Project 11

Finolex Industries LTD

INDEX

Sl nos. Content Page Nos.1 Executive Summary 7.

2 Introduction 8.

3 Need and Importance of the Study 9.

4 History 11.

5 Finolex Cables LTD. 13.

6 Finolex Industries LTD. 15.

7 Milestone in the history of the company 17.

8 Product Range 18.

9 Organization structure 24.

10 Problem Statement 30.

11 Objectives of the study 31.

12 Research design 32.

13 SWOT Analysis 33.

14 Research findings and inferences 36.

15 Observations 40.

16 Scheme of recommendations 44.

18 Select Bibliography 45

19 Annexure 1 47

Market share for SWR & Plumbing pipes

20 Annexure 2 48.

Questionnaire for Dealers and Sub-dealers

S K N G Govt First Grade College Gangavathi Page 1

Finolex Industries LTD.



The Finolex Group is one of India's leading business

conglomerates with interests in diverse areas such as

Telecommunications, Petrochemicals, Irrigation and Education. The

group's range of products cover Electrical and Telecommunications

Cables, Optical Fibre Cables, Rigid PVC Pipes, Suspension and Paste

Grade PVC Resins, Continuous Cast Copper Rods, PVC Sheets,

Electrical Switches and CFL's. All these products are available to the

customers through a well-established and dedicated countrywide

distribution network.

A project was carried to find out the requirement of plumbing and

sanitation pipes in Koppal dist. It was carried out by having discussion

with the dealers, sub dealers, plumbers and builders. The project was

also done to find the market share of different companies in the

plumbing and sanitation pipes sector.

From the project it was found that Finolex has a market share of 12%

in SWR pipes and 21.71% in plumbing pipes. And in the near future

Finolex would be the market leader.

From the survey it was observed that the total potential of Koppal for

SWR pipes is 150 lacks and that of plumbing pipes is 175 lacks.

In SWR pipes Finolex has a market share of 12%, it was found that

the market share has been increasing gradually, in coming years



Finolex could be the market leaders in SWR pipes.

Recommendations

• Full range of fitting should be made available • Hot water pipes should be introduced in the product list.

• People should be made aware about the products.

• Regular training should be provided to the plumbers.



Introduction



Koppal is a city situated in the north Karnataka, India. The

population of Koppal is around 419,000. Kolhapur district contains 4

talukas. The main languages are Kannada, Telugu and English.

Plumbing, from the Latin for lead (plumbum), is the skilled trade of

working with pipes and tubing for fluids such as water, sewage, steam

and natural gas. Plumbing originated during the ancient civilizations

such as Roman, Persian, Indian, and Chinese civilizations as they

developed public baths and needed to provide fresh water and

drainage. The piping used to convey the water and waste was often

made of lead. Because lead is very toxic, nearly all modern

manufactured plumbing products and materials are lead free.

Sanitation is a term for the hygienic disposal or recycling of waste

materials, particularly human excrement and urine. Sanitation is an

important public health measure which is essential for the prevention

of disease. Sanitation is particulary important in isolation of water

supply systems from sewage discharge. A considerable fraction of the

world is lacking adequate basic sanitation; partly this deficiency has

an ecomomic root, but it is primarily a result of overcrowding and

overpopulation, since the earth's land and water resources have a

limited carrying capacity for sanitation needs.

The Finolex Group is one of India's leading business conglomerates with interests in diverse areas such as Telecommunications, Petrochemicals, Irrigation and Education. The group's range of



products cover Electrical and Telecommunications Cables, Optical Fibre Cables, Rigid PVC Pipes, Suspension and Paste Grade PVC Resins, Continuous Cast Copper Rods, PVC Sheets, Electrical Switches and CFL's. All these products are available to the customers through a well-established and dedicated countrywide distribution networ

Need and Importance of the Study

This study will help the company to access the demand for the product (plumbing and sanitation pipes) in the market, so that they can frame appropriate strategies to increase the sale and % share in the market. This study will also help the organization to understand its market share in the market.

