Professional Longboard Association 2009

2009 SPONSORSHIP PROPOSAL2009 SPONSORSHIP PROPOSAL

www.surfpla.comwww.myspace.com/surfpla

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History of Longboard Surfing

The sport of Longboarding as we know it today is in fact exactly how the sport of surfing began as far The sport of Longboarding as we know it today is in fact exactly how the sport of surfing began as far back as the late 1800’s. The sport became popular in the late 50’s and as the sport evolved the back as the late 1800’s. The sport became popular in the late 50’s and as the sport evolved the surfboards became shorter and more maneuverable. By the mid 70’s surfing had reached its maturity surfboards became shorter and more maneuverable. By the mid 70’s surfing had reached its maturity as an international sport and along with it came the branding of surf gear and major events such as the as an international sport and along with it came the branding of surf gear and major events such as the Hyundai Pro Longboard tour and many more. Hyundai Pro Longboard tour and many more. y g yy g y

The resurgence of the Longboard, in 1987, brought about more refined traditional 9ft Longboard. Due to The resurgence of the Longboard, in 1987, brought about more refined traditional 9ft Longboard. Due to recent advances in technologyrecent advances in technology designers enabled extreme maneuvers traditional to the Shortboard to designers enabled extreme maneuvers traditional to the Shortboard to be integrated into the laid back Longboard style.be integrated into the laid back Longboard style.

The exciting collaboration of surfing styles has definitely defined the Modern Era of Longboarding as we The exciting collaboration of surfing styles has definitely defined the Modern Era of Longboarding as we know it. Today the sport of surfing is an extremely commercial industry. Surfing now speaks to nearly all know it. Today the sport of surfing is an extremely commercial industry. Surfing now speaks to nearly all segments of the population who relate to the sport through the strong fashion influence.segments of the population who relate to the sport through the strong fashion influence.

Longboarding is truly recognized as a full fledged international sport with its own World Longboarding is truly recognized as a full fledged international sport with its own World Championships, Sponsors and commercial appeal.Championships, Sponsors and commercial appeal.

Professional Longboard AssocProfessional Longboard Assoc.

The Professional Longboard Association (PLA) is aThe Professional Longboard Association (PLA) is aThe Professional Longboard Association (PLA) is a The Professional Longboard Association (PLA) is a professional surfing association committed and focused on professional surfing association committed and focused on bringing longboarding to the fore front of the surfing and bringing longboarding to the fore front of the surfing and action sports industries.action sports industries.

I 2008 th PLA t d ith th ASP th i t ti lI 2008 th PLA t d ith th ASP th i t ti lIn 2008, the PLA partnered with the ASP, the international In 2008, the PLA partnered with the ASP, the international governing body of surfing, on 2 events to help create a governing body of surfing, on 2 events to help create a surfing series featuring longboard surfing. With a total of 4 surfing series featuring longboard surfing. With a total of 4 events in the series, and continued growth and interest events in the series, and continued growth and interest from the United States top longboarders, the PLA is well from the United States top longboarders, the PLA is well p gp gon its way as establishing itself as the Premier North on its way as establishing itself as the Premier North American Longboard Series. American Longboard Series.

As the 2008 season comes to a close and the 2009 As the 2008 season comes to a close and the 2009 season quickly approaching the PLA is dedicated on theseason quickly approaching the PLA is dedicated on the St N t 2008 PLA fseason quickly approaching the PLA is dedicated on the season quickly approaching the PLA is dedicated on the continued success of our competitions to the surfers, and continued success of our competitions to the surfers, and our media and marketing promotions to our sponsors and our media and marketing promotions to our sponsors and partners.partners.

Steve Newton- 2008 PLA surfer

2009 PLA & ASP Partnership2009 PLA & ASP Partnership

Created in 1976, the Association of Surfing Professionals (ASP) was formed to sanction a loose knit of Created in 1976, the Association of Surfing Professionals (ASP) was formed to sanction a loose knit of surfing tournaments around the world.surfing tournaments around the world.

