Profits, Shutdown, Long Run and FC © 1998,2010 by Peter Berck
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Profits, Shutdown, Long Runand FC
© 1998,2010 by Peter Berck
Profits
• We know that a firm maximizes its profits when p = mc or when q = 0.
• But which?
• Profits are Revenues less Costs
– Profits are PQ – C(Q)
– = Q { P – AC(Q) }
P - AC(q*)
AC
AVCMC
Q
$/u
nit
P
q*
AC(q*)
P - AC(q*)
Profit Box
AC
AVCMC
Q
$/u
nit
P
q*
AC(q*)
P - AC(q*)
Box is P - AC(q*) high and q* wide
q* {P - AC(q*) = Pq* - C(q*) = p
Categorizing Cost
• VC are costs exclusive of fixed capital
• FC is the financial obligation to pay for fixed capital
Shutdown
• Let q* given by mc(q*) = p be quantity that maximizes profit among those quantities that are nonzero.
• if q = 0, shutdown, profit is -FC
• if pq* - vc(q*) < 0 then profit is – {pq* - vc(q*)} - FC < -FC
– firm maximizes profits by setting q = o
– called shutdown
Shutdown Point
• pq* - vc(q*) = q* (p - avc(q*) )
– so shutdown if p - avc(q*) <0
– but the minimum point of the U shaped avc curve comes where mc(q) = avc(q), so
– the least price at which the firm operates is theminimum point of avc.
Shutdown Point, Ps
AC
AVCMC
Q
$/u
nit
Ps
q*
At Ps p = {Ps - AC(q*)} q*. By construction,
Ps=AVC(q*) so p = {AVC(q*) - AC(q*)} q*
and by definition of AFC
p = {-AFC(q*)} q* = -FC.
For any lower price, profit is less so Ps gives minimum
point at which production is not zero.
Firm’s Supply Curve
• A firm’s supply curve is its marginal cost curve above average variable cost
Are all costs Present and Accounted for?
• Suppose firm uses clean air as part of production process and doesn’t pay for it???
• suppose value of clean air used is t per unit of output. (value of lost breathing!)
• t is the external cost of making the output
• mc are the private or internal costs of making output
• where external (jargon: externality) means external to the firm
Case for regulation
• firm sets p = mc– doesn’t account for t cause doesn’t pay t
• social cost is private + external = mc +t– correct answer is mc + t = p
• Charging a tax of t, the costs borne by society and not paid by firm, “internalizes the externality” (yuck) and makes the firm pay all the costs of its operation
The picture
D
q
p
mc
mc + t
What happens to quantity of polluting output?
Price to consumers, to firm?
Tax revenue? Firms’ profits?
q1q2
p1
pc
pfirm
Long Run
• Each firm with U-shaped cost curves has a particular fixed capital stock
• In short run, capital stock is fixed and so is number of firms
• Long run, number of firms (hence capital) varies.
Entry and Exit
• If profits are positive, firms enter
• If profits are negative firms exit
– Each firm is the same as the other firms
– Each firm has U shaped cost curves
• We define Long run supply and Long Run Competitive Equilibrium
Supply from 4 Firms
ACAVC
MC
Q
$/u
nit
S4
Supply from N identical firms is
SN(p) = N S(p) where S is the supply curve
for a single firm.
Short run supply
ACAVC
MC
Q
$/u
nit
S4
when there are 2, 3 or 4 firms
S2 S3
Short Run Equilibrium
• Three firms, so supply is S3
• D = S3 determines price, P
• Output per firm is q*, total output 3 q*
• Profits per firm are green box
ACMC
Q
$/u
nit
S3
P
D
q* 3q*
Positive Profit means Entry
• Firm enters; New supply S4
• S4 = D at new lower price, p’
• Profits = 0
ACMC
Q
$/u
nit
S4S3
p’
q’
Long Run Supply
• Since firms enter at prices above p’ and leave at prices below, p’ is the price in the long run and by adjusting number of firms any amount of output will be made at this price. Q= any and p = p’ is the long run supply curve
MC
Q
$/u
nit
S4S3
p’
q’
Long Run Competitive Equilibrium
• P = MC(q’) for each firm (and p’ > AVCmin)
• P = D(N q’)
• Profits = 0
MC
Q
$/u
nit
S4S3
p’
q’
Who pays for pollution in the long run model?
• Recall: C(Q with a tax) > C(Q with TBES) >C(Q)
– Tax and TBES are set to use same technique, but with tax have to pay for remaining pollution
• So AC(Q with a tax) > AC(Q with TBES) >AC(Q)
Who pays?Which is more effective
Q
$/u
nit
p’
q’
tax
tbes
Grandfathering
• CAA allowed older more polluting power plants to run forever. Only when they were altered did they have to comply with more stringent rules.
• Two types of firms: new expensive clean firms– Old cheap dirty firms
– Number of old firms is fixed-cause new firms have to be clean
• Example is swedish paper.
9-24© 2011 Pearson Addison-Wesley. All rights
reserved.
Long-Run Equilibrium: High- and Low-Cost
Features..
• The short run supply curve for 10 firms—find the little section of it that shows up on the next graph
• What are profits of new firms after the demand shift
• What are profits of the old firms after the demand shift
9-26© 2011 Pearson Addison-Wesley. All rights
reserved.
Grandfathering.
Grandfathering in CAA and CWA
• New plants were held to more stringent standards than old plants.
• For CAA it was power plants and refineries that mattered.
• Destructive. Modifying plants to make them more efficient (good) results in losing grandfather status. Hence plants are inefficient.
Why do old firms fight to retain grandfathered status?
• Profits.
• How do they fight?
• Contribute (indirectly and now directly) to their favorite politician.– No bill gets written without consulting the
lobbyists and industry
• Infinite litigation. Every year they litigate they collect profits. Compare cost of lawyers to profits from grandfathered status
In retrospect
• Air would have been much better off with a small charge—fraction of a cent per kwh– that was used to buy pollution control equipment.
• Water would be much cleaner if US had continued to subsidize sewage treatment plants.
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