1.1 FINOLEX GROUP

The Finolex Group is one of India's leading business conglomerates

with interests in diverse areas such as Telecommunications,

Petrochemicals, Irrigation and Education. The group's range of

products cover Electrical and Telecommunications Cables, Optical

Fibre Cables, Rigid PVC Pipes, Suspension and Paste Grade PVC

Resins, Continuous Cast Copper Rods and PVC Sheets. All these

products are available to the customers through a well-established and

dedicated countrywide distribution network.

FINOLEX GROUP is one of the foremost growing organizations in

India. The group consists of:

Finolex Cables Limited - 1956



Finolex Industries Limited – 1981

Finolex, as a group, manufacturers various types of cables, wires, PVC Pipes, extrusion equipment and drip irrigation system.

HISTORYS K N G Govt First Grade College Gangavathi Page 8


In July 1945, two young brothers P.P Chhabria and K.P

Chhabria came to Pune from Karachi in search of a livelihood and

within six months set up a small shop selling electrical cables. The

retail business became quite successful. A sizeable order in the mid

1950's from the Defence Department for wire harnesses for trucks and

tanks bolstered their confidence and they decided to manufacture

Cables, themselves.

Starting as a small-scale industrial unit in 1957, they manufactured



PVC insulated cables for the automobile industry. Finolex brand was

born from "Fine" & "Flexibles" and "O" with an electric arc across it -

signifying the electrical cable business the company was in. Their

relentless search for growth and doughty perseverance saw them

through some difficult times and in 1972 the enterprise turned into a

limited company.

Since then, there has been no looking back and following a public

offering in July 1983, Finolex Cables Limited embarked on a

continuous process of expansion and modernization which enabled it

to become the most diversified largest cable manufacturer in the

country.

Their relentless quest for growth saw the brothers establishing Finolex

Industries Limited in 1981. The company sought to manufacture Rigid

PVC Pipes and Fittings at Pune, which find large-scale application in

the agriculture sector. In a shrewd move towards backwards

integration, the company has set up a PVC resin manufacturing

facility at Ratnagiri on the west coast of India.

The early nineties saw the Finolex Group expanding into new

business domains to manufacture Optic Fibre Cables and Copper

Rods. Today the Group turnover exceeds Rs.20 Billion (about US $

450 million)



FCL and FIL are the two group companies whose equity shares

are listed on the Bombay Stock Exchange and National Stock

Exchange. Global Depository Receipts of FCL are also listed on the

Luxembourg Stock Exchange. Professionally managed, with

continuous updating of technology and strict quality controls, Finolex

strives for maximum customer satisfaction. Over the years, it has

attained a significant position on the industrial map of India.

FINOLEX CABLES LIMITED

Finolex Cables Limited (FCL) the flagship company of the Group

has plants located in Pimpri and Urse in Pune as well as in Goa - all of

which are accredited with IS/ISO 9002. In addition, the plants at Urse

and Goa have recently been awarded the IS/ISO 14001 certification.

FCL takes pride in being the only company in India that offers "Total

Cable Solutions" and boasts of a portfolio that includes a wide range

of cables such as:

• PVC insulated single & multi core industrial flexible cables



• PVC insulated winding wires

• 3 core flat cables for submersible pumps

• Cables for the agricultural and automobile sectors and

• LT power and control cables

For the communication industry, FCL offers

• Jelly Filled Telephone cables

• Trunk & Distribution CATV and Branch & Drop Co-axial

cables for cable television

• LAN cables and Copper & Fibre components for structural cabling

The backward integration of the group into manufacturing PVC Resin

at Finolex Industries, Ratnagiri and 99.97% pure electrolytic grade

Continuous Cast Copper rods at Finolex Wire Products, Goa, gives

the Finolex group the unique advantage of having total control on the

quality of its products.

The name Finolex has become synonymous with safety in households all over India and enjoys overwhelming confidence of the public.

The company has received several honors such as the Harvard

Business School Association of India - Economic Times award for

'Corporate Performance,' IIM-LIC award for 'marketing' and the

EEPC 'Export Performance Certificate'. Besides, some of its products

have also received certification under the internationally recognized

CB-IECEE Scheme.



The company has been exporting cables for the past two decades

mainly to the Gulf countries and export growth has accelerated in the

past few years as a result of successful tapping of new market

segments.