Today the ASP, is still considered the International Governing Body of Surfing.Today the ASP, is still considered the International Governing Body of Surfing.Currently, the ASP sanctions over 125 surfing events worldwide, and holds more than 200 international Currently, the ASP sanctions over 125 surfing events worldwide, and holds more than 200 international surfing members; men women and juniorssurfing members; men women and juniorssurfing members; men, women, and juniors.surfing members; men, women, and juniors.

In 2009, the ASP will once again partner with the PLA to sanction the complete PLA Series, both In 2009, the ASP will once again partner with the PLA to sanction the complete PLA Series, both professional men and women. The season long partnership creates benefits for both organizations professional men and women. The season long partnership creates benefits for both organizations including:including:

ASP:ASP:ooCreation of a much needed Longboard Qualifying Series in the United StatesCreation of a much needed Longboard Qualifying Series in the United StatesooUnited States Surfers will have the ability to qualify for the World Longboard Championships United States Surfers will have the ability to qualify for the World Longboard Championships

without competing in other internationally located eventswithout competing in other internationally located eventsp g yp g yooPossibility to generate more revenue for sponsored companies and partnersPossibility to generate more revenue for sponsored companies and partners

PLA:PLA:ooLarger Media Activation and Avenues for PLA Sponsors and Partners (Webcasting world wide, TV, Larger Media Activation and Avenues for PLA Sponsors and Partners (Webcasting world wide, TV, Print Opportunities)Print Opportunities)Print Opportunities).Print Opportunities).

ooLarger Contests, with greater number of US and International Surfers, both Men and WomenLarger Contests, with greater number of US and International Surfers, both Men and Women

PLA T D t il P Di i iPLA Tour Details-Pro Division

ThTh PLA lth h ti d b th ASP ith ASP i t i b d it P i t S iPLA lth h ti d b th ASP ith ASP i t i b d it P i t S iThe The PLA, although sanctioned by the ASP, with ASP points, is based on its own Point Series PLA, although sanctioned by the ASP, with ASP points, is based on its own Point Series Championship. Points will be awarded to each surfer during individual contests, with an overall Championship. Points will be awarded to each surfer during individual contests, with an overall Professional Men and Women’s champion to be crowned finishing the series. Professional Men and Women’s champion to be crowned finishing the series.

The PLA point system will run in accordance with ASP points to not only crown a PLA champion, but to The PLA point system will run in accordance with ASP points to not only crown a PLA champion, but to help surfers track their ranking in the ASP as wellhelp surfers track their ranking in the ASP as wellhelp surfers track their ranking in the ASP as well.help surfers track their ranking in the ASP as well.

In 2009, the PLA is scheduled to run Six (6) OneIn 2009, the PLA is scheduled to run Six (6) One--Star events, with a $5,000 purse for the Men’s Pro Star events, with a $5,000 purse for the Men’s Pro division, and $2,500 Women’s Pro Purse. division, and $2,500 Women’s Pro Purse. •• Overall champions in the Pro Men’s and Women’s Divisions will be awarded an additional purse as Overall champions in the Pro Men’s and Women’s Divisions will be awarded an additional purse as

well as championship trophieswell as championship trophieswell as championship trophieswell as championship trophies

•• Other Pro Division Trophies Include:Other Pro Division Trophies Include:Surfer of the YearSurfer of the YearNewcomer of the YearNewcomer of the YearMost Improved (Voted on by Surfers)Most Improved (Voted on by Surfers)

Mary Osborne- 2008 PLA Pro Women’s Surfer

Tentative 2009 ScheduleMarch 13th- 15th, 2009 Ventura, CAApril 17th – 19th, 2009 Seaside Reef- Solana Beach, CAJune 19th- 21st, 2009 Huntington Beach PierAugust 7th- 9th, 2009 Oceanside, CASpetember 25th- 27th, 2009 San Diego, CANovember 13th- 15th, 2009 San Clemente, CA

Please note these dates and locations are subject to change. Please note these dates and locations are subject to change. j gj gOfficial 2009 PLA schedule will be announced on Nov. 16Official 2009 PLA schedule will be announced on Nov. 16thth, , 20082008

2008 PLA Surfer Line-upThe competition was kept hot in 2008 with some of the best longboarders in the world in

attendance at each of the 5 PLA contest

Name: 2008 World Rank: US Rank:

Colin McPhillips (3 time world champion) 5th 18th

Taylor Jenson (2007 North America Champion) 9th 3rd

Tom Lloy 17th (Tied) ---Troy Mothershead 17th (Tied) 5th

Cole Robbins 17th (Tied) 9th

Kai Sallas 17th (Tied) 2nd

Ned Snow 17th (Tied) 6thNed Snow 17 (Tied) 6Josh Baxter 33rd 8th

Jennifer Smith --- 1st

Katlin McGuire --- 3rdKatlin McGuire --- 3Mary Osborne --- 5th

PLA Tour Details-PLA Tour DetailsAmateur and Stand-Up Paddle

To help build the sport of Longboarding, The PLA will once again work with the California Surf Coalition and its surf clubs to continue building events for amateur and stand-up paddle surfers. The Amateur and Stand-Up Series will run in conjunction with the PLA’s Professional eventsPLA s Professional events.

In 2008, the PLA worked with as many 6 clubs in Southern California and over 100 amateur surfers.

Amateur and Stand-Up contests will be based on a similar point scale in age category (men and women separately). Trophies and Prizes will be awarded to each finalist in every category.

Age Categories for both Amateur and Stand-Up Include:• 18 and Under• 19 -29 Years of Age• 30-39 Years of Age K h B b 2008 PLA30-39 Years of Age• 40 Years and Above

Kahuna Bob- 2008 PLA Amateur Surfer

PLA Tour Details-PLA Tour DetailsAmateur Charity Challenge

The PLA in 2009 will start the Amateur Charity Challenge.• “The Challenge” will consist of

Surf Club teams in the Amateur and Stand up Paddle divisionsand Stand-up Paddle divisions competing to earn bragging rights as the most dominate fund raising surf club in Southern California.

• PLA to hold a Charity Challenge at each of it’s 6 surf contest in 2009

• Monetary Donations made to winning surf club’s designated charity after each contest

Dodger Kremel- 2008 PLA surfer

Statistics and Demographics

L b d fi h d h iLongboard surfing has made a huge resurgence in recent years with the numbers swelling throughout the world, and the United Sates is no different. Recent Studies show:

In 2006, there were over 2.4 Million surfers

In 2006, Americans spent nearly $190 Million on Surfboards and Surf related products.

57% of surfers had ridden a longboard in the past 12 months

24% of surfers name longboarding as thepreferred method

PLA St ti ti d D hiPLA Statistics and Demographics

PLA Statistics and Demographics

PLA Statistics and Demographics

PLA Statistics and Demographics

The PLA averaged over 84 surfers/ event in 2008

* PLA Championship (Red) is a projection as of 9/29/08

PLA Statistics and Demographics

The PLA averaged over 1,950 Spectators/event in 2008

* PLA Championship (Red) is a projections as of 9/29/08* PLA Championship (Red) is a projections as of 9/29/08

Media OpportunitiesDigital Mediag• Live Webcasting

Every PLA event to be webcast/live streaming video through ASP and PLA websitesWorldwide ExposureAverage of 1 million people worldwide watch each webcasted ASP event

• InternetInternetBanner Advertisements on PLA websiteCompany website and product info mentioned on PLA blog site www.surfpla.blogsite.comLogo and Company Link- PLA and Surfshot Magazine websites

14 000 Hit / th PLA b it14,000 Hits/ month on PLA website 8000 Hits/ Month on Surfshot Website

Newsletter/Email BlastEvent and Sponsor Information to be included in Monthly Email Newsletter/Email Blast.

Television• PLA events to be filmed and aired on Planet X TV for entire PLA season

Print• PLA partnership with Surfshot Magazine and Longboard Magazine

Monthly Advertisements in each Magazine for a 8 month periodSurfshot 17 000 publications monthly in CaliforniaSurfshot- 17,000 publications monthly in CaliforniaLongboard Magazine- distribution nationally and locally

Sponsor Breakdown• Platinum Sponsorship

• Series Sponsor $100,000

• Gold Sponsorship• Title Sponsor-Event $60,000

• Silver Sponsorship• Trophy $10,000op y $ 0,000• Major $7,500• Clothing-Men's $10,000• Clothing- Women's $5,000

