Organizational Structure Page- 1 Coke is the world's largest soft-drink company. The Coca- Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Among its other brands are Barq's, Fruitopia, Minute Maid, POWERade, and Dasani water. In the US it sells Group Danone's spring water brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and North America. The firm, which does no bottling, sells about 400 drink brands, including coffees, juices, sports drinks, and teas, in some 200 nations. In 2007 Coca-Cola purchased popular Arizona Iced Tea and Vitamin Water Producer Glaceau. Coca-Cola (often abbreviated to "Coke") is a cola drink, and is the world's most popular carbonated soft drink. The Coca- Cola Company's headquarters are located in Atlanta, Georgia, where the drink was first concocted around 1884. Although Coke's inventor, John Pemberton, was not a shrewd marketer of his drink, the ownership of Coke eventually passed to Asa Candler, whose company remains the producer of Coke today. Candler's successful marketing, continued by his successors such as Robert Woodruff, and established Coke as a major soft drink first in the United States and later around the world.
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Organizational Structure Page- 1
Coke is the world's largest soft-drink company. The Coca-Cola
Company owns four of the top five soft-drink brands (Coca-Cola, Diet
Coke, Fanta, and Sprite). Among its other brands are Barq's, Fruitopia,
Minute Maid, POWERade, and Dasani water. In the US it sells Group
Danone's spring water brands (Dannon and Sparkletts). Coca-Cola
sells Crush, Dr Pepper, and Schweppes outside Australia, Europe, and
North America. The firm, which does no bottling, sells about 400 drink
brands, including coffees, juices, sports drinks, and teas, in some 200
nations. In 2007 Coca-Cola purchased popular Arizona Iced Tea and
Vitamin Water Producer Glaceau.
Coca-Cola (often abbreviated to "Coke") is a cola drink, and is the
world's most popular carbonated soft drink. The Coca-Cola Company's
headquarters are located in Atlanta, Georgia, where the drink was first
concocted around 1884. Although Coke's inventor, John Pemberton,
was not a shrewd marketer of his drink, the ownership of Coke
eventually passed to Asa Candler, whose company remains the
producer of Coke today. Candler's successful marketing, continued by
his successors such as Robert Woodruff, and established Coke as a
major soft drink first in the United States and later around the world.
Originally designed to be sold at soda fountains, Coca-Cola was later
sold in bottles, whose distinctive shape have become a part of the
drink's branding. Major advertising campaigns have established Coca-
Cola slogans such as "The pause that refreshes" as part of popular
culture. The formula for Coke, whose status as a trade secret has been
embellished by company lore, once contained trace amounts of
cocaine, although as health regulations were tightened, this was
Organizational Structure Page- 2
removed a long time ago. Nevertheless, Coca-Cola has been criticized
for its possible negative health effects, with many urban myths
surrounding it. In addition, the commercial success of the drink has
been periodically challenged, in particular by its main rival Pepsi-Cola.
This tension reached its peak during the 1980s, at the height of the
Cola Wars, which eventually resulted in the heavily-publicized
introduction of "New Coke", intended to replace the original Coca-Cola.
The widely unpopular decision was eventually rescinded in the face of
public opposition.
The Coca-Cola Company started out as an insignificant one man
business and over the last one hundred and ten years it has grown into
one of the largest companies in the world. The first operator of the
company was Dr. John Pemberton and the current operator is
Roberto Goizueta. Without societies help, Coca-Cola could not have
become over a 50 billion dollar business.
The Coca-Cola Company has on occasion introduced soft drinks under
the Coca-Cola brand name. The most famous of these is Diet Coke,
which has become a major diet cola, but others exist, such as Cherry
Coke. There are also some drinks marketed by the company but which
remain unaffiliated with Coca-Cola the drink, such as Sprite.
RAHIM YAR KHAN PLANT
In 1950, Coca-Cola was introduced in Pakistan. The manufacturing
division in Rahim Yar Khan started working in 1965.
Organizational Structure Page- 3
In 1965 the Laghari Family was the owner of Coca-Cola plant, R.Y.K.
They first started the coke manufacturing in R.Y.K after obtaining the
license form Coca-Cola Company. In the start there was no plant for
manufacturing and filling the bottles. These people by hand fill the
bottles with coke syrup. This plat was named as Lagri Beverages. But
they failed to sustain for long time and have to face great loss. Then
they decided to sell it.
Then in 1975 the Saith Aslam family took the hold on R.Y.K Coke plant.
They work hard to get maximum good result. In the start they also
bear loss but these people continuously work hard. Make good
advertisement. After some time they bought a auto plant for
manufacturing the bottles. It was the rising point for them. In 1980
they bought three manufacturing plants and it was there peak point.
There sale was on peak and getting maximum profit. The Saith family
captures the large market. They also owned three others plants in
Lahore, Faislabad and Karachi. They gave employment opportunities to
large group of people in the city and rural areas.