The company also manufactures PVC Sheets which can be used for

roofing and construction, interior decoration, partition work and AC

ducts have high resistance to weathering and corrosive atmosphere.

These Sheets have high impact strength with high degree of

formability and thermal and electrical insulation properties. The light

transmission for clear sheets is of the highest degree.

1.4 FINOLEX INDUSTRIES LIMITED

Finolex Industries Ltd. (FIL) has been in ‘Plastics’ business since its

incorporation in 1981. Beginning as a modest rigid PVC (Poly Vinyl

Chloride) pipe manufacturer, FIL went in for backward integration in

April 1994 and commissioned its PVC Plant near Ratnagiri (350 Kms,

South of Mumbai) on the West Coast of Maharashtra State. Since then

FIL is one of the largest PVC Resin manufacturer in India. Moreover,

the PVC & Pipes Pant at Ratnagiri has been awarded the ISO 14001

certification.

FIL is the also the largest PVC Pipe manufacturer in India and the



first to have been awarded the IS/ISO 9001:2000 certification. FIL

offers a wide range of PVC Pipes & Fittings, for diverse applications

in agriculture, housing, telecom, industry, etc. ranging between 20mm

diameter to 400-mm diameter. Pipes division of FIL has won

PLEXCONCIL “Top Exporter Award” on five occasions.

FIL's PVC plant enjoys many locational advantages, the important

one being proximity to the market. Further, the Pipes division of FIL

and FIL's associated concern consumes captively about 45,000 metric

tonnes of PVC per annum; a distinct advantage available only to FIL.

As a part of its PVC complex, FIL has set up an open sea cryogenic

jetty. The Finolex jetty is the first of its kind in the private sector in

India. It is located near the PVC plant and is presently utilised for

importing the feedstock for manufacture of PVC as well as for

importing LPG.

The strength of FIL lies in its quality products and satisfied customers. FIL over years has built a very large distribution network, which adds to FIL's strength. The name “Finolex” is synonymous with “Quality”

not only in India but also with FIL's international customers.

The growth of Finolex group of companies has been

consistently high, both in turnover and profitability, reflecting

dynamism and efficiency. Companies in the group are managed by

professionals and the Board of Directors consist of eminent

personalities led by Shri P P Chhabria, Chairman of the Group and

Shri K P Chhabria, Managing Director of FIL with a distinguished



record of contribution to industrial development and community

service in India.

FINOLEX GROUP has also been associated for long time in social

welfare activities, such as promoting a children’s school in Pune and

has also set up an engineering and management institute, Finolex

Academy Of Management And Technology at Ratnagiri. The

Institute provides higher education opportunities to students of the

backward region in the field of mechanical, electrical and electronic

engineering and management science. The Institute has been

operational since 1996.

The Group has also set up International Institute of Information

Technology (I2IT). The Institute offers Post-graduate courses and

Doctoral research programmes in advanced IT creating new

curriculum, with faculty drawn from all over the world. Distinctive

features of the Institute include a fully automated campus with state-

of-the-art learning tools, a web-based educational environment and a

nursery for start-ups on campus created by faculty, students and

venture capitalists – a confluence of academics, research and industry.

The Hope Foundation also provides medical aid to the deserving

cancer patients. The Group also regularly gives donation to other

charitable institutions for the welfare and well being of people.

Always on the look out for new ideas and progress through

modernization, diversification and expansion, FINOLEX GROUP is



now poised for a major leap in the 21st century.

1.5 Milestone in the history of the company

1) Finolex Industries Limited is first to get prestigious IS/ISO 9001:

2000 certifications.

2) It won PLEXCONCIL “Top Exporter Award” on five occasions (pipe division).

3) Environment pollution control award in 1999 by Maratha

Chambers Of Commerce.

4) FIL’s PVC complex has its own cryogenic jetty at Ratnagiri plant.

5) FIL’s PVC resin and PVC pipes plant at Ratnagiri awarded ISO 14001: 1996.