• Bronze Sponsorship• Contributing $1,000• Local Sponsor $500

Kai Sallas- 2008 PLA Surfer

PLA Series Sponsor- Platinum LevelSponsor Cost: $100 000

• Exclusive Naming Rights to the 2009 PLA Surf Series• Exclusive Rights in product category• Exclusive Naming Rights (Title) to two (2) individual contest in the 2009 PLA Surf Series• Exclusive Naming Rights to all contest trophies at each event

• P f i l M

Sponsor Cost: $100,000

• Professional Men• Professional Women• Amateur Categories

• Exclusive Naming Rights to 2009 Amateur Charity Challenge• Company to receive opportunity to work with PLA on data capture program using data tracking promotional

materials• Program Benefits:

• Drive consumers to company or PLA websites• Track Attendance, Demographics, and Consumer Information at each event

• Company Name and Logo to be prominently displayed with PLA logo as part of the 2009 PLA Surf Series logo• Company Name and Logo to be prominently displayed with PLA logo in all 2009 Promotional and Media Material

• Thi i l d b t i t li it d t• This includes but is not limited too:• Contests/Events associated with the PLA• TV and Video Productions• Print Media and Digital Media• PLA Clothing and Competitors Jerseys (Front and Back)• Photo/Posters/FlyersPhoto/Posters/Flyers

Continued…

PLA Series Sponsor Cont’dPLA Series Sponsor Cont’d-Platinum Level

• Company Name mentioned as Surf Series Title sponsor in all Print media or digital media coverage at each event• Website presence for entire season (Feb-Nov)

• Web Banner on PLA website(5 )• Web Banner on PLA media Partner websites ( Surf Series Logo with link to PLA website) • Logo/Link on PLA websiteLogo/Link on PLA website• Company sponsored interactive area on PLA website

• Charitable Tie-ins with 2009 PLA designated charity • % of Sponsor dollars to go toward PLA designated charity for 2009

• Onsite banner and signage opportunities at each event (5)• Onsite Display Presence at each eventOnsite Display Presence at each event

• Designated 10x10 booth area or larger, where company may sample, sell, display product during events• Customized Sponsor Tags during all events associated with the PLA (4/hour)• Company option for products to be included with Contest Winner gifts or Onsite Raffles• Full use of PLA name and logo in any materials your company develops for 2009• Co-Branding Opportunities with other PLA sponsors

Title Sponsor (Event)- Gold LevelSponsor Cost: $60 000 total

• Exclusive Naming Rights (Title) up to four (4) individual contest in the 2009 PLA Surf Series• Exclusive Rights in product category

Company to receive opportunity to work with PLA on data capture program using data tracking promotional

Sponsor Cost: $60,000 total($10,000/event)

• Company to receive opportunity to work with PLA on data capture program using data tracking promotional materials (applies only to events your company sponsors) • Program Benefits:

• Drive consumers to company or PLA websites• Track Attendance, Demographics, and Consumer Information at each event

• Company Name and Logo to be prominently displayed in all 2009 Promotional and Media Material• This includes but is not limited too:

• Contests/Events associated with the PLA• TV and Video Productions• Print Media and Digital Media• Competitors Jerseys (sleeve logo)• Photo/Posters/Flyers• Photo/Posters/Flyers

• Website presence for entire season (Feb-Nov)• Web Banner on PLA website(5 )• Web Banner on PLA media Partner websites ( Surf Series Logo with link to PLA website) • Logo/Link on PLA websiteg• Company sponsored interactive area on PLA website

Continued…

Title Sponsor (Event) Cont’dTitle Sponsor (Event) Cont’d-Gold Level

• Company Name mentioned as Event Title Sponsor in all Print media, digital media, or website coverage at each event company sponsors• Company will be listed as Title Sponsor to events on Websites and Print media such as:

• PLA website• ASP websiteASP website• Surfshot website and magazine• Longboard magazine

• Charitable Tie-ins with 2009 PLA designated charity • % of Sponsor dollars to go toward PLA designated charity for 2009

• Onsite banner and signage opportunities at each event company sponsors (4)Onsite banner and signage opportunities at each event company sponsors (4)• Onsite Display Presence at each event