There time came to end when Coca-Cola Company realized that the
quality of Coke is decreasing in Pakistan. One reason was the tough
competition with Pepsi Cola. At that time Pepsi was getting good image
in the eyes of people by their wonderful advertisement and good taste
of bottle. Then in 2000, Coca-Cola Beverages Pakistan Limited (CCBPL)
get hold on the entire plants of coke in Pakistan with the will of Coca-
Cola Company. The Coca-Cola Company has more than 90% shares in
CCBPL. But management is in the hands of CCBPL. CCBPL made lot of
changes to increase the sale of Coke in Pakistan. As for R.Y.K plant is
concern, CCBPL changed it a lot. They made wonderful changes in this
plant. Make the separate departments for finance, marketing, HR,
Logistics.etc. Now it increased the salaries of their employees as
Organizational Structure Page- 4
compare to past and giving them proper concern and attention. They
consider them their valuable assets, without whom they are nothing.
For the last 57 years, it is one of the leading companies of Pakistan.
The company wants to achieve its goals through people development.
Human Resources are treated like assets.
Head Office
In Pakistan, the head office of the company is situated at Karachi
Manufacturing Plants
The company has six manufacturing plants in Pakistan, at the following
places.
1. Karachi
2. Lahore
3. Faisal Abad
4. Gujranwala
5. Multan
6. Rahim Yar Khan
Marketing Offices
The marketing offices are also working in the same cities where the
manufacturing plants are working.
Employee
There are 257 permanent employees, working in the manufacturing
plant of Rahim Yar Khan. Daily wages employees are from 300 to 400.
Variation in the number of daily wages employees is due to the reason
that Rahim Yar Khan is an agricultural city and during sowing and
harvest season, daily wages employees are not easily available.
Organizational Structure Page- 5
PRINCIPAL BUSINESS FUNCTIONS OF COCA-
COLA BEVERAGES PAKISTAN LIMITED
(CCBPL)
1. PRODUCTION
2. SALES
3. MARKETING
4. DISTRIBUTE
5. SERVICES
LEVELS OF MANAGEMENT
We can subdivide the company management into the following three
main levels.
TOP MANAGEMENT
Consisting of Chairman, HR & Admin Manager, Senior Manager Finance
& Accounts, Senior Marketing Manager and General Manager. The Top
management formulates policies and makes decisions about the
company activities for achieving the objectives. General Manager
implements these policies and decisions in the factory. While General
Manager's authority consisting of the following.
* Makes decisions within the scope of his own authority.
* Assigns tasks to subordinates in their areas.
* Expects and requires satisfactory performance form
subordinates.
MIDDLE MANAGEMENT
Organizational Structure Page- 6
This level of management consisting of Assistant Manager, Labor
Officer, Security Officer and Time Officer. This type of management
receives orders from General Manager and implements them through
the co-operation of lower management.
While the main responsibility of middle management is to control and
direct the operations with the consent of General Manager to get work
done. It involves in standardized production, supplies, good working
conditions and definition of standard performance and reporting of flow
of work.
LOWER MANAGEMENT
This department is headed by Assistant Manager and supervisor.
Assistant Manager controls all the activities of the factory according to
the rules and regulations receive from General Manager. While he
performs the following main function:
a) To maintain good relations with outside public.
b) Good relations between Govt. and Factory.
c) Good relations with general public.
Risk ManagementThe Company has a system for assessing and monitoring its potential
business and financial risks. The components of this risk management
system are designed to help enable us to anticipate risks and to
manage them carefully in the pursuit of our business goals. The
principles, guidelines, processes and responsibilities of our internal
control system have been defined and established to help ensure
prompt and accurate accounting of all business transactions and to
continuously provide reliable information about the Company’s
financial position for internal and external use.
Organizational Structure Page- 7
However, the components of the internal control and risk management
system do not eliminate risk entirely and, thus, cannot prevent loss or
fraud in all cases. We intend to rapidly adjust the risk management and
monitoring procedures of all businesses acquired during the fiscal year,
so that they conform to coca-cola standards.
Management Commitment
The management of Coca-Cola Pakistan(CCBPL) is committed towards
ensuring the effectiveness and continual improvement of management
system through:
Establishing those policies which are appropriate to the purpose
and the corporate principles of the company;
Establishing measurable Objectives at all relevant functional
levels;
Creating awareness among employees about the relevance and
importance of their activities towards the achievement of
company’s goals and applicable statutory and regularity
requirements;
Establishing measures that are aligned with the interests of the
stakeholders;
Creating a customer focused environment whereby their needs
and expectations govern the actions of the organization;
Instituting mechanism for taking customers feed back; handling
of complaints on priority basis and taking corrective and (which
required) preventive actions;
Provisioning of the necessary resources to implement; maintain
and improve the Management System and to facilitate the
enhancement of customers’ satisfaction;
Conducting periodic and timely management reviews to ensure
the continuing suitability adequacy and effectiveness and to
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assess the opportunities for improvement in the Management
System;
Role Of Executive Management Committee in Policy Formulation
The Executive Management Committee comprising the CEO, the CFO
COO, and the Executive Directors of the operating divisions meets
regularly to review the results of operations, to formulate strategic
plans of marketing, production, investments, to finalize annual and
seasonal budgets and to take active and preventive measures for
mitigation of risks and for seizing business opportunities.