PRODUCT RANGE

PVC PIPES AND FITTINGS

FIL is the largest PVC-U pipe manufacturer in India and the first to have been awarded the IS/ISO 9001:2000 certification. FIL offers a wide range of PVC-U pipes and fittings, for diverse applications in agriculture, housing, telecom etc. ranging between 20 mm to 400 mm diameter. The range of PVC-U pipes and fittings that FIL offers is as follows :

Selfit PVC-U Pipes (for agriculture & potable water supply)As per IS 4985-2000.

Ringfit PVC-U Pipes (for agriculture & potable water supply)As per IS 4985-2000.

Moulded Fittings for Agriculture (As per IS 7834-1987). Fabricated Fittings for Agriculture. Protector Well Casings & Screens(As per IS 1218-1992). Underground Sewerage Pipes(As per IS 15328-2003). Selfit & Ringfit SWR PVC Pipes(As per Is 13592 with Latest

Amendment).



SWR Moulded Fittings(As per IS 14735-1999 with Latest Amendment).

Plumbing Pipes(for domestic plumbing applications)As per IS 4985-2000,As per ASTM D 1785.Solvent Cemented Fittings(for domestic plumbing applications)As per ASTM D 2467 in Schedule 80 series.

The range of Pipes and fittings includes:

Selfit uPVC Pipes - The Pipes are manufactured as per IS: 4985:1988

in the range of 63 mm to 200 mm diameter in 4 Kg, 6 Kg and 10

Kg/cm2 Pressure Classes.

Ringtite uPVC Pipes - The Pipes are manufactured with an exclusive

built-in, dual-contact Rubber Sealing Ring in the range of 160 mm to

400 mm diameter in 2.5 Kg, 4 Kg, 6 Kg/cm2 Pressure Classes

conforming to ISO: 4422.

Protector Well Casings & Screen - The Pipes are manufactured as

per IS: 12818:1992 (Amendment No.1: 1995) for Shallow Well (upto

80 metres. Depth) and Medium well (upto 250 metres. Depth) in the

range of 100 mm to 200 mm diameter for Borewell Applications.

Heavy Pressure Pipes - These Pipes are manufactured in grey and

blue colour. The grey pipes are manufactured in 10 Kg and 15

Kg/cm2 Pressure Classes conforming to IS: 4985 and Blue threaded

pipes are manufactured conforming to ASTM: D1785 in Schedule-40

and Schedule-80 Classes.



Ducting Pipes - The Pipes are manufactured as per Department of

Telecommunication (DOT) - India. Telecommunication Engineering

Centre (TEC) specification in 50 mm & 110 mm dia in white and grey

colour.

SWR Pipes & Fittings - The Pipes and Fittings are manufactured

conforming to BS: 4514 and DIN: 19531/IS: 13592 in sizes 75 mm

and 110 mm diameter for the Construction Industry. Finolex SWR

System offers a choice of Solvent Cement or Rubber Ring Jointing.

Rubber Ring Jointing - PVC Fittings (Agriculture) - The

Fittings are manufactured conforming to IS: 7834 for Moulded and IS:

10124 for Fabricated ranges. The fittings are available in a wide

range, tailor made to suit the range of PVC Pipes.

Packing Details for Shipment - The pipes are stuffed in loose

condition in Full Container Loads and Fittings are packed in

corrugated boxes.

Volume & Weight - The Pipes and Fittings are volume cargo.

Maximum Cargo weight per 20 FCL shall be 10 to 12 Tons.

The SWR (Soil, Waste & Rainwater) Pipes & Fittings are

manufactured from specially tested UV stabilized compound to

prevent deterioration due to photochemical reaction of ultra violet



rays when exposed to sunlight and are fast replacing G.I. & C.I.

conventional material in Building Sanitation, Plumbing & Drainage.

They are durable, light weight, chemical and weather resistant non-

inflammable, rodent repellent, non-corrosion and aesthetically

superior.

1.9 Other product lines and sister concern of FIL.

PVC insulated single & multi core industrial

flexible cables PVC insulated winding wires

3 core flat cables for submersible pumps

Cables for the agricultural and

automobile sectors LT power and

control cables

Jelly Filled Telephone cables

Trunk & Distribution CATV and Branch & Drop Co-axial cables for

cable television LAN cables and Copper & Fiber components for

structural cabling

Finolex Academy of Management and Technology.

