Profile persona

THE UNIVERSITY OF FLORIDA

BACKGROUND

• The University of Florida was established in 1853 and opened its doors in 1906• UF is consistently ranked among the nations top

universities• More than 96% of incoming freshmen score about

the national average on their SATs• Highest freshmen retention rate in the country• Ranked fourth in number of startup companies

created in 2012

DEMOGRAPHICS

• Students from 129 countries• Minority populations constitute 33.5% of the

student body• 12th highest enrollment for international students

SOCIAL MESSAGING

GOALS AND CHALLENGES

• Become the top university in the country

• Graduate 80% of our students

• Lead all universities in job offers out after graduation

• Increase social media interaction

BUYERS PERSONA

• “The University of Florida is not only the top university in Florida, but one of the top universities in the country.”

• “We want to connect with our students today and in the future, not only in the classroom, but in the workforce.”