The committee places before Board Of Directors all such matters which
are required to be approved by it under the law as well as other
matters of importance.
Managing Director & Chief Executive
Officer(CEO)
The managing Director & Chief Executive Officer has the overall
responsibility for implementing policies and company objectives
and for ensuring their achievement.
He is authorized by the Board of Directors to delegate powers to
selected functionaries for the achievement of operational and
strategic achievement of these goals.
He defines the objectives and ascertains their implementation
through an established Management system which he constantly
monitors.
He assumes the overall responsibility for the quality of the
products and services which are manufactured and marketed by
the company.
Organizational Structure Page- 9
Executive Committee
The Executive Committee comprises of managing Director &
Chief Officer, Chief Financial Officer and all the Executive
Directors.
This committee meets on at least quarterly basis to address
issues in relation to the achievement of the company’s objectives
and implementation of company policies.
Chief Financial Officer
Chief Financial Officer is responsible;
For ensuring that the company remains profitable;
For ensuring there is positive cash flow in the company;
To deploy and monitor the resources required for the
achievement of
above targets
DEPARTMENTS AND THEIR HEADS
Production
Mr.Zafar Ahmad
(Grade 10)
HR\IR
Mr.Shahbaz Nawaz
(Grade 9)
Finance
Mr.Saeed Ahmad
(Grade 9)
Sale and Marketing
Mr.Imran Hashim
(Grade 9)
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Logistic
Mr.Jahanzab Malik
(Grade 9)
Q.Control
A.K Kazmi
(Grade 10)
Technical
Shamshad Hussain
(Grade 11)
Managers And Executives (R.Y.K Plant)
Finance Department
Saeed Ahmed
Accounts Manager
Najam-ul-Hafeez
Senior officer accounts
Sajjad Haider
Senior Purchase executive
M.Shoaib Khan
Accounts executive
Production Department
Daood Ehsan
Mechanical Eng.
Fraz Mansoor
Senior Supervisor
M.Shoaib
Supervisor Q.C
Organizational Structure Page- 11
Ali Ghazanfar
Senior officer Q.C
Marketing Department
M.Sahafeeq Fakhar
Sale Manager
Saeed Tanveer
Sale Manager
Saeed M.Asim
Regional Sale Manager(Punjab)
Ali Aamir
Regional Sale Manager(Quetta)
Logistic Department
Ehsan Ali Qadri
Supervisor-Transport
Faqir Ahmed
Shipping Coordinator
Human Resource and Industrial Relation
Faisal chaudhary
Assistant Manager HR
M. Rafeeq
HR Officer
Irfan Shabbir
Admin Executive
Amjad Ali Bhutto
Admin Officer
Abdul Wadood
IR Officer
M.Rasheed
Safety Supervisor
Ahmad Nawaz
Organizational Structure Page- 12
Admin Supervisor
How Work Is Done In The CCBPL (RF)The departments of the organization like marketing, production,
planning, buying, and distribution department work together to fulfill
the demand and to procuring the raw material that is required for
production.
Marketing department receive orders from the customers and
necessary information which beneficial for the organization. From
marketing this data going to planning department and planning
department determine the total demand and required raw Material for
the demand. Planning department is the center point of whole process.
Planning say to buying to purchase raw material with considering the
lead-time Than buying department thinking about purchasing the raw
material and contact With suppliers and choose certified suppliers and
check the quality the raw material and purchase the raw material if it
is satisfy with all specification.
Planning department also say to production department to produce
required products at time, about categories and lot size which should
fulfill the demand and time when products are required. Then
production department get the required raw material from the buying
department which have been already purchased that material .Now
Production department start the work and manufacture all products as
soon as required.
Planning department also say to distribution department to place the
shipments and timing of that shipment. Distribution dept. gets the
finished goods from the production and ship the products at mention
Organizational Structure Page- 13
places and get the receive approval from the Customer. In this way all
process continues and works in the sequence.
Efficiency of the organization depends upon all departments of the
organization. Specifically planning, marketing, distribution, buying and
production departments play more important role to increase the
efficiency of the organization.
WORKING RELATION BETWEEN DEPARTMENTS
ORGANIZATIONAL STRUCTURE
Marketing Department
Planning Department
Buying Department
Production Department
Distribution Department
Organizational Structure Page- 14
Organizational chart tells about organizational structure and it contains
two parts.
a) Division of labor.
b) Reporting structure.
Division of Labour
It is also called horizontal structure.
There are three types of division of labour which are following.
Functional organization.
Divisional organization.
Matrix organization.
Functional Organization
These types of organization are function based. It is also called
departmentalization.
Ex: Finance, H.R.M, production, marketing etc
Divisional Organization
Divisions are created on the basis of area, customer and
product. These are some time called SBU (strategic business units).
Matrix organization
These types of organization are of dual nature. These are also