International Institute Of Information Technology.

Hope Foundation for providing medical aid to the deserving cancer patients.



Finolex Industries Limited,

Ratnagiri plant.

Finolex Industries Limited in Ratnagiri was started in April 1994,

(350 Kms South of Mumbai) FIL is one of the largest PVC Resin

manufacturer in India. PVC plant at Ratnagiri has been awarded ISO

14001 Certification.

Infrastructure Facilities:

Totally 97 workers are working at Ratnagiri plant. And they are

manufacturing 1,40,000 TPA. FIL in Ratnagiri comprises of different

Departments

¾ PVC manufacturing Unit

¾ PVC Pipe manufacturing Unit

PVC Manufacturing Unit

PVC manufacturing unit is having it’s own jetty constructed by

Finolex, which was licensed by Indian Prot Corporation. It is used

mainly for the import of Raw material from foreign countries through

Ship

• Ethylene

Dichloride Tanks -

4 Each 10,000 Mts.

Capacity

• Vinyl Chloride monopolyne Tanks



• Stabilized poly vinyl chloride

These converted poly vinyl chloride are directly sent to the

storage silos of extrusion department.

Extrusion Department:

The extrusion department comprises of different sections Management, Production, Quality control Maintenance, Dispatch

Management:

In this department 3 managers are there to take care of overall

activities of Extrusion department.

Production:

In production department consist of different sections.

Mixer Section (4 Silos) (2 silos under Construction) (120 Tones/day) 3 labours

Extrusion Department:

• Totally 14 Extrusion machines.

• 4 Engineers & 3 labours.

• Each machine produces 9 tones/day. So totally 120 mts /day is produced.

• Pipes ranging from 65 mm to 315 mm are produced.



Quality Control Section:

• 2 Technician & 5 trainees

• Mr.Sanjay Bud Gujur explained all the process in this section

• Totally 13 test done in this section to maintain the quality

Maintenance Section:

In this Section 4 types of maintaining system are followed

Routine System

Preventiv

e System

Periodic

System

Project

System

Dispatch Section:

This Section takes care of dispatch of goods to the customers.

Its get order from marketing department through mail. Trucks are

arranged for loading & sending goods to the customer in this

department. The storage yard capacity is 2500 Mts.

Other Department:

9 24 Hrs. Medical Facilities with Ambulance is available

9 Canteen Facilities

9 Transport facilities from Ratnagiri / Quarters



Organization structure

ORGANISATION CHART

CHAIRMAN



Shri P.P CHABBRIA

↓

MANAGING DIRECTOR

Shri K.P CHABBRIA

↓

Dy. MANAGING DIRECTOR Shri PRAKASH P CHABBRIA

↓

PRESIDENT Mr. V.V KHANDEKAR

VISION

“ One person with an idea is equal to a thousand who have only

thought”

2.2 Mission


ASST. MANAGING DIRECTOR ASST. MANAGING DIRECTOR

Mr. S.S DHANORKAR Mr. P SUBRAMANIAM


“ WE AT Finolex Industries Ltd are committed to ensuring customer

satisfaction by offering quality products through continuous up

gradation of our technology and systems with the involvement of our

customers, vendors and employees “.

Problem statement:

To find the potential of Koppal district for plumbing and sanitation

pipes. The market for the plumbing and sanitation pipes is increasing

day by day as the infrastructure is on the boom, the requirement of

plumbing and sanitation pipes is also increasing, the need of the hour

for the companies is to improve its market share. To increase the

market share it needs to find out the potential market for its product,

then to find out whats the potential consumption of the market for the

product.

Objectives of the study

1. To find out the market share of different companies producing plumbing and sanitation pipes.

2. To study the market of plumbing and sanitation pipes in Koppal district.



3. To find the potential of Koppal district for plumbing and sanitation pipes

RESEARCH DESIGN:

Research design is partly explorative and descriptive. The data was

collected from a

stratified sample of dealers through structured questionnaire, which

will be analyzed with

the appropriate tools and inferences, will be drawn accordingly.

