PROGRAMMATIC MARKETING - CAI-PADELVAL · Put your ad in front of a customized audience using the following retargeting strategies: SITE RETARGETING: People who know you Users visit

Association Revenue Partners 1-855-790-0001 [email protected]

PROGRAMMATIC MARKETING


The OpportunityHow new technology enables new and repeat customers

Why Programmatic?

How Programmatic Advertising Helps Your CompanyWe’ve all seen it...

Whether we’re looking for a new car or that new pair of shoes, websites we have visited start following us around our ‘Internet’. We are now being served advertising content based upon our browsing, search, and website visit history. Brands have identified we are most likely in the buying cycle, and thus are more apt to respond positively to their message. Companies are recognizing the need to market to clients well beyond their own websites and pursue potential customers into ‘Their Internet’.


Your Customers &‘Their Internet’What if you could spend your marketing budget only on clients that were interested in your services?

The need exists to provide multiple routes of access to your customers in order to connect with your company.

‘Their Internet’ is the idea that everyone will connect to web based content in their own way, and as a brand you need to try toaccommodate as many methods as possible.

With proper guidance from an experienced team, you can leverage technology to increase meetings and sales.

What is Targeted Display?Put your ad in front of a customized audience using the following retargeting strategies:

SITE RETARGETING:People who know youUsers visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse the Internet and remind them of your brand and to come back when they are ready to buy.

GEO TARGETING:Proximity for resultsDefine geographic segments and place display ads in front of people who have entered, or reside within specific geographic locations.

CONTEXTUAL TARGETING:People viewing content relevant to what you offerAs users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.

DATA TARGETING:Use Data Driven Campaigns to Find High-Performing Users. We’ll build relevant and scalable targets that accurately reach your desired audience and that align you with your digital marketing strategies.

We can reach your audience on desktops/laptops, tablets & smart phones.If they’ve been to your website, searched for your products and services, or they’re reading content relevant to what you offer, we’ll help get your message in front of them today. Plus, all campaigns are geo-targeted, ensuring that we only share your ad with potential customers in your service area.

Ad formats available include standard display, mobile, and video.


INCREASED WEB TRAFFICMost importantly, you will receive increased qualified visits to your website

INCREASED PHONE CALLSYou should receive an increase in phone calls due to expanded awareness

INCREASED BRANDED SEARCHESYou will see an increase in the number of branded searches that you receive

INCREASED SALESAll of the benefits of targeted display advertising will result in increased sales

HIGHER QUALITY WEB TRAFFICThe customers visiting your website will be more targeted and thus higher quality

HIGHER TIME ON SITEYour website visitors should be beginning to spend more time on your website


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What to ExpectYour targeted campaign expectations


Pricing OptionsPricing and Service Guideline

6 MONTHS

Data Targeting

Site Retargeting

Geo Targeting

Contextual Targeting

200,000

$3,450.00

1 YEAR

Data Targeting

Site Retargeting

Geo Targeting

Contextual Targeting

500,000

$6,900.00

PROGRAMMATIC MARKETING - CAI-PADELVAL · Put your ad in front of a customized audience using the following retargeting strategies: SITE RETARGETING: People who know you Users visit

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