition.


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2009 Events Detail

(u)SE Week

Date: 14, 15, 16, 23 January 2009Venue: NUS Central Forum

Overview of (u)SE Week Events

14 Jan Wednesday: Bazaar & Photo Competition Finals 15 Jan Thursday: SE Interactive Workshop 16 Jan Friday: Public Forum: Social Entrepreneurship in Singapore 23 Jan Friday: SE Experiential Visit

(u)SE Bazaar

It aims to showcase the products and services such as assorted art and craft items, accessoriesand gift items offered by local Social Enterprises. It also provides students the opportunities tointeract with social entrepreneurs and find out more about starting a social business in Singapore!

SE Interactive Workshop

Through account of first-hand experience, success stories sharing and discussions on varioussocial issues, participants will gain insights into the needs of the marginalized community and beguided to in formulating creative SE ideas to solve the problems. The workshop will also touch onthe concept of social entrepreneurship, difference between social enterprises, businesses andcharities, its relevance and importance to the community and youths, and why young people shouldopt to be a social entrepreneur. Speaker: Ms Kuik Shiao-Yin, School of Thought


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Public Forum: Social Entrepreneurship in Singapore

Panel discussion topics:

Speakers motivation that drives their social enterprises Challenges and opportunities faced Current situation of their enterprises in the recession Possible future enterprise development and plans Comments on Social Entrepreneurial scene in Singapore Advices for youth interested and source of assistance and funding available

Company visits:

Participants have the opportunity to observe the intricacies of various social enterprises and have abetter understanding of how a social enterprise is like. The visits will end off at an F&B social

enterprise where participants get to enjoy delectable food offering and share their experience.Visits hosted by Teen Challenge, BizLink, Post-Museum and Food #03


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2010 Events Detail

Symposium Neuethinken

Date: 03 April 2010Venue: NUS Business School, LT16

The Symposium is an interactive platform for individuals to learn more about social innovation andchange through the lens of social entrepreneurship. It is also where youths can explore ways to

engage in social entrepreneurship through various platforms like AIESEC, Synic and SE Forum.The full day event consists of a series of talks, workshops, conversations and panel discussion.

The objectives of the symposium are:

To raise awareness on global issues and propose social entrepreneurship as a viable andsustainable business model to address social issues.

To build network among participants through interactive sessions that equips them with thenecessary skills and knowledge about social entrepreneurship, as well as exposing them todiverse perspectives.

To activate youth leadership in social entrepreneurship.

Event concept:

1. Knowledge and understanding: Participants will first understand the concept of socialentrepreneurship and the importance of innovation through talks.

2. Empowerment and execution: Participants will then be empowered through hands onlearning in the workshops.

3. Inspiration and sustainability: Lastly, participants will engage in conversations for inspiration,panel discussion and world caf where they will clarify ideas as well as network and discusspassionate issues with other counterparts.

Event Partners: CSEP, World Toilet Organization, School of Thought, Antenna, Amazon WebServices, Syinc, Social Entrepreneurship Forum


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Neuemethode@SG

Date: September November 2010

The social business proposal writing competition serves as a means for youth who are interested insocial entrepreneurship to engage in vigorous brainstorming for business solutions to socialproblems and exercise their entrepreneurial skills. The competition also target youth who areentrepreneurial but with little prior knowledge about social enterprises. Competition was open to allstudents enrolled in Junior Colleges, International Schools, Polytechnics and Tertiary EducationalInstitutions in Singapore. The 7 winning teams were awarded cash prize of SGD1000 each andoptional internship opportunities at local social enterprises.www.neuemethode.com

Special Award types:

1) The Innovative Business Model Award honours the business proposal which is innovative ingetting seed investment and turning the organization profitable within the shortest span of time.

2) The Creative Marketing Strategy Award honours the business proposal which develops anintegrated communications strategy to promote the products and services at the lowest input cost.3) Highest Social Impact Award honours the business proposal which demonstrates the highestqualitative and quantitative social impact potential of the venture to its stakeholders and clientele.4) Young Performer Award honours a high potential individual or team which demonstrates longterm desire to contribute to the Non Profit sector and outstanding all round abilities

Event Partners: CSEP, NUS Business School Alumni, give.sg, Social Entrepreneurship Forum,Green Drinks Singapore, Singapore National Cooperatives Federation, ECO travel services.