Approach and Methodology

In order to achieve the goals of the research project. The research

project was carried out

by interviewing the dealers and sub dealers of various companies and

discussions were

held with the builders and plumbers to find out the reason for usage of

the products of a

particular company. Research was carried out see what companies are

prevailing in the market.

Sampling Methodology

1. Census for dealers and Random Sampling techniques for sub

dealers are used

2. The nos. of dealers contacted was 60.



3. The chosen sample size for sub dealers is 30 the sample is

derived from with in Koppal dist



Observations

And

SWOT Analysis

SWOT Analysis of Finolex Industries LimitedStrength:

1. The main strength of FIL is its workforce, very talented,

competent, and hard working.

2. The company believes that there can be no compromise on



quality, which is the main foundation stone of the organization

3. Its distribution network is very strong.

4. Well-established brand name.

5. Good relationships with the dealers.

6. Dedicated employees.

7. Wide spread distribution.

Weakness:

1. It is new to the plumbing and sanitation pipes market

2. Non-availability of complete range of fittings.

3. Fewer advertisements.

4. No proper co-ordination between Finance, Marketing and

Loading department.

5. Production rate is slow.

6. No proper maintenance of the machinery.

Opportunities:

1. Entering into premium brand segment.

2. Moving Into New Market Segments That Offer Improved

Profits

3. Could enter to New Products.

Threats:

1. Stiff competition from other companies.



2. The changing policy of the government.

3. Easy shift of customer’s tastes and preferences

Research Findings and Inferences

Companies producing SWR pipes and fittings are Finolex, Prince,

Supreme, Kisan, Monarch, Paras, Pearl, Greenflex, Agriflex and

others.

Companies producing plumbing pipes and fittings are Finolex, Astral,

Supreme, Kisan, Monarch, Paras, Pearl, Greenflex, Agriflex and

others.

From the survey it was found that the total market for SWR pipes and

fittings in Kolhapur dist. is about 150 Lakhs and for the plumbing

pipes and fittings in Koppal dist. is about 175lakhs.

Discussion with the builders:

By the discussion with the builders it was found that:

1. Usually they go in for low cost construction.

2. They see in for cost of the product 1st then the quality.

3. They see in for cost of the product 1st then the quality.

4. There is steady growth of infrastructure.

5. 12-13% of construction cost is for plumbing and sanitation.



Discussion with the plumbers:

Plumbers have a major influence in the constructors or the builders by

the discussion with

the plumbers it was found that:

1. They are not aware about the quality of the product.

2. They usually go in for cost reduction.

3. They lack in knowledge.

Others mean local companies

From the survey it was found that for SWR pipes the total market is of

about 150

lacks. Among this 150 Lakhs (Annexure1)

Companies Amount (in Lakhs)

Market share (in %)

Finolex 18 12Supreme 23 15.34Kisan 27 18Prince 22 14.66And others 60 40

Major share is been taken by local companies, as their prices are comparatively lower than the branded companies.



For the ASTM pipes it was found that the total market is about 175 lacks, among this175lakhs

Companies Amount (in Lakhs) Market share (in %)

Finolex 38 21.71Supreme 31 17.72Kisan 30 17.14Astrsl 15 8.57And others 61 34.86

In ASTM pipes it is found that Finolex is leading in the market

MARKET INFORMATION OF SWR

Total Market Potential of SWR in Kolhapur District isAbout 150 Lakhs.



MARKET INFORMATION OF PLUMBING



• Total Market Potential of Plumbing in Kolhapur District is About 175 Lacks.

Observations

From the survey it was observed that the total potential of Kolhapur

for SWR pipes is 150 lacks and that of plumbing pipes is 175 lacks.

In SWR pipes finolex has a market share of 12%, it was found that the

market share has



been increasing gradually, in coming years finolex could be the

market leaders in SWR pipes

In plumbing pipes Finolex has a market share of

21.71% it occupies the top

position in the market.

It was found that lot many local brands are available in the market at a

cheaper price, people who are not aware of quality go in for cheaper

products.