• Designated 10x10 booth area or larger, where company may sample, sell, display product during events• Customized Sponsor Tags during all events associated with the PLA (4/hour)• Company option for products to be included with Contest Winner gifts or Onsite Raffles• Full use of PLA name and logo in any materials your company develops for 2009• Co-Branding Opportunities with other PLA sponsors

Trophy Sponsor- Silver Level

E l i i ht i d t t Sponsor Cost: $10 000• Exclusive rights in product category• Exclusive Naming Rights to PLA “Specialty Trophy”

• An Award given to the “Best Move” or “Best Wave” attempted in both the Male and Female Pro Category• 2 awards given/contest• 2008 Trophy- “High Style “ Award given for best “Wave Ride”

Website presence for entire season (Feb Nov)

Sponsor Cost: $10,000

• Website presence for entire season (Feb-Nov)• Web Banner (2)• Logo/Link

• Name and Logo to be prominently displayed as part of all PLA Promotional Material• This includes but is not limited too:

• C t t /E t i t d ith th PLA• Contests/Events associated with the PLA• Video Productions• Print and Digital Media• Photo/Posters/Flyers

• Charitable Tie-ins with 2009 PLA designated charity• Onsite banner and signage opportunities at each event (3)Onsite banner and signage opportunities at each event (3)• Onsite Display Presence

• Designated 10x10 booth area, where company may sample, sell, display product during events• Customized Sponsor Tags during all events associated with the PLA• Company option for products to be included with Onsite Raffles• Full use of PLA name and logo in any materials your company develops for 2009

Major Sponsor- Silver LevelSponsor Cost: $7 500

• Exclusive rights in product category• Website presence for entire season (Feb-Nov)

• Web Banner (2)• Logo/Link

Sponsor Cost: $7,500

• Name and Logo to be prominently displayed as part of all PLA Promotional Material• This includes but is not limited too:

• Contests/Events associated with the PLA• Video Productions• Print Media• Photo/Posters/Flyers• Photo/Posters/Flyers

• Charitable Tie-ins with 2009 PLA designated charity • Onsite banner and signage opportunities at each event (3)• Onsite Display Presence

• Designated 10x10 booth area, where company may sample, sell, display product during events• Customized Sponsor Tags during all events associated with the PLAp g g• Company option for products to be included with Contest Winner gifts or Onsite Raffles• Full use of PLA name and logo in any materials your company develops for 2009• Co-Branding Opportunities with other PLA sponsors

Male Clothing Sponsor- Silver Level•• Exclusive Male Clothing Sponsor of the PLA Exclusive Male Clothing Sponsor of the PLA Sponsor Cost: $10 000g pg p

•• Logo to Appear on: Logo to Appear on: •• All Sponsor designed PLA Staff, Volunteer Clothing All Sponsor designed PLA Staff, Volunteer Clothing •• All Competitor JerseysAll Competitor Jerseys•• All Official PLA clothing and apparel merchandise All Official PLA clothing and apparel merchandise

Li i d M h di i Ri ht t th PLALi i d M h di i Ri ht t th PLA

Sponsor Cost: $10,000

•• Licensing and Merchandising Rights to the PLA Licensing and Merchandising Rights to the PLA •• PLA to receive 15% royalties from all clothing sales related to the PLA and all PLA eventsPLA to receive 15% royalties from all clothing sales related to the PLA and all PLA events

•• Merchandising opportunities at all PLA related contests or eventsMerchandising opportunities at all PLA related contests or events•• Clothing Sponsor to receive 20x20 booth space at all PLA surf contests Clothing Sponsor to receive 20x20 booth space at all PLA surf contests

• Onsite Banner opportunities at each event (2)Onsite Banner opportunities at each event (2)• Company option for products to be included in Amateur Contest Gifts or Onsite Raffles CoCo--Branding Branding

opportunities with other PLA sponsorsopportunities with other PLA sponsors•• Charitable TieCharitable Tie--ins with 2009 PLA designated charityins with 2009 PLA designated charity• Name and Logo to be prominently displayed as part of all PLA Promotional Material

• This includes but is not limited too:This includes but is not limited too:• Contests/Events associated with the PLA• Video Productions• Print and Digital Media• Photo/Posters/Flyers

