Product & Service Innovation Delphine Truong Caroline Valière Camille Le Vavasseur Unseaming wardrobe Team 6
Feb 23, 2016
Product & Service Innovation
Delphine Truong Caroline Valière Camille Le Vavasseur
Unseaming wardrobe
Team 6
As toddlers grow up very fast, their wardrobes have to be renewed frequently.
How do parents deal with their children’s wardrobe?
• They buy new clothes
• They buy second hand clothes
• They get second hand clothes from their personal network
I. The Problem
II. Problem Analysis
• Money consumingTo renew the wardrobe often, with good quality clothes is expensive
• Time consuming Going to the stores, finding the clothes, getting rid of them
• Space consumingWhere to keep the wardrobe?
• Lack of personalizationLimited choice if tight budget
Example: Delphine’s former style
III. Options
ServiceParents can sell and buy second hand clothes in:- Local shops- Professional online website Many similar services already exist
Extensible materials-Ally fabrics and extensible materials- Polyvinylchloride- Inspired by “stretched ceiling” Not very adapted to clothing
Multi-sized clothes with zippers Unaesthetic aspect; difficult to have more than one extra size
Our solution Concept brand: Multi-sized items
• 3 layered seams
• When the kid grows up, parents can undo the stitches easily and keep the item longer
• Gain several centimeters in length and width
• Sewing techniques:- Catchstitch sewing technique http://www.youtube.com/watch?v=uJUL3tu-Fec- Shoulders: several techniques (wrinkled, node…)
PrototypesDrawings & demonstration
Height in CM Age Weight in
Kg Bust size Waist size
86 2 12 52 48
94 3 14 54 50
102 4 15,5 56 52
108 5 17,2 58 53
Shirt with adjustable braces:
Average clothes sizes for kids between 2 and 5 years old:
Benefits
• Cost saving: buy three times less clothes
• Time and effort saving:- No need to go shopping as often- No need for the parents to sew themselves
• Space saving: divides wardrobe size by three
• Fashionable: size is more adjusted to the measurements of the kid
Obstacles & solutions (I)
• Buyers can mess up between the 2 seams when taking them offUse different thread colors or printing different colors along the threads inside the garment.
• Buyers don’t necessarily have the tools and skill to take off the thread easily. Propose to buy the tools to remove stitches and a small user’s guide
How to remove stitches
• Garments for babies are more constraining and difficult to conceive• From a certain age, kids don’t grow as fast anymore and they also damage their clothes very quickly. Collection from 2 to 6 years old
• With some fabrics and strong colors, taints fade away Use light colors, good quality fabric and dye
• Not suitable with too thick fabrics because of the several layers Use thin fabrics
• Limited span of clothes type and designs Use this constraint as a core style that will characterize the brand
Obstacles & solutions (II)
THANK YOU!