Questioner (annaxure2) was been used for the dealers and the sub

dealers, the outcome from the questioner is

60 dealers were contacted out of which

1. 9 deal with Finolex company products

2. 8 deal with Supreme company products

3. 8 deal with Kisan company products

4. 7 deal with prince company products

5. 8 deal with Astral company products

6. 20 deal with local company products

Q1. Reasons for using G.I or PVC pipes?PVC pipes are used more than the GI pipes as PVC pipes have more benefits than GI.The benefits are:

Easy to handle. Easy for transportation Easy for installation Long lasting



Non-rust Easy to repair Cheaper compared to GI

Q2. What type of SWR pipe are used Type A or Type B, Selfit or

Ringfit?

% Of Ringfit usage __________, Selfit usage __________

Major sales of SWR pipes were of Type A as compared to that

of Type B.

It is found that Type A is of higher quality then that of Type B

The usage of Ring fit pipes are more then Self Fit

Q3. What type of ASTM pipes are used Sch 40 or Sch 80, White or

Blue?

% of Sch 40 usage __________, Sch 80 usage__________.

Both Sch 40 and Sch 80 are equivalently in use.

On the basis of the study conducted at finolex industries ltd. The

following evaluations

have been made

The company has very good growth prospects as the

economy in a boom and the

major sector i.e. housing which use pipes and fittings is doing



exceptionally well as such this has opened a huge market for the

company’s products and if the current demand continues the company

would be the future market leaders in this segment.

Present market scenario

Company Market share (in %)Reliance and IPCL 64

Finolex 16

Dcw 8

Chemplast 8

DCM Shriram 4



With a market share of 16% in pipes it is next to the market leader

reliance, and with its low cost of manufacturing, good dealer network

it would out beat reliance in future.

Finolex has always given very high importance to the quality

aspect of its products and this strategy has paid off in

the past and will continue to yield rich dividends for the

company in the coming years.

Finolex has a strong dealer and sub dealer network present

through the length and breadth of the country who are

committed in delivering company products to every home in the

country. Company is currently looking at various options to

leverage on its large dealer network with more than 2000

outlets spread all across India.



There is a possibility of various items from other agri products

to financial instruments that can be distributed through the

dealer chain. Finolex is the only brand of PVC pipes available

across the country having its own PVC resin plant is a distinct

advantage available to Finolex.

The company is an ISO 9000 and ISO 14001 recognised it is

one of the most environmental friendly company making the

best use of the available resources.

Of the 142.6 million hectares of the net cultivated area 57

million hectares (40%) in irrigated. The remainder of 85.6

million hectares (60%) is rain fed as such this shows a huge

market that has not yet been tapped and could become a

possible growth sector for the company in the near future.

Recommendations

Full range of fitting should be made available.

The full range of fittings should be made available as

sometimes there will be shortage of fittings from the company.

The customer would prefer to buy all the products at a single



stop.

Hot water pipes should be introduced in the product list.

The hot water pipes should be introduced in the product list

as the demand for the hot water pipes is increasing

People should be made aware about the products.

There is no awareness of the quality products.

Customers go in for low quality products for a cheaper price as

compared to those of the branded ones.

Regular training should be provided to the plumbers.

Training should be provided to the plumbers on regular basis

so that they have the knowledge of quality.

Bibliography

Books

Marketing management – Philip Kotler and Keller

Marketing research –Tull And Hawkins



Fundamentals Of Research By William J. Stanton

Websites:

www.finolex.com

www.wikimapia.com

ANNEXURE

In 1989 Company ontheHarvard BusinessSchool±EconomicTimes award for CorporateExcellence;

Finolex Cableshas also featured intheTop 150Hidden Champions oftheWorld byWorldLink,Geneva.

Itranked amongthe leading organizations of Business India'sSuper 500 Corporations.

Inthe survey conducted by BusinessToday and SternStandard, Finolex was listed amongthe BestWealth Creating Companies of India.

IIM-LIC Award forMarketingExcellence in 1994-95; StarPerformer Award for

outstanding contributiontoEngineeringExportsduringthe year 2005-06 and several other accoladeshave come its way.


Project 11

Documents

swr pipes finolex

finolex group

rigid pvc pipes

finolex industries ltdindexsl

sanitation pipes sector

swr plumbing pipes annexure

study history finolex

grade college gangavathipage