Global Entrepreneurship Week Symposium

Date: 18 November 2010The GEW Symposium aims to encourage youth and the general public to participate in discussionand sharing on whats new in the social enterprise space and hear practitioners talk about theirsocial entrepreneur initiatives that include environmental conservation, economic sustainability andcommunity first approach. It was held in conjunction with the award ceremony of Neuemethode@SG.

Event Partners: CSEP, NUS Business School Alumni, MCYS, Social Enterprise Association,School of Thought, Impact Investment Exchange Asia, Carbon Conservation, Singapore NationalCooperatives Federation.
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Annex A

About AIESEC


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Annex B

Other Projects in AIESEC Singapore 2010/2011

Responsible Gambling

Responsible gambling was started in AIESEC SMU to raise awareness and impart vital skills onhow and where to draw the line when gambling.

Uniqueness of Responsible Gambling initiative

Tackling the issue of problem gambling which is a issue that many youths tend to overlookand dismiss as unimportant.

A global perspective through the involvement of AIESECers from other countriesPoverty Through Our Lenses (POL)

POL was started in AIESEC SMU to raise awareness on the extent of poverty around us with theuse of pictures. POL especially aims to get Singaporean youth to appreciate what they have and beaware of the less fortunate in our society.

Uniqueness of POL initiative

Addressing poverty, an issue many Singaporean youths lack contact withUsing photographs to impact youthsA global perspective through the involvement of AIESECers from other countries in POL

events

Green Entrepreneurship

Green Entrepreneurship was started in AIESEC NTU to create a paradigm shift in the approach totackle environmental issues. It serves as a platform for the youth to create innovative approachesto tackle environmental issues in Singapore.

Uniqueness of Green Entrepreneurship Initiative

Activating youths participation for the need in a paradigm shift to tackle environmentalissues that affects the world today

To form a network to connect organizations, businesses, tertiary institutions and youthinvolved in green issues through physical and virtual platforms.

A global perspective through the involvement of AIESECers from other countries in GEevents


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Annex C

Global AIESEC Chapters

working on the issue of Social Entrepreneurship

Projeto Horizontes

AIESEC in BrazilWe seek to connect high potential young people (AIESECers) with social entrepreneurship initiatives, inorder to establish an environment of constant exchange of experiences between the trainees and theorganizations (Ashoka and Artemisias fellows mainly, due to their culture of excellence). Our aim is todevelop a new generation of young people interested in this issue and that these people have an impacton the organizations in which they'll work.

Partners: Artemisia, Instituto CEFAC works, Feira Preta, Gastromotiva, Instituto gora, Instituto CidadeEscola Aprendiz, Instituto Cidade Jardim, Instituto Papel Solidario, Lua Nova Association, MuseusAcessveis, ProBrasil Association, Sociedade do Sol, Tekoha.

http://horizontes-aiesec.blogspot.com/http://www.myaiesec.net/content/viewwiki.do?contentid=10084034

Project Be A Change!AIESEC in Finland

Bringing about change and making a difference in the world can be a daunting challenge, but it is notimpossible. We strongly believe that positive social change is possible by bringing people together,exchanging and supporting ideas. Our mission is to be a platform for aspiring social entrepreneurs toconnect, innovate and grow in order to drive social change in the world. Be A Change consists of threecomponents that highlights an important aspect and milestone in an entrepreneurial journey: ConnectInnovate Grow.

Partners: Social Entrepreneurs Association of Finland, HUB Helsinki, Veritas Pension Insurance,HammerKit, Aalto Social Impact.

http://www.beachange.org/http://www.myaiesec.net/content/viewwiki.do?contentid=10042405

Project Empower Your Dream

AIESEC in China

Social entrepreneurship project EYD aims to raise the social awareness of social enterprise. It providesan international platform to the students who are interested in the issue both in China and abroad tohave a unique experience on this new formation of business type. Our mission is to discover anddevelop young social entrepreneurs in China to start up their own social enterprises. Through thedevelopment process, we can promote social innovation and inspire the students to take charge insolving social problems creatively.

http://www.myaiesec.net/content/viewwiki.do?contentid=10103398
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For enquiries, please contact:

Ms. Pushpaleela [email protected]

Ms. Maple [email protected]

Project Embedded Proposal

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