• Website presence for entire season (Feb-Nov)p ( )• Web Banner (2)• Logo/Link

Female Clothing Sponsor- Silver Level• Exclusive Female Clothing Sponsor of the PLA S C t $5 000g p

• Logo to Appear on: • All Sponsor designed Women PLA Staff, Women Volunteer Clothing • All Official PLA women’s clothing and apparel merchandise

• Licensing and Merchandising Rights to the PLA • PLA t i 10% lti f ll l thi l l t d t th PLA d ll PLA t

Sponsor Cost: $5,000

• PLA to receive 10% royalties from all clothing sales related to the PLA and all PLA events• Merchandising opportunities at all PLA related contests or events

• Clothing Sponsor’s option to receive 10x10 or 10x20 booth space at all PLA surf contests • Onsite Banner opportunities at each event (2)• Company option for products to be included in Amateur Contest Gifts or Onsite RafflesCompany option for products to be included in Amateur Contest Gifts or Onsite Raffles• Co-Branding opportunities with other PLA sponsors• Charitable Tie-ins with 2009 PLA designated charity• Name and Logo to be prominently displayed as part of all PLA Promotional Material

• This includes but is not limited too:• Contests/Events associated with the PLAContests/Events associated with the PLA• Video Productions• Print and Digital Media• Photo/Posters/Flyers

• Website presence for entire season (Feb-Nov)• Web Banner (2)Web Banner (2)• Logo/Link

Contributing Sponsor- Bronze LevelWebsite presence for entire season (Feb Nov) Sponsor Cost:• Website presence for entire season (Feb-Nov)• Web Banner (1)• Logo• Link

• Onsite Display Presence

Sponsor Cost: $1,000 + Product

• Designated 10x10 booth area, where company may sample, sell, display product during events• Onsite Banner opportunities at each event (1)• Company option for products to be included in Amateur Contest Gifts or Onsite Raffles• Company Logo included on ALL promotional materials and media- Locally and Nationally

• Video ProductionsVideo Productions• Flyers/Posters• Print and Digital Media• Shirts

Local Sponsor- Bronze LevelSponsorship Cost: $500

• Website presence for entire season (Feb-Nov)• Logo• Link

• Onsite Display Presence• 10x10 Tent Setup

Sponsorship Cost: $500

10x10 Tent Setup• Onsite Banner Presence (1)• Company Logo included on all LOCAL promotional

materials and media• Flyers• Posters

Josh Baxter- 2008 PLA Surfer

SPONSORSHIP

Th 2008 P f i l L b d A i ti i th lti t fi i ti It t k b d tTh 2008 P f i l L b d A i ti i th lti t fi i ti It t k b d tThe 2008 Professional Longboard Association is the ultimate surfing organization. It can take your brand to The 2008 Professional Longboard Association is the ultimate surfing organization. It can take your brand to every surfevery surf--savvy corner of the earth, connecting you with youthsavvy corner of the earth, connecting you with youth--minded markets in a way that only this minded markets in a way that only this sport can. If independence and innovation are what your brand is all about, then grab a board, let’s hit sport can. If independence and innovation are what your brand is all about, then grab a board, let’s hit the water and paddle into the future of surf together. the water and paddle into the future of surf together.

PLA can offer its partners several levels of sponsorship involvement, from global naming rights PLA can offer its partners several levels of sponsorship involvement, from global naming rights sponsorships to localized tour leg and event sponsorships PLA prides itself on delivering high value forsponsorships to localized tour leg and event sponsorships PLA prides itself on delivering high value forsponsorships, to localized tour leg and event sponsorships. PLA prides itself on delivering high value for sponsorships, to localized tour leg and event sponsorships. PLA prides itself on delivering high value for your sponsorship dollar. Our team can work together with your brand to tailor a deal that fits your image your sponsorship dollar. Our team can work together with your brand to tailor a deal that fits your image and objectives. and objectives.

From Downtown Marketing From Downtown Marketing Jeff StonerJeff StonerPresidentPresidentPresidentPresident

858858--272272--2191 2191 [email protected]@fdtmarketing.com

2008 Photos